Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of ...Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out,including single products and uneven level of quality,the products,which can not satisfy farmers' needs;low quality of the personnel and imperfect information system,thus the traditional way of marketing is challenged.In the end,from the perspective of products,position,price,and personnel,the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.展开更多
Shopping online has become a fashionable and convenient pattern of consumption in China,and the percentage of Chinese cyber-shopping is on the growth.At the same time,many international chain supermarkets are also tak...Shopping online has become a fashionable and convenient pattern of consumption in China,and the percentage of Chinese cyber-shopping is on the growth.At the same time,many international chain supermarkets are also taking up enormous market share.Should they follow the trend of online shopping? This paper tries to analyze from three aspects that it is not the right time for those international chain supermarkets to alter their business conception of entity sales to electronic commerce and online business in China.展开更多
The strategy of rural revitalization was put forward in the report of the 19 th National Congress of the Communist Party of China(CPC), and it pointed out that agriculture, rural areas and farmers are fundamental issu...The strategy of rural revitalization was put forward in the report of the 19 th National Congress of the Communist Party of China(CPC), and it pointed out that agriculture, rural areas and farmers are fundamental issues related to the national economy and people’s livelihood. To solve the problems of agriculture, countryside and farmers must always be the top priority of the whole party’s work. As an innovative move in the circulation of agricultural products in China, agricultural supermarket docking has been an important agricultural policy of the government since the trial operation in 20018, and has attracted the attention of all sectors of society. In the long-term development, China’s agricultural supermarket docking work in the actual operation process exposed a lot of drawbacks, seriously affecting the final effect of agricultural supermarket docking, affecting the income of farmers. Therefore, under the background of rural revitalization strategy, in order to further improve the income of farmers and improve the quality of life of farmers, it is urgent to discuss the present situation of 'agricultural supermarket docking' in our country. In this paper, by studying the operation of the agricultural supermarket docking supply chain, the matter element extension analysis model is established, and on the basis of the example analysis, the feasible performance improvement measures of the agricultural supermarket docking supply chain are put forward. It provides reference and experience for other areas of our country to improve the work of agricultural supermarket docking, seek welfare and promote development for farmers.展开更多
基金Supported by Scientific Research Item of Ningxia Higher EducationScience Research Fund of Ningxia University(NDSK09-34)
文摘Based on the introduction of the Long Tail,the political,economical,social and technological environment for the development of rural supermarket chain in Ningxia is analyzed.The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out,including single products and uneven level of quality,the products,which can not satisfy farmers' needs;low quality of the personnel and imperfect information system,thus the traditional way of marketing is challenged.In the end,from the perspective of products,position,price,and personnel,the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.
文摘Shopping online has become a fashionable and convenient pattern of consumption in China,and the percentage of Chinese cyber-shopping is on the growth.At the same time,many international chain supermarkets are also taking up enormous market share.Should they follow the trend of online shopping? This paper tries to analyze from three aspects that it is not the right time for those international chain supermarkets to alter their business conception of entity sales to electronic commerce and online business in China.
文摘The strategy of rural revitalization was put forward in the report of the 19 th National Congress of the Communist Party of China(CPC), and it pointed out that agriculture, rural areas and farmers are fundamental issues related to the national economy and people’s livelihood. To solve the problems of agriculture, countryside and farmers must always be the top priority of the whole party’s work. As an innovative move in the circulation of agricultural products in China, agricultural supermarket docking has been an important agricultural policy of the government since the trial operation in 20018, and has attracted the attention of all sectors of society. In the long-term development, China’s agricultural supermarket docking work in the actual operation process exposed a lot of drawbacks, seriously affecting the final effect of agricultural supermarket docking, affecting the income of farmers. Therefore, under the background of rural revitalization strategy, in order to further improve the income of farmers and improve the quality of life of farmers, it is urgent to discuss the present situation of 'agricultural supermarket docking' in our country. In this paper, by studying the operation of the agricultural supermarket docking supply chain, the matter element extension analysis model is established, and on the basis of the example analysis, the feasible performance improvement measures of the agricultural supermarket docking supply chain are put forward. It provides reference and experience for other areas of our country to improve the work of agricultural supermarket docking, seek welfare and promote development for farmers.
