The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market fo...The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market forecast results. The interaction effect of price and advertising was considered,and the game theory was applied to a two-stage price and advertising competition which involved the market share model. A marketing decision support system (MDSS) was developed and simulation data was provided to give the solutions. The operation results show that the leading enterprise makes higher price,spends more on advertising,and earns more profit,while the small-scale enterprise has to lower the price,spend less on advertising,and has slightly higher profit rate. The system is shown to be adaptable to a wide variety of realistic situations.展开更多
This paper takes the County of Anji as an example and analyzes the ecological development system of counties based on the theory of mental model and complex ecosystem based on the theory of mental model and complex ec...This paper takes the County of Anji as an example and analyzes the ecological development system of counties based on the theory of mental model and complex ecosystem based on the theory of mental model and complex ecosystem. Anji ecological development system consists of ecological management subsystems, eco-industry subsystems, ecological environment subsystems, and ecological lives of the residents subsystems by shared ecological mental model as its foundation and motive power. These subsystems affect and promote each others, which eventually help people in Anji to achieve the goals of building a harmonious society, creating a beautiful countryside, and enjoying a happy life in overall. This study finds that a county's ecological development should emphasize the establishment, consolidation, externalization, and promotion of the shared ecological mental model, and follow the basic principles of "ecocentrism", "government-led" and "public participation".展开更多
文摘The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market forecast results. The interaction effect of price and advertising was considered,and the game theory was applied to a two-stage price and advertising competition which involved the market share model. A marketing decision support system (MDSS) was developed and simulation data was provided to give the solutions. The operation results show that the leading enterprise makes higher price,spends more on advertising,and earns more profit,while the small-scale enterprise has to lower the price,spend less on advertising,and has slightly higher profit rate. The system is shown to be adaptable to a wide variety of realistic situations.
基金supported by Zhejiang Proy vincial Natural Science Foundation (Grant No. n Y13G020094)Project of Ecological Culture Research Center of Zhejiang A&F University(Grant No. 2045200081)
文摘This paper takes the County of Anji as an example and analyzes the ecological development system of counties based on the theory of mental model and complex ecosystem based on the theory of mental model and complex ecosystem. Anji ecological development system consists of ecological management subsystems, eco-industry subsystems, ecological environment subsystems, and ecological lives of the residents subsystems by shared ecological mental model as its foundation and motive power. These subsystems affect and promote each others, which eventually help people in Anji to achieve the goals of building a harmonious society, creating a beautiful countryside, and enjoying a happy life in overall. This study finds that a county's ecological development should emphasize the establishment, consolidation, externalization, and promotion of the shared ecological mental model, and follow the basic principles of "ecocentrism", "government-led" and "public participation".
