The market of organic food products has a continuous upward trend though the growth rate and sale channels in individual countries are rather different. This research aims to identify the key factors that influence co...The market of organic food products has a continuous upward trend though the growth rate and sale channels in individual countries are rather different. This research aims to identify the key factors that influence consumers＇ choice to buy organic food products in Lithuania focusing on the consumer trust in the quality and the most acceptable marketing channels. In order to get the necessary information, the residents of Vilnius （the capital of Lithuania）, as having the greatest potential for the organic food market in the country, were interviewed. The analysis of collected data was done using the methods of mathematical statistics and comparison of relative frequencies. The results of this research prove the increasing consumers＇ interest in organic food products. The majority of consumers consider these products to be healthier, better-tasting and fresher. Only about a third of the purchasers （usually buying frequently） can see differences between organic and non-organic products, therefore, there is a problem to distinguish organic food from conventional products and, consequently, remains a possibility to cheat the consumer. An additional quality control and direct sales from known and familiar farmers might increase trust in the quality of organic food products. So far, supermarkets are the most important place to buy organic foods, however, the greater consumer confidence in the quality of organic products bought at farmers＇ markets and the acceptance of the majority of purchasers to buy organic food products directly from the farmers suppose the need to develop a direct marketing system.展开更多
Establishing a two-sided market （specialized market） is an effective way to build a national value chain （NVC）. The Chinese knock-off wireless handset industry has succeeded in building a miniature version of an N...Establishing a two-sided market （specialized market） is an effective way to build a national value chain （NVC）. The Chinese knock-off wireless handset industry has succeeded in building a miniature version of an NVC based on the Huaqiangbei Market, a typical specialized market. ＂Ihis paper begins b）, analyzing the differences in the industrial chains of knock-off and traditional wireless handsets and concludes that due to lacking after-sales service, the value chain of knock-off wireless handsets is consumer-driven, with a focus on manufacturing and marketing. Analysis of the knock-off wireless handset-based NVC reveals that multi-level demands, a maturing industry and adaptive innovation are three pre-conditions for Chinese manufacturing to build an NVC in a two-sided market. Given the uneven scale and techniques among knock-off handset makers, their addiction to the low-end market and imperfect value chains constructed using the ＂knockoff pattern＂ this paper proposes that China can break these bottlenecks by letting the specialized and unilateral markets develop closer to each other and by providing governmental guidance in the specialized market.展开更多
文摘The market of organic food products has a continuous upward trend though the growth rate and sale channels in individual countries are rather different. This research aims to identify the key factors that influence consumers＇ choice to buy organic food products in Lithuania focusing on the consumer trust in the quality and the most acceptable marketing channels. In order to get the necessary information, the residents of Vilnius （the capital of Lithuania）, as having the greatest potential for the organic food market in the country, were interviewed. The analysis of collected data was done using the methods of mathematical statistics and comparison of relative frequencies. The results of this research prove the increasing consumers＇ interest in organic food products. The majority of consumers consider these products to be healthier, better-tasting and fresher. Only about a third of the purchasers （usually buying frequently） can see differences between organic and non-organic products, therefore, there is a problem to distinguish organic food from conventional products and, consequently, remains a possibility to cheat the consumer. An additional quality control and direct sales from known and familiar farmers might increase trust in the quality of organic food products. So far, supermarkets are the most important place to buy organic foods, however, the greater consumer confidence in the quality of organic products bought at farmers＇ markets and the acceptance of the majority of purchasers to buy organic food products directly from the farmers suppose the need to develop a direct marketing system.
文摘Establishing a two-sided market （specialized market） is an effective way to build a national value chain （NVC）. The Chinese knock-off wireless handset industry has succeeded in building a miniature version of an NVC based on the Huaqiangbei Market, a typical specialized market. ＂Ihis paper begins b）, analyzing the differences in the industrial chains of knock-off and traditional wireless handsets and concludes that due to lacking after-sales service, the value chain of knock-off wireless handsets is consumer-driven, with a focus on manufacturing and marketing. Analysis of the knock-off wireless handset-based NVC reveals that multi-level demands, a maturing industry and adaptive innovation are three pre-conditions for Chinese manufacturing to build an NVC in a two-sided market. Given the uneven scale and techniques among knock-off handset makers, their addiction to the low-end market and imperfect value chains constructed using the ＂knockoff pattern＂ this paper proposes that China can break these bottlenecks by letting the specialized and unilateral markets develop closer to each other and by providing governmental guidance in the specialized market.
