Significance of“Printing English”in the Curriculum Setting of Business English Majors(Publishing Direction)

With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.

A Case Study of The Course Setting of Business English of South-Central University For Nationalities

With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.

Building a Business and Strategic Intelligence Policy as a Strategy for Promoting Congolese Business Progress and Healthy Economic Development in Eastern DRC

The aim of this study was to verify the existence of business and strategic intelligence policies at the level of Congolese companies and at the state level, likely to foster progress and healthy development in the east of the DRC. The study was based on a mixed perspective consisting of objective analysis of quantitative data and interpretative analysis of qualitative data. The results showed that business and strategic intelligence policies have not been established at either company or state level, as this is an area of activity that is not known to the players in companies and public departments, and there are no units or offices in their organizational structures responsible for managing strategic information for competitiveness on the international market. In addition, there is a real need to establish strategic information management units within companies, upstream, and to set up a national strategic information management department or agency to help local companies compete in the marketplace, downstream. This reflects the importance and timeliness of building business and strategic intelligence policies to ensure economic progress and development in the eastern DRC. Business and strategic intelligence provides companies with an appropriate tool for researching, collecting, processing and disseminating information useful for decision-making among stakeholders, in order to cope with a crisis or competitive situation. The study suggests a number of key recommendations based on its findings. To the government, it is recommended to establish the national policy of business and strategic intelligence by setting up a national agency of strategic intelligence in favor of local companies;and to companies to establish business intelligence units in their organizational structures in favor of stakeholders to foster advantageous decision-making in the competitive market and achieve progress. Finally, the study suggests that studies be carried out to fully understand the opportunities and impact of business and strategic intelligence in African countries, particularly in the DRC.

Analysis on Function Orientation and Development Countermeasures of New Agricultural Business Entities

Along with the rapid advance of industrialization and urbanization process, fostering new agricultural business entities become inevitable for agricultural transformation and the construction of agricultural modernization in China. The status of the new agricultural business entities determines the level of modern agricultural development. In recent years, new agricultural business entities have grew rapidly. However, there are still many problems including the difficulties in financing loans, inadequate agricultural insurance system, bad implementation of agricultural subsidies, jagged agricultural talents and so on. In order to foster new agricultural business entities, countermeasures should be carried out to ensure financial support, perfect the agricultural insurance, strengthen the level of agricultural subsidies, strive to develop the degree of specialization agricultural operators and so on.

Setting of Agricultural Insurance Premium Rate and the Adjustment Model

First,using the law of large numbers,I analyze the setting principle of agricultural insurance premium rate,and take the case of setting of adult sow premium rate for study,to draw the conclusion that with the continuous promotion of agricultural insurance,increase in the types of agricultural insurance and increase in the number of the insured,the premium rate should also be adjusted opportunely.Then,on the basis of Bayes' theorem,I adjust and calibrate the claim frequency and the average claim,in order to correctly adjust agricultural insurance premium rate;take the case of forest insurance for premium rate adjustment analysis.In setting and adjustment of agricultural insurance premium rate,in order to make the expected results well close to the real results,it is necessary to apply the probability estimates in a large number of risk units;focus on the establishment of agricultural risk database,to timely adjust agricultural insurance premium rate.

Moderate scale and realization potential of new citrus-planting business entities in hilly and mountainous areas in China

The natural and economic conditions of agricultural resources vary greatly in China,especially in hilly and mountainous areas.The phenomenon of land fragmentation has become increasingly prominent,so that large-scale operations cannot be fully achieved in a short period of time,and the centralized and continuous scale of operations cannot be realized in China.In addition,with increasingly strict farmland protection and agricultural land use control systems,the issues of nongrain production and nonagricultural cultivated land use have become increasingly restricted.Thus,it is quite necessary to determine the appropriate scale of operations and the means to achieve moderately scaled operations for the new business entities.On the basis of microsurvey data for 108 new citrus-planting business entities in the modern agricultural park in the Chongqing's Jiangjin District,an area with long citrus-planting history,we measured the moderate scale of new citrus-planting business entities to maximize profit using a translog growth model.According to the projection pursuit model,we evaluated the suitability conditions of citrus planting in garden land,woodland,grassland,and general cultivated land in the study area.We then explored the potential for new moderate-scale business entities within different farming radii.The results showed that large-scale planting conditions of citrus in garden land,forest land,grassland,and general cultivated land in the study area were suitable,and the proportion of high-suitable and mediumsuitable land was 73.42%.Under the existing social and economic conditions,the moderate scale of new citrus-planting business entities in the study area was 1.8–2.7 hm^(2).In particular,its rankings from large to small were agricultural enterprises(17.19–25.78 hm^(2)),farmer cooperatives(16.88–25.33 hm^(2)),big growers and breeders(6.39–9.59 hm^(2)),and family farms(5.02–7.53 hm^(2)).In the sample of 108 households,only 47.22%of the entities achieved moderate-scale operation,of which 25%of the entities achieved a scale greater than moderate operation.However,52.78%of the entities achieved a scale of less than moderate operation.These entities would have to transfer the surrounding adjacent garden land,forest land,grassland,or general cultivated land to achieve largescale land management.The land area of the adjacent gardens in a 1000 m farming radius could meet the moderate-scale operation demand of the vast majority of new business entities.For the vast majority of new business entities,the land area of the adjacent woodland,grassland,and general cultivated land could supplement the garden land to achieve moderate-scale operation in a 500 m farming radius.If the land area with moderate suitability and high suitability is prioritized,the land area in the adjacent gardens in the 1000 m farming radius could meet the moderate-scale operation demand for the vast majority of new business entities.Within the 500 m farming radius,the vast majority of new business entities have achieved moderate-scale operations if the land area adjacent to forest land,grassland,and general arable land was supplemented by gardens;however,a few entities could not achieve moderate-scale operations.From the village perspective,gardens were prioritized.Sixteen villages had planting areas and planting suitability that exceeded the average level of the study area,accounting for 23.53%.If combined with the reserve potential of the garden land,eight villages could improve their potential,accounting for 11.76%.Therefore,the conditions of large-scale citrus planting in the study area should be further improved,and the scale expansion of new citrus-planting business entities should receive additional scientific guidance.

Issues concerning Development of Consumer Credit Business in China's Agricultural Bank

This article introduces the status quo of consumer credit business in China's agricultural bank,indicating that the scale of China's consumer credit business is expanded year by year;the growth of consumer credit business slows down;housing loans grow rapidly.We analyze issues concerning development of consumer credit business in agricultural bank as follows:single variety of consumer credit business makes the operating scope narrow;the formality of consumer credit business is trivial,abating consumers' will to borrow;consumers' consumer attitudes are stale,yet to be further changed;the loan interest of consumer credit is beyond the majority of consumers' actual ability to pay;the existing regulations and systems are not sound;the risk prevention mechanism is not perfect.Based on this,we put forward the following countermeasures and proposals for further improving consumer credit business in China's agricultural bank:first,formulate reasonable marketing strategy of consumer credit business;second,establish and improve the internal management mechanism;third,establish and improve risk assessment system;fourth,improve consumer credit legal system.

Clustered Wireless Sensor Network in Precision Agriculture via Graph Theory

Food security and sustainable development is making a mandatory move in the entire human race.The attainment of this goal requires man to strive for a highly advanced state in thefield of agriculture so that he can produce crops with a minimum amount of water and fertilizer.Even though our agricultural methodol-ogies have undergone a series of metamorphoses in the process of a present smart-agricultural system,a long way is ahead to attain a system that is precise and accurate for the optimum yield and profitability.Towards such a futuristic method of cultivation,this paper proposes a novel method for monitoring the efficientflow of a small quantity of water through the conventional irrigation system in cultiva-tion using Clustered Wireless Sensor Networks(CWSN).The performance measure is simulated the creation of edge-fixed geodetic clusters using Mat lab’s Cup-carbon tool in order to evaluate the suggested irrigation process model’s performance.Thefindings of blocks 1 and 2 are assessed.Each signal takes just a little amount of energy to communicate,according to the performance.It is feasible to save energy while maintaining uninterrupted communication between nodes and cluster chiefs.However,the need for proper placement of a dynamic control station in WSN still exists for maintaining connectivity and for improving the lifetime fault tolerance of WSN.Based on the minimum edgefixed geodetic sets of the connected graph,this paper offers an innovative method for optimizing the placement of control stations.The edge-fixed geodetic cluster makes the network fast,efficient and reliable.Moreover,it also solves routing and congestion problems.

Financial Management in New Types of Agricultural Businesses——A Case Study of Farmer's Cooperatives in Weixian County

Since the 18th National Congress of the Communist Party of China( CPC),with the help of state policies,the new types of agricultural businesses have been flourishing. As one of the important forces of new types of agricultural businesses,the farmer's specialized cooperatives grow up rapidly in the development of the rural economy because of their characteristics which are consistent with the current rural economy. financial management is the core of the operation of farmer cooperatives,which directly affects the long-term sustainable development of cooperatives. Through the survey and analysis of the financial management of many farmers' cooperatives in Wei County,Hebei Province,this paper puts forward the deficiencies in the existing financial management of cooperatives. It also brings some reasonable suggestions to regulate and improve the financial management of cooperatives,in order to enhance the market competitiveness of farmers' cooperatives and realize better sustainable development of farmers' cooperatives.

A Decision Support System for Spatial Analysis of Agricultural Production in Madagascar

In this article, our research aims to set up a geo-decisional system, more precisely we are particularly interested in the spatial analysis system of agricultural production in Madagascar. For this, we used the spatial data warehouse technique based on the SOLAP spatial analysis tool. After having defined the concepts underlying these systems, we propose to address the research issues related to them from four points of view: needs study of the Malagasy Ministry of Agriculture, modeling of a multidimensional conceptual model according to the MultiDim model and the implementation of the system studied using GeoKettle, PostGIS, GeoServer, SPAGO BI and Géomondrian technologies. This new system helps improve the decision-making process for agricultural production in Madagascar.

Setting Agricultural Research Priorities： The Case for the Agricultural Sector in Swaziland

The study determined the research priorities in Swaziland agricultural sector. Data collection used existing documents on agricultural research prioritizing, Nominal Group Technique and modified Delphi technique, with analysis of data using content categorization and, group and individual ranking of submissions. Findings showed the agricultural priorities from national policies are tied-up with mitigating the effects of HIV and AIDS on food security, reduction of poverty and, sustainable development. The findings also revealed forty-three field crops areas needing research. Seven horticulture areas and eleven livestock sector areas were of high priority. A considerable number of research areas in field crops, horticulture and livestock indicated that the current research system has not adequately addressed research needs, despite efforts made by the private sector, University of Swaziland and Ministry of Agriculture and Cooperatives, for Swaziland to achieve self-sufficiency in food production. Recommendation was that the identified research priorities should be used as basis for directing the limited resources in conducting agricultural research. The participation of all stakeholders would facilitate efficient use of resources and facilitate collaboration amongst research institutions. The University of Swaziland should develop research priorities aligned with national policies and objectives, to facilitate funding for research by both government and donor agencies.

Business Blockchain Suitability Determinants: Decision-Making through an Intuitionistic Fuzzy Method

Blockchain is one of the innovative and disruptive technologies that has a wide range of applications in multiple industries beyond cryptocurrency.The widespread adoption of blockchain technology in various industries has shown its potential to solve challenging business problems,as well as the possibility to create new business models which can increase a firm’s competitiveness.Due to the novelty of the technology,whereby many companies are still exploring potential use cases,and considering the complexity of blockchain technology,which may require huge changes to a company’s existing systems and processes,it is important for companies to carefully evaluate suitable use cases and determine if blockchain technology is the best solution for their specific needs.This research aims to provide an evaluation framework that determines the important dimensions of blockchain suitability assessment by identifying the key determinants of suitable use cases in a business context.In this paper,a novel approach that utilizes both qualitative(Delphi method)and quantitative(fuzzy set theory)methods has been proposed to objectively account for the uncertainty associated with data collection and the vagueness of subjective judgments.This work started by scanning available literature to identify major suitability dimensions and collected a range of criteria,indicators,and factors that had been previously identified for related purposes.Expert opinions were then gathered using a questionnaire to rank the importance and relevance of these elements to suitability decisions.Subsequently,the data were analyzed and we proceeded to integrate multi-criteria group decision-making(MCGDM)and intuitionistic fuzzy set(IFS)theory.The findings demonstrated a high level of agreement among experts,with the model being extremely sensitive to variances in expert assessments.Furthermore,the results helped to refine and select the most relevant suitability determinants under three important dimensions:functional suitability of the use case,organizational applicability,and ecosystem readiness.

New Agricultural Business Entity and Rural Governance Body against the Backdrop of Rural Revitalization

The new agricultural business entity is the representative of the "new" productive forces in the countryside. Based on the analysis of the connotation of the new agricultural business entity, this paper further explains the new characteristics of the new agricultural business entity, such as internationalization, informatization, greening, ecologization, and organizational integration. The new type of agricultural business entity is the innovation of socialist agricultural management system with Chinese characteristics, which has brought new institutional performance to agricultural and rural modernization, and caused changes in the rural governance body and its structure in terms of production relations. The traditional basic subject "villager" has changed to "professional farmer", "homogenization" to "heterogeneity" and "diversification", and governance pattern to "unitary leading and pluralistic participation". These developments and changes reflect the dialectical relationship movement between rural productive forces and production relations, economic base and superstructure. New agricultural business entity, rural governance body and their structural system have become an important basis for rural revitalization.

印度E-Choupal的商业模式及对我国农业电子商务的启示分析

文中对印度农业电子商务E-Choupal的产生背景、商业模式与服务内容进行了详尽分析,并对我国农业电子商务发展的启示做了阐述。

我国家庭农场的研究进展——基于CiteSacep的可视化分析

为梳理家庭农场相关研究脉络并预测其发展方向,运用CiteSpace软件对CNKI数据库2005—2021年“家庭农场”研究主题的文献进行可视化分析。研究表明该领域发文数量总体呈上升趋势,共经历低水平浮动阶段、快速上升阶段和大幅波动阶段,并在2015年达到发文数量顶峰135篇。通过对作者和机构的文献共被引分析,发现该领域较为稳定的核心作者共15位,以杜志雄、郭熙保和高强分别为首的研究团队具有较强的影响力;就研究机构而言,网络密度为0.0026,科研机构间合作强度较弱、科研水平相差较大,且发文量高的科研机构多集中于农林类高校院系;在家庭农场主题的研究热点上,“家庭农场”“农业社会化服务”“粮食安全”等聚类组合研究倍受研究者的青睐;凸显词探测显示“乡村振兴”凸显强度最高为12.9055,“小农户”“规模经营”“农地流转”“人力资本”等关键词凸显强度紧随其后,这也标志着家庭农场未来的研究方向可能继续由此展开。

数字化时代商业模式与顾客旅程如何带来积极顾客体验——基于NCA与fsQCA混合方法分析

数字化时代顾客体验方式发生了巨大变化,通过改善顾客体验吸引顾客成为企业提升竞争力的关键。现有研究大多关注单一要素对顾客体验的净效应,而忽视多要素对于顾客体验的组态效应。本文采用NCA与fsQCA混合方法,以服务型企业为对象,研究数字化(深度及广度)、商业模式(新颖性与效率性)与顾客旅程(主题连贯性、设计一致性及场景敏感性)等多因素组合引致顾客实用体验与享乐体验的多重路径。基于258份有效问卷的实证分析发现:简单追求数字化不一定能引致积极顾客体验;商业模式的高新颖性和高效率性有助于引致积极顾客体验,反之则易引致消极顾客体验;主题连贯性和场景敏感性“一高一低”的条件组合也能引致积极顾客体验;积极实用体验和积极享乐体验可同时发生。研究结论对于正确认识数字化的广度与深度对于顾客体验的差异化影响、科学有效地设计顾客旅程和不断优化商业模式具有一定理论与现实意义。

家族涉入、机构投资者与企业社会责任履行——基于fsQCA的分析

控制家族与机构投资者基于自身利益诉求会对家族企业的社会责任履行行为与意愿产生干扰,现有的孤立分析往往顾此失彼。基于社会情感财富和股东积极主义,从股权制衡角度,借助25个完成代际传承的中国家族企业样本,使用模糊集定性比较分析(fsQCA)方法建构了控制家族股权与管理权涉入、机构投资者类型异质性特征与家族企业社会责任履行水平的因果构型。实证结果表明:股权涉入、管理涉入、不同类型机构投资者持股水平均无法单独影响中国家族企业社会责任履行水平的高低;家族高股权涉入与压力敏感型机构投资者高持股水平、家族股权和管理权的双高涉入与压力抵抗型机构投资者高持股水平、两类机构投资者同时保持高持股水平等3种情况均能促进家族企业履行高水平的社会责任;当家族管理涉入与压力敏感抑制型机构持股水平均较低时,家族企业则会表现出较低的社会责任履行水平。研究结论丰富了家族企业社会责任履行的多因路径研究,区分了不同水平家族企业社会责任的驱动路径,使用完成代际传承的家族企业样本揭示了家族企业周而复始、百年传承中的社会责任履行规律。

Process Reengineering of Cold Chain Logistics of Agricultural Products Based on Low-carbon Economy

Through the process analysis of cold chain logistics of agricultural products,we find that cold chain logistics of agricultural products contradict the development model of low-carbon economy to some extent.We apply the development idea of low-carbon economy,introduce the thirdparty logistics companies,establish distribution center of cold chain logistics of agricultural products,and strengthen information sharing,to reengineer the process of cold chain logistics of agricultural products in China.The results show that applying low-carbon economy to process reengineering of cold chain logistics of agricultural products,has advantages of increasing added value of products,promoting scale merit and abating lag,plays a role in promoting emission reduction,high efficiency and environmental protection in the process of cold chain logistics of agricultural products in China.

Empirical Study on Customer Equity of the Pesticide Industry

The focus of modern marketing has shifted from products and enterprise level of traditional marketing to customer level,and customer equity is receiving closer attention. No. 1 document of central government proposed innovating agricultural production and operation system and establishing new agricultural business entities. Seizing these customers becomes a great challenge for pesticide enterprises in the new trend. Therefore,pesticide enterprises need to find out key factors driving customer equity,so as to carry out pertinent marketing and grab the maximum market share. Based on the first-hand survey data,this paper analyzed the influence of value equity,brand equity and relation equity on customer equity by factor analysis and structural equation analysis. It found that the relation equity has the highest driving effect,especially training,community building and visiting experience. Finally,it came up with some recommendations to make pertinent marketing.

A Study on the Application Model of B2B E-Commerce in the Agricultural Sector

There are two main application models of B2B e-commerce, which are best suitable for agricultural sector. One is the e-market intermediation model (EMIM), and the other is the Integrative content center model (ICCM). Based on the analysis of these two models in application field of agriculture, a conclusion is drawn that these two models will be the main application ones of agricultural e-commerce at present, while ICCM will be a transition from local e-commerce to integrative e-commerce. The future development of agricultural e-commerce will follow the direction of integrative e-commerce which is based on the supply chain model on the E-Hubs. And a new framework of integrative e-commerce is presented as a conclusion at last.