As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some prob...As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.展开更多
Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current...Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.展开更多
In order to tell good Chinese stories and spread good Chinese practices, the People’s Medical Publishing House launched Public Health in China Series, introducing the development and experience in China public health...In order to tell good Chinese stories and spread good Chinese practices, the People’s Medical Publishing House launched Public Health in China Series, introducing the development and experience in China public health, with comprehensive, objective and accurate data support. It includes at least 10 volumes, and three of them are published and for sale in China Mainland.展开更多
Apart from my personal experience in China about four decades ago, I would like to also share with readers my view on how to tell stories about China in a faithful and emotionally engaging way.
文摘As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.
文摘Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.
文摘In order to tell good Chinese stories and spread good Chinese practices, the People’s Medical Publishing House launched Public Health in China Series, introducing the development and experience in China public health, with comprehensive, objective and accurate data support. It includes at least 10 volumes, and three of them are published and for sale in China Mainland.
文摘Apart from my personal experience in China about four decades ago, I would like to also share with readers my view on how to tell stories about China in a faithful and emotionally engaging way.
