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Chinese Brands Need to Tell Good Brand Stories for "Going Global"
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作者 Qi Li 《China's Foreign Trade》 2017年第6期50-51,共2页
Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innov... Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation, 展开更多
关键词 Chinese brands Need tell good brand stories "Going Global"
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