The effect of"rural cultural auditorium"on the revitalization of rural culture:A case study of villages A and B in Zhejiang Province

The construction of rural cultural auditorium is conducive to gathering local popularity,excavating history and continuing civilization,and it has become a powerful driving force for cultural revitalization in rural revitalization.However,the development of"Rural Cultural Auditorium"encountered many problems so far.From the perspective of rural cultural revitalization,and under the background of the new socialist rural cultural construction in China,this paper takes the rural cultural auditorium as the topic.The field questionnaire survey and semi-structured interview were constructed in Village A and Village B of Zhejiang Province,.SPSS software is used to analyze the collected questionnaire data.On the basis of combing related concepts and theories,it summs up the problems of"rural cultural auditorium",such as the existence of cultural auditorium,low participation rate of cultural auditorium activities,poor information communication,etc.Through visiting and investigating,going deep into the local area,according solutions are put forward such as increasing content diversity,paying attention to publicity and increasing interaction,so as to promote the healthy and sustainable development of rural cultural auditorium.It is hoped that this paper will explore the significance of the construction of rural cultural auditorium to the revitalization of rural culture in China,and put forward ideas on how to further build rural cultural auditorium,so as to provide reference for rural cultural construction services.

Theoretical Research and Practical Application of the Rural Cultural Enhancement by Creative Designs Under Rural Vitalization-A Case Study of Shanxi Province

To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts research on the development model of cultural and creative design,and analyzes the significance of the integration of creative design with rural regional culture.Based on the current situation of rural cultural and creative development in Shanxi Province,this study proposes to form a brand communication chain through the integration between cultural design and rural culture,and the establishment of cultural and creative brands,furthermore,to establish trending topics through multiple channels.Finally,the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy,so as to actively help the new journey of rural revitalization.

A Study on Rural Cultural Communication of Short Videos From the Perspective of Mediation-Taking the Popularization of “Village BA” (Village Basketball Association) in Qiandongnan as an Example

With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.

The Research on the Communication of the Short Videos on Rural Cultural Tourism in China

Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.

Rural Elite Flow and Protection of Intangible Cultural Heritage in the Social Transformation Period

Under the violent impact of the social transformation period,traditional cultural heritage faces a great crisis of protection,inheritance and development.In the context of collapse of basic structure of traditional rural society,the protection of traditional cultural heritage becomes an important task in the new period.Although both the state and the society attach great importance to the protection of intangible cultural heritage,it still faces a huge crisis of disappearance.In the system,this is because cultural elite list system and intangible cultural heritage protection system are confronted with many practical problems.The cultural elite of the rural society,as main group of intangible culture inheritance,is always ignored and this has become a hidden trouble for cultural heritage protection.In this situation,it is recommended to constantly restore excellent cultural ecological environment,improve the supporting facilities of the intangible cultural protection system,cultivate cultural elites of rural areas at the level of endogenous driving force,improve the rural centripetal force centering on cultural elites,restore its functions in transmitting culture and guiding value in rural society,and rebuild the folk cultural elite regeneration mechanism,so as to real y push the intangible cultural heritage protection towards the sustainable development of inheritance.

More Than Just Handicrafts An art exhibition draws attention to rural cultural industry

Against the backdrop of a huge painting of willow trees at the Nationali Art Museum of China in downtown Beijing, Wang Fujing, 40, wove willow twigs into a flower basket as if he were at home.

The Planning of Rural Public Space Influenced by the Cultural Tourism Industry

With Peitian Village in Fujian Province as the research object, existing problems in architectufe, in＆astfucture, population, industty, and culture were analyzed, and a solution to the combination of cultural tourism industry and. public space planning was proposed. Space planning methods were illustrated to achieve a sustainable cultural tourism industry chain and ecological agricultiiral production model, and landscape design means were discussed to increase economic income while optimizing the living environment.

Research and Practice of Agricultural Cultural Tourism and Vernacular Landscape Design under the Background of Rural Revitalization:A Case Study of Jinse Time Agricultural Park in Fu’an Village,Dianjun District,Yichang

Under the background of urban-rural integration and rural revitalization,based on the theory of rural landscape design in the field of landscape architecture,the specific design ideas and implementation plans of rural revitalization and leisure agricultural tourism in Fu’an Village,Dianjun District with rich ecological resources and agricultural culture,and the practice of promoting rural economic revitalization and leisure agricultural tourism with cultural tourism industry are discussed to provide reference for the beautiful rural construction and regional architectural design in Yichang and surrounding areas.

Cultural Landscape Evolution of Traditional Agricultural Villages in North China——Case of Qianzhai Village in Shandong Province

Agricultural village is an important rural type in China. The evolution process and mechanism of its cultural landscape are different from those of the industrialized village. The paper focuses this theme by a case study of Qianzhai Village of Qufu City, Shangdong Province. In the case of Qianzhai Village, the evolution of its settlement has experienced three stages: mechanical expansion, sprawling expansion and hollowing, and recentralization. The land- scape evolution of residents' houses has undergone three phases: traditional quadrangle house, one-storied house and multistoried house. The evolution of its land use has experienced three stages: circled stratification, fragment and intensive use, and concentration and extensive use. We can see that the main driving factors of cultural landscape evolu- tion of agricultural village are the changes of rural population, society, economy and culture, which are influenced by the change of urban-rural relation, the national modernization process and economic development, the reform of family planning and land system, and the changes in governmental policies. In the future, the modernization, ecological trend, and individualization for residents' houses of agricultural villages in China will develop step by step. The recentralization of settlement and the scaled, sustainable, intensive land use are likely to be the trends of agricultural villages in China.

A research on the path of rural culture protection and tourism utilization using memetics

Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes the cultural meme theory as the basic theory of rural cultural protection and inheritance,and constructs a set of factors affecting the protection of rural culture from two aspects of external environment and group psychology.Based on 335 questionnaires of rural tourism destination residents in Jiangsu Province,this paper deeply analyzes the influence of rural cultural protection and its driving factors,and uses structural equation model to calculate.The empirical results show that the group psychological factors as an intermediate variable,physical environmental factors and social environmental factors significantly affect the group psychological factors,thus affecting the rural cultural protection.At the same time,the impact of cultural and tourism utilization factors on rural cultural protection is also significant.From the perspective of the main body of rural cultural protection,this paper explores the psychology of the main body of rural cultural protection,promotes the upgrading of rural tourism quality and efficiency while protecting rural culture,deepens theoretical research and strengthens practical application,which has important enlightenment significance for realizing the healthy inheritance of rural culture.On the other hand,this paper can provide reasonable suggestions for the governance and development of rural traditional tourism.

Rural Tourism Format Network Mode Based on Community Participation:A Case Study of Jindatian Village of Zhejiang Province

Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community＆#39;s vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community＇s capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.

Spatial Distribution and Cultural Features of Traditional Villages in Beijing and Influencing Factors

Traditional villages are important part of Beijing, an internationally famous historic and cultural city. Exploring the spatial distribution and cultural features of traditional villages, and the factors that have shaped them,will help promote the protection and utilization of traditional villages in Beijing. ArcGIS spatial analysis, literature analysis, fieldwork and in-depth interviews were mainly carried out to analyze the spatial distribution and cultural features of traditional villages in Beijing and their influencing factors. The results show three main features.(1) The overall distribution of traditional villages in Beijing is random, although there are more traditional villages in the southwest and northeast and less in the southeast and northwest. Most of them are distributed along the higher piedmont plains or intermountain basins, and most of them are backed by hills and surrounded by rivers or along the ancient road.(2) There are some cultural commonalities among the traditional villages in Beijing, and nine typical traditional village cultures have been formed, including traditional residential culture, traditional folklore culture,the Great Wall garrison culture, mausoleum guarding culture, etc.(3) The formation of the spatial distribution and cultural features of traditional villages in Beijing is influenced by natural environmental factors like terrain, climate,and rivers, as well as human activities such as royal life, capital construction, ancient military defense, transportation, trade, etc. This study can provide a reference for the scientific protection and effective utilization of traditional villages in Beijing and all over the country.