Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

The Promotion and Challenges of Modern Electronic Technology in English Reading Teaching

In the context of the information age,modern electronic technology has gradually penetrated into every aspect of our lives,and the field of education is no exception.Especially in English reading teaching,the application of electronic technology has provided unprecedented convenience and possibilities for teachers and students.However,just as every coin has two sides,modern electronic technology has also brought a series of challenges.Some students may overly rely on electronic devices for reading and overlook traditional paper-based reading methods,leading to a decline in reading comprehension ability.In addition,prolonged use of electronic devices can also have a negative impact on students’eyesight.Therefore,when using electronic technology for reading teaching,teachers need to pay attention to guiding students reasonably,balancing the use of electronic devices and traditional reading methods,and protecting students’vision and reading comprehension abilities.This article aims to explore the promotion and challenges of modern electronic technology in English reading teaching.

The Important Task of Promoting Reading for all of Library --The Establishment and Promotion Mode Research of the Universal Reading Guide Mechanism in the New Era

The rise and fall of a country are closely associated with the country＇s intellectuals, and knowledge is a fundamental method of changing the fate of a country. Wake up the national ideology of reading. In this context of the times, the Library undertakes the important task of advancing the national reading, libraries should continue to strengthen self-construction, and work together with other institutions and government, strangthaning our universal reading mechanism and developing it into a mature career.

A Survey of Reading Promotion Methods in Universities in China's Mainland

Books are the ladder of human progress and the window to observe the world.The university library is a sacred place for reading,a place for dissemination of knowledge,and a document information service center that provides teachers and students with knowledge and scientific research services.Its rich collection of resources,professional staff,advanced technology and equipment,and a warm reading environment provide a good platform for college teachers and students to read and promote.In recent years,there have been many articles on college reading promotion,but there are relatively few articles on university library reading promotion based on the ubiquitous network environment.The purpose of this paper is to research innovative methods and strategies for reading promotion in the ubiquitous network environment and provide useful help to the library industry.

Research on the Reform of the Course“Reading of Concrete Structure Plan and Construction Drawings”Under the Background of“Promoting Teaching and Learning Through Competitions”

The inherent teaching approach can no longer meet the demands of society.In this paper,current issues within the teaching landscape of architectural engineering technology in higher vocational colleges as well as the policies and teaching demands that formed the basis of this model were analyzed.The study shows the importance of the implementation of the teaching model“promoting teaching and learning through competitions.”This model puts emphasis on the curriculum and teaching resources,while also integrating the teaching process and evaluation with competition.These efforts aim to drive education reform in order to better align with the objectives of vocational education personnel training,while also acting as a reference for similar courses.

荷兰未成年人阅读推广项目的实践与启示——基于荷兰“the Art of Reading”项目的调查

随着全民阅读的深入发展,面向特定群体的阅读推广实践成为全民阅读工作进一步专业化的标志,同时也为我国图书馆行业的服务层次模式提出转型要求。文章通过对荷兰未成年人阅读推广国家计划“阅读的艺术”进行分析与研究,认为荷兰面向特定受众人群的阅读推广项目的成功主要得益于制度安排、利益相关者参与、多元化资金来源模式及专业的绩效跟踪网络等,建议我国从活动精准化、强化多元主体协同合作、重视儿童馆员专业培训以及对活动全程进行分级式绩效跟踪管理等方面入手,完善我国未成年人及相关群体的阅读推广工作。

Encouraging Reading Habit among Chinese University Students

University and college curriculum in China is increasing placing more emphasis on producing and developing graduates with comprehensive qualities in recent years.One of the main factors that affects the development of high quality college graduate is the students’active reading habit.However,recent statistics on Chinese college students have shown that the number of students who read habitually is not ideal nor encouraging.Campaigns launched to promote reading habits in the university have only minimal effects on the students.In this work,some of the problems faced in promoting reading habit among college students in China and the potential solution for solving these problems are discussed.It is hoped that the content in this article would provide some insights for college administrators to encourage reading habits among college students.

Expression of p27Kip1, A Cell Cycle Repressor Protein with Dual Roles for Both Cancer Prevention and Promotion, Is Regulated Primarily at the Level of Unusual p27Kip1 mRNA—A Short Concept Proposal

The p27Kip1 is a cell cycle repressor protein that regulates primarily the cell cycle transition from G1 to S phase and hence the DNA replication is in the S phase and cell division in the M phase. Expression of p27Kip1 protein has dual roles for both cancer prevention and promotion. For example, numerous nutritional and chemopreventive anti-cancer agents specifically increase the expression of p27Kip1 protein without directly affecting the expression of any other cell cycle regulatory proteins. On the other hand, pro-cancer agents (like glucose, insulin and other growth factors frequently seen in obesity and/or diabetes) specifically decrease the expression of p27Kip1 protein without directly affecting the expression of any other cell cycle regulatory proteins. Unlike expression of any other cell cycle regulatory proteins, expression of p27Kip1 protein is very unusual. The mRNA of p27Kip1 has a very long and unusual 5’-untranslated region (from -575 to -1 in human). It appears that the 5’-untranslated region of p27Kip1 mRNA forms two alternative secondary structures. One increases the expression of p27Kip1 protein when anti-cancer agents are added and another decrease the expression of p27K1p1 when pro-cancer agents are added. For this short concept proposal, Dr. Albert Einstein’s “visualized thought experiments (German: Gedanken experiment)” were used as a fundamental tool for understanding how either anti- or pro-cancer agents bring the primary structure of the 5’-untranslated region of p27Kip1 mRNA into two alternative secondary structures, thereby either increasing or decreasing, respectively, the translation initiation of p27Kip1 protein.

图书馆阅读推广数字化转型:内涵特征、行动框架与实现路径

加快推进图书馆阅读推广数字化转型,是应对时代挑战并赋能中国式现代化的必然选择。图书馆阅读推广数字化转型是将数字技术融入到阅读推广领域,并推动图书馆阅读推广全方位创新与变革,具有转型发展的复杂性、长期性,转型目标及过程的阶段性,转型结果的价值性等特点。同时运用系统思维方法从“谁来转”“如何转”“转什么”“转去哪”4个维度,构建图书馆阅读推广数字化转型的行动框架。最后提出重视阅读推广数字化转型的顶层制度设计与系统规划;建立数字生态共同体,强化阅读推广主体间的协同共进;立足智慧图书馆发展规模和阶段,实行差异化转型模式等路径。

高校图书馆大规模数字阅读推广模式实践及其优化策略——以“书香江淮”数字阅读项目为例

高等教育数字化转型对大学生的数字化学习、生存和发展能力提出更高的要求,作为新媒体时代主流阅读形式的数字阅读,重塑了大学生的学习、生活和社交生态。文章采用案例分析、调查研究等方法,对安徽省高校图工委2014-2023年开展的“书香江淮”数字阅读项目活动数据进行收集、整理和分析,总结得出该项目在四个方面取得突出成效:为高校图书馆开展大规模数字阅读推广活动提供范例,引领大学生文化和价值观建设,全面提升大学生数字人文素养,满足大学生对数字时代精神文化生活的新期待。针对项目实施过程中暴露出的问题和不足,提出从丰富平台资源和功能建设、创新阅读推广形式、加强项目全过程管理、提升项目认可度和权威性等方面进行优化,深化数字阅读育人效果。

图书馆沉浸式阅读推广模式构建及优化策略——以长沙市图书馆为例

文章结合长沙市图书馆沉浸式阅读推广实践,基于沉浸式体验的9个要素及图书馆阅读推广的设计、实施、反馈3个阶段,构建图书馆沉浸式阅读推广模式,并提出图书馆沉浸式阅读推广优化策略,即分层分级明确目标,激发读者的思维沉浸;创新阅读推广场景,强化读者主动参与意识;增强读者心流体验,持续提高活动的吸引力。

英国国家图书馆交互式数字叙事作品馆藏与阅读推广实践

数字时代的图书馆只有积极适应和应用新的数字技术,方能创新服务,更好地发挥作用。以相关研究文献与采集语料为基础,对英国国家图书馆交互式数字叙事作品馆藏与阅读推广实践现状、内在理念进行梳理分析,发现英国国家图书馆以多重角色定位积极发挥交互式数字叙事技术的催化剂作用,全面真实反映国家文化记忆现状,创新阅读推广模式,积极推进实现适应、服务和引领数字世界的目标。由此对数字时代图书馆的发展提出建议:充分认识新兴格式馆藏建设的意义,加强数字化技术研究与基础设施建设,构建阅读与推广的新形态,重视数字策展能力建设,坚守图书馆作为时代智慧宝库的价值。

英国大型阅读推广项目多元协作模式解析

“多元协作”组织实施模式是英国大型阅读推广项目得以成功开展的主要因素之一。政府、社会组织、公共图书馆、企业、公众等多元主体以不同角色和作用结成协作关系及协作网络,形成了特色而有效的协作机制。该模式具有跨界协作、伙伴关系、双核心、专业性、广泛性和适应性等特点及优势,但也存在松散性和不稳定性的潜在问题。我国可从创新和改进政府引导扶持方式、树立公共图书馆多元协作“核心”地位、主动吸纳社会资金并充分利用社会资源、推动跨领域协作、确立规范稳定的协作机制等方面对其经验加以借鉴。

大思政育人格局下高校图书馆体验式红色阅读推广实践探索

图书馆是高校大思政育人格局不可或缺的组成部分,阅读推广工作是高校图书馆落实思政育人功能的有效途径。金陵科技学院图书馆经过多年的探索实践,总结出一条高校图书馆红色阅读推广新路径——体验式红色阅读推广。该阅读推广以学生为中心,从研学访谈、展览展示、艺术体验和志愿服务四个方面为学生打造沉浸式体验的红色阅读活动,让学生在活动中感受红色文化,引起情感共鸣,增强文化自信。

数字赋能助推阅读推广高质量发展:何为、为何与如何为

“高质量发展”已成为新时期阅读推广发展的关键词,数字赋能是助推阅读推广高质量发展的关键着力点。数字赋能助推阅读推广高质量发展要解决几个重要问题,一是“何为”,即数字赋能助推阅读推广高质量发展的内涵特征,主要体现在数字赋能助推阅读推广能力的转型升级、数字赋能促进读者阅读场景的系统重构以及数字赋能阅读推广系统的结构重塑;二是“为何”,即数字赋能助推阅读推广高质量发展的逻辑框架,基于耦合逻辑的理论分析,文章提出一个整体性分析框架,旨在强调数字技术在实现阅读推广质与量的均衡发展、供与需的精准匹配、制与治的协调发展以及智与读的高效融合等方面的关键性作用;三是“如何为”,即如何实现数字赋能助推阅读推广高质量发展的路径问题,文章提出了健全技术适配机制、完善质量管理体系、完善制度保障体系等现实进路。

LDA模型下的高校图书馆微信公众平台阅读推广主题热点及策略研究

[目的/意义]探索高校图书馆微信公众平台阅读推广推文主题及策略,为高校阅读推广建设和发展提供参考。[方法/过程]获取高校图书馆微信公众平台推文信息,采用Python实现LDA主题模型对阅读推广推文进行主题建模分析。[结果/结论]高校图书馆借助微信公众平台开展的阅读推广推文主题可分为5大类,每个主题呈现不同的受欢迎度,并体现5个方面的特征。最后对微信公众平台阅读推广建设提出相应对策,以期为高校图书馆微信公众平台阅读推广建设提供有益启示。

基于群智图谱的图书馆智慧阅读推广服务模式研究

文章概述了群智图谱的概念和特征,对当前图书馆阅读推广服务研究现状进行了综述,从构建本体、抽取实体关系、建立映射、知识融合、群体验证五个方面设计了基于群智图谱的图书馆智慧阅读推广服务模型,并指出了该模型的具体应用,最后从塑造沉浸式阅读场景、智慧阅读指导服务、个性化阅读方案制定等方面提出了基于群智图谱的图书馆智慧阅读推广服务模式的具体实现途径。

元宇宙环境下图书馆阅读推广研究:现实意义、基本要素和实施路径

文章梳理元宇宙阅读相关理论研究成果,论述元宇宙环境下图书馆阅读推广的现实意义,探究元宇宙环境下图书馆阅读推广主体、客体、对象三大要素,并提出元宇宙环境下图书馆阅读推广实施路径,即加强人才培育,推动高技能、复合型馆员队伍建设;共创阅读资源,参与特色化、专题性文献内容生产;推进技术应用,优化沉浸式、交互式读者阅读体验;健全保障机制,构建合理、规范的元宇宙图书馆阅读生态。

高校图书馆数学阅读推广研究

数学阅读是认识和学习数学的主要方法,也是提高数学素养和养成阅读习惯的重要途径。高校图书馆在学科阅读理念下开展数学阅读推广体现了阅读推广的细分化和精准化,对于创新阅读推广主题、丰富阅读推广资源、拓展阅读推广渠道具有重要意义。问卷调查发现,大学生数学阅读存在阅读质量不高、阅读能力薄弱、阅读指导欠缺和宣传推广乏力等问题。基于调查结果,提出建设分众书目、多元主体联动、嵌入课堂教学和借力实践活动等数学阅读推广策略。

少数民族地区高校阅读推广人角色定位及能力探究

文章采用访谈和问卷调查法,分析少数民族地区高校阅读推广人的现状和现实困境,在此基础上对其角色进行重新定位并分析与新角色相匹配的核心素养以及应该发挥的作用,提出少数民族地区高校阅读推广人能力培育应该从培育制度和自我发展两个方面推进,以期为少数民族地区阅读推广人能力构建提供参考。