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供应链金融对中小企业R&D投资效率的影响:基于融资约束视角
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作者 胡海青 原敏倩 薛萌 《科技进步与对策》 北大核心 2025年第1期102-112,共11页
创新是中小企业保持竞争力、适应市场变化和实现可持续发展的关键。基于2016-2022年创业板中小企业相关数据,运用三阶段DEA分析、面板Tobit模型回归、二元Logistic回归等方法,探究供应链金融对中小企业R&D投资效率的影响。结果表明... 创新是中小企业保持竞争力、适应市场变化和实现可持续发展的关键。基于2016-2022年创业板中小企业相关数据,运用三阶段DEA分析、面板Tobit模型回归、二元Logistic回归等方法,探究供应链金融对中小企业R&D投资效率的影响。结果表明,供应链金融能够显著提高中小企业R&D投资效率,融资约束在二者间发挥遮掩效应。进一步分析发现,上述效应对供应链集中度较高的企业更为显著。结论可为发挥供应链金融筹资优势,促进供应链生态系统资源互补、信息共享的协同创新网络形成,进而支持中小企业创新活动提供理论支持。 展开更多
关键词 供应链金融 r&d投资效率 三阶段dEA 面板Tobit模型 遮掩效应
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Reflections on the Inflection Point in Network Development
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作者 Wu Hequan 《China Communications》 2025年第1期1-6,共6页
The development of communication networks is currently undergoing a period of transformation.This paper illustrates this transformation from the growth rate of communication users,network bandwidth,and service revenue... The development of communication networks is currently undergoing a period of transformation.This paper illustrates this transformation from the growth rate of communication users,network bandwidth,and service revenue.We also analyze the shift in the focus of network technology development from aspects such as information sources,mobile terminals,wireless channels,core networks,edge clouds,data perception,and artificial intelligence.Finally,we briefly outline the new paradigm for network research and development(R&D)in the intelligent era. 展开更多
关键词 artificial intelligence mobile communication new r&d paradigm
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Most bird species remain poorly studied but threated status promotes research effort
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作者 Hanchen Shuai Juntao Hu +2 位作者 Shilu Zheng Zhijun Ma Jiajia Liu 《Avian Research》 SCIE CSCD 2024年第4期413-421,共9页
To halt biodiversity loss,threatened species are often selected as targets for conservation actions.However,whether most threatened species receive sufficient research effort remains unknown.Low research and public at... To halt biodiversity loss,threatened species are often selected as targets for conservation actions.However,whether most threatened species receive sufficient research effort remains unknown.Low research and public attention of threatened species would hinder the implementation of effective conservation actions.Therefore,it is urgent to assess both research effort and species extinction risk simultaneously to provide critical information for targeted conservation practices.Here,we evaluated research effort of extant bird species worldwide(n 10,904)by searching the number of all publications and those focused on conservation in Scopus database fo=r each species,and investigated key determinants of research effort.We found that although the median value of publications of threatened species was significantly higher than that of non-threatened species,47.4%of threatened species had less than 3 publications,and 73.8%had less than 10 publications,indicating low research effort of most threatened species.Although research effort was positively related to extinction risk,research effort was mainly associated with human-related variables,with birds described earlier and occurred in developed regions receiving higher research effort.In comparison,extinction risk was mainly associated with biological attributes,with large-sized and narrow-distributed species being more likely to be threatened.Our finding suggests that research effort of species can provide complementary information for current conservation strategies designed for threatened species,and we urge that many recently discovered and narrowly distributed species in less developed regions require more research and conservation attention. 展开更多
关键词 BIrd Extinction risk Global research effort Targeted conservation action
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Enhancing Software Effort Estimation:A Hybrid Model Combining LSTM and Random Forest
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作者 Badana Mahesh Mandava Kranthi Kiran 《Journal of Harbin Institute of Technology(New Series)》 CAS 2024年第4期42-51,共10页
Effort estimation plays a crucial role in software development projects,aiding in resource allocation,project planning,and risk management.Traditional estimation techniques often struggle to provide accurate estimates... Effort estimation plays a crucial role in software development projects,aiding in resource allocation,project planning,and risk management.Traditional estimation techniques often struggle to provide accurate estimates due to the complex nature of software projects.In recent years,machine learning approaches have shown promise in improving the accuracy of effort estimation models.This study proposes a hybrid model that combines Long Short-Term Memory(LSTM)and Random Forest(RF)algorithms to enhance software effort estimation.The proposed hybrid model takes advantage of the strengths of both LSTM and RF algorithms.To evaluate the performance of the hybrid model,an extensive set of software development projects is used as the experimental dataset.The experimental results demonstrate that the proposed hybrid model outperforms traditional estimation techniques in terms of accuracy and reliability.The integration of LSTM and RF enables the model to efficiently capture temporal dependencies and non-linear interactions in the software development data.The hybrid model enhances estimation accuracy,enabling project managers and stakeholders to make more precise predictions of effort needed for upcoming software projects. 展开更多
关键词 software effort estimation hybrid model ensemble learning LSTM temporal dependencies non⁃linear relationships
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The Influence of Academic Self-Efficacy on Learning Engagement in Online Education in China:The Mediating Role of Effort
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作者 Yan Zhang Zhicui Yao Jian Wang 《Journal of Contemporary Educational Research》 2024年第10期61-68,共8页
The shift towards online intelligent learning has become the norm in education and is now a fundamental part of modern educational activities.However,this new model can influence students’learning behavior and lead t... The shift towards online intelligent learning has become the norm in education and is now a fundamental part of modern educational activities.However,this new model can influence students’learning behavior and lead to changes in their approach to learning.Based on online intelligent learning,we investigated how the academic self-efficacy of nursing students affects their engagement with learning and explored the role of academic attribution as a mediator.Five hundred fifty-three nursing college students from Hebei and Hunan provinces in China participated in the online questionnaire.The results revealed that effort plays a mediating role in the relationship between academic self-efficacy and learning engagement. 展开更多
关键词 Academic self-efficacy Learning engagement Online learning Mediating role effort
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石家庄市R&D经费投入现状分析与对策研究
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作者 王燕 张陆行 李国强 《产业与科技论坛》 2024年第11期18-21,共4页
R&D经费投入强度,是国际上通用的衡量一个国家或者地区科技投入强度的重要指标,成为评价其科技实力、核心竞争力和创新程度的重要标准。本文在对石家庄市研发投入开展调研的基础上,对R&D经费投入开展总体分析、结构分析、横纵... R&D经费投入强度,是国际上通用的衡量一个国家或者地区科技投入强度的重要指标,成为评价其科技实力、核心竞争力和创新程度的重要标准。本文在对石家庄市研发投入开展调研的基础上,对R&D经费投入开展总体分析、结构分析、横纵向比较分析,找出存在的问题,提出加大政府对科研活动的支持、大力发展新兴产业、重视研发投入统计等对策与建议。 展开更多
关键词 r&d经费投入 科研活动 科技实力
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政府R&D补贴的技术创新效应分析--基于2009-2021年中国的经验数据
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作者 臧传琴 《山东商业职业技术学院学报》 2024年第4期1-8,共8页
政府R&D补贴既可以通过提供公共服务的方式直接作用于技术创新,也可以通过对社会资本的引导作用间接影响技术创新,其总效应取决于两种影响的方向与大小。基于2009—2021年中国的经验数据,建立了由技术创新方程和引致方程共同组成的... 政府R&D补贴既可以通过提供公共服务的方式直接作用于技术创新,也可以通过对社会资本的引导作用间接影响技术创新,其总效应取决于两种影响的方向与大小。基于2009—2021年中国的经验数据,建立了由技术创新方程和引致方程共同组成的动态模型,对政府R&D补贴的技术创新效应进行了实证分析。结果发现:持续增加的政府R&D补贴带来了国内专利授权数量的稳定增加,技术创新效应较为显著;政府R&D补贴不仅对技术创新产生了积极的直接影响,也通过引导社会资本投资于研发领域而对技术创新产生了积极的间接影响;政府R&D补贴的技术创新效应存在区域差异,中东部地区为正,而西部地区为负。提高资金使用效率、积极引导社会资本投资技术研发、努力改善欠发达地区的研发环境,无疑是提高政府R&D补贴技术创新效应的必要选择。 展开更多
关键词 r&d补贴 技术创新 直接效应 间接效应
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云南省R&D经费投入结构动态研究 被引量:1
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作者 张和平 钟翔 +1 位作者 段江涛 贺新华 《中国科技资源导刊》 2024年第1期92-99,共8页
为研究云南省“十二五”以来R&D经费投入结构变化,分析R&D经费投入现状,并与全国,东、中、西部地区及临近省份进行了对比;从资金来源和资金配置视角,运用Cobb-Douglas效用函数及其修正模型对R&D经费投入结构展开动态分析。... 为研究云南省“十二五”以来R&D经费投入结构变化,分析R&D经费投入现状,并与全国,东、中、西部地区及临近省份进行了对比;从资金来源和资金配置视角,运用Cobb-Douglas效用函数及其修正模型对R&D经费投入结构展开动态分析。结果表明:云南省R&D经费投入结构不尽合理,资金来源中政府资金占比较低且呈下降趋势,资金配置中基础研究和应用研究投入不足,与最优结构偏离程度较大。针对存在的问题,提出持续加大政府R&D经费投入力度、围绕产业链提升基础研究和应用研究比重的建议。 展开更多
关键词 r&d经费 政府r&d投入 资源配置 活动类型 云南省 Cobb-douglas效用函数
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R&D资本化背景下我国TFP增长率再测算 被引量:1
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作者 杜瑶 许永洪 《统计研究》 CSSCI 北大核心 2024年第1期33-45,共13页
研究与试验发展(R&D)资本对经济增长和科技创新作用日益凸显,但对于R&D资本的核算亟待完善。本文基于SNA2008和CSNA2016框架,将R&D支出作为资本形成,对我国各省份物质资本存量和R&D资本存量进行规范化测算,使用随机前... 研究与试验发展(R&D)资本对经济增长和科技创新作用日益凸显,但对于R&D资本的核算亟待完善。本文基于SNA2008和CSNA2016框架,将R&D支出作为资本形成,对我国各省份物质资本存量和R&D资本存量进行规范化测算,使用随机前沿分析法重新估算1991—2019年间的全要素生产率(TFP)增长率。研究发现:第一,我国R&D资本存量规模呈总体递增和地区聚集趋势;第二,1991—2019年间,我国广义TFP增长率年平均增幅为2.10%,对经济增长存在正向作用;第三,将TFP增长率分解为技术进步、前沿技术效率和规模效应,发现技术进步对TFP增长率的贡献最大,是推动我国TFP增长的主导力量,但却呈现逐年递减的趋势;第四,随着我国对R&D投入的不断增加与重视,R&D对我国广义TFP增长率的贡献呈现递增的趋势,R&D的贡献逐渐成为推动我国科技进步的主要力量。 展开更多
关键词 r&d资本化 r&d资本存量 TFP增长率 随机前沿分析
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政府R&D资助对OFDI逆向绿色创新的影响机制研究 被引量:1
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作者 韩先锋 刘娟 李勃昕 《运筹与管理》 CSSCI CSCD 北大核心 2024年第1期158-164,共7页
应用中国分省区层面数据并采用面板门槛模型,实证考察了政府R&D资助影响OFDI逆向绿色创新的动态效应。研究发现,OFDI对国内绿色创新产生了显著的驱动效应,但这种影响呈现出明显的先负后正的“U”型动态演化特征;政府R&D资助会... 应用中国分省区层面数据并采用面板门槛模型,实证考察了政府R&D资助影响OFDI逆向绿色创新的动态效应。研究发现,OFDI对国内绿色创新产生了显著的驱动效应,但这种影响呈现出明显的先负后正的“U”型动态演化特征;政府R&D资助会正向调节OFDI逆向绿色创新溢出,且存在最适宜于OFDI逆向绿色创新的政府R&D资助区间(0.366,0.428],过高或过低强度的政府R&D资助均会在一定程度上造成OFDI逆向绿色创新的红利损失;政府R&D资助调节下OFDI对绿色创新的动态影响具有显著时空异质性,即在时空维度上存在“激励效应”与“挤出效应”交替演化的鲜明特征。 展开更多
关键词 政府r&d资助 对外直接投资 绿色创新
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数字金融对科技型中小企业技术创新效率的影响——基于政府研究与开发(R&D)补贴协同作用的分析
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作者 邱添 高良谋 张江朋 《科技管理研究》 CSSCI 2024年第21期63-71,共9页
随着中国数字化技术的广泛应用,数字金融作为数字技术与传统金融融合的创新产物,对提升企业技术创新效率的影响值得探究。基于信息不对称理论和交易成本理论,探究数字金融对科技型中小企业的技术创新效率的影响;基于吸收能力理论,探究政... 随着中国数字化技术的广泛应用,数字金融作为数字技术与传统金融融合的创新产物,对提升企业技术创新效率的影响值得探究。基于信息不对称理论和交易成本理论,探究数字金融对科技型中小企业的技术创新效率的影响;基于吸收能力理论,探究政府R&D补贴在数字金融驱动科技型中小企业技术创新效率过程中的协同激励效应;基于数据包络分析(DEA)三阶段模型,对2016—2020年中国科技型中小企业技术创新效率测算,运用Tobit模型检验数字金融对科技型中小企业技术创新效率的影响机制,并进一步探究政府R&D补贴与数字金融的协同作用。研究结果表明:中国科技型中小企业整体技术创新效率不高,且具有一定的波动性。具体来看,纯技术效率明显高于规模效率,数字金融能够显著提升科技型中小企业技术创新效率;政府R&D补贴与数字金融在提升科技型中小企业技术创新效率方面具有协同激励效应。根据实证结果提出对策建议:科技型中小企业在发展过程中应重点关注技术创新效率问题,同时政府需要发挥引导性作用,强化政府R&D补贴在数字金融服务科技型中小企业技术创新过程中的激励效应。 展开更多
关键词 数字金融 科技型中小企业 技术创新效率 政府r&d补贴
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Grey Prediction Based Software Stage-Effort Estimation 被引量:3
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作者 WANG Yong SONG Qinbao SHEN Junyi 《Wuhan University Journal of Natural Sciences》 CAS 2007年第5期927-931,共5页
The software stage-effort estimation can be used to dynamically adjust software project schedule, further to help make the project finished on budget. This paper presents a grey model Verhulst based method for stage-e... The software stage-effort estimation can be used to dynamically adjust software project schedule, further to help make the project finished on budget. This paper presents a grey model Verhulst based method for stage-effort estimation during software development process, a bias correction technology was used to improve the estimation accuracy. The proposed method was evaluated with a large-scale industrial software engineering database. The results are very encouraging and indicate the method has considerable potential. 展开更多
关键词 project management software engineering sorftware effort estimation grey model
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Study on Effect of Zhixinkang Capsule(脂欣康胶囊)in TreatingUnstable Effort Angina and Hyperlipidemia and Its Function in Vascular Endothelium Protection 被引量:5
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作者 张文高 颜亭祥 +7 位作者 高福军 孟宪忠 刘建平 尹格平 刘丽莉 罗南萍 史炳娥 马学盛 《Chinese Journal of Integrated Traditional and Western Medicine》 2003年第1期25-30,共6页
Objective:To observe the clinical effect and protection of vascular endothelium of Zhixin-kang Capsule (ZXKC) in middle-aged and old people with unstable effort angina and hyperlipidemia. Methods: Sixty-five patients ... Objective:To observe the clinical effect and protection of vascular endothelium of Zhixin-kang Capsule (ZXKC) in middle-aged and old people with unstable effort angina and hyperlipidemia. Methods: Sixty-five patients with unstable effort angina were randomly divided into ZXKC group (34 cases) and control group (31 cases). Conventional western medical therapy was given to both groups, with ZXKC group receiving additional ZXKC treatment. Data of 20 healthy persons were taken as normal group. Forty-eight patients with hyperlipidemia were divided into ZXKC group treated with ZXKC (31 cases) and control group treated with Yixintong (17 cases). The changes of clinical symptoms and laboratory indexes in all the patients were observed before and after treatment. Results: In patients with unstable effort angina, the efficacy of treatment of ZXKC, the withdrawal rate of nitroglycerin, the relieving of symptoms, the improvement of the electrocardiogram, the counts of circulating endothelial cells, the content of platelet P-selectin, the content of plasma endothelin (ET), the activity of superoxide dismutase (SOD) and the activity of malonyldialdehyde (MDA) were all better than those in the control group. In patients with hyperlipidemia, there was no significant difference in lipids reduction between ZXKC group and the control group. In both groups, the total cholesterol (TC), triglyceride (TG), low density lipo-protein-cholesterol (LDL-C), lipoprotein(a) [Lp(a)] , ET, oxidized low density lipoprotein, MDA, arte-riosclerotic index (AI) all lowered obviously, while the SOD, HDL-C and calcitonin gene-related peptide (CGRP) were all elevated markedly. In the ZXKC group, the nitric oxide(NO) increased significantly whereas the ET/CGRP and ET/NO decreased markedly. The total effective rate in symptom relieving, the markedly effective rate, the reduction of TC, ET and ET/CGRP, and the elevation of SOD in ZXKC group were all superior to those in the control group. Conclusion: ZXKC could effectively resist myocardial ischemia, relieve angina, reduce blood lipids, protect vascular endothelial cells, inhibit the activation of platelets, and resist lipid peroxidation. 展开更多
关键词 unstable effort angina HYPErLIPIdEMIA Zhixinkang capsule protection of vascular endo-thelium therapy of traditional Chinese medicine
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企业R&D支出费用化资本化与会计盈余管理行为选择研究——基于中国部分上市公司的经验数据
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作者 姚慧娴 徐荣 《安徽工程大学学报》 CAS 2024年第4期73-81,共9页
本文基于中国部分上市公司的数据,选取R&D支出全部费用化、全部资本化、部分资本化3个虚拟变量及R&D支出费用化金额、资本化金额用以表征R&D支出披露形式,研究上市公司R&D支出会计政策选择是否与盈余管理程度相关,进而... 本文基于中国部分上市公司的数据,选取R&D支出全部费用化、全部资本化、部分资本化3个虚拟变量及R&D支出费用化金额、资本化金额用以表征R&D支出披露形式,研究上市公司R&D支出会计政策选择是否与盈余管理程度相关,进而检验R&D支出会计处理盈余管理路径,即检验R&D支出费用化、资本化的确定依据是否受其他非准则因素影响。研究结果显示,有条件资本化会计处理可能成为管理层盈余管理手段,包括应计盈余管理和真实盈余管理。在确定R&D支出费用化金额、资本化金额及R&D支出费用化强度上,管理层除了依据会计准则,还要依据当期利润情况、所得税负、利润质量、审计成本、利润平滑和公司独立性的影响。 展开更多
关键词 r&d支出 应计盈余管理 真实盈余管理 利润平滑
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粤港澳大湾区企业R&D活动特征研究 被引量:1
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作者 雷钦礼 《统计理论与实践》 2024年第3期11-20,共10页
基于上市公司数据,对粤港澳大湾区企业R&D活动的行业、规模、经济类型以及研发效益的时滞特征进行研究。发现的典型事实有:(1)企业R&D活动具有明显的行业特征,高强度的研发企业主要聚集于信息通信技术(ICT)、医药制造、仪器仪... 基于上市公司数据,对粤港澳大湾区企业R&D活动的行业、规模、经济类型以及研发效益的时滞特征进行研究。发现的典型事实有:(1)企业R&D活动具有明显的行业特征,高强度的研发企业主要聚集于信息通信技术(ICT)、医药制造、仪器仪表和设备制造等高新技术行业;(2)企业研发活动与企业规模有关,大型企业的研发规模大,但是小型企业研发强度最高,大型企业最低;(3)经济类型不同企业的研发投入强度没有显著差异,长期以来认为“国有企业研发强度和效率不如民营企业”的断言不符合实际;(4)企业研发强度与自身经营状况联系密切,盈利能力越强的企业R&D投入强度通常越高,盈利不佳的企业通常难以进行高强度的研发;(5)企业R&D研发效益的产生往往具有相当长的时滞,ICT行业中软件服务业研发效益的产生通常需要两年的滞后期,硬件设备制造业通常在五年以上。为促使企业持续加大R&D投入,尽快实现将粤港澳大湾区建成全球科技创新高地和新兴产业重要策源地的目标,一方面要大力培育企业经营者的企业家精神,另一方面应进一步改革税制,降低制造业增值税税率,增强企业的盈利能力和持续加大研发投入强度的能力。 展开更多
关键词 粤港澳大湾区 企业r&d 研发强度 研发效益
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政府采购对企业R&D投入的影响 被引量:1
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作者 张士博 赵雪键 +1 位作者 岳松森 李连伟 《山东工商学院学报》 2024年第1期46-56,107,共12页
针对政府采购对企业R&D投入激励的有效性问题,基于2011—2013年中国上市中小企业政府采购数据,采用倾向得分匹配法,研究政府采购、公司内部治理与企业R&D投入之间的关系。研究结果表明,政府采购能够有效促进企业R&D投入,且... 针对政府采购对企业R&D投入激励的有效性问题,基于2011—2013年中国上市中小企业政府采购数据,采用倾向得分匹配法,研究政府采购、公司内部治理与企业R&D投入之间的关系。研究结果表明,政府采购能够有效促进企业R&D投入,且这种影响因公司治理结构的不同而表现出明显的差异;政府采购对国有性质、股权分散、股权制衡及董事会规模较小的企业R&D投入的促进效应更加显著。 展开更多
关键词 政府采购 r&d投入 公司内部治理 倾向得分匹配法
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Seismic effort of blasting wave transmitted in coal-rock mass associated with mining operation 被引量:8
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作者 曹安业 窦林名 +3 位作者 骆循 张益东 黄军利 K.Andrew 《Journal of Central South University》 SCIE EI CAS 2012年第9期2604-2610,共7页
Microseismic effects during the transmission of seismic waves in coal and rock mass associated with mining operation were studied by on-site blasting tests and microseismic monitoring in LW704 of Southern Colliery,Aus... Microseismic effects during the transmission of seismic waves in coal and rock mass associated with mining operation were studied by on-site blasting tests and microseismic monitoring in LW704 of Southern Colliery,Australia,by using spread velocities,amplitudes and frequency contents as the main analysis parameters.The results show that the average P-wave velocity,mean values of combined maximal amplitudes and frequencies of the first arrivals are all reduced significantly along with goaf expanding and intensity weakening of overlying strata during mining process.A full roof fracturing can make the average P-wave velocities,combined maximal amplitudes and frequencies of first arrivals reduce to about 69.8%,92.2% and 60.0%,respectively.The reduction of the above seismic parameters reveals dynamic effects of the variation of strata structure and property to the wave transmission and energy dissipation of blasting wave.The research greatly benefits further study on stability of surrounding rock under the destructive effort by mine tremor,blasting,etc,and provides experimental basis for source relocation and parameter optimization of seismic monitoring as well. 展开更多
关键词 seismic effort blasting wave transmission and attenuation rule fracture zone intensity weakening geophone station
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Effects of Desalination Processes on the Water Circulation and Earth System
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作者 Jae-Woo Choi 《Journal of Environmental Protection》 2024年第3期338-342,共5页
Desalination is emerging as a promising alternative among various technologies to resolve water shortage. However, desalination requires a sufficient energy and cooling device and therefore poses limitations for its i... Desalination is emerging as a promising alternative among various technologies to resolve water shortage. However, desalination requires a sufficient energy and cooling device and therefore poses limitations for its installation and application. In particular, many countries suffering water deficits are economically underdeveloped and cannot afford the technology. As this technology, which changes seawater into freshwater, has little environmental impact, developed countries will need to assist less developed countries to introduce this technology as a humanitarian effort. This will help reduce the number of countries that have experienced difficulty with development. 展开更多
关键词 dESALINATION Earth System Humanitarian effort Water Shortage
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2021年副省级城市R&D经费投入分析
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作者 王春 王艳 吕海刚 《行政事业资产与财务》 2024年第4期34-36,共3页
2017—2021年,副省级城市的R&D经费投入都保持持续增长的态势。深圳的R&D经费投入在副省级城市中一直处于遥遥领先的地位,西安由于科研院所和高校众多,2017年R&D经费投入总量在副省级城市中排名第四,2021年排名第七,被资源... 2017—2021年,副省级城市的R&D经费投入都保持持续增长的态势。深圳的R&D经费投入在副省级城市中一直处于遥遥领先的地位,西安由于科研院所和高校众多,2017年R&D经费投入总量在副省级城市中排名第四,2021年排名第七,被资源禀赋相似的南京、成都、武汉等城市超越。西安由于GDP总量不高,R&D经费投入强度一直保持在5%左右,2020年被深圳反超。基于数据的可获得性,本文从2021年副省级城市的R&D经费投入总量、R&D经费投入强度等方面进行解读和分析,并结合分析结果提出相关建议,以供参考。 展开更多
关键词 副省级城市 r&d经费投入总量 r&d经费投入强度
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Study on Communication Effect of Food Safety Risk in Social Media:the Influence of Response Effort Level on Consumption Willingness Change 被引量:1
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作者 Wenlin FANG Fengyuan SHI 《Asian Agricultural Research》 2019年第3期11-16,29,共7页
By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purch... By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention. 展开更多
关键词 Food safety COMMUNICATION EFFECT Social media effort level PUrCHASE WILLINGNESS
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