Vocational colleges teaching curriculum reform is an important content. Retail Management course is a relatively new course, more and more attention are paid by the university. But the old education system in the reta...Vocational colleges teaching curriculum reform is an important content. Retail Management course is a relatively new course, more and more attention are paid by the university. But the old education system in the retail management course teaching practice is of flaw. This paper aims to explore retail management curriculum reform. Exploration for integrated teaching methods, combined with ＂Retail Management＂ course teaching reform put forward some theoretical assumptions that based on characteristics of the course, the introduction of integrated retail management courses teaching method is feasible.展开更多
The paper explores the optimal price strategy under the price-matching policy. First, the paper formulates the demand function under the price match policy and then discovers the retailer’s best response facing the p...The paper explores the optimal price strategy under the price-matching policy. First, the paper formulates the demand function under the price match policy and then discovers the retailer’s best response facing the price-matching pressure. From the theoretical analysis, we discover how the number of retailers plays an important role during the competition. When only two retailers are involved, the final prices may not converge to a single value. However, when more retailers are involved, the final price will converge to a single value. We also use numerical studies to illuminate the change of the prices over the time period, the sensitivity of the final price to the increment/decrement of initial prices. Finally, we provide managerial suggestions to both producers and retailers.展开更多
GAO Yingwei first became a saleswoman in 1979 for the clothing section of the Beijing General Store. Before this, she was a farmer for five years, then a cashier, and later a deputy manager in a township-run factory. ...GAO Yingwei first became a saleswoman in 1979 for the clothing section of the Beijing General Store. Before this, she was a farmer for five years, then a cashier, and later a deputy manager in a township-run factory. In 1981, Gao展开更多
文摘Vocational colleges teaching curriculum reform is an important content. Retail Management course is a relatively new course, more and more attention are paid by the university. But the old education system in the retail management course teaching practice is of flaw. This paper aims to explore retail management curriculum reform. Exploration for integrated teaching methods, combined with ＂Retail Management＂ course teaching reform put forward some theoretical assumptions that based on characteristics of the course, the introduction of integrated retail management courses teaching method is feasible.
文摘The paper explores the optimal price strategy under the price-matching policy. First, the paper formulates the demand function under the price match policy and then discovers the retailer’s best response facing the price-matching pressure. From the theoretical analysis, we discover how the number of retailers plays an important role during the competition. When only two retailers are involved, the final prices may not converge to a single value. However, when more retailers are involved, the final price will converge to a single value. We also use numerical studies to illuminate the change of the prices over the time period, the sensitivity of the final price to the increment/decrement of initial prices. Finally, we provide managerial suggestions to both producers and retailers.
文摘GAO Yingwei first became a saleswoman in 1979 for the clothing section of the Beijing General Store. Before this, she was a farmer for five years, then a cashier, and later a deputy manager in a township-run factory. In 1981, Gao
