Expectation-perceived performance of urban dwellers in ReBAM:an empirical research on Wuhan city

To comprehend the practical apperception of urban dwellers in ReBAM (recreational belt around metropolis) and to adjust and optimize the strategy, using a questionnaire administered to Wuhan citizens, the satisfaction of urban dwellers in ReBAM is measured based on an expectation-disconfirmation model. The differences between expectation and perceived performance of satisfaction of urban dwellers are compared, and then Pearson correlate to total satisfaction and disconfirmation of urban dwellers is carried out. The research findings are as follows. First, expectation and perceived performance values are significantly higher than three, which are beyond the normal level. Second, perceived performances are lower than expectations, which indicates negative disconfirmations. Third, disconfirmations are negative while total satisfaction is relatively high, and there is a low correlation between the two. The conclusion is that urban dwellers are interested in ReBAM but they have more expectation and obtain lower experience. Managers should advance their perceived performance through improving travel infrastructure, strengthening product innovation and service innovation.