期刊文献+
共找到4篇文章
< 1 >
每页显示 20 50 100
美食探店类视频观众持续性观看意愿影响因素分析
1
作者 程佩瑜 《新媒体研究》 2023年第22期31-34,共4页
美食探店类短视频是以展示美食、餐厅或体验的一种热门短视频垂类。为探讨美食探店类短视频对观众持续性观看视频意愿以及持续性观看博主意愿的影响,从短视频的娱乐性和社会互动性出发,结合观众之间和观众对博主之间的准社会互动以及心... 美食探店类短视频是以展示美食、餐厅或体验的一种热门短视频垂类。为探讨美食探店类短视频对观众持续性观看视频意愿以及持续性观看博主意愿的影响,从短视频的娱乐性和社会互动性出发,结合观众之间和观众对博主之间的准社会互动以及心流理论,通过问卷调查收集406份有效数据,并采用结构方程模型验证理论框架和假设,研究表明:1)美食探店类短视频的娱乐性和社交性显著地影响观众的心流体验;2)观众的心流体验显著地影响他们持续性观看这类视频的意愿;3)观众的心流体验显著地影响他们持续性观看这类博主的意愿。 展开更多
关键词 短视频特性 美食探店类短视频 准社会互动 心流体验 持续性观看意愿 smart-pls
下载PDF
基于电商扶贫措施效果的实证分析 被引量:1
2
作者 邓仲平 辜雄霖 《农村经济与科技》 2019年第10期72-73,79,共3页
国务院扶贫办于2014年将“电商扶贫”正式纳入扶贫政策体系,并作为“精准扶贫十大工程”之一从2015年开始实施至今3年多,很多学者都对扶贫效果进行了相关定性研究并提出政策建议,本研究利用UTAUT理论修正模型,通过调查问卷以广东粤东、... 国务院扶贫办于2014年将“电商扶贫”正式纳入扶贫政策体系,并作为“精准扶贫十大工程”之一从2015年开始实施至今3年多,很多学者都对扶贫效果进行了相关定性研究并提出政策建议,本研究利用UTAUT理论修正模型,通过调查问卷以广东粤东、西、北农村贫困地区为主要调研对象范围,对调研数据进行结构方程建模和定量分析,结果表明,电商扶贫措施对广大农村农民农业相关工作人员的脱贫效果中社会影响即SI最显著,其次是促成因素FC,绩效期望PE和灵活性FL也有显著影响,努力期望EE影响不显著。 展开更多
关键词 电商扶贫 UTAUT smart-pls 精准扶贫
下载PDF
Effect of Digital and Financial Awareness of Household Womens on the Use of Fin-Tech in India: Observing the Relation with (Utaut) Model
3
作者 Uma Shankar Yadav Ravindra Tripathi Mano Ashish Tripathi 《Journal of Sustainable Business and Economics》 2022年第3期18-26,共9页
Era of COVID-19 resulted in contactless transactions and extensive use of technological applications.Similar was the case of Fin-Tech which has extensively been used by consumers all around the globe for making transa... Era of COVID-19 resulted in contactless transactions and extensive use of technological applications.Similar was the case of Fin-Tech which has extensively been used by consumers all around the globe for making transactions and other financial and economic needs.Although there is a lack of research to reflect these forms of evidence from the developing as well as Indian sides of the globe.On the other side,some studies indicated the Unified Household Acceptance and Use of Technology(UTAUT)model as the base to prefer mobile methods of transaction and Fin-Tech use.Hence this paper has been developed systematically to relate the financial literacy of household females from Generation Y with the use of Fin-Tech during the eve of COVID-19.For devising this relationship research has been induced with the UTAUT model and data have been collected from married household females between twenty-four to thirty-five years of age.Results were analyzed through SMART-PLS which highlighted the financial literacy of Indian household females has a significant association with UTAUT model.However,the entire UTAUT model does not have a significant relationship with the use of Fin-Tech. 展开更多
关键词 smart-pls Fin-Tech COVID-19 Household females UTAUT model&financial awareness
下载PDF
Green managerial practices and green performance:A serial mediation model
4
作者 Shafique Ur Rehman Hamzah Elrehail +2 位作者 Marc Poulin Mohamed Dawood Shamout Haitham M.Alzoubi 《International Journal of Innovation Studies》 2023年第3期214-225,共12页
This study examines the influence of green supply chain management(GSCM)practices and green culture on green performance in the manufacturing sector through the mediating effect of proactive environmental strategy(PES... This study examines the influence of green supply chain management(GSCM)practices and green culture on green performance in the manufacturing sector through the mediating effect of proactive environmental strategy(PES)and green product innovation(GPI).A quantitative approach was followed,and partial least squares structural equation modeling(PLS-SEM)was used for hypothesis testing.A questionnaire was used to collect data,and 663 questionnaires were included in the final analysis.Contrary to our expectations,the results showed that GscM practices do not influence green performance,whereas green culture is positively related to green performance.The results show that PES and GPI explain the relationship between GSCM practices,green culture,and green performance.PES and GPI sequentially mediated GSCM practices,green culture,and green performance.Moreover,PES and GPI significantly improved green performance.This study aims to extend the scholarly appreciation of GscM practices and the impact of green culture on green performance by examining the mediating effects of PES and GPI on these relationships.The implications and future research avenues are also discussed. 展开更多
关键词 Green supply chain management(GSCM)practices Green culture Proactive environmental strategy(PES) Green product innovation(GPI) Green performance smart-pls
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部