In China,the seed industry has fierce competition. The situation of homogeneous management and homogeneous products is serious. A key problem is simple and outmoded marketing channel of seed. It threatens sustainable ...In China,the seed industry has fierce competition. The situation of homogeneous management and homogeneous products is serious. A key problem is simple and outmoded marketing channel of seed. It threatens sustainable development of seed enterprises. At present,the two-level distribution channel of seed industry has problems of similarity,low access threshold,and unfair benefit distribution,and thus urgently needs innovation. The innovation of distribution channel is inevitable requirement for promoting reorganization of China's seed industry and building of new order,is necessary weapon for dealing with trans-national seed industry competition,is essential measure for lifting the overall service level of seed industry,and is also essential means for conforming to stage development of China's agriculture. The innovation of seed marketing channel should consider changes of future agricultural development,deep-level demand of industrial market and services,scitech development level,fair distribution of industrial profit,and differentiated competition. It is recommended that channel innovation should follow the flat principle,have new and unique conception,give full play connection advantage of marginal industry,realize complementary advantages and mutual promotion,strengthen service awareness,combine with agricultural development trend,and seek sci-tech innovation of channel carrier- variety.展开更多
This paper analyzed the trend of seed industry development in-depth and studied changes in quantity and quality of demands for seed industry talents. To adapt to " breeding,propagating and selling" integrati...This paper analyzed the trend of seed industry development in-depth and studied changes in quantity and quality of demands for seed industry talents. To adapt to " breeding,propagating and selling" integration and internationalized trend of seed industry,it stated that hierarchical training mode is an ideal mode for training outstanding seed industry talents. Finally,it elaborated specific objectives and requirements of the hierarchical training mode,i. e. undergraduate- master- doctor.展开更多
Potato is an important vegetable crop in Eritrea contributing significantly to food security. Despite its importance, however, production and thus supply of the crop in the market are limited. The current study is des...Potato is an important vegetable crop in Eritrea contributing significantly to food security. Despite its importance, however, production and thus supply of the crop in the market are limited. The current study is designed to understand the seed supply system, marketing out lets and major production constraints. The survey was conducted in the two main potato producing Zobas of the country (Zoba Maekel and Zoba Debub). Qualitative and quantitative data was generated using focus group discussion (PRA) and semi structured questionnaire, respectively. A total of 20 villages were visited and 138 farmers were interviewed. The finding revealed that there is no standard seed supply system thus majority (91.3%) of the growers purchase seed from open market with a limited supply from the Ministry of Agriculture. Furthermore, about 63% of the farmers from Zoba Maekel reserve their own seed for the next cycle compared to 53.6% from Zoba Debub. It was noted that the Tsaeda embaba variety grows predominantly in the country owing to its yield and resistance. Majority of the growers rely on tuber colour and shape for variety identification, thus over 76% prefer the round shaped and white coloured variety. The potential marketing outlets include wholesale, retailer and direct to consumers. Majority (78.3%) of the interviewed growers indicated that large portion of their produce is marketed via wholesaler followed by retailers (27.5%). Main production limiting constraints are identified as low input supplies, availability and cost of clean seeds, pest pressure while huge market demand and access to transportation are considered as potentials encouraging grower. It is, therefore, recommended that an immediate action to establish sustainable seed supply system is taken into consideration in line with a regular extension service to provide technical advice to growers.展开更多
Customer is important equity of an enterprise. Customer equity is the total combined customer lifetime values of all of the company's customers. In the context of invasion of transnational seed companies,how to co...Customer is important equity of an enterprise. Customer equity is the total combined customer lifetime values of all of the company's customers. In the context of invasion of transnational seed companies,how to cope with huge crisis and challenge is a problem to be solved by national companies and government. From the perspective of customer equity driving factors and sub-driving factors,this paper made an empirical study on transnational and national maize seed enterprises using principal component analysis( PCA). Results indicated that the driving factors for customer equity of national and transnational maize seed enterprises are basically similar,while there are large differences in ranking of importance of principal components. Besides,there are great differences in sub-driving factors of customer equity.展开更多
Crop seed industry is a national strategic and basic core industry,which is the foundation to promote the long-term stable development of agriculture and guarantee the national food security. Hubei is a major agricult...Crop seed industry is a national strategic and basic core industry,which is the foundation to promote the long-term stable development of agriculture and guarantee the national food security. Hubei is a major agricultural province in central China,and the healthy development of Hubei seed industry plays an important supporting role for the stability and prosperity of the national seed industry. Based on analyzing the scale and characteristics of Hubei seed demand,the market value of Hubei commercial seed is evaluated,the problems of Hubei seed industrial development are discussed,and some recommendations are put forward to strengthen development of Hubei seed industry.展开更多
文摘In China,the seed industry has fierce competition. The situation of homogeneous management and homogeneous products is serious. A key problem is simple and outmoded marketing channel of seed. It threatens sustainable development of seed enterprises. At present,the two-level distribution channel of seed industry has problems of similarity,low access threshold,and unfair benefit distribution,and thus urgently needs innovation. The innovation of distribution channel is inevitable requirement for promoting reorganization of China's seed industry and building of new order,is necessary weapon for dealing with trans-national seed industry competition,is essential measure for lifting the overall service level of seed industry,and is also essential means for conforming to stage development of China's agriculture. The innovation of seed marketing channel should consider changes of future agricultural development,deep-level demand of industrial market and services,scitech development level,fair distribution of industrial profit,and differentiated competition. It is recommended that channel innovation should follow the flat principle,have new and unique conception,give full play connection advantage of marginal industry,realize complementary advantages and mutual promotion,strengthen service awareness,combine with agricultural development trend,and seek sci-tech innovation of channel carrier- variety.
基金Supported by Study on Dynamic Adjustment Mechanism for University-Enterprise Cooperation and Specialized Structure(12xn0042)
文摘This paper analyzed the trend of seed industry development in-depth and studied changes in quantity and quality of demands for seed industry talents. To adapt to " breeding,propagating and selling" integration and internationalized trend of seed industry,it stated that hierarchical training mode is an ideal mode for training outstanding seed industry talents. Finally,it elaborated specific objectives and requirements of the hierarchical training mode,i. e. undergraduate- master- doctor.
文摘Potato is an important vegetable crop in Eritrea contributing significantly to food security. Despite its importance, however, production and thus supply of the crop in the market are limited. The current study is designed to understand the seed supply system, marketing out lets and major production constraints. The survey was conducted in the two main potato producing Zobas of the country (Zoba Maekel and Zoba Debub). Qualitative and quantitative data was generated using focus group discussion (PRA) and semi structured questionnaire, respectively. A total of 20 villages were visited and 138 farmers were interviewed. The finding revealed that there is no standard seed supply system thus majority (91.3%) of the growers purchase seed from open market with a limited supply from the Ministry of Agriculture. Furthermore, about 63% of the farmers from Zoba Maekel reserve their own seed for the next cycle compared to 53.6% from Zoba Debub. It was noted that the Tsaeda embaba variety grows predominantly in the country owing to its yield and resistance. Majority of the growers rely on tuber colour and shape for variety identification, thus over 76% prefer the round shaped and white coloured variety. The potential marketing outlets include wholesale, retailer and direct to consumers. Majority (78.3%) of the interviewed growers indicated that large portion of their produce is marketed via wholesaler followed by retailers (27.5%). Main production limiting constraints are identified as low input supplies, availability and cost of clean seeds, pest pressure while huge market demand and access to transportation are considered as potentials encouraging grower. It is, therefore, recommended that an immediate action to establish sustainable seed supply system is taken into consideration in line with a regular extension service to provide technical advice to growers.
基金Supported by Project of National Natural Science Foundation(71573098&71173085)Social Science Foundation for The Excellent Youths of Huazhong Agricultural Universitythe Fundamental Research Funds for the Central Universities(52902-0900202876)
文摘Customer is important equity of an enterprise. Customer equity is the total combined customer lifetime values of all of the company's customers. In the context of invasion of transnational seed companies,how to cope with huge crisis and challenge is a problem to be solved by national companies and government. From the perspective of customer equity driving factors and sub-driving factors,this paper made an empirical study on transnational and national maize seed enterprises using principal component analysis( PCA). Results indicated that the driving factors for customer equity of national and transnational maize seed enterprises are basically similar,while there are large differences in ranking of importance of principal components. Besides,there are great differences in sub-driving factors of customer equity.
基金Supported by Agricultural Economy and Information Branch Center of Hubei Provincial Center of Agricultural Science and Technology Innovation
文摘Crop seed industry is a national strategic and basic core industry,which is the foundation to promote the long-term stable development of agriculture and guarantee the national food security. Hubei is a major agricultural province in central China,and the healthy development of Hubei seed industry plays an important supporting role for the stability and prosperity of the national seed industry. Based on analyzing the scale and characteristics of Hubei seed demand,the market value of Hubei commercial seed is evaluated,the problems of Hubei seed industrial development are discussed,and some recommendations are put forward to strengthen development of Hubei seed industry.
