Sephora is ramping things up in China, with the launch of a new retail concept and the announcement of a new brand ambassador. The beauty retail giant has lifted the lid on a new concept dubbed ‘My Beauty Power Turn ...Sephora is ramping things up in China, with the launch of a new retail concept and the announcement of a new brand ambassador. The beauty retail giant has lifted the lid on a new concept dubbed ‘My Beauty Power Turn It On’, an omnichannel system that incorporates its official app, website and flagship stores and a new online ‘mini program’, to offer Chinese beauty fans a full social shopping experience.展开更多
文摘Sephora is ramping things up in China, with the launch of a new retail concept and the announcement of a new brand ambassador. The beauty retail giant has lifted the lid on a new concept dubbed ‘My Beauty Power Turn It On’, an omnichannel system that incorporates its official app, website and flagship stores and a new online ‘mini program’, to offer Chinese beauty fans a full social shopping experience.