Analysis of Visualization Mapping in the Field of Brand Community Based on Cite Space Ⅲ

Taking 887 relevant papers in the Web of Science database as the analysis object,and with the help of Citespace III software developed by Chen Chaomei s team,this study makes a visual mapping analysis of the brand community field from the perspective of research hotspots,cooperation between countries(regions)and institutions,and co-citation networks.The study has found that research hotspots in this field focus on brand community,community,consumer,internet,model,loyalty,word-of-mouth,impact and trust.The United States has absolute strength in leading the research frontier of this field,and the degree of cooperation within the country is higher than that of international cooperation.The core papers in this field were published in from authoritative journals in the field of management.Through the analysis of the core papers,readers can further understand the development context of the brand community field.

Research on Career Identity in China:A Literature Review

Career identity is one of the important topics to study the psychological problems of employees,especially after the outbreak of CoV-19.Being a populous country in the world,China has a large number of employees from all walks of life,and its research on career identity has attracted more and more attention.Thus,this study aims to sort out the history,characteristics,and trends of the research on career identity in China through a literature review,which can help more scholars pay attention to China’s career identity research.In this study,Citespace is used to statistically analyze the selected literature from China’s National Knowledge Infrastructure(CNKI)and Web of Science(WOS).The results show that:(1)The historical evolution of career identity research in China can be divided into three stages:germination,development and maturity.(2)From the perspective of cooperation between authors and institutions,researchers tend to do independent research,mainly focusing on the research in the field of psychology.(3)From the key words,career identity and employability are the main high-frequency words.(4)From the cluster analysis,the research focuses mainly include social support,teachers’career identity,influencing factors,and job involvement.(5)From the emergent analysis,it can be seen that the research on roles and differences between urban and rural areas is weakening,and the research on factors such as job satisfaction is gradually strengthening as the frontier theme.Finally,according to the existing analysis results,this study predicts the future trend of career identity in China and thinks that it will extend from the fields of concept explanation,interdisciplinary research,scientific research tools,and so on.

Information visualization analysis on Advances in Psychological Science:1983-2014

Objective： To describe the revolution and research status of Advances in Psychological Science. Methods： A total of 3060 articles published in Advances in Psychological Science from 1983 to 2014 were analyzed with the information visualization method using Citespace software from the aspects of pub- lications, cited frequency and downloads, funding, organizations, authors and keywords. Results： The results showed that the amount of literature published annually had an upward tendency, and 49.4% of the papers were supported by national or provincial projects. Institutions such as the Chinese Academy of Sciences （CAS） and the normal universities were rated in the forefront of the sci- entific research output. Xiting Huang, Hong Li and Yuejia Luo were at the top of the list of prolific authors. Conclusions： A new pattern of cooperative development of the theory and application in the field of psychological research is forming.

A bibliometric study of the Journal of School Health:1965-2014

Background：As an important international journal in the field of school health,the Journal of School Health has drawn wide attention from researchers and readers around the world.Therefore,it is important to conduct a systematic retrospective study of the journal.With the aim of understanding the development of the journal and the evolutionary process of cooperative study of this field comprehensively,we employed bibliometric analysis using the articles published in the Journal of School Health from 1965.Methods：Using bibliometrics,5242 articles published in the journal were extracted and then analyzed using the visualization software CiteSpace Ⅲ.Results：The annual published amount of literature showed a declining tendency;however,the frequency of citation displayed an increase year by year.Among prolific authors,the number of reports published by JH Price,L Kann and RJ McDermott are at the top.Among the high frequency keywords used in the research journal, ＂adolescents＂, ＂children＂ and ＂programs＂ have become popular in the journal＇s vocabulary.CDCP,Univ Texas and Univ Calif are positioned in the forefront of the involved institutions when ranked by degree of contribution.Conclusions：The Journal of School Health provides an important platform for sharing research achievements and promoting cooperation in this field.The amount of articles published in the journal is continually improving;its cooperative research network promoted by famous scholars and institutions is forming.As more researchers and institutions join,the network will grow and relationships will become increasingly close.However,limitations to cooperation at the regional or interagency scope remain.