Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The adverti...Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.展开更多
Cognitive linguistics is a new approach to language study, which can offer better explanation for language phenomena, and provide more theoretical instructions for English learning. In recent years, the prototype theo...Cognitive linguistics is a new approach to language study, which can offer better explanation for language phenomena, and provide more theoretical instructions for English learning. In recent years, the prototype theory, as the cornerstone of cognitive linguistics, has been employed in different research fields, such as phonology, syntax, semantics, English teaching, etc..This thesis attempts to review and discuss the researches done so far on semantics and categorization based on a cognitive theory -- the prototype theory.展开更多
文摘Based on the Prototype Theory,the prototypical feature of advertisement is found to be the combination of three language functions:the informative function,the expressive function,and the vocative function.The advertisement translation means the adjustment of the informative function and the expressive function according to the differences between languages or cultures in order to maximize the vocative function.The faithful translation is the closest to the prototype of the source text but not necessarily the best translation.
文摘Cognitive linguistics is a new approach to language study, which can offer better explanation for language phenomena, and provide more theoretical instructions for English learning. In recent years, the prototype theory, as the cornerstone of cognitive linguistics, has been employed in different research fields, such as phonology, syntax, semantics, English teaching, etc..This thesis attempts to review and discuss the researches done so far on semantics and categorization based on a cognitive theory -- the prototype theory.
