This research studies the motives that lead Arabic-speaking university students to watch television programs in English or dubbed in Arabic, and diagnoses the possible effects of these programs on these young people. ...This research studies the motives that lead Arabic-speaking university students to watch television programs in English or dubbed in Arabic, and diagnoses the possible effects of these programs on these young people. A field study was conducted on a sample of viewers of the MBC2 and MBC4 Channels in the UAE. A questionnaire was used as a tool to cover a sample of the community comprised of 200 young people who attend various public and private universities in the UAE, aged generally between 18 and 30 years old. The applied study proves that there is no relationship between gender and audience preference, and that there is an independence of respondents＇ academic specialization and choice of channel. The study＇s results show that learning English is among the most important motives for the respondents to watch these programs and that 90% of respondents believe that watching foreign programs has negative effects on university youth.展开更多
This is a study of the feasibility and effects of teaching listening with films and TV programs. The research is a part of the English Learning Program directed by ZHANG Zhen, which is sponsored by Academic Affairs Of...This is a study of the feasibility and effects of teaching listening with films and TV programs. The research is a part of the English Learning Program directed by ZHANG Zhen, which is sponsored by Academic Affairs Office of Leshan Normal University. The researcher of the program sought for theretical bases from Krashen＇s Input Hypothesis, the Motivation Theory, the Context Theory, and the Communicative Language Teaching Theory. Then the author introduced a pilot study conducted by utilizing films or TV programs to teach listening from September 2010 till now. The statistic results from the experiment suggest that there is indeed some correlations between teaching listening with films or TV programs and a learner＇s listening comprehension in general in language achievement tests at certain stages. The scores of the students from the experimental group are improved after two years of teaching with the new methods. Analyses and discussions have been done based on a questionnaire and an interview. The results showed that both the teachers and the students had positive attitudes towards teaching listening with films or TV programs. Most of them view this method as an effective way in ELT （English language teaching）, because it provides more opportunities for contextual practice, lower their anxiety; it can also help to motivate them, stimulate their active participation and increase their activities as well. Therefore, this method can be used to cultivate students＇ communicative competence. Consequently, we can draw the conclusion that this method has some advantages over teaching listening with the pre-taped materials in New College English. It may play an important role in ELT, especially in listening teaching. Based on the statistic analyses and the survey, some activities and techniques are provided for the teacher on how to teach listening with films or TV programs. The roles that an English teacher plays in this method are illustrated at the end of the thesis.展开更多
Nowadays, as the increasing marketization of dissemination medium, the competition between the dissemination medium gets hot up. The social television has now entered a new period in which the central task is to compe...Nowadays, as the increasing marketization of dissemination medium, the competition between the dissemination medium gets hot up. The social television has now entered a new period in which the central task is to compete. ＂Brand＂ ＂marketing strategies becomes more important. Brand columns are important. It is to the television channel what product to enterprise. Famous-brand column brings famous-brand column and social benefit. As well as building and maintaining a good brand column needs high quality program content and high standard program form. As well as exquisite column decoration, thereby, TV column packaging became essential.展开更多
s—Since Shenzhen became a special economic zone in 1980, it has achieved spectacular growth in its economy. At the same time, it has opened its door to the importation of foreign goods and cultures,particularly from ...s—Since Shenzhen became a special economic zone in 1980, it has achieved spectacular growth in its economy. At the same time, it has opened its door to the importation of foreign goods and cultures,particularly from its neighboring city,Hong Kong.Nowadays,Hong Kong cultural traits, including materialism, individualism, and the idolization of movie stars and pop singers have become well accepted and commonly followed by the people in Shenzhen. This paper looks into the role of mass communication, particularly television programs, in this process of cultural diffusion, and to assess the cause and effect of such changes on Shenzhen.展开更多
The objective of this research was to study the current situation of TV programs aimed at elderly viewers on free TV channels in Thailand. To investigate this topic, a qualitative research approach was applied. The re...The objective of this research was to study the current situation of TV programs aimed at elderly viewers on free TV channels in Thailand. To investigate this topic, a qualitative research approach was applied. The researcher interviewed 30 key informants, consisting of TV administrators, professional experts, academic experts, experts on the elderly, and TV program advertising sponsors. Data were collected using in-depth interviews and analyzed descriptively. This was an interdisciplinary research, drawing from the fields of communication arts, sociology, demography, psychology, management science, and government media policy studies to develop a broad picture of the future of TV programs for the elderly. The major finding was that TV programs aimed specifically at elderly viewers are likely to appear in the near future as Thai society becomes an aging society. The three major factors that will lead to suitable approaches to the development of TV programs for the elderly are： （1） the external factors of the rising numbers of elderly people in the population, CSR （Corporation Social Responsibility） marketing, and government policies; （2） the internal factors of the free TV channels＇ policies and the TV producers＇ policies; and （3） the program-related factors of the value of the elderly in Thai culture, the forms of TV programs for senior viewers, the psychology of the aged, and expansion of target viewer age groups.展开更多
文摘This research studies the motives that lead Arabic-speaking university students to watch television programs in English or dubbed in Arabic, and diagnoses the possible effects of these programs on these young people. A field study was conducted on a sample of viewers of the MBC2 and MBC4 Channels in the UAE. A questionnaire was used as a tool to cover a sample of the community comprised of 200 young people who attend various public and private universities in the UAE, aged generally between 18 and 30 years old. The applied study proves that there is no relationship between gender and audience preference, and that there is an independence of respondents＇ academic specialization and choice of channel. The study＇s results show that learning English is among the most important motives for the respondents to watch these programs and that 90% of respondents believe that watching foreign programs has negative effects on university youth.
文摘This is a study of the feasibility and effects of teaching listening with films and TV programs. The research is a part of the English Learning Program directed by ZHANG Zhen, which is sponsored by Academic Affairs Office of Leshan Normal University. The researcher of the program sought for theretical bases from Krashen＇s Input Hypothesis, the Motivation Theory, the Context Theory, and the Communicative Language Teaching Theory. Then the author introduced a pilot study conducted by utilizing films or TV programs to teach listening from September 2010 till now. The statistic results from the experiment suggest that there is indeed some correlations between teaching listening with films or TV programs and a learner＇s listening comprehension in general in language achievement tests at certain stages. The scores of the students from the experimental group are improved after two years of teaching with the new methods. Analyses and discussions have been done based on a questionnaire and an interview. The results showed that both the teachers and the students had positive attitudes towards teaching listening with films or TV programs. Most of them view this method as an effective way in ELT （English language teaching）, because it provides more opportunities for contextual practice, lower their anxiety; it can also help to motivate them, stimulate their active participation and increase their activities as well. Therefore, this method can be used to cultivate students＇ communicative competence. Consequently, we can draw the conclusion that this method has some advantages over teaching listening with the pre-taped materials in New College English. It may play an important role in ELT, especially in listening teaching. Based on the statistic analyses and the survey, some activities and techniques are provided for the teacher on how to teach listening with films or TV programs. The roles that an English teacher plays in this method are illustrated at the end of the thesis.
文摘Nowadays, as the increasing marketization of dissemination medium, the competition between the dissemination medium gets hot up. The social television has now entered a new period in which the central task is to compete. ＂Brand＂ ＂marketing strategies becomes more important. Brand columns are important. It is to the television channel what product to enterprise. Famous-brand column brings famous-brand column and social benefit. As well as building and maintaining a good brand column needs high quality program content and high standard program form. As well as exquisite column decoration, thereby, TV column packaging became essential.
文摘s—Since Shenzhen became a special economic zone in 1980, it has achieved spectacular growth in its economy. At the same time, it has opened its door to the importation of foreign goods and cultures,particularly from its neighboring city,Hong Kong.Nowadays,Hong Kong cultural traits, including materialism, individualism, and the idolization of movie stars and pop singers have become well accepted and commonly followed by the people in Shenzhen. This paper looks into the role of mass communication, particularly television programs, in this process of cultural diffusion, and to assess the cause and effect of such changes on Shenzhen.
文摘The objective of this research was to study the current situation of TV programs aimed at elderly viewers on free TV channels in Thailand. To investigate this topic, a qualitative research approach was applied. The researcher interviewed 30 key informants, consisting of TV administrators, professional experts, academic experts, experts on the elderly, and TV program advertising sponsors. Data were collected using in-depth interviews and analyzed descriptively. This was an interdisciplinary research, drawing from the fields of communication arts, sociology, demography, psychology, management science, and government media policy studies to develop a broad picture of the future of TV programs for the elderly. The major finding was that TV programs aimed specifically at elderly viewers are likely to appear in the near future as Thai society becomes an aging society. The three major factors that will lead to suitable approaches to the development of TV programs for the elderly are： （1） the external factors of the rising numbers of elderly people in the population, CSR （Corporation Social Responsibility） marketing, and government policies; （2） the internal factors of the free TV channels＇ policies and the TV producers＇ policies; and （3） the program-related factors of the value of the elderly in Thai culture, the forms of TV programs for senior viewers, the psychology of the aged, and expansion of target viewer age groups.
