In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to ...In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots.展开更多
Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,wi...Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.展开更多
By taking urban greening of Tai'an City of Shandong Province for example,selecting remote sensing image Quickbird with high resolution,and combining visual interpretation with automatic classification of the compu...By taking urban greening of Tai'an City of Shandong Province for example,selecting remote sensing image Quickbird with high resolution,and combining visual interpretation with automatic classification of the computer,based on urban green space systematic planning map,green space information of the built-up area has been selected for the research centering on green lands in urban parks,productive green lands,green lands attached to residential areas and units,green lands attached to the road,other green lands,water surfaces and so on.Through the statistics and analysis,the distribution condition of each type of urban green land has been obtained,and some suggestions have been proposed in view of existing problems of urban greening.It should enhance the construction of green lands in urban parks,residential areas and units,improve road greening level,implement vertical greening,increase the area of productive green lands and fully make use of idle lands.展开更多
Tai'an area is endowed with diversified intangible heritages covering food, clothing, shelter, transport, wedding, funeral, festival, folk games, athletic activities and so on. Intangible heritages are not well in...Tai'an area is endowed with diversified intangible heritages covering food, clothing, shelter, transport, wedding, funeral, festival, folk games, athletic activities and so on. Intangible heritages are not well inherited, traditional practical and aesthetic functions of intangible heritages are lost for the backward means of transmission and limited inheritance environment. Intangible heritages should be inherited and utilized in multiple means and forms. Using its advantageous tourism resources, Tai'an City tried to explore multiple channels and forms of intangible heritages such as folklore scenic area, folklore performance, and folklore tourist commodities.展开更多
文摘In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots.
基金Social Science Project of Tai’an City (22-YB-086)The 14^(th) Batch of Teaching Reform and Research Project of TaiShan University (JG202166)。
文摘Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.
基金Supported by Natural Science Foundation of China (31070626)Natural Science Fund of Huaihai Institute of Technology (2010150041)
文摘By taking urban greening of Tai'an City of Shandong Province for example,selecting remote sensing image Quickbird with high resolution,and combining visual interpretation with automatic classification of the computer,based on urban green space systematic planning map,green space information of the built-up area has been selected for the research centering on green lands in urban parks,productive green lands,green lands attached to residential areas and units,green lands attached to the road,other green lands,water surfaces and so on.Through the statistics and analysis,the distribution condition of each type of urban green land has been obtained,and some suggestions have been proposed in view of existing problems of urban greening.It should enhance the construction of green lands in urban parks,residential areas and units,improve road greening level,implement vertical greening,increase the area of productive green lands and fully make use of idle lands.
基金Sponsored by Program of Tai’an Association of Social Sciences(15-YB-082)
文摘Tai'an area is endowed with diversified intangible heritages covering food, clothing, shelter, transport, wedding, funeral, festival, folk games, athletic activities and so on. Intangible heritages are not well inherited, traditional practical and aesthetic functions of intangible heritages are lost for the backward means of transmission and limited inheritance environment. Intangible heritages should be inherited and utilized in multiple means and forms. Using its advantageous tourism resources, Tai'an City tried to explore multiple channels and forms of intangible heritages such as folklore scenic area, folklore performance, and folklore tourist commodities.
