The Dissemination of Chinese Tea Culture Based on Encoding/Decoding Theory

Tea has a history of thousands of years in China and it plays an important role in the working-life and daily life of people.Tea culture rich in connotation is an important part of Chinese traditional culture,and its existence and development are also of great significance to the diversified development of world culture.Based on Stuart Hall’s encoding/decoding theory,this paper analyzes the problems in the spreading of Chinese tea in and out of the country and provides solutions from the perspective of encoding,communication,and decoding.It is expected to provide a reference for the domestic and international dissemination of Chinese tea culture.

Research on the Coupling between Agricultural Heritage and Tourism Industry: A Case Study of Jasmine and Tea Culture in Fuzhou

The integration of agricultural heritage and tourism industry contributes significantly to regional heritage protection,rural revitalization,and cultural inheritance.Based on the coupling coordination degree model,a quantitative research was conducted to study the integration of agricultural heritage in terms of the jasmine and tea culture system in Fuzhou with the local tourism industry.The results showed that both the development of Fuzhou's jasmine and tourism industries have advanced significantly and are currently leading in the country.However,they are not developing at the same pace.The results also showed that the coordination degree between Fuzhou5s jasmine and tourism industries have increased in recent years,with deepened mutual effects and improved coordination.Moreover,the coupling coordination degree has been rising over the past 13 years,with the coupling coordination level transforming from''extreme disorder''to"quality coordination,demonstrating a slow integration progress of Fuzhou's jasmine with the tourism industry at the early stage,but a sound development momentum at the later stage.

Growth and Function of Urban Cultural Space Seen from Guangfu Morning Tea Culture

Morning tea culture taking Guangzhou as the core and the Pearl River Delta as the traffic area is taken as the research object.The evolution of the way of morning tea is analyzed,and internal and external conditions for the formation of urban cultural space are analyzed,and the growth and function of urban cultural space are explored.Through theoretical sampling method and grounded theory method,taking social media views as data source,the dimensions of the cultural space of Guangfu morning tea are explored,and the dimensions involved in the construction of cultural space of Guangfu morning tea are discussed,and the relationship between the cultural space of morning tea and human being is understood,to better explore how to construct the cultural space of morning tea,and find out the growth dimension of urban cultural space.The growth and function of urban cultural space are examined from the perspective of urban cultural space,thereby providing suggestions for the development of urban cultural space.

Research on Homestay Construction in Huanglongxian Tea Culture Village from the Perspective of Culture and Tourism Integration

Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.

Fragrant Tea and Tea Culture of Bashu

The Chinese tea drinking habit started during the Qin and Han dynasties,and had its origin in Bashu.During the Tang and Song dynasties,Bashu tea reached a high level of production with large sales.As the birthplace of the tea culture,Bashu has made great contributions to both the Chinese and global tea culture.

The Effective Ways to Integrate Excellent Traditional Culture Into College English Teaching—Taking Tea Culture as an Example

Further strengthening the integration of traditional culture and college English teaching has a great impact on the cultivation of students’comprehensive moral literacy and values.At the same time,the ingenious integration of tea culture into college English teaching not only helps to enhance students’cultural self-confidence,but also helps to effectively carry forward the excellent traditional Chinese culture.Therefore,according to the tea culture,this paper describes in detail the practical significance of integrating tea culture into college English education,and then puts forward that tea culture has become an effective way of college English teaching,hoping to bring the students’English learning ability to a certain extent.At the same time,it can further promote and develop China’s tea culture.

Inheritance,Innovation and High-quality Development of Tea Industry in Xianning City,Hubei Province

Xianning City is a main tea producing area in Hubei Province,the capital of"border-selling tea"in China,and an important starting point for the Ten-Thousand-Mile Tea Road across the Eurasian continent.This paper studies the tea industry in Xianning from the aspects of top 100 counties of tea industry,important agricultural cultural heritage,famous Chinese historical and cultural villages,China’s time-honored brands,major brands,and designated production enterprises of border-selling tea.Besides,it introduces intellectual property resources of the tea industry from traditional knowledge,biological genetic resources,new plant varieties,patents,geographical indications,trademarks,etc.Then,it analyzes major problems in the inheritance,innovation and high-quality development of Xianning tea,especially the border-selling tea.Finally,it comes up with constructive recommendations of starting the cultural inheritance and development project and upgrade project of the tea industry to build the capital of China’s border-selling tea.