Analysis of the Current Situation, Influential Factors, and Countermeasures of Rural E-commerce Development

The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.

Poverty alleviation through e-commerce:Village involvement and demonstration policies in rural China

The diffusion of e-commerce has played a significant role in recent rural economic development in China.E-commerce is also considered as an efficient channel to alleviate poverty in rural China.Voluminous studies have investigated the contribution of e-commerce to agricultural development,yet it is lacking empirical evidence as to the effects of e-commerce on rural poverty alleviation.Since the year of 2014,in order to develop rural e-commerce,Chinese government launched the National Rural E-commerce Comprehensive Demonstration Project.This gradual involvement policy offered a natural experiment for evaluation of e-commerce.Based on village-level survey data from rural China and Heckit method,our study finds that rural e-commerce has a significantly positive effect on rural income.Moreover,the effect is inverted U-shaped for the relative-poverty villages.The estimation of the propensity scores matching model confirms that the results are robust.The following policy recommendations are proposed:(1)policy support to rural e-commerce should prioritize the povertystricken villages.By doing so,the marginal income effects of e-commerce will be maximized.(2)Investment in internet infrastructure and establishment of human resources for e-commerce in rural areas will have spillover effects,increasing rural income through the"digital dividend".

Rural E-commerce and New Model of Rural Development in China:A Comparative Study of "Taobao Village" in Jiangsu Province

With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.

E-commerce development in rural and remote areas of BRICS countries

E-commerce plays an essential role in modern trade today.It is expected that e-commerce volume amounted to 29 trillion USD in the world in 2017,and would grow with the spread of the Internet and information and communication technologies(ICTs).Brazil,Russia,India,China and South Africa(BRICS),together with many others,consider e-commerce a means to facilitate rapid,inclusive and sustainable economic growth,improving the living standards and alleviating poverty.This article examines areas for potential cooperation by BRICS countries in e-commerce development across rural and remote areas to fight poverty.It analyses the current state of e-commerce development in rural and remote areas in each of the BRICS countries,including cases of public and private initiatives to support it.The article also defines the opportunities which e-commerce brings to people living in rural and remote areas.Moreover,it evaluates the existing challenges and risks.The article concludes that despite the rapid e-commerce development in BRICS countries,and significant opportunities created,there are still issues of disproportionate e-commerce in varied regions and the lack of BRICS cooperation in this sphere.Based on a comparative and normative in-depth,systematic analysis,the article develops a set of recommendations for deepening BRICS countries'cooperation in the following areas:infrastructure in rural and remote regions;education;consumer protection;online dispute resolution;coordinated policy in the international scene,including representation of BRICS countries in international indexes,such as the Organization of Economic Co-operation and Development(OECD)Digital Services Trade Restrictiveness Index(STRI).

Business English Talent Cultivation Research under the Background of Cross-border E-commerce

The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the BusinessEnglish talents cultivation in university, and offers advice for the construction of training modal for Business English talents basedon the cross-border e-commerce.

Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation:Based on Survey on the "E-commerce Entering Villages and Households" Project of Jurong City

Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.

Training Mode of Applied Talents in Urban and Rural Planning Major

Facing the development and change of contemporary urban and rural planning discipline and social talent demand,it is imperative to develop the talent training of urban and rural planning major.Based on the teaching platform,this study constructed a perfect talent training mode,implemented modular teaching,took the occupation as the guidance,carried out the application-oriented talent training,and delivered high-quality professionals to the society.

Present Situation and Problems of Application of New Media in Rural E-commerce : A Case Study of Anhui Province

The application of new media technology in rural areas of China provides more convenient conditions for agricultural products publicity,transaction information dissemination and user feedback.In particular,e-commerce platform based on Internet technology provides more convenient sales channels for characteristic agricultural products.Through the research on the application of new media technology in rural areas of Anhui Province,this paper explores the actual effect of new media technology on the development of rural e-commerce.The questionnaire survey is used to understand the development status of new media in rural areas of China.They are:the development of"Internet government affairs"has begun to take shape;the official account of WeChat has shortened the time and space between the production and consumption of agricultural products.Live interaction gives full play to the powerful role of fan economy;digital media has not been widely used.Through the form of on-the-spot visits,this paper expounds the application effect of new media in the agricultural field of Anhui Province from three perspectives of the government,agricultural enterprises and farmers.It analyzes the problems existing in the application of new media in rural e-commerce in Anhui Province.They are:the new media market is still full of problems;The infrastructure construction of rural e-commerce is relatively poor;Farmers lack the guidance of professional talents;farmers' acceptance and learning ability is poor.The paper puts forward suggestions for the development status and problems of new media in rural areas of Anhui Province.They are:the provincial government should continue to promote the new media market order;all e-commerce enterprises should actively undertake social responsibility;rural e-commerce entrepreneurs should actively promote professional operation;farmers should actively change their views on new media.

Research on the Revitalization of Rural Talents under the Strategy of Rural Revitalization

Since the implementation of the rural revitalization strategy,it has provided multiple assistance for the development of the vast number of villages in China.Talents are the key to the revitalization and development of the countryside.Only when a large number of high-quality talents take root in the countryside and help the rural construction in different fields can we give full play to the role of talents in promoting rural development.This paper takes the rural areas of China as the research object,analyzes the current situation of the development of rural talents,discusses the problems existing in the development of rural human resources,and puts forward effective measures for the revitalization of rural talents,to provide a solid theoretical basis for the better development of the countryside.

Training vocational and technical talents in western China from the perspective of rural vitalization

With the announcement of the Rural Revitalization Strategic Plan(2018-2022), China's western region has become an important battleground for rural revitalization strategies. To create a work team that understands agriculture, loves the countryside, and loves farmers is inseparable from vocational and technical education. The implementation of the rural revitalization strategy urgently requires the services of professional and technical personnel in the western region. According to the training mode of international and domestic professional and technical talents and the status quo of professional and technical talents in the western region, the paper analyzes the problem of "urbanization" in vocational and technical education in western China, lack of vocational education system and education form for "agriculture, rural areas and farmers", lack of diversity and flexibility in the learning system. Serving the rural revitalization strategy, we must vigorously develop vocational education for rural areas, cultivate rural craftsmen and economic management talents, optimize the vocational education curriculum system, strengthen the construction of teachers, and create a diverse talent evaluation mechanism. This will help the implementation of the rural revitalization strategy.

Research on the Development of Rural E-commerce in China

At present,rural e-commerce is characterized by obvious improvement in market prospect,development scale and development momentum,but there are also some problems,such as farmers’low acceptance of e-commerce,lack of promotion and training of rural e-commerce,and lack of rural e-commerce talents.Based on these problems,the government needs to increase financial support for rural e-commerce,improve the distribution logistics system,and strengthen the training of rural e-commerce personnel to promote the sustainable development of rural e-commerce.

Current Situation of E-commerce Entering Rural Areas in Datong County of Qinghai Province

Datong County has been developed for nearly 5 years since it was selected as a comprehensive demonstration county of e-commerce entering rural areas in 2017.In this context,this paper analyzes the development status of e-commerce in rural areas of Datong County,and provides feasible suggestions for the development of e-commerce entering rural areas in demonstration counties.

Guizhou Signs Strategic Contract with Jingdong to Promote Rural E-commerce

On September 20,the Network+ rural innovation summit that highlights the number of Jingdong online stores surpassing 1,000 was held in Zunyi County.At the summit Jingdong Group and Guizhou Provincial Commercial Department signed a joint strategic contract to promote rural e-commerce.Both sides will make best use of '3F strategy' of Jindong rural e-commerce and the advantages of Guizhou Province,to launch a batch of rural e-commerce projects of the people and for the people,to help local rural residents gain wealth and promote the restructuring of the rural economy.

Evaluation of E-commerce Poverty Alleviation Effect in the Context of Rural Revitalization Strategy

The industrial prosperity proposed in the overall requirement of rural revitalization strategy in the Report of the 19th National Congress is the cornerstone of rural development. E-commerce poverty alleviation is an effective way of poverty alleviation in recent years. This paper mainly explored the factors influencing the rural e-commerce poverty alleviation and the evaluation of poverty alleviation effects,in order to come up with countermeasures and recommendations to provide assistance and guidance for the use of e-commerce to achieve poverty alleviation and accordingly to revitalize the rural industry. Firstly,using the literature research method,it proposed four level Ⅰ indicators influencing the e-commerce poverty alleviation,and designed a detailed level Ⅱ indicator system under each dimension. Then,the questionnaire survey method was employed to collect data for SPSS analysis to verify whether the designed indicator system is correct. Finally,it analyzed the problem of the current stage of e-commerce poverty alleviation by means of the quadrifid graph,and came up with corresponding countermeasures on the basis of the four key levek I factors.

Study of the Highly-skilled Talent Training Mode for Business English Major Rural Students:A Case Study of Higher Vocational Colleges in Anhui Province

This paper makes an in-depth study of the reasons for employment problems of Business English major rural students in Anhui Province,and sets forth the appropriate highly-skilled Business English talent training mode and the corresponding recommendations.

A Study on the Countermeasures of Modern Agricultural Development from a Perspective of E-commerce——A Case of Suzhou,China

Based on the fact that e-commerce promotes the development of modern agriculture,the paper summarizes the present situation of agri-cultural e-commerce through related materials.Taking Suzhou city as an example,the paper analyzes the features of modern agriculture.And themodern agriculture is characterized with apparent industrialization and scaled requirements,the branded and particular agriculture has more advan-tages,leisure agriculture is the very special one.In order to upgrade the degree of agricultural industrialization of Suzhou,promote the communica-tion of agricultural information and sales of products and lower the risks of agricultural production,the e-commerce countermeasures of modern agri-culture have been put forward.Firstly,strengthen the network construction of agricultural information.Secondly,carry out the agricultural e-com-merce business by B2B model.Thirdly,construct the e-commerce platform of leisure agriculture.Fourthly,construct the e-commerce platform ofmodern agriculture.Fifthly,perfect the logistics distribution network of agricultural products of Suzhou.The last point is to accelerate the e-com-merce training of farmers and the introduction of talents.

Thoughts on Rural Talent Revitalization in East Fujian against the Background of Rural Rivitalization Strategies: A Case Study of Cultural and Tourism Integrative Revitalization in Xiadang Town, Shouning County, Ningde City

Implementation of the rural revitalization strategies is a specific mission promoted in the 19th CPC National Congress, and the core path of the 5 main ones for the implementation of rural revitalization strategies is rural talent revitalization, which is also the key for the revitalization of rural areas. This paper took the demands on talents in the integrated revitalization of culture and tourism in Xiadang Town, Shouning County, Fujian Province for example, proposed that cultural and tourism integrative development is an effective form of rural industrial revitalization, so that the regions such as Xiadang Town just getting rid of poverty could explore a characteristic road of rural revitalization through promoting rural talent revitalization effectively, implementing rural talent revitalization strategies according to the actual conditions, and urging the government to formulate policies for solving the talent structure conflicts during the overall revitalization.

Implementation Path of Green Vocational Education in Guangxi Under the Background of Rural Revitalization:Taking Civil Engineering Major as an Example

Green vocational education is a proactive response to the social objectives of sustainable development,building upon traditional vocational education.It serves as a crucial means to achieve sustainable development in both urban and rural areas.Green vocational education plays a significant role in cultivating diverse talents for rural revitalization.Therefore,there are corresponding pathways for implementing civil engineering talent training.This paper examines the current state of green vocational education development in Guangxi within the context of rural revitalization and proposes an implementation pathway based on civil engineering majors.These findings provide valuable insights towards realizing the integration and transformation of green vocational education.

Exploration and Practice of Cultivation Pathway of Agricultural Professionals under the Background of Rural Revitalization

The comprehensive implementation of the rural revitalization strategy puts forward new requirements for agricultural professionals.In the context of rural revitalization,local vocational colleges should adjust their cultivation models for agricultural professionals in accordance with industrial development,and propose effective cultivation paths from four aspects:building a reasonable and scientific professional structure system,optimizing the construction of teaching staff,strengthening the construction of school-enterprise platforms,and consolidating the"three rural"sentiment,in order to better serve the local economy,strive to cultivate more rural revitalization talents for society,and ensure the maximum adaptation to the development requirements of China s new rural construction.

地方本科高校服务乡村人才振兴的现实逻辑与实现路径

“乡村振兴战略全面推进”是“十四五”期间经济社会重要发展目标之一,是我国新发展阶段社会主义现代化建设的重要组成部分,而乡村人才振兴是全面推进乡村振兴的重点。地方本科高校人才培养与乡村振兴人才需求具有逻辑一致的可能,但地方本科高校人才供给与乡村振兴人才需求存在失调现象,两者之间供需结构性矛盾突出,供需数量不匹配,学生就业能力与乡村基层实际需求错位,无法有效满足未来乡村人才振兴需求。地方本科高校服务乡村人才振兴的实现路径体现为构建“三融三化”应用型人才培养模式,地方政府、企业要提供优质的公共服务,厚植人才发展“土壤”;地方本科高校充分发挥社会服务能力,提升乡村人力资本整体水平;提升地方本科高校科技成果转化,激发产业新活力。