Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment:Taking the Female Community Platform“Little Red Book”as an Example

This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.

Does communication increase investors’trading frequency?Evidence from a Chinese social trading platform

This study examines the impact of communication on investors’trading frequency based on a unique dataset drawn from a Chinese social trading platform.We find robust evidence that real-account portfolio owners on the platform trade more frequently under the influence of the comments posted by their leaders(the owners of portfolios they have followed).Moreover,portfolio owners are more sensitive to the quantity than to the tone of leaders’comments.Finally,both trading frequency and leaders’comments negatively impact portfolio owners’future performance.Our find-ings support the notion that social interaction promotes active investment strategies.

Social Rights and Work on Digital Platforms in Brazil:The Case of“Breque dos Apps”

The movement known as“Breque dos Apps”was a social movement of a striker nature,which took place in Brazil in July 2020.Such movement was organized by workers which provided services to delivery apps(like iFood,Loggi,Uber Eats and Rappi).They demanded better working conditions and social protection measures,since they were out of the protection of the Brazilian legal system.The reason for this lies in the fact that there is a debate about the classification of these workers-the maximum expression of the gig economy-as employees under Brazilian legislation.As a result,and with the exponential growth in the use of these applications due to the Covid-19 pandemic,thousands of workers were left on the fringes of any social protection.This study aims to analyze the aforementioned movement and its demands within the paradigm of social rights,especially the ones regarding collective representation,which are guaranteed by the Brazilian Constitution.In terms of methodology,the content analysis method will be applied,considering that the established objective presupposes the study of theoretical and legal texts that allow the structuring of concepts applicable to the theme.The research technique to be adopted will be the analysis of indirect documentation,that is,literature review,to be carried out through bibliographic and documentary research,focused on literature and legal texts related to the topic.

Cyber-Physical-Social System Between a Humanoid Robot and a Virtual Human Through a Shared Platform for Adaptive Agent Ecology

Two artificial agents(a humanoid robot and a virtual human) are enriched with various similar intelligence,autonomy, functionalities and interaction modalities. The agents are integrated in the form of a cyber-physical-social system(CPSS) through a shared communication platform to create a social ecology. In the ecology, the agents collaborate(assist each other) to perform a real-world task(search for a hidden object)for the benefits of humans. A robot-virtual human bilateral trust model is derived and a real-time trust measurement method is developed. The role of taking initiative in the collaboration is switched between the agents following a finite state machine model triggered by bilateral trust, which results in a mixedinitiative collaboration. A scheme is developed to evaluate the performance of the agents in the ecology through the CPSS.The results show that the robot and the virtual human perform satisfactorily in the collaboration through the CPSS. The results thus prove the effectiveness of the real-world ecology between artificial agents of heterogeneous realities through a shared platform based on trust-triggered mixed-initiatives. The results can help develop adaptive social ecology comprising intelligent agents of heterogeneous realities to assist humans in various tasks through collaboration between the agents in the form of a CPSS.

The influence of different types of satisfaction on loyalty on C2C online shopping platform:From the perspective of sellers and the platform

With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.

Thalassemia Screening by Sentiment Analysis on Social Media Platform Twitter

Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder has posed a major burden on public health wherein patients with severe thalassemia need periodic therapy of iron chelation and blood transfusion for survival.Therefore,controlling thalassemia is extremely important and is made by promoting screening to the general population,particularly among thalassemia carriers.Today Twitter is one of the most influential social media platforms for sharing opinions and discussing different topics like people’s health conditions and major public health affairs.Exploring individuals’sentiments in these tweets helps the research centers to formulate strategies to promote thalassemia screening to the public.An effective Lexiconbased approach has been introduced in this study by highlighting a classifier called valence aware dictionary for sentiment reasoning(VADER).In this study applied twitter intelligence tool(TWINT),Natural Language Toolkit(NLTK),and VADER constitute the three main tools.VADER represents a gold-standard sentiment lexicon,which is basically tailored to attitudes that are communicated by using social media.The contribution of this study is to introduce an effective Lexicon-based approach by highlighting a classifier calledVADERto analyze the sentiment of the general population,particularly among thalassemia carriers on the social media platform Twitter.In this study,the results showed that the proposed approach achieved 0.829,0.816,and 0.818 regarding precision,recall,together with F-score,respectively.The tweets were crawled using the search keywords,“thalassemia screening,”thalassemia test,“and thalassemia diagnosis”.Finally,results showed that India and Pakistan ranked the highest in mentions in tweets by the public’s conversations on thalassemia screening with 181 and 164 tweets,respectively.

The Development and Operation Mechanism of the Colleges’E-class Network Ideological and Political Education Platform——Based on post-95 college students’social behavior characteristics

Based on the investigation and analysis of the social behavior characteristics of post-95undergraduates, this paper puts forward the principle of sharing and building e-class platform and analyzes thedevelopment of the functions of the four platforms such as the teacher-student service system, instant interactionsystem, SNS community system and vertical segmental pushing system and the realization of the function of modularoperation. Finally, in order to ensure the stable operation of the E-class platform, four measures are put forward suchas the systematic construction of the system, the innovation of team work, the assessment of key performances and thecomprehensive guarantee, thus providing an external guarantee for the stable operation of the E-class platform.

Cyber Development of Government Service Platform in Social Public Administration

The cyber development of government service platform is just to integrate all the superiorities of the government to strengthen its roles such as service,performance and function to drive the social development actively.Hence,the social public administration will take this opportunity to optimize the cyber information service platform to make the civic administration oriented to the social development to maximize its functions of organization,coordination and service to protrude the ascendancy of the web era so as to lay a solid foundation for the leap development of the public administration.

新媒体语境下新闻反转、舆论生成机制和治理路径探究——基于2014-2020年典型反转新闻事件的定性比较分析(QCA)研究

在新媒体营造的"后真相"时代,新闻反转加剧了舆论环境的动荡,传统新闻观念及伦理受到极大冲击。通过对近7年来典型新闻反转事件的定性比较分析发现,新闻反转中事件信息的反转和舆论逆转与新闻来源和来源形式密切相关,而舆论的爆发与网友质疑和公众的情感诉求高度关联,及时回应成为舆论平息的重要条件。新闻反转中,制度、人、技术、信息等共同协作,形成合力,才能营造出健康的社会舆论环境。

浅析使用Opensocial开发SNS应用

由Facebook引发的SNS（Social Network Service,社会化网络服务）风靡全球,让我们看到了在新一轮互联网革命中人的力量。＂草根文化＂、＂病毒式传播＂让我们越来越多地感受到,人、社会、网络的结合所产生的巨大价值和无限可能。如何将人的力量最大化,让更多的人参与价值的积聚过程,开放平台无疑是最好的方式。该文阐述了什么是SNS开放平台、SNS产业链中的各个角色以及OpenSocial产生的背景与现状。

基于SEM与ANN混合方法的社交问答平台用户转移行为

社交问答平台得到了用户的广泛使用,但由于各平台的功能类似,用户转移起来较为容易,这将导致用户流失。基于PPM模型,研究社交问答平台用户转移行为。采集447份有效数据,采用SEM(结构方程模型)与ANN(人工神经网络)混合方法进行分析。结果发现:推力因素(不满意度、厌倦性)和拉力因素(内容质量、用户体验)正向影响用户的转移意向,锚定因素(转移成本)负向影响转移意向,且负向调节推力因素和拉力因素的作用。ANN结果显示:不满意度是影响转移意向的最重要因素。因此,社交问答平台需要提高内容质量,改善用户体验,降低用户的不满意度和厌倦性,从而防止用户的转移行为,实现用户保持。

Governments′ Path Selection of Promoting Rural Information Development——From the Perspective of Social Capital Theory

In introduction of the connoted meaning of rural information and its important role in the development of modern agriculture in our country and the development of urban and rural areas, the paper analyzes the difficulties in information construction: the first is the inadequate attendance of farmers, the low efficiency of information platform use; the second is the backward construction of information sources, which cannot meet the practical needs of information by farmers; the third is the bad situation of information exchanging. From perspective of social capital, it discusses the roles social capital factors playing in the rural information construction, among which, the information relations between farmers and information are the basis; net attendance is the necessary condition of sustainable development of rural information construction; customs afford management resources in rural information construction. Based on the above materials, the paper puts forward that it is the government who must accelerate the construction of rural information: the first is planting technic net in rural credit systems, accelerating the admission and supporting of farmers to information construction; the second is to strengthen the exchanging abilities among information platforms, upgrading the attendance degrees of farmers in rural information construction; the third is to introduce and make use of the management power of rural customs to complete an information management norm.

Multimodal sentiment analysis for social media contents during public emergencies

Purpose:Nowadays,public opinions during public emergencies involve not only textual contents but also contain images.However,the existing works mainly focus on textual contents and they do not provide a satisfactory accuracy of sentiment analysis,lacking the combination of multimodal contents.In this paper,we propose to combine texts and images generated in the social media to perform sentiment analysis.Design/methodology/approach:We propose a Deep Multimodal Fusion Model(DMFM),which combines textual and visual sentiment analysis.We first train word2vec model on a large-scale public emergency corpus to obtain semantic-rich word vectors as the input of textual sentiment analysis.BiLSTM is employed to generate encoded textual embeddings.To fully excavate visual information from images,a modified pretrained VGG16-based sentiment analysis network is used with the best-performed fine-tuning strategy.A multimodal fusion method is implemented to fuse textual and visual embeddings completely,producing predicted labels.Findings:We performed extensive experiments on Weibo and Twitter public emergency datasets,to evaluate the performance of our proposed model.Experimental results demonstrate that the DMFM provides higher accuracy compared with baseline models.The introduction of images can boost the performance of sentiment analysis during public emergencies.Research limitations:In the future,we will test our model in a wider dataset.We will also consider a better way to learn the multimodal fusion information.Practical implications:We build an efficient multimodal sentiment analysis model for the social media contents during public emergencies.Originality/value:We consider the images posted by online users during public emergencies on social platforms.The proposed method can present a novel scope for sentiment analysis during public emergencies and provide the decision support for the government when formulating policies in public emergencies.

Social Media Regulation:Models and Proposals

The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.

Analysis of Social Networks among Students in Abidjan City

This paper investigates the social networks usage by students in Abidjan city, Côte d’Ivoire. We focus on a descriptive or quantitative analysis to understand the motivations and how students make use of internet and social networks. More than six hundred forms were distributed to persons we have deemed as students. In return, we received more than 93% of the forms that have been processed. The study highlights the materials and the digital platforms that students used the most. The majority of the respondents reported to have access to the social networks in their mobile phones, with WhatsApp leading this application ranking, followed by Instagram, Facebook, YouTube, and Tik Tok. The survey shows that two third of our respondents are aged from 19 to 25 years old and almost half of the respondents spend daily 2 to 5 hours on digital platforms. The investigation also reveals that the main online activities are the e-commerce, chatting, information, and entertainment. The paper addresses also the online harassment of the students and it shows that more than one tenth of them have been victims of cyber-bullying. This study might be useful for governments, institutions, academia, individuals and professionals in order to communicate efficiently with a given population for a better use of social networks and to prevent students from harassment.

Discussion on the Pathways for Cooperative building of Vocational Education Platforms

the enactment of Planning for Modem Vocational Education System （2014-2020） [[2014] No. 6 of MOE] declares the development of vocational education in China has entered a new historical stage. The development of vocational education, after being elevated to the level of national strategy, will inevitably imply that the existing resources for vocational education must be effectively integrated. To improve the quality of vocational educational institutions, enhance social service levels of vocational institutions and provide smooth career paths for professional talents, are the main goal of vocational education in the future. Since innovative education system for vocational institutions is the inevitabl choice to achieve the above development goal, to innovate the educational system by way of cooperative building of vocational education platforms is the inevitable requirement upon the development of vocational education.

活动理论视角下社会化问答平台用户知识协同模型与关键影响因素研究——基于模糊DANP方法

[目的/意义]厘清社会化问答平台用户知识协同过程并识别其关键影响因素,有利于促进知识主体间的多维知识流动与创新型知识的涌现,对提升平台的知识服务质量具有重要意义。[方法/过程]从活动理论的视角分析了社会化问答平台的用户知识协同过程,提取影响用户知识协同的因素并构建了社会化问答平台用户知识协同模型。使用三角模糊数Dematel方法确立因素之间的相互影响关系,并借助DANP方法将识别出的关键影响因素权重量化。[结果/结论]结合影响因素的极限超矩阵和原因度、中心度排序结果识别出了社群文化、平台激励机制、任务适配度等社会化问答平台知识用户协同的关键影响因素并提出了相应的优化策略。

基于Android平台的社交软件设计与实现

为了丰富大学生的大学生活,减少同学们对网络的依赖,培养积极向上的兴趣爱好,营造活泼健康的校园文化氛围,文中设计和实现了一款基于Android平台的大学生社交应用软件。通过把大家的兴趣爱好分类,引用O2O(线上到线下)模式,利用线上发布活动,线下召集大家面对面一起参加活动的方式,促使大家回归现实,做一个真实的社交活动。该应用是一款基于移动端的创新性应用产品,目的是让学生通过一个移动设备就可以快捷地查询到目前校园内的活动,并了解具体的活动信息,包括具体活动开展的时间、地点、主题,不但可以在线参与活动,还可以查看其他用户通过该平台发布的活动体验和评价。

基于Hadoop云平台的新浪微博社交网络关键节点挖掘算法

为了高效地分析挖掘新浪微博社交网络信息传播过程中的关键节点,以Hadoop云计算系统作为存储和处理平台,在X-RIME大规模社会网络分析工具开源框架基础上,针对社交网络中使用HITS(hypertext induced topic selection)链接分析算法挖掘关键节点时,未能体现节点和连接的社会属性问题进行改进.新算法充分考虑了社交网络节点和边的社会属性,对HITS算法节点和边的社会属性权值进行优化计算,提出适合社交网络特点的加权HITS算法.通过Hadoop云平台分别运行加权HITS算法和传统HITS算法对新浪微博社交网络数据进行分析.实验结果表明,加权HITS算法比传统HITS算法具有更高的执行效率和结果区分度,加权HITS算法更适合于大规模社交网络信息传播过程中关键节点的分析挖掘.

基于微信与Facebook社交网络平台下的高校图书馆发展分析研究

微信和Facebook作为社交平台中的佼佼者,充分体现了自由、互动、分享等互联网精神。作为高校图书馆服务功能的延伸,社交平台对图书馆的资源整合、信息推送以及特色服务带来的便利是传统图书馆无法比拟的。通过对微信图书馆及Facebook图书馆的特点和发展进行研究,分析了两者在国内外高校中的发展现状,讨论了在社交平台下高校图书馆发展中存在的问题,提出在现有服务模式下的改进措施。