Discussion on Cultural Integration and Educational Services for International Students from the Perspective of Situational Communication

From the perspective of situational communication,this paper aims to explore how to promote cultural integration and provide better educational services for international students in China.This paper first analyzes the basic assumptions and key factors of situational communication based on international students in China.Secondly,the relationship between situational communication and cultural integration and educational services for international students in China is discussed in depth.Additionally,the role of situational communication in educational services for international students in China,such as promoting cross-cultural communication,solving language barriers,and enhancing mutual understanding,is proposed.Lastly,from the perspective of situational communication,an optimization path of educational services and cultural integration for international students in China is proposed,including the provision of diversified educational resources,the enhancement of cross-cultural communication,and the establishment of an effective communication mechanism.This study expands the perspective of educational services for international students in China,provides a new theoretical framework and practical path,and offers a reference for promoting cultural integration and improving educational services for international students in China.

Matching Consequences and Causes in Crisis Public Relations

This exploratory study examines the phenomenon of consequence cause matching,which is based on the representativeness heuristic,from cognitive psychology,upon crisis management and public relations.A 2(Large Scale Crisis vs.Small Scale Crisis)×2(Large Scale Cause vs.Small Scale Cause)mixed factorial design experiment was conducted based upon a hypothetical crisis scenario.This study found initial evidence that consequence cause matching is a phenomenon that can impact the process of attribution for a crisis.It highlights a potential new area of theoretical growth for the situational crisis communication theory.

Ready or Not: Quezon City Mayor Joy Belmonte and Her Crisis Response Strategy During the COVID-19 Pandemic

Using Situational Crisis Communication Theory(SCCT)by Coombs(2007),this study analyses the case of Quezon City Mayor Joy Belmonte’s CoViD-19 Crisis and her crisis response strategy to address the situation.The study looks at the crisis communication of Quezon City on issues stemming from the Covid-19 pandemic.The SCCT provides a framework for the organization facing a different complex case of crisis to protect the reputational organization’s assets.The organization’s ability to select the most appropriate and beneficial response helps them deal with an emergency and crisis(Coombs,2007).Simultaneously,in this paper,SCCT was used to examine the stakeholder’s perceptions about the organization’s action and response by Mayor Belmonte on the crisis.This paper concludes Mayor Belmonte did not follow the recommendations of SCCT by combining Deny,such as Attacks the Accuser,Deny and Scapegoat tactics,and Diminish strategies such as Excuse and Justice tactics,to respond to the wide variety of stakeholder’s groups.Mayor Belmonte’s crisis response strategies and tactics do not align with the SCCT.The theory recommends corrective action and response such as Rebuild as well as Bolstering strategies are“considered as the most effective communication of crisis response strategy when an organization perceived a strong attribution of crisis responsibility and results in a severe reputational threat”(Coombs,2007).By reviewing the situation that Mayor Belmonte faced,this paper concludes that she was under severe threat.Mayor Belmonte’s CoViD-19 crisis is the preventable cluster based on the overall stakeholder’s perception of the crisis.The preventable cluster considered her primary,secondary,and additional stakeholders.It depicted an organizational misdeed with and without injuries,and the appropriate responses to adapt to re-establish the organization’s reputation is a Rebuild strategy because interventions such as Compensation and Apology should work to improve the organization’s reputation.Conversely,Mayor Belmonte chose to frequently employ Deny strategy(Attacks the Accuser and Scapegoat)and Diminish strategy(Excuse and Justice)to respond to various stakeholders.

Reducing Social Media Attention Inequality in Disasters:The Role of Official Media During Rainstorm Disasters in China

Unequal social media attention can lead to potentially uneven distribution of disaster-relief funds,resulting in long-term inequality among regions after disasters.This study aimed to measure inequalities in social media attention to regions during disasters and explore the role of official media in reducing such inequality.This is performed by employing social media,official media,and official aggregated statistics regarding China's rainstorm disasters.Through a set of panel-data regressions and robustness tests,three main conclusions were drawn:(1)There were inequalities among regions regarding social media attention they received during rainstorm disasters.For disasters of the same magnitude,regions with low economic outcome per capita received less attention on social media.(2)Official media can reduce inequality in social media attention during disasters.Official media statements can encourage netizens to pay attention to disaster-stricken areas,and especially the overlooked underdeveloped areas.(3)Of all the measures taken by official media,timely,accurate,and open disclosure of disaster occurrences proved to be the most potent means of leveling the playing field in terms of social media attention;contrarily,promotional or booster-type messages proved futile in this regard.These findings revealed the vulnerabilities within social media landscapes that aff ect disaster relief response,shedding light on the role of official guidance in mitigating inequalities in social media attention during such crises.Our study advises social media stakeholders and policymakers on formulating more equitable crisis communication strategies to bridge the gap in social media attention and foster a more balanced and just relief process.

Is Being Funny a Useful Policy?How Local Governments' Humorous Crisis Response Strategies and Crisis Responsibilities Influence Trust,Emotions,and Behavioral Intentions

This study is the first to investigate how a local government’s humorously framed response strategy on social media to a low-severity crisis influences people ’s trust in the local government and their crisis-related behavioral intentions,specific ally when considering the government’s responsibility for the crisis.Based on the situational crisis communication theory,we examined the mediating role of experienced positive or negative affect on people’ s responses to a local government’s crisis communication strategy.Further,we exploratorily examined the predictive power and moderating role of demographics,sense of humor,disposition to trust,and the respective crisis scenarios.A total of517 people participated in an online experiment in which they were confronted with three randomly presented fictive crisis scenarios where the local government’s crisis responsibility(high versus low) and the framing of their crisis response strategy(in form of humorous versus rational Twitter posts) were systematically varied between subjects.First,the results mostly corroborate earlier findings about the degree of crisis responsibility(that is,when a government’s crisis responsibility is high,people have less trust and behavioral intentions) and about the mediating role of experienced affect.Second,we found that humorously framed strategies negatively influence trust and positive affect(but not behavioral intentions).In contrast to earlier findings,the crisis responsibility × framing interaction was not significant.Altogether,the results advise against using humor in crisis communications on social media,even in lowseverity crisis.Exploratory analyses indicate that further investigations should focus on specific crisis characteristics and potential moderators.