The population finds more and more difficulties to assess the scope and content of political declaration especially in terms of plausibility and the real intentions of the speakers. This is especially true for the Sen...The population finds more and more difficulties to assess the scope and content of political declaration especially in terms of plausibility and the real intentions of the speakers. This is especially true for the Senegalese public who more and more loses confidence in the political class. The public tends to look at the identity of the political personality and its personal values （morality credibility） to determine what to make of his/her words. On their side, politicians also begin promoting their image through their speeches. At this level, religious ethics seems to be unanimously considered a criterion of good morality among Senegalese politicians. We will try to look through Perelman＇s theory of argumentation, which Amossy redefined, how, in order to reach the audience, politicians adapt their words to the public, and enhance principles cherished by the populations to win the battle of the image and confidence.展开更多
The paper explores two aspects in classical Chinese rhetoric： collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan （诚言） to show how the spirit of colle...The paper explores two aspects in classical Chinese rhetoric： collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan （诚言） to show how the spirit of collectivism drives Chinese rhetoric on a path different from its Western counterpart, which is defined as an art of persuasion characteristic of personal endeavors.展开更多
This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise Shu Pu.The findings of the research indicate the credible appeal aided by this metadiscourse helps...This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise Shu Pu.The findings of the research indicate the credible appeal aided by this metadiscourse helps illuminate the rhetorical success of Shu Pu.Certainty markers as well as attitude markers prevail,which contribute to the ethos of a determined,upright and passionate calligraphy critic,scholar and supervisor.Meanwhile,hedges,commentaries and attributors of interpersonal metadiscourse also carry credible meanings for Sun’s readers,though used less frequently.展开更多
This paper studies how different cultural values and rhetorical traditions may influence students＇ perceptions and understanding of effective ethos in persuasive essays. Fifty Chinese EFL （English as a foreign langu...This paper studies how different cultural values and rhetorical traditions may influence students＇ perceptions and understanding of effective ethos in persuasive essays. Fifty Chinese EFL （English as a foreign language） college students and 50 American college students participated in writing English persuasive essays on the selected topics. The essays were then compared for similarities and differences in the use of rhetorical appeals with a focus on ethos, the credibility, and trustworthiness of an author. The study revealed that participants from both groups established ethos as an important rhetorical tool to persuade the audience to accept their viewpoints. However, they displayed different perceptions of what effective ethos entailed. For Chinese participants, effective ethos seemed to come from using detailed explanations that reflected an author＇s intention to advocate an ethical or moral message based on some Chinese cultural values. But, strong ethos for American participants appeared to mean the use of evidence--facts and personal testimony--to establish the writer＇s trustworthiness. The interpretation of the results from the perspective of different cultural value orientations was also discussed.展开更多
academic ethos construction is a long-term cultural project. In order to solve the current problem in academic ethos, the working concept of ideological and political education should be changed. Regard academic ethos...academic ethos construction is a long-term cultural project. In order to solve the current problem in academic ethos, the working concept of ideological and political education should be changed. Regard academic ethos construction as the focus of ideological and political education. Have a further improvement in working mechanism that relate to the academic ethos. Try to improve the working methods. Build a united working team elaborately. In this way, establish a good cultural ecology and let the students grow healthily.展开更多
Aristotle's traditional rhetoric theory is of great value to the study of language. This paper analyses English speeches from the perspective of ethos and sees how speakers apply ethos to reach the purpose of pers...Aristotle's traditional rhetoric theory is of great value to the study of language. This paper analyses English speeches from the perspective of ethos and sees how speakers apply ethos to reach the purpose of persuading.展开更多
When nations are threatened with violence, the choices they make in order to cope with the challenges of war reflect different alternative possible reactions. They may choose to fight their battles fiercely or they ma...When nations are threatened with violence, the choices they make in order to cope with the challenges of war reflect different alternative possible reactions. They may choose to fight their battles fiercely or they may prefer to surrender and, sometimes, the options lay in-between. The question, therefore, is what makes nations fight and, more importantly, what causes them eventually to win or lose a war. In search of an answer to this riddle, this study examines secondary sources about three historical case studies taken from the first half of the twentieth century that deal with the Republic of Finland, the Kingdom of Norway, and the Soviet Union. It concentrates on the part played by national ethos regarding the manner in which each of them handled their wars in moments of crisis and reveals how national ethos is intertwined with another phenomenon of social psychology that turns it into a crucial factor in the management of international campaigns： enthusiasm for war. A wide historical perspective, however, shows that even though the right kind of national ethos is essential for winning a war, it is far from being enough. Hence national ethos proves, at the end of the day, to be a necessary condition for military victory, but certainly not a sufficient one.展开更多
文摘The population finds more and more difficulties to assess the scope and content of political declaration especially in terms of plausibility and the real intentions of the speakers. This is especially true for the Senegalese public who more and more loses confidence in the political class. The public tends to look at the identity of the political personality and its personal values （morality credibility） to determine what to make of his/her words. On their side, politicians also begin promoting their image through their speeches. At this level, religious ethics seems to be unanimously considered a criterion of good morality among Senegalese politicians. We will try to look through Perelman＇s theory of argumentation, which Amossy redefined, how, in order to reach the audience, politicians adapt their words to the public, and enhance principles cherished by the populations to win the battle of the image and confidence.
文摘The paper explores two aspects in classical Chinese rhetoric： collectivism and collective ethos. It looks closely at some of the key notions, like harmony, face, and cheng-yan （诚言） to show how the spirit of collectivism drives Chinese rhetoric on a path different from its Western counterpart, which is defined as an art of persuasion characteristic of personal endeavors.
文摘This paper examines how Sun Guoting employs interpersonal metadiscourse to realize the credible appeal in his treatise Shu Pu.The findings of the research indicate the credible appeal aided by this metadiscourse helps illuminate the rhetorical success of Shu Pu.Certainty markers as well as attitude markers prevail,which contribute to the ethos of a determined,upright and passionate calligraphy critic,scholar and supervisor.Meanwhile,hedges,commentaries and attributors of interpersonal metadiscourse also carry credible meanings for Sun’s readers,though used less frequently.
文摘This paper studies how different cultural values and rhetorical traditions may influence students＇ perceptions and understanding of effective ethos in persuasive essays. Fifty Chinese EFL （English as a foreign language） college students and 50 American college students participated in writing English persuasive essays on the selected topics. The essays were then compared for similarities and differences in the use of rhetorical appeals with a focus on ethos, the credibility, and trustworthiness of an author. The study revealed that participants from both groups established ethos as an important rhetorical tool to persuade the audience to accept their viewpoints. However, they displayed different perceptions of what effective ethos entailed. For Chinese participants, effective ethos seemed to come from using detailed explanations that reflected an author＇s intention to advocate an ethical or moral message based on some Chinese cultural values. But, strong ethos for American participants appeared to mean the use of evidence--facts and personal testimony--to establish the writer＇s trustworthiness. The interpretation of the results from the perspective of different cultural value orientations was also discussed.
文摘academic ethos construction is a long-term cultural project. In order to solve the current problem in academic ethos, the working concept of ideological and political education should be changed. Regard academic ethos construction as the focus of ideological and political education. Have a further improvement in working mechanism that relate to the academic ethos. Try to improve the working methods. Build a united working team elaborately. In this way, establish a good cultural ecology and let the students grow healthily.
文摘Aristotle's traditional rhetoric theory is of great value to the study of language. This paper analyses English speeches from the perspective of ethos and sees how speakers apply ethos to reach the purpose of persuading.
文摘When nations are threatened with violence, the choices they make in order to cope with the challenges of war reflect different alternative possible reactions. They may choose to fight their battles fiercely or they may prefer to surrender and, sometimes, the options lay in-between. The question, therefore, is what makes nations fight and, more importantly, what causes them eventually to win or lose a war. In search of an answer to this riddle, this study examines secondary sources about three historical case studies taken from the first half of the twentieth century that deal with the Republic of Finland, the Kingdom of Norway, and the Soviet Union. It concentrates on the part played by national ethos regarding the manner in which each of them handled their wars in moments of crisis and reveals how national ethos is intertwined with another phenomenon of social psychology that turns it into a crucial factor in the management of international campaigns： enthusiasm for war. A wide historical perspective, however, shows that even though the right kind of national ethos is essential for winning a war, it is far from being enough. Hence national ethos proves, at the end of the day, to be a necessary condition for military victory, but certainly not a sufficient one.
