International Dissemination of TCM Culture under the "Belt and Road" Initiative: Opportunities and Challenges

The international dissemination of TCM culture, as a carrier of the implementation of the"Belt and Road"Initiative, is being endowed with greater importance. However, the spread of TCM culture into the world faces opportunities as well as challenges. To better serve the"Belt and Road"Initiative, measures should be taken to strengthen TCM communication and cooperation in different aspects and build a sound intellectual property protection system.

How modern teaching technology affects the transmission of traditional Chinese medicine knowledge: reflections from educators in clinical Chinese pharmaceutical education

Traditional Chinese medicine(TCM)education plays a crucial role in cultivating TCM talents and preserving the profound cultural heritage of the Chinese nation.This paper explores the current situation and problems of TCM education and proposes philosophical reflections on this issue.The analysis shows that the current TCM education faces various challenges,including an unbalanced curriculum,a narrow teaching approach,a lack of practical experience,and an insufficient number of qualified teachers.To enhance the teaching effectiveness and foster a new generation of high-quality Chinese medicine professionals,it is necessary to reform the teaching methods of TCM and integrate the depth of humanities into the teaching process.The paper argues that a philosophical perspective can provide a more comprehensive understanding of TCM education and its role in the development of Chinese medicine.

The application of new media technology in the inheritance and innovation of traditional Chinese medicine culture

In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.

Research on the Development Path of Traditional Festival Folklore and Traditional Chinese Medicine Cultural Resources from the Perspective of Cross-Cultural Communication

The breadth and depth of cross-cultural communication in traditional Chinese medicine(TCM)depend on the establishment of behavioral systems,the construction of TCM’s ma-terial image,and the emotional connection with the general public.Disseminating core Chinese philosophical ideas,such as holism and system theory,along with relevant TCM terminology overseas,requires both top-down institutional frameworks and bottom-up strategies that subtly enhance foreign markets’understanding and acceptance of TCM cul-ture through the promotion of folk activities and folklore.This bottom-up approach helps establish a strong consumer foundation for the TCM cultural industry.Both traditional fes-tival folklore and TCM culture are deeply rooted in the fertile soil of traditional Chinese cul-ture and serve as interpretations of life,health,and disease.By leveraging traditional festival folklore to expand and structure the TCM cultural industry chain,exploring TCM’sunique resources,developing diverse communication media,and fostering cross-cultural commu-nication and integration,the global dissemination of TCM can achieve greater breadth and depth.