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Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization:A Case Study of Honeysuckle Industry of Mashan County
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作者 Shaohong MO 《Meteorological and Environmental Research》 2024年第4期66-70,共5页
The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job... The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries. 展开更多
关键词 rural revitalization Local specialty agricultural products Brand construction HONEYSUCKLE
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The impact of the Rural Minimum Living Standard Guarantee(Rural Dibao)Program on child nutrition outcomes 被引量:1
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作者 Dian Chen Xiangming Fang +3 位作者 Yu Chen Xiaodong Zheng Zhuo Chen Rodney B.W.Smith 《Journal of Integrative Agriculture》 SCIE CAS CSCD 2024年第2期444-456,共13页
The Rural Minimum Living Standard Guarantee(Rural Dibao)is an important unconditional cash transfer program to alleviate poverty in rural China.Despite the importance of children’s nutrition in breaking poverty cycle... The Rural Minimum Living Standard Guarantee(Rural Dibao)is an important unconditional cash transfer program to alleviate poverty in rural China.Despite the importance of children’s nutrition in breaking poverty cycles,little is known about the impact of Rural Dibao on child nutrition outcomes.Using China Family Panel Studies(CFPS),this paper examines the effects of Rural Dibao on child nutrition outcomes and investigates potential pathways and heterogeneous effects.We exploit propensity score matching and difference-in-differences techniques to evaluate the effects of the Rural Dibao program on child nutrition outcomes.Our results suggest that Rural Dibao significantly impacts the nutrition outcomes of children up to 15 years of age.Specifically,our results suggest that Rural Dibao improves child height-to-age z-scores by 1.05 standard deviations and lowers the probability of stunting by 11.9 percentage points.Additional analyses suggest that increased protein intake is the main pathway through which Rural Dibao participation contributes to better nutrition outcomes.We also find that the effect of the program is more pronounced among girls,children who are non-left-behind or live with highly educated mothers,and those from low-income families and poor areas.Our findings suggest that Rural Dibao participation helps improve child nutrition outcomes through improving diet quality. 展开更多
关键词 rural Minimum Living Standard Guarantee NUTRITION height-to-age z-scores STUNTING rural China
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Preliminary Study on Overseas Applicability of Chinese Architectural Design Standards:Taking China-Aided Construction Projects in Asia Since the Belt and Road Initiative as Examples
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作者 Wei Chang Yifan Gao +1 位作者 Xiaofeng Guo Yingjie Zhu 《Journal of Architectural Research and Development》 2024年第3期1-7,共7页
This research takes China-aided construction projects in Asia since the Belt and Road Initiative as examples to explore the applicability of Chinese architectural design standards in other Asian countries.So far,the s... This research takes China-aided construction projects in Asia since the Belt and Road Initiative as examples to explore the applicability of Chinese architectural design standards in other Asian countries.So far,the standards demonstrated the highest applicability in South Asia is the best followed by Southeast Asia.Chinese architectural design standards for educational buildings showed the highest applicability,followed by office,medical,and sports buildings.This study puts forward some strategies to improve the applicability of Chinese architectural design standards.These strategies include integrating regionalism and local cultural traditions,optimizing energy efficiency,and aligning designs with local usage habits.This study serves as a reference for similar projects in the future. 展开更多
关键词 Chinese building design standards Overseas applicability China-aided construction Belt and Road Initiative
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Classification and Spatial Pattern of Rural Multifunction from the Diversify of Construction Land Use:Taking Tongshan District of Jiangsu Province as a Case Study 被引量:1
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作者 MA Xiaodong SUN Xinzhe +2 位作者 ZHEN Yu JIAO Feifan LI Xin 《Chinese Geographical Science》 SCIE CSCD 2023年第5期865-879,共15页
The development of rural area in suburban(RAS)is comprehensively influenced by the mixed processes of non-farming,local urbanization and rural industrialization and has distinctive multifunctional features on the soci... The development of rural area in suburban(RAS)is comprehensively influenced by the mixed processes of non-farming,local urbanization and rural industrialization and has distinctive multifunctional features on the socioeconomic and resource utilization.Multifunctional reconstruction in the RAS is mainly manifested by changes in the quantity and structure of the construction land use(CLU).We took Tongshan District of Jiangsu Province as the study case.Following the logic of identifying,clustering,and diagnosing,we assessed the functional features of CLU and analyzed the differentiation of the scale and structure of CLU in RAS,with the aim of identifying the types and characteristics of multifunctional development in these regions.This study found that:1)typical RAS were experiencing multifunctional space reconstruction,and their multifunctional value was emerging and highlighted.The CLU was rapidly expanding,and the types of CLU were evolving from single to multiple uses;2)based on the dominant function of diverse rural CLU,we classified RAS into five types,dominated by the following functions,respectively:commercial services,industrial production,residential living,basic support and public service;3)according to the dominant function and spatial pattern,the development types of RAS were classified into agricultural service,comprehensive services,and integrated industries service,showing a circular spatial pattern from the suburbs to distant suburbs.The results can provide policy implication by creating new development impetus from rural multifunction perspective to promote the RAS revitalization. 展开更多
关键词 rural area in suburban rural multifunction construction land use development type Jiangsu Province
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Analysis of Standards Establishment for the Testing of Electrical Appliances
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作者 Xiaobin Xie 《Journal of Electronic Research and Application》 2024年第2期12-17,共6页
As science and technology continue to develop,power equipment has become an indispensable part of industrial production and daily life.Whether it is the precise automation machinery utilized on production lines or the... As science and technology continue to develop,power equipment has become an indispensable part of industrial production and daily life.Whether it is the precise automation machinery utilized on production lines or the convenient electrical appliances found in households,their functionality relies heavily on electrical technology.Nonetheless,without stringent safety and performance assurances,these devices could potentially endanger lives and property.Thus,this paper explores the development strategy for establishing a standardized system within the electrical testing service industry,aiming to ensure safety and reliability. 展开更多
关键词 Electrical testing the service industry Standard system construction
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Performance of a Horizontal Flow Constructed Reed Bed Filter for Municipal Wastewater Treatment: The Case Study of the Prototype Installed at Gaston Berger University, Saint-Louis, Senegal
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作者 Abdou Khafor Ndiaye Falilou Coundoul +2 位作者 Abdoulaye Deme Antonina Torrens Armengol Abdoulaye Senghor 《Natural Resources》 2024年第1期1-16,共16页
In Saint-Louis, Senegal, a constructed wetland with horizontal flow reed beds (FHa and FHb) has demonstrated significant efficacy in treating municipal wastewater. Analyzing various treatment stages, the system showed... In Saint-Louis, Senegal, a constructed wetland with horizontal flow reed beds (FHa and FHb) has demonstrated significant efficacy in treating municipal wastewater. Analyzing various treatment stages, the system showed only a slight temperature variation, from an influent average of 26.3°C to an effluent of 24.7°C. Electrical conductivity decreased from 1331 mS/cm to 974.5 mS/cm post-primary treatment, with suspended solids (SS) dramatically reduced from 718.9 mg/L to 5.7 mg/L in the final effluent. Biochemical oxygen demand (BOD5) and chemical oxygen demand (COD) saw a notable decrease, from initial levels of 655.6 mg/L and 1240 mg/L to 2.3 mg/L and 71.3 mg/L, respectively. Nitrogenous compounds (N-TN) and phosphates () also decreased significantly, indicating the system’s nutrient removal capacity. Microbiological analysis revealed a reduction in fecal coliforms from 7.5 Ulog/100ml to 1.8 Ulog/100ml and a complete elimination of helminth eggs. The presence of Phragmites and Typha was instrumental in enhancing these reductions. The system’s compliance with the Senegalese standards for disposal into natural environments, WHO recommendations for unrestricted water reuse in irrigation, and the European legislation for water reuse was established. The effluent quality met the stringent criteria for various classes of agricultural reuse, illustrating the system’s potential for sustainable water management. This wetland model presents a robust solution for water-stressed regions, ensuring environmental protection while supporting agricultural needs. The study calls for ongoing research to further refine the system for optimal, reliable wastewater treatment and water resource sustainability. 展开更多
关键词 Constructed Wetlands Horizontal Flow Reed Beds Wastewater Treatment Phragmites and Typha Plants Physicochemical Pollutant Removal Microbiological Indicators Fecal Coliforms and Helminth Eggs Water Quality Improvement Senegal Water Reuse Standards Sustainable Water Management Agricultural Irrigation Reuse Nutrient Removal Efficiency Environmental Engineering Ecological Sanitation systems
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Analysis of the Factors Influencing the Participation of University Students in Rural Education for Poverty Alleviation
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作者 Yin Chen Xinyu Liu +1 位作者 Peng Shao Huanhuan Yuan 《Journal of Contemporary Educational Research》 2023年第12期92-99,共8页
The principle of“poverty alleviation first helps the poor”is fundamental to poverty alleviation through education in rural areas.It serves as an important foundation for improving the soft power of rural culture and... The principle of“poverty alleviation first helps the poor”is fundamental to poverty alleviation through education in rural areas.It serves as an important foundation for improving the soft power of rural culture and promoting the development of rural cultural construction.However,college students,being one of the main participants in educational poverty alleviation,have not been equipped with a well-established institutionalized participation mechanism and a sufficient awareness of participation.To enhance college students’awareness and participation in rural education and poverty alleviation and to improve the institutionalization,this research focuses on college students as a group,delves into the current situation and willingness of college students to participate in rural education and poverty alleviation,and analyzes the influencing factors affecting college students’participation in rural education and poverty alleviation by means of a questionnaire and a computerized statistical algorithm.Lastly,based on mathematical and statistical analysis,the research puts forward corresponding optimization countermeasures and suggestions from the perspectives of the government,colleges and universities,and villages,so as to provide decision-making guidelines for solving the problems of rural education development and talent constraints. 展开更多
关键词 rural education rural construction Influencing factors Statistical algorithms University students
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Remodeling of Rural Public Service Supply Mechanism under the Background of New Village Construction 被引量:2
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作者 LU Mei 《Asian Agricultural Research》 2011年第7期50-53,共4页
Under the background of new village construction, the necessity of remodeling the supply mechanism of rural public service is expounded. It is conducive to improving the capability of public service to satisfy farmers... Under the background of new village construction, the necessity of remodeling the supply mechanism of rural public service is expounded. It is conducive to improving the capability of public service to satisfy farmers' demand; to constructing a rural diversified public service system and improving the supply efficiency of rural public goods; to realizing the equalization of urban-rural public services to coordinate urban-rural development. Problems in the supply of Chinese rural public services are analyzed:the demand of rural public goods is enormous, governmental fiscal expenditure is insufficient; social organization is imperfect and public service capability is weak; urban-rural gap is large and the supply of pubic service is unequal; the system of rural public service is single and the functions are imperfect; the market degree of rural public service is low and the efficiency needs improving. In view of these problems, the strategies for remodeling the supply mechanism of rural public service are put forward, covering intensifying the input intensity of the government, expanding the coverage of public services; vigorously supporting the development of social organization and improving its capability of public goods; breaking through dual system and realizing the equalization of urban-rural public service; perfecting rural diversified public services and perfecting its public service functions; promoting the market progress of rural public services and improving the efficiency of public service. 展开更多
关键词 New village construction rural public service Supply mechanism REMODELING China
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How does the construction of China’s ecological civilization affect the health burden of urban and rural residents? 被引量:2
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作者 Longlong Duan Linmei Wang 《Chinese Journal of Population,Resources and Environment》 2022年第4期369-382,共14页
Accelerating the construction of ecological civilization and promoting the management of health environment problems is one of the core elements of the implementation of the“Beautiful China”and“Healthy China”strat... Accelerating the construction of ecological civilization and promoting the management of health environment problems is one of the core elements of the implementation of the“Beautiful China”and“Healthy China”strategies with Chinese characteristics in the new era.Based on the scientific connotation of ecological civilization,this paper systematically assesses the level of interprovincial ecological civilization construction in China using the combined CRITIC empowerment method and explores the impact of ecological civilization construction on the health burden of urban and rural residents using interprovincial panel data from 2003 to 2018 with the help of panel feasible generalized least squares,simultaneous equation estimation,and the extended regression model.It is found that there is a significant inverted U-shaped relationship between provincial ecological civilization construction and urban and rural residents’economic health burden,as well as a significant U-shaped relationship between ecological civilization construction and urban and rural residents’disease burden.Fiscal decentralization,urbanization,and industrialization are the three important indirect mechanisms through which ecological civilization affects the health burden of urban and rural residents,and fiscal decentralization plays a typical role in crowding out the health effect of ecological civilization.In the eastern and central regions,ecological civilization construction has effectively reduced the health burden of urban and rural residents,but it is more significant for improving the economic health burden of rural residents.While the“catching-up trend”of the progress of ecological civilization construction in the western region is obvious,ecological civilization plays an important role in alleviating the economic health burden of urban residents.After the robustness test,the conclusion still holds.This study provides an important empirical basis for local governments to improve the accuracy of their policies in promoting the“Beautiful China”and“Healthy China”strategies. 展开更多
关键词 Ecological civilization construction Health burden Urban and rural residents Panel data
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The Evolution of Urban and Rural Construction Land Based on Spatial Econometrics:A Case Study of Bijie City 被引量:1
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作者 CHEN Xiao-zhu WANG Bo CHEN Xiao-yuan 《Asian Agricultural Research》 2012年第11期59-61,共3页
Based on the theory of spatial econometrics,we test and process the urban and rural construction land data during the base period of planning and late period of planning in Bijie City.And we conduct comparative analys... Based on the theory of spatial econometrics,we test and process the urban and rural construction land data during the base period of planning and late period of planning in Bijie City.And we conduct comparative analysis of the spatial pattern and evolution characteristics of urban and rural construction land in 41 towns of Bijie City before and after the planning.According to Getis-ord G i coefficient test results,the cold spot area of urban and rural construction land in northeast of Bijie City will gradually disappear,and the key point of hot spot area will be gradually transferred from the central region to the central and eastern regions.The results show that under the guidance of the overall land use planning in Bijie City,the urban and rural construction land will show strong spatial autocorrelation;agglomeration benefits and scale merit will appear clearly,in line with the actual situation of current development of Bijie City. 展开更多
关键词 URBAN and rural construction LAND SPATIAL economet
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Rural Ecological Landscape Construction from the Perspective of Rural Revitalization Strategy 被引量:2
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作者 YE Feng MA Jinggui 《Journal of Landscape Research》 2018年第4期135-137,共3页
Based on the strategies for mral revitalization proposed in the 19th National Congtess report and 2018 No.l Document of CPC Central Committee, combined with the current situation of rural environmental pollution ... Based on the strategies for mral revitalization proposed in the 19th National Congtess report and 2018 No.l Document of CPC Central Committee, combined with the current situation of rural environmental pollution in China, tiiis paper first elaborated die connotation of rural ecological landscapes, and analyzed the structure, fimctions, and values of rural landscape ecology. The principle of building rural landscape ecology under the strategy of rural revitalization was studied. Finally, the methods and approaches of rural landscape ecological construction under the strategy of rural revitalization were studied. 展开更多
关键词 rural fevitalization strategy rural ecologicallandscape Landscape construction path
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Construction of pastoral complex in Guizhou under the background of rural revitalization 被引量:1
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作者 WANG Jian-ju ZHANG Jing-zhe 《Ecological Economy》 2019年第1期57-65,共9页
The proposal of rural revitalization strategy has brought new opportunities and driving forces for rural development. The pastoral complex, as a new concept and new goal, is a new breakthrough in the thinking mode of ... The proposal of rural revitalization strategy has brought new opportunities and driving forces for rural development. The pastoral complex, as a new concept and new goal, is a new breakthrough in the thinking mode of rural development. Promoting the construction of pastoral complex is not only an important measure to effectively solve the problems of agriculture, rural areas and farmers, narrow the gap between urban and rural areas, and promote the modernization of the rural and the agriculture, but also a concrete practice to promote the development of rural green economy. First of all, this paper gives an overview of the rural revitalization strategy and the pastoral complex. Secondly, it analyzes the necessity of the construction of Guizhou pastoral complex. And then, considering the reality in Guizhou, it analyzes the constraints of the construction for pastoral complex. Finally, it makes us think upon the measures to the construction of pastoral complex in Guizhou, and put forward some reasonable suggestions. 展开更多
关键词 rural REVITALIZATION PASTORAL complex construction
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The Rural Information-based Construction under the Perspective of Expanding Agricultural Industrial Chain 被引量:3
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作者 ZHU Li1, ZHU Jing2 1.Guiyang Municipal Party School of Communist Party of China, Guiyang 550004, China 2.Department of Information Management and Information System, College of Business, Hubei University, Wuhan 430062, China 《Asian Agricultural Research》 2012年第1期49-53,57,共6页
On the basis of expounding connotation and significance of expansion of agricultural industrial chain, coupled with the connotation of rural informatization connotation, this article analyses the role of rural informa... On the basis of expounding connotation and significance of expansion of agricultural industrial chain, coupled with the connotation of rural informatization connotation, this article analyses the role of rural informatization in expanding agricultural industrial chain: it can enhance market competitiveness of industry chain, improve the operational efficiency of industry chain, and promote the income and quality of farmers in industry chain. Under the perspective of expanding agricultural industrial chain, this article puts forwards thinking about the construction of rural informatization as follows: first, give full play to the leading role of the government; second, strengthen the construction of information-based network facility; third, integrate information resources in rural areas, and improve the quality of information; fourth, build comprehensive information service platform in rural areas; fifth, improve organizational level of production and management of individual farmers; sixth, strengthen the construction of information-based personnel in rural areas; seventh, strengthen publicity and training, promote overall cultural quality and information awareness of farmers. 展开更多
关键词 EXPANSION of AGRICULTURAL INDUSTRIAL CHAIN rural a
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Rural Cultural Construction in the Context of a Harmonious Society
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作者 Shiwen ZHUANG 《Asian Agricultural Research》 2014年第3期85-88,共4页
Strengthening rural cultural construction is the objective requirement of building socialist new countryside,is the demand for promoting rural cultural and ethical progress,and is of great significance to promotion of... Strengthening rural cultural construction is the objective requirement of building socialist new countryside,is the demand for promoting rural cultural and ethical progress,and is of great significance to promotion of rural economic and social development and building of a moderately prosperous countryside. Rural cultural construction is beset with many problems:( 1) unbalance in development of rural cultural construction;( 2) mistaken ideas in understanding;( 3) negative influence of traditional culture;( 4) negative effect of market economy;( 5)rural education is backward,and science and technology are free from rural production and life. In line with these problems,it comes up with following countermeasures:( 1) bringing government functions into full play;( 2) carrying forward excellent ethnic cultural tradition and learning all outstanding civilization achievements;( 3) enhancing elementary education and energetically developing science and technology;( 4)reinforcing rural democratic and legal construction,and guiding farmers to set up socialist democratic and legal awareness;( 5) stimulating cultural subject awareness of farmers and enhancing their enthusiasm for participation in cultural construction;( 6) cultivating personnel and bringing up a qualified rural cultural backbone team. 展开更多
关键词 rural areas CULTURAL construction PROBLEMS COUNTER
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The Construction and Application of Digital Resources in Rural Primary School English Teaching and Learning
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作者 Junhong Tang Xinfa Yuan 《Social Networking》 2018年第2期89-96,共8页
To arouse rural primary school students’ English learning interest, broaden their horizon and promote their critical thinking, we construct a series of dig-ital education resources which include not only language poi... To arouse rural primary school students’ English learning interest, broaden their horizon and promote their critical thinking, we construct a series of dig-ital education resources which include not only language points of phonetics, vocabulary, language skills of English teaching and learning but western and Chinese cultures. The results show teachers and students’ roles and discourse power changed by using the digital education resources in the process of rural primary school English teaching and learning. 展开更多
关键词 English TEACHING and Learning in rural Primary SCHOOL Digital Education RESOURCES construction and Application
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Promoting Poverty Alleviation through the Project of Linkage of Urban Construction Land Increase with Rural Construction Land Decrease——A Case Study of Binchuan County in Yunnan Province
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作者 Jing LIU Zisheng YANG 《Asian Agricultural Research》 2018年第3期51-55,65,共6页
The policy of linkage of urban construction land increase with rural construction land decrease is an important task for poverty alleviation. It not only promotes the intensive use of land and the coordinated developm... The policy of linkage of urban construction land increase with rural construction land decrease is an important task for poverty alleviation. It not only promotes the intensive use of land and the coordinated development of urban and rural areas,but also plays an essential role in poverty alleviation development and the relocation of poverty alleviation. It provides a strong guarantee for winning the project of poverty alleviation. Taking the project of linkage of urban construction land increase with rural construction land decrease in Binchuan County in Yunnan Province,combined with the current situation of poverty alleviation and relocation in Binchuan County,the implementation of related policies of linkage of urban construction land increase with rural construction land decrease,and path of relocation poverty alleviation,this paper introduced problems in the implementation of policies of linkage of urban construction land increase with rural construction land decrease in Binchuan County,and came up with recommendations for the project of poverty alleviation through linkage of urban construction land increase with rural construction land decrease. 展开更多
关键词 Linkage of urban construction land increase with rural construction land decrease Tough battle against poverty Relocation of poverty alleviation Recommendations
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Construction of Rural Community Governance Path:Based on the Empirical Analysis of Chaoyang Community in Dazhou,Sichuan
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作者 Jianghua HE 《Asian Agricultural Research》 2020年第10期23-25,34,共4页
Promoting community governance and service innovation is the theme of the times for comprehensively deepening reforms in the field of community construction.The stability and development of the most basic rural commun... Promoting community governance and service innovation is the theme of the times for comprehensively deepening reforms in the field of community construction.The stability and development of the most basic rural community is another important task of community governance.The current rural social governance work is extremely weak,seriously affecting the process of the entire social governance work.Constructing the path of rural community governance has become an important task for the majority of theoretical workers and grassroots practitioners.Taking Chaoyang Community,Tongchuan District,Dazhou,Sichuan Province as an example,with the goal of creating a community with the rule of law,peace,harmony,beauty and livability,a new model and new path to build community governance is proposed in this article. 展开更多
关键词 Community governance rural area Path construction
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Construction of the Control Mechanism of Rural Non-point Source Pollution in Nantong City
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作者 Shengrong YAN Yuequn ZHANG +3 位作者 Qicheng QIAO Meng LI Fang DUAN Mingqing CHEN 《Meteorological and Environmental Research》 CAS 2022年第5期87-90,共4页
In view of the problems found in the in-depth interviews of the current situation of rural non-point source pollution control mechanism in Nantong City and their reasons,the following six countermeasures and suggestio... In view of the problems found in the in-depth interviews of the current situation of rural non-point source pollution control mechanism in Nantong City and their reasons,the following six countermeasures and suggestions are put forward,including giving full play to the role of fighting bastion of the Party branch and building a mechanism for Party building to lead the control of non-point source pollution in rural areas,giving prominence to the dominant role of farmers and establishing farmers’endogenous motivation excitation mechanism for rural non-point source pollution control,improving the interest coordination mechanism among multiple governance subjects and building a modern control system for rural non-point source pollution,combining regulations,administrative,economic,technical and other means of rural non-point source pollution control and strengthening the synergistic integration mechanism of multiple means of control,reconstructing the information disclosure mechanism of rural non-point source pollution control and building a comprehensive trust mechanism of multiple control subjects,and improving the mechanism for coordinating the supply of policy tools and ensure that basic mechanisms play their due role. 展开更多
关键词 rural non-point source pollution Control mechanisms construction Nantong City
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The Influence of the Gentry on Rural Political Construction
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《Journal of Literature and Art Studies》 2013年第9期589-600,共12页
Based on some former studies of Chinese rural society, this paper summerizes the achievements and limitations of general Chinese rural studies and then proposes a social operation model in rural areas which is dominat... Based on some former studies of Chinese rural society, this paper summerizes the achievements and limitations of general Chinese rural studies and then proposes a social operation model in rural areas which is dominated by the squires. It uses some specific historical data and discoveries of feild sduty to further examine the profound influence of the squires on rural politcal construction in three different aspects: the model of clan and religion, the role as inter-mediator and the growth of basic armed forces. The study found that this special social group played a center role in Chinese rural political system from ancient to modem times, particularly, the research considers the decline of the squire society since the establishment of the new government in 1949. In the end, this paper points out the cultural guiding significance of this social model in the study to the rural construction in contemporay China by predicting the possiblity of renaissance 展开更多
关键词 squire society rural political construction CLAN RELIGION MEDIATOR basic armed forces cultural survival
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Research on Brand Construction of Geographical Indication of Agricultural Products in China under the Background of Rural Revitalization
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作者 Yajing REN Jinghua YANG +1 位作者 Shuo CHEN Fengying GONG 《Agricultural Biotechnology》 CAS 2022年第5期92-100,共9页
Geographical indications of agricultural products carry the unique product value accumulated in history. Relying on them to build regional brands is a powerful way to achieve stable income increase of farmers and sust... Geographical indications of agricultural products carry the unique product value accumulated in history. Relying on them to build regional brands is a powerful way to achieve stable income increase of farmers and sustainable development of agriculture. This paper summarized the development of geographical indications of agricultural products in China, and reviewed the development status of overall growth, significant regional differentiation and uneven categories. On the basis of affirming the necessity of brand building of agricultural products, this paper concluded the branding dilemma of the loss of geographical indication resources, weak supervision and insufficient investment of agricultural products in China. Therefore, this paper introduced the idea of "new three Pin and one standardization", and further built a three-stage branding path of "germplasm discovery, quality control, and brand promotion". Based on this, a combination strategy from attaching importance to germplasm quality to formulating brand strategy and enhancing brand competitiveness was proposed. The staged branding construction provides new development ideas for the branding of geographical indications of agricultural products in China, draws out a reference plan for the development of China’s regional characteristic agricultural industry, and lays a solid support for the revitalization of rural industries. 展开更多
关键词 Geographical indication of agricultural products BRAND New three Pin and one standardization construction path
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