Radio is know-how that comes with low manufacturing costs, and low infrastructure costs and its marginal cost of distribution is very low which is close to zero. This study was conducted to examine the rate at which r...Radio is know-how that comes with low manufacturing costs, and low infrastructure costs and its marginal cost of distribution is very low which is close to zero. This study was conducted to examine the rate at which radios advertise medical services and products;the factors that promote the patronage of radio-medicine and evaluate the effects of radio-medicine on people who patronize it. The study took place at Agogo by interviewing 50 people belonging to 10 different professional groups as follows: Farmers, Drivers, shopkeepers, tailors/seamstresses, teachers, hairdressers, barbers, market women, students and the unemployed. Through SPSS, the data was analyzed and the result indicated that 44.0% listen to radio once a day, 14.0% listen every hour, and 42.0% listen all day. On the reasons for patronizing radio-medicine, 24% bought per testimonies shared from others, 12% said it is easy to patronize, 12.0% do that for affordability and effectiveness, 8.0% said it is good, 4.0% were highly convinced by suppliers, 4.0% patronized because there are no side effects, 12.0% were for just trials, 10.0% said there is no time to go to the hospital, 8.0% did so because they had minor conditions and 6.0% patronized for first aid and relieve of symptoms. In addition, 68.0% agreed that the medicine worked for them as expected but 32.0% agreed that the medicine did not work as expected. It was concluded that most people listen to radio all day and most of them participate, in medicines advertised on the radio, because of testimonies shared by others. Even-though majority of the respondents thought they could be affected they did not care about it. Recommendations have been made to the Ministry of Health to regulate radio-medicine and its patronage and also for further research by research institutions.展开更多
Based on in-depth survey of township hospitals in Lushan County of Henan Province, this paper studies the development situations of rural medical care and health undertaking in the course of new medical reform. Result...Based on in-depth survey of township hospitals in Lushan County of Henan Province, this paper studies the development situations of rural medical care and health undertaking in the course of new medical reform. Results show that both rural medical institution and public health undertaking have considerable development in this course. Working capital situation gradually turns better. However, there are still problems and challenge of shortage of high quality medical care personnel, lack of employment mechanism, poor medical environment, and imperfect bidding and purchasing system of medicines. To further develop rural medical situation, it should improve medical environment, speed up informationization construction, and give prominence to functional orientation.展开更多
文摘Radio is know-how that comes with low manufacturing costs, and low infrastructure costs and its marginal cost of distribution is very low which is close to zero. This study was conducted to examine the rate at which radios advertise medical services and products;the factors that promote the patronage of radio-medicine and evaluate the effects of radio-medicine on people who patronize it. The study took place at Agogo by interviewing 50 people belonging to 10 different professional groups as follows: Farmers, Drivers, shopkeepers, tailors/seamstresses, teachers, hairdressers, barbers, market women, students and the unemployed. Through SPSS, the data was analyzed and the result indicated that 44.0% listen to radio once a day, 14.0% listen every hour, and 42.0% listen all day. On the reasons for patronizing radio-medicine, 24% bought per testimonies shared from others, 12% said it is easy to patronize, 12.0% do that for affordability and effectiveness, 8.0% said it is good, 4.0% were highly convinced by suppliers, 4.0% patronized because there are no side effects, 12.0% were for just trials, 10.0% said there is no time to go to the hospital, 8.0% did so because they had minor conditions and 6.0% patronized for first aid and relieve of symptoms. In addition, 68.0% agreed that the medicine worked for them as expected but 32.0% agreed that the medicine did not work as expected. It was concluded that most people listen to radio all day and most of them participate, in medicines advertised on the radio, because of testimonies shared by others. Even-though majority of the respondents thought they could be affected they did not care about it. Recommendations have been made to the Ministry of Health to regulate radio-medicine and its patronage and also for further research by research institutions.
基金Supported by Humanities and Social Science Research Project of the Ministry of Education in 2010 (10YJC840088)
文摘Based on in-depth survey of township hospitals in Lushan County of Henan Province, this paper studies the development situations of rural medical care and health undertaking in the course of new medical reform. Results show that both rural medical institution and public health undertaking have considerable development in this course. Working capital situation gradually turns better. However, there are still problems and challenge of shortage of high quality medical care personnel, lack of employment mechanism, poor medical environment, and imperfect bidding and purchasing system of medicines. To further develop rural medical situation, it should improve medical environment, speed up informationization construction, and give prominence to functional orientation.
