In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters th...In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.展开更多
Online marketers make efforts to sell more products to their customers to increase turnover.One way to sell more products is to ensure that products belonging to the same scene are offered together.As such,it is benef...Online marketers make efforts to sell more products to their customers to increase turnover.One way to sell more products is to ensure that products belonging to the same scene are offered together.As such,it is beneficial to categorize products into different groups and tag them to particular,defined scenes.The mechanism of building relationships between products and scenes is called“scene-based knowledge system construction”.The construction of a scene-based knowledge system is usually based on business operators’expert knowledge and past experiences,which often causes product categorization to be inaccurate.Hence,in this paper,we discuss the importance and necessity of constructing a scene-based knowledge system,analyze it from a business perspective,and discuss its challenges.展开更多
基金supported by the Zhijiang Youth Special Project entitled“Cross-Cultural Examination of National Identity and Discourse Formation in Chinese Short Video Content” (Project No.:24ZJQN026Y)a philosophy and social sciences project funded by Zhejiang province。
文摘In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.
文摘Online marketers make efforts to sell more products to their customers to increase turnover.One way to sell more products is to ensure that products belonging to the same scene are offered together.As such,it is beneficial to categorize products into different groups and tag them to particular,defined scenes.The mechanism of building relationships between products and scenes is called“scene-based knowledge system construction”.The construction of a scene-based knowledge system is usually based on business operators’expert knowledge and past experiences,which often causes product categorization to be inaccurate.Hence,in this paper,we discuss the importance and necessity of constructing a scene-based knowledge system,analyze it from a business perspective,and discuss its challenges.
