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The Exploitation of Sports Market Forces: Case Study of American Professional Franchises
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作者 Xuanpei Lei 《Chinese Business Review》 2004年第3期70-74,共5页
Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams ... Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams exploit the three market forces and achieve the optimal revenue. 展开更多
关键词 Professional sports leagues Monopoly Market Exploitation
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