Research on Strategies for Enhancing the Ability of Chinese German Learners to Tell Chinese Stories Through Short Videos

In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors such as technology and language proficiency.Such challenges can affect the professionalism and attractiveness of the videos.This study focuses on German learners at the University of Shanghai for Science and Technology.The aim of this study is to investigate students’experiences in producing short videos,identify issues through surveys and interviews,and concentrate on editing skills,language proficiency,and intercultural communication abilities.It proposes strategies for developing these skills and aims to provide insights for German and other foreign language learners in telling Chinese stories using short videos.

Application Progress of Teaching in the Form of Traffic Short Videos in Nursing Education

With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The integration of modern information technology into the teaching process and the combination of medical content has become a new hotspot for reform and innovation of medical education at home and abroad.In this paper,we will describe the application of traffic short videos as the main teaching form in nursing education in domestic and foreign studies,and the role of the application of this teaching form in the improvement of theoretical knowledge and clinical skills of nursing students,as well as the impact on the cultivation of nursing students’professional cognition,communication skills,critical thinking,etc.,with the aim of providing new perspectives for the subsequent nursing education.

A Study on Rural Cultural Communication of Short Videos From the Perspective of Mediation-Taking the Popularization of “Village BA” (Village Basketball Association) in Qiandongnan as an Example

With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.

Short Video Recommendation Algorithm Incorporating Temporal Contextual Information and User Context

With the popularity of 5G and the rapid development of mobile terminals,an endless stream of short video software exists.Browsing short-form mobile video in fragmented time has become the mainstream of user’s life.Hence,designing an efficient short video recommendation method has become important for major network platforms to attract users and satisfy their requirements.Nevertheless,the explosive growth of data leads to the low efficiency of the algorithm,which fails to distill users’points of interest on one hand effectively.On the other hand,integrating user preferences and the content of items urgently intensify the requirements for platform recommendation.In this paper,we propose a collaborative filtering algorithm,integrating time context information and user context,which pours attention into expanding and discovering user interest.In the first place,we introduce the temporal context information into the typical collaborative filtering algorithm,and leverage the popularity penalty function to weight the similarity between recommended short videos and the historical short videos.There remains one more point.We also introduce the user situation into the traditional collaborative filtering recommendation algorithm,considering the context information of users in the generation recommendation stage,and weight the recommended short-formvideos of candidates.At last,a diverse approach is used to generate a Top-K recommendation list for users.And through a case study,we illustrate the accuracy and diversity of the proposed method.

A Comparative Study on the Communication of“Friendly Shandong”Official Account on Different Short Video Platforms

Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.

Evaluation of the Application Effect of Short Video Combined with BOPPPS Teaching Mode in Clinical Anesthesia Teaching

Objective:To study the application effect of short video combined with BOPPPS teaching mode in clinical anesthesia practice.Method:48 students assigned to clinical anesthesia in digestive endoscopy of Shanxi Bethune Hospital from July 1,2022 to April 1,2023 were selected as research objects.They were randomly divided into the control group(PowerPoint presentation teaching group)and the observation group(short video combined with BOPPPS teaching group),with 24 students in each group.After the internship,the students’theoretical and technical scores were tested,the effects of the two teaching modes were compared,and the students’satisfaction was investigated.Results:The test scores of students in the observation group were significantly better than those in the control group(P<0.05).The short video combined with BOPPPS teaching mode can significantly improve students’learning interest,operation skills,and memory(P<0.05).The students’satisfaction in the observation group was higher than that in the control group(P<0.05).Conclusion:In clinical practice,the application of short video combined with BOPPPS teaching mode has achieved great effect,which is worth further promotion and research.

Analysis of Mass Communication of Short Video Clips in Era of Convergence Media

In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid development of visual culture in the Internet Plus era,which focuses on image communication and perceptual experience.In the all-media environment,the audience’s perception ability has been extended as the news scene offers an intense sense of immersion.Short-form videos provide viewers with fresh narrative modes and new perspectives.In particular,H5,VR/AR,and other technologies have changed the short video pattern with a new expression of audio-visual language,thus greatly increasing the communication power and attraction.The growing popularity of short videos,known as the New King of All Media,results from the combination of technology and culture,such as big data,5G,VR/AR,AI,block chain,and hologram.How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.

The Influence of Short Video on City Image Dissemination in the New Media Era——Taking Tik Tok as an Example

With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.

The Research on the Communication of the Short Videos on Rural Cultural Tourism in China

Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.

Research on the International Communication of Zhenjiang Regional Culture Based on Short Video

This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication,such as the culture of Zhenjiang’s three mountains,Jiangsu University’s special agricultural machinery culture,and the culture of Pearl S.Buck.The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics,focusing on the operation and promotion of short videos,and cooperation between the government,society,and universities,in the hope of improving the international communication system of Zhenjiang’s regional culture,and also providing reference for international communication studies of regional culture in other cities and regions.

Analysis of the Public Visual Consumption Turn behind the Popularity of Short Video

From WeChat,QQ to Weibo,Tik Tok this series of online social networking applications,especially with the increasingly maturity of online shopping in recent years,short video and mobile intelligence have been developing rapidly,which have strongly influenced many people’s living habits and shopping habits.Their development not only promotes the social and economic development,but also produces a new form of visual communication.This paper discusses the characteristics of short video,analyzes the shift of public visual consumption behind the popularity of short video,and hopes to further build a healthy development path of short video.

How Does the Booming Short Video Affect Attention Economy?

The 21st century is the era of new media.We-media,social media,short videos have emerged one after another.Not only have they changed the form of media,but also they have brought tremendous changes in terms of media functions,communication methods and communication relationship etc.Focused on the development of short video platforms in China in the last decade,this essay analyzes the impact of short videos on society,economy,and humanities.Also,it aims to propose a solution to the problem"how to make good use of the scarce resource of attention and truly realize the attention economy".

Research on the Rules of Short Video Online Reviews in Mainstream Media

With the continuous optimization of mobile intelligent mode,the internet has gradually entered the era of visualization.This paper briefly summarizes the reasons and current situation of the rapid development of mainstream media short films,analyzes the composition and functions of mainstream media short video online reviews,and probes into the rules of mainstream media short video online reviews.

Resource assignment in short video accelerator system

Video accelerator is developed for better user experience in video sharing websites such as YouTube. PPLive video accelerator （PPVA）, which has the largest number of users in China, is based on peer-to-peer （P2P） system. The number of videos and peers in PPVA is by orders of magnitude many times larger than which in traditional P2P video on demand （VoD） system. As a result, even though the resource is sufficient, due to unfairness assignment, the quality of service can hardly satisfy all users. In this paper, we concentrate on the assignment of the fundamental resources in PPVA： storage and bandwidth. The problem of storage assignment is formulated as a nonlinear program （NLP） regarding the number of request as a random variable. The results show that the influence of the variance of requests is not negligible and proportional approach is appropriate only when the mean is much larger than the variance. The criteria about how to locate videos to appropriate peers are also presented, taking into account constrains such as the utilization of total bandwidth, the probability of bandwidth competition and the fairness between videos. Furthermore, the heuristic algorithms of allocating upload bandwidth in centralized and distributed fashion are proposed and evaluated against a widely used strategy （equal allocation） with respect to the balance among videos. Simulation results demonstrate that both algorithms can lead to significant performance improvement.

Some Characteristics and Innovative Development Countermeasures of Short Weather Video:A Case Study of the First Award-winning Excellent Short Weather Video in Hubei Province

With the advent of the era of short video,people can receive more information easy to be read and understood in a short time.Meteorological communicators should seize this opportunity,dig out characteristics and make innovations.In this paper,the first award-winning excellent short weather video in Hubei Province is taken as an example,to analyze some characteristics of short weather video,and some innovative development strategies are proposed.

旅游短视频营销对顾客融入的影响机制研究

以SIPS(sympathize-identify-participate-spread)模型为基础,对417名旅游短视频观看者进行问卷调查,通过实证研究构建旅游短视频营销对顾客融入的影响机制模型,旨在探索旅游目的地形象宣传的新方向和旅游短视频创作重点。研究发现:旅游短视频营销从传播内容、传播场景和传播主体3个方面正向影响顾客融入,顾客灵感具有部分中介作用;关系强度正向调节旅游短视频营销与顾客灵感的关系,旅游短视频营销通过顾客灵感正向影响顾客融入的间接效应,在高关系强度条件下更强烈。

短视频平台公共政策传播的信息框架效应——基于“双减”政策的视频内容分析与实验

[目的/意义]短视频作为新兴的互联网信息表达方式,已逐渐成为政策传播的重要工具。探索短视频平台在公共政策信息传播中的效力以及受众采纳意愿,有助于提升公共政策传播效果。[研究设计/方法]以“双减”政策为例,根据框架效应理论和信息采纳理论,通过内容分析法归纳总结短视频平台中“双减”政策信息框架的组织方式,同时分析不同政策信息框架对传播效果的影响;此外,采用在线控制实验法验证了不同政策信息框架对受众采纳意愿的影响。[结论/发现]在短视频平台中有近四成的信息使用了目标框架,其中损失框架居多,多数采用集体主义视角和非叙事陈述方式;目标框架、文化框架、叙事框架对受众的评论、转发、点赞意愿并未产生显著影响;双减政策信息中,损失、收益框架,集体、个人主义价值观以及叙事和非叙事要素都能增强受众的采纳意愿,并且目标框架与文化框架之间存在交互效应。[创新/价值]研究结论对于政策宣传部门及相关政府机构优化政策传播策略,提高传播效果具有启示作用。

跨界与融合:短视频+思政育人——大思政视域下高校网络文化育人品牌探索与实践

作为文化在互联网时代的延伸,高校网络文化在高校思政教育体系中发挥着至关重要的育人功能。根据当前网络思想政治工作的形态特征,依托融媒体,积极探索网络文化育人的方式方法。高校网络文化育人需“因事而化、因时而进、因势而新”,依托融合交互的“新媒体+思政”形势,在短视频领域深度融入价值引领、立德树人的内涵要求,破解短视频在民间井喷式流行但却不被主流意识形态传播领域重视的尴尬局面,从而更好地将思政育人的理念渗透到互联网的“众声喧哗”之处。

短视频平台中农村女性的实践主体性建构研究

快手类短视频平台的兴起,给农村女性的主体意识、主体行动、人际交往、日常生活等带来多种改变,为农村女性重新建构自己的主体性提供了机会。从实践主体性的视角出发,通过对农村女性的访谈和参与式观察,研究发现:线上,农村女性的实践主体性主要表现为自我呈现与自我消费;线下,农村女性的实践主体性主要表现为自我组织与关系重建。线上与线下围绕快手,既内外有别,又相互影响,互相强化。但是,农村女性的主体性依然面临社区情理难以改变的问题,在公共领域的呈现依然十分有限,对乡村公共生活的参与也明显不足。乡村振兴、乡土重建需要重建女性群体与村庄公共生活的关联。

短视频场域高校提升主流意识形态引领力的现实境遇与实践指向

高校主流意识形态引领力在短视频场域的施力过程是主体、内容、渠道、客体四要素参与施力过程的集合,内蕴主体引导力、内容诠释力、渠道传播力、客体吸收力。在充满张力的短视频场域中,高校提升主流意识形态引领力既面临着“去中心化”的制作方式、算法技术应用模式、超符号系统、虚拟在场感增强施力效度的新机遇,也面临着多元化格局、碎片化信息、传播空间阻梗、媒介技术泛滥削弱施力效度的新挑战。这一现实境遇主要源于高校短视频平台建设相对滞后、内容供给乏力、宣发模式对短视频技术赋能回应不足、短视频用户角色过度赋权等原因,需要从增强施力主体的协同性、合理设置传播内容、拓展传播空间、增强施力客体主观能动性等方面加以破解。