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中国银行S分行中小企业信贷营销策略研究 被引量:2
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作者 张俊泽 《商业经济》 2014年第10期124-126,共3页
中国银行S分行在中小企业信贷业务营销方面存在的问题,主要是市场定位模糊,中小企业信贷产品品种单一,风险定价不合理,营销渠道简单,促销战略缺乏前瞻性等。问题的成因在于市场研究水平不足,产品设计缺乏创新,渠道建设不够完善,营销人... 中国银行S分行在中小企业信贷业务营销方面存在的问题,主要是市场定位模糊,中小企业信贷产品品种单一,风险定价不合理,营销渠道简单,促销战略缺乏前瞻性等。问题的成因在于市场研究水平不足,产品设计缺乏创新,渠道建设不够完善,营销人才缺失等方面。中国银行S分行应创新产品类型,可根据该企业现在的实际情况推荐联保贷、接力贷等产品解决企业融资难等问题;改善价格策略,应该发挥产品定价的主动权,实行差别定价、浮动利率,吸纳优质的中小企业,限制风险较大的中小企业;加强营销渠道建设,丰富促销手段,从而满足中小企业对金融产品的需求和银行盈利目标的实现。 展开更多
关键词 中国银行 s分行 中小企业信贷业务营销 问题 原因 对策
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浅析S银行武汉分行个人理财产品营销策略 被引量:1
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作者 李旖秋 《市场周刊》 2021年第10期79-80,149,共3页
随着我国国民经济的快速发展,我国人均收入水平不断提高,居民财富也在不断积累,带动了个人理财需求的发展。目前,我国各大银行亟须对现有的传统理财产品进行多元化的开发和升级,以适应我国众多个人投资者的投资需求。然而现在我国各大... 随着我国国民经济的快速发展,我国人均收入水平不断提高,居民财富也在不断积累,带动了个人理财需求的发展。目前,我国各大银行亟须对现有的传统理财产品进行多元化的开发和升级,以适应我国众多个人投资者的投资需求。然而现在我国各大银行个人理财产品的发展还存在着一定的问题。此文主要分析了我国S银行武汉分行个人理财的情况以及个人理财产品营销中出现的问题和风险,并提出了合理的解决对策。 展开更多
关键词 s银行武汉分行 个人理财产品 营销策略
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Stream Surface Theory of Bird-like Flapping Flight
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作者 WANG Huishe ZHU Junqiang 《Journal of Thermal Science》 SCIE EI CAS CSCD 2015年第5期417-426,共10页
Through analyzing the motion characteristics of bird-like flapping flight, it is considered that the wing angular acceleration is equal to zero at the point of maximum angular speed. Thus, the flapping flight is equiv... Through analyzing the motion characteristics of bird-like flapping flight, it is considered that the wing angular acceleration is equal to zero at the point of maximum angular speed. Thus, the flapping flight is equivalent to a uniform rotating motion which can be analyzed by using the stream surface theory of turbomachinery during a micro period of time. In this article, the N-S equations of the motion are expanded in a non-orthogonal curvilinear coordinate system, and simplified on stream surfaces of the flapping flight model. By using stream function me- thod, the three-dimensional unsteady flow equations are simplified as a two-order partial differential equation with variable coefficients eventually and the equation's iterative solving method on S1 and $2 stream surfaces of the flapping flight model is presented. Through expanding the relatively steady equations of flapping flight at an arbitrary time point of a stroke on meridional plane of the flapping flight model, it can use a relatively steady mo- tion to approximate the real flapping flight at that time point, and analyze the flow stability influenced by the wing's flexibility. It can be seen that the wing flexibility is related to the higher pressurization capacity and the flow stability, and the pressurization capacity of flexible wing is proportional to the angular speed, angular distor- tion rate and radius square. 展开更多
关键词 flapping flight TURBOMACHINERY stream surface non-orthogonal curvilinear coordinate system wing flexibility
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