Impact of Tourists'Perceived Value on Behavioral Intention for Mega Events:Analysis of Inbound and Domestic Tourists at Shanghai World Expo

Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.

Underground Space Landscape Design of Business Zone B of Shanghai World Expo

Business Zone B of Shanghai World Expo is the dynamic cluster area of well-known enterprise headquarters,and it has created the scheme layout of integrated design above and below ground according to regional planning characteristics and the characteristics of the times.The underground space landscape design of Business Zone B of Shanghai World Expo is a typical case of underground space development in China,and the summary of design strategy is helpful for improving underground space landscape design level in China.The existing problems in landscape design of Business Zone B of Shanghai World Expo are found through fi eld investigation,and the law of underground space landscape design in Business Zone B is summarized.Due to the fact that the development of underground space can not be reversed,the optimization design strategy of underground space landscape,such as strengthening the connectivity of underground space,enriching the sunken square and courtyard,and creating good physical environment of underground space,is put forward to improve the status quo of underground space environment.The construction level of underground space landscape in China has been constantly improving.As long as the urban planning is reasonable and pays attention to the application of integrated design of ground and underground,architectural technology and art combination in underground space environment,the construction of urban underground space landscape will become more ecological,humanized and diversifi ed.

China＇ s Security Measures for 2010 Shanghai World Expo： A Retrospect

The security threats to Shanghai World Expo were multi-faceted, ranging from terrorist threat to ethnic separatist threat, from foreign diplomatic and political disputes to domestic mass disturbances as well as serious social crimes The first was from terrorist threat, and the global Jihad network in Eurasia was looming in the early 21st century, which was guided by radical ideologies; the second threat was from ethnic separatist groups; the third threat was related with foreign personnel and diplomats＇ security; the fourth threat was from mass disturbances, and the fifth was from serious social crimes. China＇s measures to these potential multi-faceted challenges were serious and various, including preventing terrorist attacks through international cooperation, lessening ethnic separatists＇ dissatisfaction and avoiding possible mass demonstration, reducing the chance of domestic mass disturbances, guaranteeing public transportation and aerospace security, making extensive use of advanced technologies and referring to other countries＇ expertise in security check, seeking help from other provinces bordering Shanghai, and strengthening control over explosive materials, etc.. Nevertheless, the efficacy of the above-mentioned countermeasures was problematic, for they were more defensive than offensive, more passive than proactive, and more tactical than strategic.

Role Orientation of Shanghai World Expo Group

Reporter: What is the development goal for Shanghai World Expo (Group) Co., Ltd.? Mr. Chen Xianjin: Our goal lies in 2 aspects: one is how to hold a successful world expo; the other is how to achieve World Expo Group into a 1st-class enterprise in China with most competitiveness. The 2 goals take overall development of Shanghai into consideration, while Shanghai

Standardization Contributes to preparation for Expo 2010 Shanghai

The task of standardization includes the formulation, organization, and supervision of standards, as well as the implementation of those standards. This paper outlines how standardization was illustrated, analyzed, and brought forward developmentally, while emphasizing implementation and supervision in accordance with the target and scope of the Expo 2010 Shanghai China Informatization.

THREE ASPECTS ON SOLVING QUEUING SERVICE SYSTEM IN SHANGHAI WORLD EXPO

This paper analyzes the queuing problem that was experienced during the Shanghai World Expo of 2010. The queuing problem will be discussed at three levels. The three levels include the physical, psychological, and social aspects of the queuing problem. The collective behavior of visitors is studied through analyzing the information from the different sources, such as, the network of electronic eyes, the evaluation platform based on mobile phone system and the Internet. A hybrid information network technology is implemented. Based on the Wuli-Shili-Renli （WSR） system methodology, a new theoretical analysis framework for the queuing problem is proposed.

Shanghai on the World Expo Stage

This year, China has been hit by abnormal weather-spring seems reluctant to arrive as north China is plagued by low temperatures and strong winds and the south is drenched in lasting rainfall. In spite of the climate, the pulse of spring is vibrant at the Expo site. Before the opening ceremony, Shanghai Mayor Han Zheng said the six trial runs for the Expo had achieved their expected results with flying colors.

A Long Love Affair The World Expo has long captivated Shanghai

It is no secret that Shanghai’s drive to hold a successful World Expo in 2010 has been generously backed with human resources and money by the Central Government. But it might come as a surprise