Eastern European Marxism,taking a critical stance towards structuralism,gave rise to a unique paradigm of praxis-oriented semiotic aesthetics.This novel approach posits that signs emerge from humans’social praxis and...Eastern European Marxism,taking a critical stance towards structuralism,gave rise to a unique paradigm of praxis-oriented semiotic aesthetics.This novel approach posits that signs emerge from humans’social praxis and also function as a means of praxis.It further delves into the principle governing the generation and usage of signs,i.e.,the Economy Principle,the homogenization of signs,the situatedness or contextual constraints,as well as their aesthetic features and transcendental attributes.As a result,the praxis-oriented semiotic aesthetics within Eastern European Marxism exhibits distinct theoretical value.展开更多
Buddhism was introduced to China during the Han Dynasty and took root in China,integrating with local culture.The classic pattern of honeysuckle in Buddhism,as a type of border decoration,was also introduced to China ...Buddhism was introduced to China during the Han Dynasty and took root in China,integrating with local culture.The classic pattern of honeysuckle in Buddhism,as a type of border decoration,was also introduced to China with the eastward advancement of Buddhism.This article aims to conduct a semiotic study on the patterns of honeysuckle patterns in the Yungang Grottoes.Firstly,the concept of honeysuckle patterns was explained,and typical honeysuckle patterns that appeared in the Yungang Grottoes were systematically organized and classified.Then,with the help of semiotic principles,the production of symbols for honeysuckle patterns in the Yungang Grottoes was analyzed from a semiotic perspective.Based on this,the semiotic characteristics of honeysuckle patterns in the Yungang Grottoes and their signifier and referent systems were analyzed in depth.Finally,the shape and connotation of honeysuckle patterns in their evolution and development were summarized.The honeysuckle pattern occupies an important position in the history of traditional patterns in China,so the honeysuckle pattern in Yungang Grottoes,as a decorative theme,not only has important research significance,but its semiotic value is also worth exploring and studying.展开更多
The action of signs in human lives and in the evolution of cultures is to be understood in the light of semiosis, the process by which a meaning is given to all things in the world. Writing systems, as a sort of semio...The action of signs in human lives and in the evolution of cultures is to be understood in the light of semiosis, the process by which a meaning is given to all things in the world. Writing systems, as a sort of semiotic creation, evolve according to the laws of semiosis and the rhythm of human stepping ahead. This paper is an attempt to afford evidence of three relevant facts: a) A close contact, or at least a remarkable coincidence, of writing cultures in ancient times. b) An apparent and undeniable process of divergence of writing systems over centuries. c) A tendency to a new convergence of writing systems, as an ongoing process inferable from the new symbols of an increasingly globalised world. We propose that one of the elements that push these processes forward is abstraction, and we suggest that abstraction might be the leading factor in the evolution of writing and semiotic systems.展开更多
This paper clarifies the composition of meaning in the art of Chinese calligraphy on the basis of American semiotician Charles Morris’s three divisions of sign,namely,“Syntactics,Semantics,Pragmatics”.The syntactic...This paper clarifies the composition of meaning in the art of Chinese calligraphy on the basis of American semiotician Charles Morris’s three divisions of sign,namely,“Syntactics,Semantics,Pragmatics”.The syntactical dimension of Chinese calligraphy sign is the artistic meaning of the form of Chinese character.“Semantical dimension”refers to semantic referents of linguistic signs and their literary significance,“pragmatical dimension”refers to the use and interpretation of calligraphy.The study of the three dimensions of meaning in Chinese calligraphy reveals a complex and unique composition of sign meaning.Chinese calligraphy deforms the structure and form of Chinese characters while retaining their semantic invariance.In this way,calligraphy acquires more practical semantic and symbolic meanings through the carrier of Chinese characters which are also linguistic symbols at the same time.Chinese calligraphy is dominated by the meaning of sign forms,taking into account the linguistic reference and the use of sign,and the three dimensions of meaning interact and promote each other,building a dynamic and multidimensional space of sign meaning.展开更多
The present situation of study of Chinese and English navigation idioms is examined from the perspective of semiotics.Firstly,the author expounds the background of the study on navigation idioms.Secondly,the paper exp...The present situation of study of Chinese and English navigation idioms is examined from the perspective of semiotics.Firstly,the author expounds the background of the study on navigation idioms.Secondly,the paper expounds several core concepts related to research.In the end,the article summarizes the vast majority of navigation idioms from the perspective of language and cultural relations with the relevant published literature,as well as cnki.net and English journals,and rarely studies navigation idi⁃oms systematically from the perspective of semiotics.Therefore,it is necessary to carry out this study and find out the cultural simi⁃larities and differences from another perspective.展开更多
Greimas's Semiotic Square is a new approach in analyzing literary works.Based on Sassure and Jacnson's claim on binary opposition,Gereimas extends it to four actants and adds contradictory relationships.By ass...Greimas's Semiotic Square is a new approach in analyzing literary works.Based on Sassure and Jacnson's claim on binary opposition,Gereimas extends it to four actants and adds contradictory relationships.By assign meanings to the four actants,an analysis of the complicated relationship between the roles in a text can be made and a revelation of the theme of the text can be realized.Previous studies of this novel take it as an excellent work revealing loneliness and isolation is thought to be the basic condition of human existence.Other study covers the effects of the unrequited love.Quiet differently,this paper tries to interpret this novel by Greimas'semiotic square and thereby revealing the widely accepted theme of this novel that isolation and loneliness is the final destiny of human being in modern society.展开更多
This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiot...This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiotics.Former researchers mainly focus on the first method and seldom employ the second one.Despite a review of former studies,this paper also puts forward a new pattern of study and points out the significance of the semiotic approach and queries remained to be settled.展开更多
The paper presents an analysis of computer programming languages based on the semiotics of Charles S. Peirce. The author describes how such languages could evolve in order to achieve some of the expressive characteris...The paper presents an analysis of computer programming languages based on the semiotics of Charles S. Peirce. The author describes how such languages could evolve in order to achieve some of the expressive characteristics of natural languages. This description evinces otherwise unnoticed differences between natural languages and programming languages, showing that Peircean semiotics is an efficient analysis tool. This suggests further research on the technical features needed to implement an easier way to program computers.展开更多
This paper introduces a new approach dedicated to the Ontology Personalization. Inspired by works in Cognitive Psychology, our work is based on a process which aims at capturing the user-sensitive relevance of the cat...This paper introduces a new approach dedicated to the Ontology Personalization. Inspired by works in Cognitive Psychology, our work is based on a process which aims at capturing the user-sensitive relevance of the categorization process, that is the one which is really perceived by the end-user. Practically, this process consists in decorating the Specialization/Generalization links (i.e. the is-a links) of the hierarchy of concepts with 2 gradients. The goal of the first gradient, called Conceptual Prototypicality Gradient, is to capture the user-sensitive relevance of the categorization process, that is the one which is perceived by the end-user. As this gradient is defined according to the three aspects of the semiotic triangle (i.e. intentional, extensional and expressional dimension), we call it Semiotic based Prototypicality Gradient. The objective of the second gradient, called Lexical Prototypicality Gradient, is to capture the user-sensitive relevance of the lexicalization process, i.e. the definition of a set of terms used to denote a concept. These gradients enrich the initial formal semantics of an ontology by adding a pragmatics defined according to a context of use which depends on parameters like culture, educational background and/or emotional context of the end-user. This paper also introduces a new similarity measure also defined in the context of a semiotic-based approach. The first originality of this measure, called SEMIOSEM, is to consider the three semiotic dimensions of the conceptualization underlying an ontology. Thus, SEMIOSEM aims at aggregating and improving existing extensional-based and intentional-based measures. The second originality of this measure is to be context-sensitive, and in particular user-sensitive. This makes SEMIOSEM more flexible, more robust and more close to the end-user’s judgment than the other similarity measures which are usually only based on one aspect of a conceptualization and never take the end-user’s perceptions and purposes into account.展开更多
The paper that we present below addresses a methodological approach to Marc Angenot’s statements,in his Social Discourse(2012)of integrating certain views and opinions,taken from the written press,literature,and tele...The paper that we present below addresses a methodological approach to Marc Angenot’s statements,in his Social Discourse(2012)of integrating certain views and opinions,taken from the written press,literature,and television,on events happened in Colombia,prior to 1990 presidential elections.When we study the discursivities1 that are the product and/or the representatives of some political crimes that took place in Colombia between August 1989 and April 1990,we speak mainly on discourses that took place some decades ago.Some of these stories have allowed us to give meaning to the world and,at the same time,integrate us in it.展开更多
This study analyzed a linguistic landscape,which is a relatively recent development in sociolinguistic research committed to the investigation of the visual manifestations of the relationships observed between languag...This study analyzed a linguistic landscape,which is a relatively recent development in sociolinguistic research committed to the investigation of the visual manifestations of the relationships observed between language or semiosis and society in the public space.There has been less attention on the semiotic interpretations in the public environments despite the ubiquitous nature of such signs in Ethiopia.This study intends to fill this gap through Semiotic Landscape research.By means of mixed methods,qualitative and quantitative,it aims to discover the contestations in the Linguistic Landscape(LL,henceforth)of selected urban environments in Oromia.The study employed a theoretical concept of geosemiotics from social semiotics as an analytical tool.Visual data consisting of 1275 photographs of signs were collected from the main streets of Adama,Jimma and Sebeta towns from different domains of sign using bodies.Besides,data were collected through in-depth interviews with major LL actors,selected based on purposive sampling technique.The analysis demonstrated that some top-down and most of bottom-up signs showed varieties of multilingual practices,contestations,identity constructions and other related social concerns.The absence of a clear policy on language use on signs at both federal and regional levels has resulted in contestations.展开更多
As an advocate for feminism,George Bernard Shaw,to awaken especially women to their subordinate and captivated posi⁃tion and opportunity for being New woman,wrote Candida in a time when women were stuck into“the virg...As an advocate for feminism,George Bernard Shaw,to awaken especially women to their subordinate and captivated posi⁃tion and opportunity for being New woman,wrote Candida in a time when women were stuck into“the virgin mother”role.Howev⁃er,from the perspective of feminist semiotic theory,we found that although creating a new woman different from the one defined by the common standard,Bernard Shaw still didn’t break the chain of portraying a“sign woman”-“the virgin mother”controlled by the patriarchal prejudice from male gaze.In addition,Candida becomes an object portrayed through two men characters and she be⁃comes the means to expose the developing of man character rather than the subject in the play.And Shaw’s limited feminism is al⁃so reflected in his other plays.Therefore,Bernard Shaw is an incomplete feminist.展开更多
Mobile phone has become the most important daily device in modern society since 21 stcentury. What's more, it will continue to play a significant role in people's daily life in the foreseeable near future. An ...Mobile phone has become the most important daily device in modern society since 21 stcentury. What's more, it will continue to play a significant role in people's daily life in the foreseeable near future. An outstanding interface design can not only bring convenience to users, but also strengthen users' experience feelings and give customers more fun and joy. This paper is mainly about how to use semiotic theory in the application of phone interface design. By analyzing basic elements of signal transmission as well as"Triplet Theory"in semiotics, and practicing every single element in the design, the value of semiotics application can be clearly shown. That is, to help interface designer understand customers better and fulfill their needs more accurately and to accomplish fantastic designs in mobile interface.展开更多
Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products...Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products packaging from two drugstore brands-Soap & Glory, Rimmel and two high-end brands-Tom Ford and Christian Louboutin in order to find the differences and similarities in terms of the usage of semiotics modes in drugstore and high-end cosmetics products packaging respectively. The finding reveals that in order to compensate for lack of popularity and for marketing purpose, those general products have more frequent usage in terms of color, image, text and typography while high-end products would have less frequent usages.展开更多
This article examines the complex interplay between abstraction and representation in the ontology of images.Images inhabit an in-between space as tangible artifacts that also convey intangible ideas and meanings.The ...This article examines the complex interplay between abstraction and representation in the ontology of images.Images inhabit an in-between space as tangible artifacts that also convey intangible ideas and meanings.The analysis synthesizes perspectives from across the history of philosophy to elucidate how images bridge abstraction and representation through their form and function.It engages with ongoing epistemological and aesthetic debates concerning the dual nature of images.Plato’s theory of ideal forms is outlined as an early attempt to define abstraction.Modern semiotic theories are discussed for their insights into how images create meaning through codes and signs.Phenomenology offers an alternative approach by prioritizing the sensorial,affective impact of images.Poststructuralism problematizes representation in the context of mechanical reproduction and simulacra.While diverse,these philosophical frameworks all grapple with the issues images pose between abstract essence and concrete appearance,conceptual ideas and sensory manifestations.The article reveals the richness of images as liminal constructs that collapse dualisms in their creative interfacing of material forms and immaterial meanings.It concludes that this ontological ambiguity empowers images as mediators between imagination and perception,subjectivity and reality.展开更多
In the field of philosophy of technology,the concept of mediation is central to understanding how technology shapes human experience and behavior.Our aim in this paper is to contribute to the understanding of technolo...In the field of philosophy of technology,the concept of mediation is central to understanding how technology shapes human experience and behavior.Our aim in this paper is to contribute to the understanding of technological mediation,in particular how and why it is possible.Technological mediation occurs within a mediation space between the technological realm and the user realm.In the technological realm,technology regularizes events and actions,while in the user realm,the user interprets the significative potential of the technology.This interpretation process is identical with use and involves the formation of user habits,which are constrained by technological,cognitive,and sociocultural factors.To provide a theoretical framework for our analysis,we propose the Semiotic Model of Technological Mediation(SMTM),which draws on Charles Peirceʼs semiotics.To illustrate our argument,we focus on assistive technology and provide a recurring example of the Medimi®Smart,a digital,comprehensive system for medication handling.展开更多
The concept of post-truth has been on the world’s agenda since 2016.Perhaps this concept,which is frequently encountered in political life,provides the speaker with a freer speaking platform.Politicians,instead of pr...The concept of post-truth has been on the world’s agenda since 2016.Perhaps this concept,which is frequently encountered in political life,provides the speaker with a freer speaking platform.Politicians,instead of presenting the reality to their constituents as it is,want to reshape this reality according to their own ideology and present it to the recipient.Politicians have certain objectives in creating such a virtual reality.These aims can be listed as keeping the voters,increasing the voting potential,and attracting undecided voters to their favor.The common result of all these aims is to gain political power or to remain in the existing power.Post-truth reality is constructed relatively more easily in social media environments.The construction of reality can be through beliefs or emotions.In such ways,the recipient is tried to be persuaded,and thus behavioral change is achieved.One of the most necessary subjects for this artificial reality atmosphere is the anti-subject.The idea that the anti-subject does not know the truth that we(you and I)know and believe and is trying to destroy it is the main theme of post-truth discourse.Politicians try to persuade the voters to believe in their own truth by expressing this idea to them.There are many examples of this around the world.In this study,firstly,the concept of post-truth is examined and its various definitions are discussed.The distinctions between the concepts of real and truth are analyzed and then it is explained how and for what purposes the concept of post-truth is used in politics.Following the comparison of post-truth and fake news,the concept is discussed within the framework of sender-receiver interaction in terms of communication.The concept is tried to be elucidated with the modalities such as/convincing/,/believing/,/being/,/appearing/.Besides,using the semiotic square,the study also tries to reveal the different purposes and forms of use of the concept of post-truth.As a result,it has been observed that the concept of post-truth is effective in many areas of contemporary societies,and rather than real information,expected and desired information has become more important.展开更多
The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mes...The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.展开更多
基金This paper is an outcome of the“Research on Marxist Aesthetics of the Prague Linguistic Circle”(Approval No.JD21026)a project of the Key Research Base for Humanities and Social Sciences at Colleges and Universities of Jiangxi Province.It is also part of a major project“Bibliography and Research of Eastern European Marxist Aesthetics”(Approval No.15ZDB022)funded by the National Social Science Fund of China(NSSFC).
文摘Eastern European Marxism,taking a critical stance towards structuralism,gave rise to a unique paradigm of praxis-oriented semiotic aesthetics.This novel approach posits that signs emerge from humans’social praxis and also function as a means of praxis.It further delves into the principle governing the generation and usage of signs,i.e.,the Economy Principle,the homogenization of signs,the situatedness or contextual constraints,as well as their aesthetic features and transcendental attributes.As a result,the praxis-oriented semiotic aesthetics within Eastern European Marxism exhibits distinct theoretical value.
文摘Buddhism was introduced to China during the Han Dynasty and took root in China,integrating with local culture.The classic pattern of honeysuckle in Buddhism,as a type of border decoration,was also introduced to China with the eastward advancement of Buddhism.This article aims to conduct a semiotic study on the patterns of honeysuckle patterns in the Yungang Grottoes.Firstly,the concept of honeysuckle patterns was explained,and typical honeysuckle patterns that appeared in the Yungang Grottoes were systematically organized and classified.Then,with the help of semiotic principles,the production of symbols for honeysuckle patterns in the Yungang Grottoes was analyzed from a semiotic perspective.Based on this,the semiotic characteristics of honeysuckle patterns in the Yungang Grottoes and their signifier and referent systems were analyzed in depth.Finally,the shape and connotation of honeysuckle patterns in their evolution and development were summarized.The honeysuckle pattern occupies an important position in the history of traditional patterns in China,so the honeysuckle pattern in Yungang Grottoes,as a decorative theme,not only has important research significance,but its semiotic value is also worth exploring and studying.
文摘The action of signs in human lives and in the evolution of cultures is to be understood in the light of semiosis, the process by which a meaning is given to all things in the world. Writing systems, as a sort of semiotic creation, evolve according to the laws of semiosis and the rhythm of human stepping ahead. This paper is an attempt to afford evidence of three relevant facts: a) A close contact, or at least a remarkable coincidence, of writing cultures in ancient times. b) An apparent and undeniable process of divergence of writing systems over centuries. c) A tendency to a new convergence of writing systems, as an ongoing process inferable from the new symbols of an increasingly globalised world. We propose that one of the elements that push these processes forward is abstraction, and we suggest that abstraction might be the leading factor in the evolution of writing and semiotic systems.
基金Sichuan Philosophy and Social Science Foundation Post-Funded Project“Semiotic Interpretation of Chinese Calligraphic Art in the Late Ming Dynasty”(SCJJ23HQ57).
文摘This paper clarifies the composition of meaning in the art of Chinese calligraphy on the basis of American semiotician Charles Morris’s three divisions of sign,namely,“Syntactics,Semantics,Pragmatics”.The syntactical dimension of Chinese calligraphy sign is the artistic meaning of the form of Chinese character.“Semantical dimension”refers to semantic referents of linguistic signs and their literary significance,“pragmatical dimension”refers to the use and interpretation of calligraphy.The study of the three dimensions of meaning in Chinese calligraphy reveals a complex and unique composition of sign meaning.Chinese calligraphy deforms the structure and form of Chinese characters while retaining their semantic invariance.In this way,calligraphy acquires more practical semantic and symbolic meanings through the carrier of Chinese characters which are also linguistic symbols at the same time.Chinese calligraphy is dominated by the meaning of sign forms,taking into account the linguistic reference and the use of sign,and the three dimensions of meaning interact and promote each other,building a dynamic and multidimensional space of sign meaning.
文摘The present situation of study of Chinese and English navigation idioms is examined from the perspective of semiotics.Firstly,the author expounds the background of the study on navigation idioms.Secondly,the paper expounds several core concepts related to research.In the end,the article summarizes the vast majority of navigation idioms from the perspective of language and cultural relations with the relevant published literature,as well as cnki.net and English journals,and rarely studies navigation idi⁃oms systematically from the perspective of semiotics.Therefore,it is necessary to carry out this study and find out the cultural simi⁃larities and differences from another perspective.
文摘Greimas's Semiotic Square is a new approach in analyzing literary works.Based on Sassure and Jacnson's claim on binary opposition,Gereimas extends it to four actants and adds contradictory relationships.By assign meanings to the four actants,an analysis of the complicated relationship between the roles in a text can be made and a revelation of the theme of the text can be realized.Previous studies of this novel take it as an excellent work revealing loneliness and isolation is thought to be the basic condition of human existence.Other study covers the effects of the unrequited love.Quiet differently,this paper tries to interpret this novel by Greimas'semiotic square and thereby revealing the widely accepted theme of this novel that isolation and loneliness is the final destiny of human being in modern society.
文摘This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiotics.Former researchers mainly focus on the first method and seldom employ the second one.Despite a review of former studies,this paper also puts forward a new pattern of study and points out the significance of the semiotic approach and queries remained to be settled.
文摘The paper presents an analysis of computer programming languages based on the semiotics of Charles S. Peirce. The author describes how such languages could evolve in order to achieve some of the expressive characteristics of natural languages. This description evinces otherwise unnoticed differences between natural languages and programming languages, showing that Peircean semiotics is an efficient analysis tool. This suggests further research on the technical features needed to implement an easier way to program computers.
文摘This paper introduces a new approach dedicated to the Ontology Personalization. Inspired by works in Cognitive Psychology, our work is based on a process which aims at capturing the user-sensitive relevance of the categorization process, that is the one which is really perceived by the end-user. Practically, this process consists in decorating the Specialization/Generalization links (i.e. the is-a links) of the hierarchy of concepts with 2 gradients. The goal of the first gradient, called Conceptual Prototypicality Gradient, is to capture the user-sensitive relevance of the categorization process, that is the one which is perceived by the end-user. As this gradient is defined according to the three aspects of the semiotic triangle (i.e. intentional, extensional and expressional dimension), we call it Semiotic based Prototypicality Gradient. The objective of the second gradient, called Lexical Prototypicality Gradient, is to capture the user-sensitive relevance of the lexicalization process, i.e. the definition of a set of terms used to denote a concept. These gradients enrich the initial formal semantics of an ontology by adding a pragmatics defined according to a context of use which depends on parameters like culture, educational background and/or emotional context of the end-user. This paper also introduces a new similarity measure also defined in the context of a semiotic-based approach. The first originality of this measure, called SEMIOSEM, is to consider the three semiotic dimensions of the conceptualization underlying an ontology. Thus, SEMIOSEM aims at aggregating and improving existing extensional-based and intentional-based measures. The second originality of this measure is to be context-sensitive, and in particular user-sensitive. This makes SEMIOSEM more flexible, more robust and more close to the end-user’s judgment than the other similarity measures which are usually only based on one aspect of a conceptualization and never take the end-user’s perceptions and purposes into account.
文摘The paper that we present below addresses a methodological approach to Marc Angenot’s statements,in his Social Discourse(2012)of integrating certain views and opinions,taken from the written press,literature,and television,on events happened in Colombia,prior to 1990 presidential elections.When we study the discursivities1 that are the product and/or the representatives of some political crimes that took place in Colombia between August 1989 and April 1990,we speak mainly on discourses that took place some decades ago.Some of these stories have allowed us to give meaning to the world and,at the same time,integrate us in it.
文摘This study analyzed a linguistic landscape,which is a relatively recent development in sociolinguistic research committed to the investigation of the visual manifestations of the relationships observed between language or semiosis and society in the public space.There has been less attention on the semiotic interpretations in the public environments despite the ubiquitous nature of such signs in Ethiopia.This study intends to fill this gap through Semiotic Landscape research.By means of mixed methods,qualitative and quantitative,it aims to discover the contestations in the Linguistic Landscape(LL,henceforth)of selected urban environments in Oromia.The study employed a theoretical concept of geosemiotics from social semiotics as an analytical tool.Visual data consisting of 1275 photographs of signs were collected from the main streets of Adama,Jimma and Sebeta towns from different domains of sign using bodies.Besides,data were collected through in-depth interviews with major LL actors,selected based on purposive sampling technique.The analysis demonstrated that some top-down and most of bottom-up signs showed varieties of multilingual practices,contestations,identity constructions and other related social concerns.The absence of a clear policy on language use on signs at both federal and regional levels has resulted in contestations.
文摘As an advocate for feminism,George Bernard Shaw,to awaken especially women to their subordinate and captivated posi⁃tion and opportunity for being New woman,wrote Candida in a time when women were stuck into“the virgin mother”role.Howev⁃er,from the perspective of feminist semiotic theory,we found that although creating a new woman different from the one defined by the common standard,Bernard Shaw still didn’t break the chain of portraying a“sign woman”-“the virgin mother”controlled by the patriarchal prejudice from male gaze.In addition,Candida becomes an object portrayed through two men characters and she be⁃comes the means to expose the developing of man character rather than the subject in the play.And Shaw’s limited feminism is al⁃so reflected in his other plays.Therefore,Bernard Shaw is an incomplete feminist.
文摘Mobile phone has become the most important daily device in modern society since 21 stcentury. What's more, it will continue to play a significant role in people's daily life in the foreseeable near future. An outstanding interface design can not only bring convenience to users, but also strengthen users' experience feelings and give customers more fun and joy. This paper is mainly about how to use semiotic theory in the application of phone interface design. By analyzing basic elements of signal transmission as well as"Triplet Theory"in semiotics, and practicing every single element in the design, the value of semiotics application can be clearly shown. That is, to help interface designer understand customers better and fulfill their needs more accurately and to accomplish fantastic designs in mobile interface.
文摘Packaging plays an essential role in cosmetics market and a successful cosmetics packaging can be a game changer in drawing in consumers.This study conducts a social semiotic analysis of four female cosmetics products packaging from two drugstore brands-Soap & Glory, Rimmel and two high-end brands-Tom Ford and Christian Louboutin in order to find the differences and similarities in terms of the usage of semiotics modes in drugstore and high-end cosmetics products packaging respectively. The finding reveals that in order to compensate for lack of popularity and for marketing purpose, those general products have more frequent usage in terms of color, image, text and typography while high-end products would have less frequent usages.
文摘This article examines the complex interplay between abstraction and representation in the ontology of images.Images inhabit an in-between space as tangible artifacts that also convey intangible ideas and meanings.The analysis synthesizes perspectives from across the history of philosophy to elucidate how images bridge abstraction and representation through their form and function.It engages with ongoing epistemological and aesthetic debates concerning the dual nature of images.Plato’s theory of ideal forms is outlined as an early attempt to define abstraction.Modern semiotic theories are discussed for their insights into how images create meaning through codes and signs.Phenomenology offers an alternative approach by prioritizing the sensorial,affective impact of images.Poststructuralism problematizes representation in the context of mechanical reproduction and simulacra.While diverse,these philosophical frameworks all grapple with the issues images pose between abstract essence and concrete appearance,conceptual ideas and sensory manifestations.The article reveals the richness of images as liminal constructs that collapse dualisms in their creative interfacing of material forms and immaterial meanings.It concludes that this ontological ambiguity empowers images as mediators between imagination and perception,subjectivity and reality.
文摘In the field of philosophy of technology,the concept of mediation is central to understanding how technology shapes human experience and behavior.Our aim in this paper is to contribute to the understanding of technological mediation,in particular how and why it is possible.Technological mediation occurs within a mediation space between the technological realm and the user realm.In the technological realm,technology regularizes events and actions,while in the user realm,the user interprets the significative potential of the technology.This interpretation process is identical with use and involves the formation of user habits,which are constrained by technological,cognitive,and sociocultural factors.To provide a theoretical framework for our analysis,we propose the Semiotic Model of Technological Mediation(SMTM),which draws on Charles Peirceʼs semiotics.To illustrate our argument,we focus on assistive technology and provide a recurring example of the Medimi®Smart,a digital,comprehensive system for medication handling.
文摘The concept of post-truth has been on the world’s agenda since 2016.Perhaps this concept,which is frequently encountered in political life,provides the speaker with a freer speaking platform.Politicians,instead of presenting the reality to their constituents as it is,want to reshape this reality according to their own ideology and present it to the recipient.Politicians have certain objectives in creating such a virtual reality.These aims can be listed as keeping the voters,increasing the voting potential,and attracting undecided voters to their favor.The common result of all these aims is to gain political power or to remain in the existing power.Post-truth reality is constructed relatively more easily in social media environments.The construction of reality can be through beliefs or emotions.In such ways,the recipient is tried to be persuaded,and thus behavioral change is achieved.One of the most necessary subjects for this artificial reality atmosphere is the anti-subject.The idea that the anti-subject does not know the truth that we(you and I)know and believe and is trying to destroy it is the main theme of post-truth discourse.Politicians try to persuade the voters to believe in their own truth by expressing this idea to them.There are many examples of this around the world.In this study,firstly,the concept of post-truth is examined and its various definitions are discussed.The distinctions between the concepts of real and truth are analyzed and then it is explained how and for what purposes the concept of post-truth is used in politics.Following the comparison of post-truth and fake news,the concept is discussed within the framework of sender-receiver interaction in terms of communication.The concept is tried to be elucidated with the modalities such as/convincing/,/believing/,/being/,/appearing/.Besides,using the semiotic square,the study also tries to reveal the different purposes and forms of use of the concept of post-truth.As a result,it has been observed that the concept of post-truth is effective in many areas of contemporary societies,and rather than real information,expected and desired information has become more important.
文摘The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.