Research on the Design of Innovative Play Blind Box Based on AR Digital Technology Empowering Traditional Intangible Cultural Heritage

The development of science and technology,especially the rise of augmented reality(AR)technology provides a new way for the inheritance and innovation of traditional intangible cultural heritage.Based on the design and research of the tide play blind box of AR digital technology empowering traditional intangible cultural heritage,this paper discusses the application and feasibility of AR technology in the traditional intangible cultural heritage,analyzes the strategy of implementing AR technology empowering intangible cultural heritage,and puts forward corresponding countermeasures for the challenges that may be faced,aiming at providing new ideas and methods for traditional intangible cultural heritage and modern science and technology.

Innovation Transformation and Industry-Education Integration:A Study on the Integration Path of Guangxi Zhuang’s Intangible Cultural Heritage and Master of Arts Education in China

This study focuses on the master of arts education in higher education institutions in Guangxi Zhuang Autonomous Region of China,explores the path of integrating Guangxi Zhuang’s intangible cultural heritage with the teaching of master of arts,and puts forward the teaching mode of“thinking guidance-autonomous judgement-program construction.”A theoretical model of innovative transformation of intangible cultural heritage is also summarized.Through the development of this study,it is expected to further enrich the practical teaching mechanism of master of arts education in Chinese universities and form a master of arts teaching model with strong local cultural characteristics.At the same time,the teaching reform based on the integration of Guangxi Zhuang’s intangible cultural heritage and master of arts education also has strong practical significance for promoting the inheritance and innovation of Chinese intangible cultural heritage,promoting the development of cultural and creative industries,and serving the economic and social development of Guangxi.

Construction of Intelligent Recommendation Retrieval Model of FuJian Intangible Cultural Heritage Digital Archives Resources

In order to improve the consistency between the recommended retrieval results and user needs,improve the recommendation efficiency,and reduce the average absolute deviation of resource retrieval,a design method of intelligent recommendation retrieval model for Fujian intangible cultural heritage digital archive resources based on knowledge atlas is proposed.The TG-LDA(Tag-granularity LDA)model is proposed on the basis of the standard LDA(Linear Discriminant Analysis)model.The model is used to mine archive resource topics.The Pearson correlation coefficient is used to measure the relevance between topics.Based on the measurement results,the FastText deep learning model is used to achieve archive resource classification.According to the classification results,TF-IDF(term frequency–inverse document frequency)algorithm is used to calculate the weight of resource retrieval keywords to achieve resource retrieval,and a recommendation model of intangible cultural heritage digital archives resources is built through the knowledge map to achieve comprehensive and personalized recommendation of resources.The experimental results show that the recommendation and retrieval results of the proposed method are more in line with users’needs,can provide users with personalized digital archive resources,and the average absolute deviation of resource retrieval is low,the recommendation efficiency is high,and the utilization effect of archive resources is effectively improved.

On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

The Dissemination of Intangible Cultural Heritage Along Beijing-Hangzhou Canal Based on Encoding/Decoding Theory

The Beijing-Hangzhou Grand Canal carries a wealth of Chinese cultural symbols,showing the lifestyle and wisdom of working people through ages.The preservation and inheritance of its intangible cultural heritage can help to evoke cultural memories and cultural identification of the Canal and build cultural confidence.This paper applies Stuart Hall’s encoding/decoding theory to analyze the dissemination of intangible heritage tourism culture.On the basis of a practical study of the villages along the Beijing-Hangzhou Grand Canal,this paper analyses the problems in the transmission of its intangible cultural heritage and proposes specific methods to solve them in four processes,encoding,decoding,communication,and secondary encoding,in order to propose references for the transmission of intangible heritage culture at home and abroad.

Analysis of structural characteristics and spatial distribution of the national intangible cultural heritage in China and its policy implications

Based on an investigation of four published batches listing 3, 140 national intangible cultural heritage(ICH) projects in China and using GIS and some quantitative analysis methods, the spatial structure was investigated and the characteristics and distribution discussed. The distribution of ICHs in China is agglomerative and spatially dependent. From the view of ICH type, each type is distributed in different places, for different reasons, with history being the most important one we found. Nationwide, high-density cores are located in the Beijing-Tianjin-Hebei region and the Yangtze River Delta region. High densities of ICH are concentrated in flat, water-rich regions where broad-leaved forests dominate plains and low mountain areas-areas that have fertile soil, pleasant weather, a long history of culture, ethnic agglomeration, and development. This paper suggests that development of the ICH should be based on discovering unknown items, to break the existing pattern of strong cohesion and high density, and to seek a balanced development of the whole.

Research on the Adaptability of Textile Intangible Cultural Heritage Protection Based on ANP

In this paper, the mathematical model is introduced to make quantitative research into the microcosmic level. The adaptive measure model of textile intangible cultural heritage protection based on ANP is constructed and the adaptability of the protection is scientifically judged. The paper uses the super decisions to calculate the index weight and divide the rating standard, and selects the protection path according to the evaluation result. Then it can realize the dynamic adjustment of the textile intangible cultural heritage protection path and improve the effectiveness of the protection.

Traditional Chinese Medicine:How Is It An Invaluable Intangible Cultural Heritage

This article deals with the concept of intangible culture heritage and the reasons why traditional Chinese medicine(TCM)should be specially preserved.The potential value of TCM and the existing measures for carrying on the cultural heritage adopted by China are also explored in the article.

Protection of Geographical Indication and Intangible Cultural Heritage of the Chinese Food Product Resources

The geographical Indications intellectual property and intangible cultural heritage are the general focus of attention of the world today. In the Chinese food product resources, there are 44 kinds of national geographical indication products, 41 national geographical indication trademarks, 9 kinds of national and 212 kinds of provincial-level intangible cultural heritage. This article introduces the geographical indication protection and geographical indication trademark registration of the Chinese food products, the protection of intangible cultural heritage of traditional craftsmanship; discusses the countermeasures for the protection of geographical indication intellectual property and intangible cultural heritage; finally puts forth several recommendations.

The Protection of Intangible Cultural Heritage

In China's cultural ecology:intangible cultural heritage is confronted with great challenges. a great deal of traditional craftsmanship is on the verge of extinction;a large number of precious objects and materials of historical and cultural values are destroyed, deserted or lost in foreign countries;arbitrary misuse and excessive exploitation of intangible cultural heritage occur from time to time. Therefore, the protection of intangible cultural heritage brooks no delay. We should realize the rational utilization under the precondition of efficient protection, and prevent the misunderstanding, distortion and misuse of intangible cultural heritage. On the basis of scientific acknowledgement, efficient measures have been adopted so as to make intangible cultural heritage get recognition, respect and promotion in the society.

Protection of Geographical Indication and Intangible Cultural Heritage of the Chrysanthemum Resources

We conduct an analysis on the current protection of geographical indication intellectual property and intangible cultural heritage of chrysanthemum resources. The following recommendations are explored and set forth: ( i) Collecting and sorting the intangible cultural heritage related to chrysanthemum,and declaring the provincial and national list; ( ii) Establishing the productive protection demonstration bases of intangible cultural heritage related to chrysanthemum; ( iii) Strengthening the declaration of geographical indication intellectual property protection of chrysanthemum; ( iv) Encouraging the use of special marks of geographical indication,and cultivating chrysanthemum brand; ( v) Establishing various kinds of national quality standards of geographical indication of chrysanthemum; ( vi) Implementing the double protection of intangible cultural heritage and geographical indication of traditional chrysanthemum.

Local Model of Intangible Cultural Heritage Inheritance and Utilization: A Case Study of Tai'an City

Tai'an area is endowed with diversified intangible heritages covering food, clothing, shelter, transport, wedding, funeral, festival, folk games, athletic activities and so on. Intangible heritages are not well inherited, traditional practical and aesthetic functions of intangible heritages are lost for the backward means of transmission and limited inheritance environment. Intangible heritages should be inherited and utilized in multiple means and forms. Using its advantageous tourism resources, Tai'an City tried to explore multiple channels and forms of intangible heritages such as folklore scenic area, folklore performance, and folklore tourist commodities.

Rural Elite Flow and Protection of Intangible Cultural Heritage in the Social Transformation Period

Under the violent impact of the social transformation period,traditional cultural heritage faces a great crisis of protection,inheritance and development.In the context of collapse of basic structure of traditional rural society,the protection of traditional cultural heritage becomes an important task in the new period.Although both the state and the society attach great importance to the protection of intangible cultural heritage,it still faces a huge crisis of disappearance.In the system,this is because cultural elite list system and intangible cultural heritage protection system are confronted with many practical problems.The cultural elite of the rural society,as main group of intangible culture inheritance,is always ignored and this has become a hidden trouble for cultural heritage protection.In this situation,it is recommended to constantly restore excellent cultural ecological environment,improve the supporting facilities of the intangible cultural protection system,cultivate cultural elites of rural areas at the level of endogenous driving force,improve the rural centripetal force centering on cultural elites,restore its functions in transmitting culture and guiding value in rural society,and rebuild the folk cultural elite regeneration mechanism,so as to real y push the intangible cultural heritage protection towards the sustainable development of inheritance.

Sidelights on Intangible Cultural Heritage Events on 2019 Cultural and Natural Heritage Day

As for this year," Safeguarding of Intangible Cultural Heritage in Chirm" is the theme of intangible cultural heritage events, with the slogan of " Promotion in Life and Innovation in Practice".

Research on the Promotion of Cultural Diversity by Minority Intangible Cultural Heritage:A Case Study of Mongolian Medicine

Intangible cultural heritage is the crystallization of people's experience and wisdom.It is an oral or intangible heritage that has been passed down from ancient times to the present and has been constantly optimized and improved.It plays an important role in enhancing cultural diversity and human creativity.The intangible cultural heritage of ethnic minorities in China is a unique national treasure with rich connotations and diverse manifestations.It is the precious spiritual wealth of the Chinese nation and greatly promotes the cultural diversity of our country.As a manifestation of intangible cultural heritage of ethnic minorities,Mongolian medicine plays an important role in the development history of ethnic minorities and promotes cultural diversity in China in many ways.

2019 National Intangible Cultural Heritage Quyi Week Held in Jinan

With the recommendation of various provinces and selection of experts, 131 quyi categories from across the country were presented for the Quyi Week, of which 60 were at national-level and 34 were at provincial-level. Inheritors of intangible cultural heritage all over the country demonstrated the excellent programs with rich local features and profound cultural connotations by stage performances in theaters and residential areas, which comprehensively represented our country s achievements in the preservation of intangible cultural heritage of Quyi in recent years.

Visual Communication Design of Intangible Cultural Heritage Based on Internet+

Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Exploring and recording the intangible cultural heritage of Wuchuan in an Internet+and computer-aided way is of great significance to the practice and historical research of Wuchuan.It provides a folklore material for the artistic creation of figure paintings,which is of pioneering significance.

Research on Intangible Cultural Heritage Entering Scenic Spots Based on Immersive Experience

Intangible cultural heritage intervening in tourism can enrich tourism products and improve the attraction of scenic spots.Meantime,it also displays the rich cultural connotation of tourism products by virtue of the diversity of intangible cultural heritage,and well protects and inherits intangible cultural heritage,creating a new mode for scenic spot development with empowerment of culture and creation.From the perspective of immersive experience,this study discusses intangible cultural heritage entering scenic spots with Dawakun desert scenic spot in Yopurga County,Xinjiang as a case study.

Protecting intangible cultural heritage of linguistic culture resources and developing strategies from the perspective of cultural ecology

From the perspective of cultural ecology, the thesis takes the linguistic culture resources as the research object, analyzes the diversified and endangered characteristics of linguistic cultural resources, and then comes up with three different strategies to protect intangible cultural heritage of linguistic culture domain and to develop cultural industry. Then it stresses cultural self-consciousness, sustainable development of cultural ecology to develop and protect the linguistic culture resources under the protection mechanism of intangible cultural heritage.

Technical means and system guarantee of museumprotection and inheritance for intangible cultural heritage

Intangible cultural heritage has a rich connotation of unique thinking way, ethical imaginationand cultural awareness, which is an important sign of national spiritual culture. Possessing the specialvalues of professionalism, permanency, security and openness, with the advantages museums play acentral role in inheriting and rescuing our intangible cultural heritage. Museums have a lot of technicalmeans for museums to protect and inherit intangible cultural heritage, such as scientific research,preservation of material carrier, museum publications, displays on intangible cultural heritage, estab-lishing thematic museums. In intangible cultural heritage, agricultural heritage is the most importantpart. The core content of which is the ideas and methods of harmony between mankind and environ-ment. There is a variety of practices on the protection by China National Agricultural Museum.