Multidimensional Perspectives on the Teaching and Practice of Typography Design

With the deepening of the curriculum teaching reform in colleges and universities,the teaching reform of art design professional courses is imperative.The study found that the current art design professional font design course teaching there are more solidified teaching methods,students operating ability is relatively homogenised,the teaching content to the"westernised"based,resulting in poor adaptability of students and other prominent problems.This paper starts from the"three effects"of"effect","efficiency"and"effectiveness",and adopts a multi-dimensional and emotional thinking perspective to carry out the curriculum of typeface design.This paper starts from the"three effects"of"effect","efficiency"and"effectiveness",and adopts a multi-dimensional and emotional perspective of thinking to carry out the teaching and practice of typeface design in order to strengthen the visual information of Chinese culture,and at the same time,to explore the creative potential of the students,so as to improve the students'innovation and creativity.

WRITING IN PICTURES:An Introduction to Typography in China

■Since Spring,culture sections of the Western media have been a-flurry with news of an unusual celebration:2007 marks the 50th anniversary of the typeface Helvetica,and with lavish festivities to herald it,the study of typography has been hurled into the limelight of the arts media and the broadsheets too.

“文字设计”还是“字体排印”?——由Typography一词的中文翻译引发的思考

西方平面设计中Typography由一种排版技术逐渐发展为一种系统性的设计方法,中国自近代一直忽视Typography这个词语深具个中原由。本文回顾历史,指明Typography的丰富内涵,并对近年来的中文译词"文字设计"和"字体排印"进行了辨析与讨论,道出我国设计历史中缺失印刷文化情感带来的疑虑。

In situ synthesis of DNA micro-arrays using typography technique

A novel typography technique was developed to in situ synthesize oligonucleotide arrays on glass slide,which has the celerity,high spatial resolution,lower cost,reliable operation,and high synthetic efficiency.The principle and process of the typography technique for fabricating gene-chips have been described in detail.A suit of poly(terafluoroethylene)devices for synthesizing oligonucleotide arrays were designed and prepared,and the fiber tubes with a number of nano-or micron-channels were em- ployed.The oligonucleotide arrays of 16 and 160 features with four different probes were synthesized using the typography technique.The four specific oligonucleotide probes including the matched and the mismatched by the fluorescent target sequence gave obviously different hybridization fluorescent signals.It was indicated that the gene-chip fabricated by the typography method could be used to rapidly screen single-nucleotide polymorphisms(SNP)and to detect mutations.

A novel strategy for in situ maskless synthesis of biochips:Self-driving micro-fluid porous type printing (SMPTP)

A novel maskless technique, self-driving micro-fluid porous type printing （SMPTP）, was reported to in situ synthesize oligonucleotide arrays on glass slide, which has the merits of low cost, high quality and simple craft. In SMPTP for fabricating gene- chips, porous fiber tubes with a number of nanometric or micron channels functioned as ＂active letters＂ and were assembled in designed patterns, which are identical to the distribution of monomers in each layer of the array, and four patterns were needed for each layer. By means of capillarity, the synthesis solution was automatically taken into porous tubes assembled in a printing plate and reached the surface. An oligonucleotide array of 160 features with four different 15-mer probes was in situ synthesized using this technique. The four specific oligonucleotide probes, including the matched and the mismatched by the fluorescent target sequence, gave obviously different hybridization fluorescent signals.

The Kingdom of Lettering： The Films Titles in the Early Years of Turkish Cinema

This paper explores the film title design in Turkish cinema with the aim of understanding the link between Turkish cinema and Turkish graphic design. It is carried through first with the interviews with producers, directors, title designers, and an extensive use of iconography and textual analysis has been made first between the title and the poster of the same film, and then the titles of the same period. The study focuses on the early period of Turkish cinema during a unique time of political, economical, and social change. In these years, the new Turkish Republic is born with very significant reforms such as the new alphabet. This has also been the time of the first fictional film, first sound film, and the first advertising agency and commercial poster in Turkish. The earliest title sequence that could be reached date back to 1932. From this year on, until the 1950s, which is named here as the early years of Turkish cinema, we see the kingdom of lettering where the typographic elements dominate the titles. During the kingdom of lettering, early Turkish film titles reflect the conditions of the time in terms of film production and the changing society. The paths of Turkish cinema and graphic design seem not to be fully crossed yet; nevertheless we witness the birth of a new visual form and a new nation in these titles

Information Visualization Theorem for Battlefield Screen

Designing military screen (display) is not complicated in the past, the design should contains easiness of using, visibility and functionality. And it is important that contains all of the information what the system could be gotten. Today military display design can be valued by consideration of human’s cognition model. A few information, which operators of military display could easily miss, could bring critical loss. So the military display needs the ability to help operator decide the military decision with sufficient consideration of battlefield information in a short time. The information is considerably complicated because it has many military entities and many attributes for each entities. For this reason this research contains the methodology of information organization especially for visual information. When the operator use military display, the required information should be recognized at a glance and located where the operator can place his eye easily. Therefore, the display screen should efficiently organize and effectively transfer the information. This paper specifically proposes design methodology to effectively organize and visualize the information in the display screen. The theory of information visualization in a variety of fields already exist, but it has no established theory for the origin of the display screen design. Since the theory was selected to organize the military display interface design for the display screen of the battlefield situation existing information visualization theory.

HORSE马儿

快乐的时光．就好象是从乌云背后突然射出的阳光．总是把这世界的明亮和灰暗分得清清楚楚。草草就站在阳光的中央．站在那片美丽的绿色湖边．戴着那顶美丽至极的花环．静静地看着我。

Towards the automation of book typesetting

This paper proposes a generative approach for the automatic typesetting of books in desktop publishing.The presented system consists in a computer script that operates inside a widely used design software tool and implements a generative process based on several typographic rules,styles and principles which have been identified in the literature.The performance of the proposed system is tested through an experiment which included the evaluation of its outputs with people.The results reveal the ability of the system to consistently create varied book designs from the same input content as well as visually coherent book designs with different contents while complying with fundamental typographic principles.

Semiotic Modes in Local Gastronomic Discourse:A Comparative Analysis of Culinary Shop Signs in Greece and Cyprus

The paper aims to provide insights into the use of semiotic modes used in the shop signs of culinary businesses in Greece and Cyprus.In this context,we examine,comparatively,culinary shop signs collected from the commercial centre of Thessaloniki and Limassol,two European Mediterranean cities with a significant gastronomic tradition and a lively city centre.These semiotic modes are represented in a sample composed of shop signs whose verbal message constitutes verbo-cultural palimpsest or is written in a local dialect,as well as of shop signs that focus on their iconic visual message using intersemiotic translation or visual rhetoric to make their message appealing to consumers.The main conclusion is that the shop signs under scrutiny seem to be addressed mainly to the native people of the two countries who are considered in the common cultural practice much better consumers than tourists as concerns their culinary habits.The study also provides evidence of creative use of culinary shop signs in both cities.Intracultural interpretation,as well as the design of the verbal element,seem to make shop signs more appealing for the consumers.