Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder h...Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder has posed a major burden on public health wherein patients with severe thalassemia need periodic therapy of iron chelation and blood transfusion for survival.Therefore,controlling thalassemia is extremely important and is made by promoting screening to the general population,particularly among thalassemia carriers.Today Twitter is one of the most influential social media platforms for sharing opinions and discussing different topics like people’s health conditions and major public health affairs.Exploring individuals’sentiments in these tweets helps the research centers to formulate strategies to promote thalassemia screening to the public.An effective Lexiconbased approach has been introduced in this study by highlighting a classifier called valence aware dictionary for sentiment reasoning(VADER).In this study applied twitter intelligence tool(TWINT),Natural Language Toolkit(NLTK),and VADER constitute the three main tools.VADER represents a gold-standard sentiment lexicon,which is basically tailored to attitudes that are communicated by using social media.The contribution of this study is to introduce an effective Lexicon-based approach by highlighting a classifier calledVADERto analyze the sentiment of the general population,particularly among thalassemia carriers on the social media platform Twitter.In this study,the results showed that the proposed approach achieved 0.829,0.816,and 0.818 regarding precision,recall,together with F-score,respectively.The tweets were crawled using the search keywords,“thalassemia screening,”thalassemia test,“and thalassemia diagnosis”.Finally,results showed that India and Pakistan ranked the highest in mentions in tweets by the public’s conversations on thalassemia screening with 181 and 164 tweets,respectively.展开更多
The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights ba...The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.展开更多
This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid e...This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.展开更多
This paper investigates the social networks usage by students in Abidjan city, Côte d’Ivoire. We focus on a descriptive or quantitative analysis to understand the motivations and how students make use of in...This paper investigates the social networks usage by students in Abidjan city, Côte d’Ivoire. We focus on a descriptive or quantitative analysis to understand the motivations and how students make use of internet and social networks. More than six hundred forms were distributed to persons we have deemed as students. In return, we received more than 93% of the forms that have been processed. The study highlights the materials and the digital platforms that students used the most. The majority of the respondents reported to have access to the social networks in their mobile phones, with WhatsApp leading this application ranking, followed by Instagram, Facebook, YouTube, and Tik Tok. The survey shows that two third of our respondents are aged from 19 to 25 years old and almost half of the respondents spend daily 2 to 5 hours on digital platforms. The investigation also reveals that the main online activities are the e-commerce, chatting, information, and entertainment. The paper addresses also the online harassment of the students and it shows that more than one tenth of them have been victims of cyber-bullying. This study might be useful for governments, institutions, academia, individuals and professionals in order to communicate efficiently with a given population for a better use of social networks and to prevent students from harassment.展开更多
基金The authors are thankful to the Deanship of Scientific Research at Najran University for funding this work under the Research Collaboration Funding program grant coder NU/RC/SERC/11/5.
文摘Thalassemia syndrome is a genetic blood disorder induced by the reduction of normal hemoglobin production,resulting in a drop in the size of red blood cells.In severe forms,it can lead to death.This genetic disorder has posed a major burden on public health wherein patients with severe thalassemia need periodic therapy of iron chelation and blood transfusion for survival.Therefore,controlling thalassemia is extremely important and is made by promoting screening to the general population,particularly among thalassemia carriers.Today Twitter is one of the most influential social media platforms for sharing opinions and discussing different topics like people’s health conditions and major public health affairs.Exploring individuals’sentiments in these tweets helps the research centers to formulate strategies to promote thalassemia screening to the public.An effective Lexiconbased approach has been introduced in this study by highlighting a classifier called valence aware dictionary for sentiment reasoning(VADER).In this study applied twitter intelligence tool(TWINT),Natural Language Toolkit(NLTK),and VADER constitute the three main tools.VADER represents a gold-standard sentiment lexicon,which is basically tailored to attitudes that are communicated by using social media.The contribution of this study is to introduce an effective Lexicon-based approach by highlighting a classifier calledVADERto analyze the sentiment of the general population,particularly among thalassemia carriers on the social media platform Twitter.In this study,the results showed that the proposed approach achieved 0.829,0.816,and 0.818 regarding precision,recall,together with F-score,respectively.The tweets were crawled using the search keywords,“thalassemia screening,”thalassemia test,“and thalassemia diagnosis”.Finally,results showed that India and Pakistan ranked the highest in mentions in tweets by the public’s conversations on thalassemia screening with 181 and 164 tweets,respectively.
基金The article has been prepared as a result of the research and discussions carried out within the Compact,Horizon 2020,EU project(Compact:from research to policy through raising awareness of the state of the art on social media and convergenceProject Number 762128,call:H2020-ICT-2016-2017,topic:ICT-19-2017).The authors are much indebted to Rosemary Aud Franklin,AssocSr Librarian,University of Cincinnati,for providing valuable insights and polishing the text in the process of work.
文摘The article deals with the topical issue of social media regulation.It is based on the libertarian theory of economic freedom because,in our understanding,it allows the elaboration of a future-oriented human rights based-on regulatory approach.This approach is premised on both freedom of speech and the right to private initiative protection in contemporary media environment.In the analysis,the recently structured Facebook and Instagram Oversight Board for Content Decisions are also discussed.The article presents arguments for the establishment of an internal body(arbitration)that can practically resolve disputes among participants and between participants and any social media platform on a regular basis.Such a body can also support the effective application of the media codes of conduct without governmental involvement and may strengthen self-regulation of platforms.
基金The 2023 Anhui University of Finance and Economics teaching project“Construct the Intelligent Teaching Mode of New Media Marketing”(Project Number:acszhkt2023003)“Research on Ideological and Political Teaching Mode Based on Intelligent Classroom-Take the Course of New Media Marketing as An Example”(Project Number:acszjyyb2023003)。
文摘This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.
文摘This paper investigates the social networks usage by students in Abidjan city, Côte d’Ivoire. We focus on a descriptive or quantitative analysis to understand the motivations and how students make use of internet and social networks. More than six hundred forms were distributed to persons we have deemed as students. In return, we received more than 93% of the forms that have been processed. The study highlights the materials and the digital platforms that students used the most. The majority of the respondents reported to have access to the social networks in their mobile phones, with WhatsApp leading this application ranking, followed by Instagram, Facebook, YouTube, and Tik Tok. The survey shows that two third of our respondents are aged from 19 to 25 years old and almost half of the respondents spend daily 2 to 5 hours on digital platforms. The investigation also reveals that the main online activities are the e-commerce, chatting, information, and entertainment. The paper addresses also the online harassment of the students and it shows that more than one tenth of them have been victims of cyber-bullying. This study might be useful for governments, institutions, academia, individuals and professionals in order to communicate efficiently with a given population for a better use of social networks and to prevent students from harassment.
