Media Sporting Events as Platforms for‘Soft Power’and Digital Activism

Mediatic sporting events are increasingly used in the geopolitical arena to gain consensus, at the same time emerging as platforms for the discussion of social issues, such as human rights and sustainability. This article presents an investigation into the role of mediatic sporting events and digital platforms in sparking political debate and social engagement to bring about change, including discussions on global and local interests and the performances of activist fans to promote debate on specific issues. The investigation employs a quantitative methodology. The initial inductive analysis uses a matrix of cultural key-frames of the empowerment and protest that accompany media sporting events, verifying their presence and effectiveness in different communication milieus. An analysis of the representation of protests on social media was performed through content analysis. The results of the investigation show that mediatic sporting events are to be understood as a diverse range of generators of multiple political effects: from the exercise of power to mass mobilization and media criticism.

Analysis of China’s Sports Diplomacy Path from the Perspective of Soft Power

“When a country prospers,sports thrive.”Building a strong sports country is an important connotation of realizing the great rejuvenation of the Chinese nation and building a moderately prosperous society in all respects.Actively engaging in sports diplomacy from the perspective of soft power can expand a country’s international influence,promote friendly cooperation between nations,and enhance the overall image of the country.This article analyzes the concepts of soft power and sports diplomacy and explores the path of China’s sports diplomacy from four aspects:promoting diverse subjects,expanding propaganda channels,optimizing underlying design,and actively participating in competitions.

Chinese Cultural Soft Power Research:Based on Li Ziqi Case

The purpose of this research is about the soft power of Chinese culture,taking Li Ziqi as a case.Li Ziqi’s videos has been recognized and appreciated by the government for its shaping of China’s national image in the cultural dimension,judging from the attitude of official media such as People’s Daily and CCTV to its reporting.China also explores more possibilities for shaping its national image and presents a more diversified,richer,and wonderful China.With“high-speed rail”,“China C919 Plane”,and other aspects,Li Ziqi is also a manifestation of China’s cultural soft power.

System Path of China＇s Cultural Soft Power Construction

论文对中国文化软实力建设的系统路径进行了论述,认为：中国文化软实力建设是宏大的系统工程,既需要党委领导和政府引导,也需要社会各界共同努力,还需要提升文化产业竞争力、培育开发急需人才、建立多元投资体系、完善文化基础设施.

Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.

Between Tradition and Modernity： Wuzhen and China＇s Soft Power in the 21 st Century

In recent years, Wuzhen, a Ming-Qing style water town located south of the Yangtze River, has quickly become one of the most popular tourist destinations in China. The success of Wuzhen was so influential that the term ＂Wuzhen Model＂ quickly became a buzzword in Chinese economic and cultural discourses. Promoters of Wuzhen have claimed that it embodies both tradition and modernity, therefore representing the best of China. While Wuzhen was first reconstructed as a ＂living museum＂ of Chinese cultural tradition to attract tourists, it increasingly started to claim itself as a leading ＂smart town＂ for China＇s future development. Moreover, the so-called Wuzhen Model fits seamlessly into China＇s overall strategy of projecting its soft power both domestically and abroad. The purpose of this paper is to examine how Wuzhen was culturally constructed and how it helped to project China＇s soft power. It also examines how Wuzhen was perceived abroad, focusing primarily on major English-speaking countries including the United States, the United Kingdom, and Australia, to understand its impact on China＇s soft power,

Soft Power and National Identity in Chinese International Promotion

Rather that cultural hegemony,soft power,as a part and parcel of comprehensive national power,has been paid more and more attention by China so as to get more discourse right and power in international diplomatic relationships to foster a peaceful external environment.This paper focuses on why China highlights soft power,how China strengthens it soft power through Chinese international promotion,and what is role Chinese international promotion has paid.

On Impacts of Cultural Soft Power on Translation -by Analyzing Popularity of Yu Hua’s Works in US

With the emergence of the Cultural School in the 1990s, researchers began to deem that translation is inevitably associated with political tendencies and aspirations of social groups, and the relationship between source language and target language has never gone beyond politics and are always entangled with power. From political perspective, this thesis will take the popularity of Yu Hua’s works in US into account to analyze and explore how cultural soft power, has impacts on translation activities, especially translation direction and source text selection.

Application of Soft Power Strategy on Asian Civilization Spaces

While increasing contact between peoples and cultures,globalization does not weaken the diversity of world's civilizations.Soft power can serve as a lubricant to prevent the clash of civilizations and enhance dialogues between civilizations.The article summarizes the three components of China's soft power:cultural promoting,foreign assistance and the thought of"a harmonious world."Taking Uzbekistan as an example,the author also illustrates the path of the Islamic nations to implement"soft power"strategy.

Rethinking China's Soft Power Building in Africa

Sino-African relations have progressed significantly on the economic front over the past one and half decade ever since the establishment of the Forum on China-Africa Cooperation(FOCAC) in October 2000.For example。

Enterprise Soft Power Cultivation on Philosophy View

The perspective of philosophical thinking on lifting enterprise soft power requires us to enhance both hard power and soft power in the enterprise and to grasp more the fundamental contradiction-promoting soft power of corporation-at the same time. Focusing on the environment-relationship economy, emotional economy, cultural economy and moral economy-faced by enterprise, corporation should take relationship building, feeling cultivation, cultm＇e construction and integrity establishment as an origin of force to improve the image, the group cohesion force, the social credibility and the cultural strength of the company.

Exploring the Promotion Path of Urban Reading from the Perspective of Urban Cultural Soft Power

As a form of urban culture,urban reading plays an important role in the improvement of the citizens’quality,urban quality,and urban spirit.In the new era,there are imbalances in the supply and demand,content construction,regional structure,and ecological structure of urban reading.It is necessary to analyze and grasp its development trend,optimize the development path of urban reading,and promote the improvement of urban cultural soft power.

On Human Rights Vis-à-vis Soft Power

Today, the entire world is striving for protection of and respect for human rights and no countrydares to openly repudiate human rights. Human rights conditions now have a direct bearing on the global economy, security and peace, and is directly linked to the ongoing devel- opment of a new international order. Human rights are now a mainstream theme of international dialogue, and constitute a factor that cannot be tak- en lightly in the competition among maior powers for influence.

The Soft Power of India Viewed from Its Economic Reform

India's economic reform started from the realm of finance, which is within the category of soft power of a country. The wax and wane of the overall power of a country is largely determined by the interplay of hard and soft pwers in question. India's soft power has its own characteristics and advantages, which chiefly manifest in its culture, parliamentary democracy, education and finance. In the 21st century, these advantages will continue to have significant play.

Soft Power in The Merchant's Tale

The essay applies Edmund Burke's theory about the "sublime" and the "beautiful" to the reversal of the dominant and subordinate roles of the husband and the wife in The Merchant's Tale. Burk's concept of "the soft power", expounded as physical and sexual charm and enchantment, enables May successfully manipulates her husband January and the adulterer Damian, beneath her apparent passivity.

The Transmission of Huizhou Culture to Foreign Students in China-- Under the Context of Soft Power

Culture is an important aspect of soft power.Huizhou Culture is one of the best representations of traditional Chinese culture and has been attached great importance by scholars both at home and aboard.It's vitally important to spread Huizhou Cultural values around the world to improve China's soft power.Foreign students in China are potential advocators of Chinese Culture.The cultural information they get will be transmitted to their own countries.We should take some strategies to promote Huizhou Culture among foreign students so that the charm of Huizhou Culture can be noticed and recognized by many more people.

A Study on the Current Status of China's Cultural Soft Power

The concept of"cultural soft power"originates fromthe concepts of"soft power"and"cultural power".Based on the definition and connotation of"cultural soft power",this essay analyzes the current status of China’s cultural soft power construction,including both its achievements and weak points and tries to give some suggestions on how to further i prove China’s cultural soft power.

Brand Strategy and Japan's Soft Power

The 21st century is the time of brand strategy showing its position and importance in operation of enterprises.Rapid rise of the brand strategy in operation and management of enterprises has profound social and operation background.The development process of brand strategy also reflects evolution of market economy.A country's cultural influence power depends on its brand equity.An essential task of brand promotion for a county is to narrow the gap between original image and target image,change the past or one-sided image of the public to products of the country,and implement effective communication and propaganda with the aid of related resource system in the country's soft power,and accept new excellent image.Fundamentally,lifting national soft power is to set up distinct and charming national brand or national image.The influence power with culture and communication as core is the direct manifestation of a country's core competitiveness.Brand is an outstanding feature of a country's strength.Brand stretching can promote liftoff of national economy.In expanding international market,famous brands will play a more and more important role.