The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

Impact mechanism of perception on the protection intention of tourist heritage sites:Taking the Hangzhou section of the Grand Canal as an example

Heritage tourism is a hot research topic in the academic field,and most scholars focus on the development model of heritage tourism and heritage conservation theory and methods,but less on the heritage tourists themselves.Based on the theory of planned behavior,the study introduces the variable of“perception”,and takes the Hangzhou section of the Grand Canal as a case study,and investigates tourists through literature,fieldwork and questionnaires.The study constructs a“perception-subjective norm-willingness to protect”model to explore the influence of tourists’“perception”and“subjective norm”on“willingness to protect”.The study found that:first,heritage tourists’perceptions significantly affect attitudes,subjective norms,perceptual behavior control and willingness to conserve.Second,tourists’attitudes,subjective norms and perceptual behavior control significantly affect their willingness to conserve.Third,heritage tourists’economic perceptions,social perceptions and emotional perceptions can affect willingness to conserve.The study provides references for relevant governments and tourism enterprises to conserve and develop the Grand Canal section.

Research on Influence Factors of Pig Farmers' Ecological Farming Behavior: Based on the TPB and SEM

China's extensive development model of pig industry gives rise to serious resource and environment bottleneck restriction,it is urgent to transform the existing development model into ecological farming model. In this process,farmers' behavior will play a key role. On the basis of summarizing development connotation and characteristics of ecological agriculture,using survey data of 323 pig farmers in 6 provinces,based on the Theory of Planned Behavior( TPB) it introduced individual characteristics and external environment constraint variables,and made an empirical analysis on factors influencing intention and behavior of pig farmers' ecological farming using the Structural Equation Model( SEM). Results indicate:( i) ecological farming intention of pig farmers has the largest direct effect on their ecological farming behavior;( ii)ecological farming cognition of pig farmers has significant positive effect on their ecological farming behavior;( iii) external environment has the largest indirect effect on their ecological farming behavior,followed by the overall effect,and external environment has significant positive effect on ecological farming attitude and cognition of pig farmers;( iv) individual characteristics( educational level and income level) of pig farmers influence ecological farming behavior of pig farmers through their ecological farming attitude and intention,but the degree of influence is limited.

公众森林碳汇购买意愿影响因素研究——基于TPB—NAM整合模型

有效的碳普惠机制与森林碳汇产品的价值实现对中国生态文明的建设至关重要,理清公众森林碳汇购买意愿影响因素对森林碳汇政策的制定具有现实意义。基于计划行为理论、规范激活理论并融合生态文明思想内核,选用结构方程模型,利用515份社会公众问卷数据,实证检验了公众森林碳汇购买愿意影响因素及作用机理。结果表明:(1)公众森林碳汇购买意愿是理性和道德交互作用的结果,而非纯理性或纯道德驱动行为;(2)行为态度、感知规范和知觉行为控制都对公众森林碳汇购买意愿具有显著正向影响,但影响程度具有差异性,其中感知规范对购买意愿影响最大,因此公众环境道德素养是影响其森林碳汇购买行为的最重要因素;(3)社会公众森林碳汇购买意愿影响因素表征变量的具体作用表现不同:感知规范中,公众个体道德规范对其森林碳汇购买意愿影响最大;行为态度中,公众森林碳汇生态、政治效益认知对购买意愿影响最大;知觉行为控制中,森林碳汇信息量、森林碳汇价格等都是影响公众森林碳汇购买意愿的因素,但影响程度差异不大。

基于扩展TPB的客舱旅客非适应性疏散行为影响研究

为了研究客舱旅客非适应性疏散行为对疏散效率的影响及作用机理,引入认知程度、感知风险及感知价值3个变量,基于扩展TPB理论构建飞机旅客非适应性疏散行为意向模型,通过调查问卷收集数据并验证模型可行性。研究结果表明:知觉行为控制、主观规范和行为态度正向影响行为意向,感知风险、认知程度和感知价值间接影响行为意向,感知风险直接负向影响行为意向,认知程度和感知价值对行为意向无直接影响。研究结果可为飞机客舱紧急疏散提出针对性建议。

我国中小城市电动两轮车骑行者戴盔意向研究——基于TPB和TAM整合模型

【目的】探究影响我国中小城市电动两轮车骑行者戴盔意向的心理因素,以更好地提升头盔佩戴率。【方法】从骑行者角度出发,结合计划行为理论(theory of planned behavior,TPB)和技术接受模型(technology acceptance model,TAM),构建了电动两轮车骑行者戴盔意向模型,通过结构方程模型(structural equation model,SEM)探究了骑行者心理潜变量对戴盔骑行意向的影响效果。【结果】与以传统的TPB为框架的模型相比,基于TPB和TAM整合的模型在拟合适配度方面表现更优。其中态度(0.411)、知觉行为控制(0.305)两个潜变量对骑行者戴盔意向的作用效果最为显著,骑行者的年龄对戴盔意向模型具有调节作用。【结论】研究结果可以为当地政府制定相关政策提供理论参考依据,并为其他学者后续针对戴盔骑行行为的研究提供思路。

高职院校分层创业教育体系研究——基于TPB和教学方法-教学影响综合模型

文章基于计划行为理论,结合教学方法与教学影响,提出高职院校创业教育课程体系建设,必须根据学生的背景特点进行分层教育、专创融合,采用行为主义和体验式教学方法,着重培养机会型创业人才,将教学计划内外的教育行为,都纳入创业教育课程体系的“广义课程”,为大学生设定“创业遗传代码”,促进新创企业的产生,从而服务于国家社会的经济增长。

Community Residents' Heritage Preservation Intentions and Influencing Factors Based on the Extended Theory of Planned Behavior: A Case Study of Historic Districts in Tianjin

Community residents are important stakeholders in preserving historic districts. This paper introduces the extended theory of planned behavior to explore the intentions of residents to participate in heritage preservation, and further explains the influencing factors. Seven historic districts in Tianjin are selected as case studies. The results show that the residents' intentions to preserve heritage are positively influenced by three subjective perception factors of heritage preservation attitude, subjective norms, and perceived behavioral control, as well as two objective situational factors of environmental quality of historic district and policy guidance for heritage preservation. Furthermore, the objective situational factors indirectly influence heritage preservation intentions through the subjective perception factors. Based on these findings, this paper puts forward corresponding suggestions to enhance the heritage preservation intentions of community residents.

Predicting Fintech Innovation Adoption:the Mediator Role of Social Norms and Attitudes

Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services.Within the framework of the Theory of Planned Behavior(TPB)and the Theory of Reasoned Action(TRA),the primary purpose of this paper is to develop a causal-predictive analysis of the relationship between Subjective Norms,Attitudes,and Perceived Behavioral Control with the Intention to Use and Behavioral Use of the Fintech services by companies.Partial Least Squares Structural Equation Modeling methodology was used with data collected from a survey of 300 companies.Our findings support the TRA and TPB models and confirm their robustness in predicting companies’intention and use of Fintech services.Financial technology innovators must understand the processes involved in users’adoption to design sound strategies that increase the viability of their services.Studying the antecedents of behavioral intention to adopt Fintech services can greatly help understand the pace of adoption,allowing these players to attract and retain customers better.This study contributes to the literature by formulating and validating TPB to predict Fintech adoption,and its findings provide useful information for banks and Fintech companies and lead to an improvement in organizational performance management in formulating marketing strategies.

基于TPB模型的高职学生创业意向及其影响因素研究——以上海两所高职院校为例

基于上海市2所高职院校的639份有效问卷进行实证分析,通过构建计划行为理论(TPB)模型,结合个体创业意向量表(IEIS),重点研究创业态度、创业自我效能、创业主观规范以及创业教育等四维度对创业意向的影响。结果显示:各维度与创业意向间均呈显著性正相关关系,创业态度、创业自我效能、创业主观规范在创业教育对创业意向的影响中起显著中介效应;学校支持作为最重要的外部资源,需在创业机会识别、团队管理能力以及创业价值观上加强对学生的教育和引导;家族或自身有创业相关经历和资源将对创业意向产生显著性促进作用;重点关注中高职贯通班、大三学生和男生等特定群体,深挖其已有的创业项目和创业需求,通过打造典型创业案例,提升总体创业意向。

基于TPB-FBN的餐饮从业者用气安全能力评价方法研究

目的:为提高餐饮从业者用气安全能力,给相关部门提供安全检查重点,减少燃气事故的发生。方法:通过对251起餐饮燃气事故成因分析,基于计划行为理论(theory of planned behavior,TPB)建立评价指标体系,利用模糊贝叶斯网络(fuzzy Bayesian network,FBN)构建餐饮从业者用气安全能力评价模型。结果:以B市b区餐饮从业者为研究对象,依据232份有效数据,通过TPB-FBN模型,评价该地区餐饮从业者的用气安全能力,得出该地区人员用气安全能力等级为良。结论:模型分析得出的后验概率与先验概率基本一致,验证了TPB-FBN评价模型的合理性和可行性,能够有效评价餐饮从业者的用气安全能力。

“北冰南展”背景下南方高校学生参与校园冰雪运动行为意向研究——基于TPB拓展模型

以计划行为理论为理论框架,引入新奇追求和校园冰雪文化变量,构建了南方地区高校学生参与校园冰雪运动行为意向结构方程模型,并以湖南科技大学为例进行实证检验。研究发现,态度、主观规范、知觉行为控制、新奇追求和校园冰雪文化均会对参与校园冰雪运动行为意向产生正向影响,新奇追求与校园冰雪文化通过态度间接影响行为意向。因此,建议拓展宣传方式,营造校园冰雪文化氛围;利用社群影响,提高学生参与程度;完善“软硬”设施,提高学生知觉控制能力;把握学生新奇追求心理,促进学生持续参与行为。

A Study of the Impact of Personality and Social Psychology on Mental Health

With the continuous development and progress of economy,people's living standard and culture level have been improved,but with it,there are also various kinds of life stress,study stress and work stress,which make people's mental health problems in life more andmore prominent,and how to improve students'mental health level is the main task of each education stage.The current psychology discipline system has been perfected,including personality psychology and social psychology,which are effectively applied in the actual mental health education or psychological guidance work,and are key disciplines to improve people's mental health.The theoretical system of personality and social psychology consists of three theories:the theory of planned behavior,the theory of explanatory levels,and the theory of self-determination,all of which have an irreplaceable influence on mental health.In this regard,this paper combines relevant literature and work experience to study in depth the influence of personality ansocial psychology on mental health.

基于TPB模型的消费者美食旅游行为意愿影响因素研究

本文依据计划行为理论模型,在对消费者进行调查的基础上,实证分析了消费者美食旅游行为意愿的影响因素。结果表明:月收入水平、喜欢淄博市的美食旅游、家人朋友和网络媒体推荐、有足够的时间精力和经济条件对消费者美食旅游行为意愿具有显著的正向影响。

高校学生冰雪旅游行为的影响因素研究——基于VAB与TPB的计划行为理论拓展模型

为推动高校学生参与冰雪旅游,揭示高校学生参与冰雪旅游行为的驱动因素与形成机制就具有重要的研究意义。研究基于价值—态度—行为(VAB)与计划行为理论(TPB),构建了计划行为理论拓展模型。通过对283份样本数据进行探索性因子分析和验证性因子分析以及结构方程模型分析,结果表明知觉行为控制直接影响冰雪旅游参与行为;个人价值观通过知觉行为控制间接影响冰雪旅游参与行为;个人价值观通过主观规范、知觉行为控制间接影响冰雪旅游参与行为。研究最后提出了引导高校学生参与冰雪旅游的管理启示。

基于TPB和TAM整合扩展模型的景区预约行为意向研究

本研究以4处上海市4A级景区为案例地,整合计划行为理论、技术接受模型,围绕构念“担忧”构建游客景区预约行为意向整合扩展模型,使用偏最小二乘法结构方程模型(PLSSEM)进行模型检验。研究发现:主观规范、景区预约态度和知觉行为控制对景区预约行为意向有显著直接影响;感知易用性相较于感知有用性对知觉行为控制的影响更为显著;因疫情产生的担忧情绪通过主观规范和知觉行为控制间接影响景区预约行为意向。研究在理论上对传统模型进行整合拓展,从技术和管理角度为优化景区预约方式提供理论依据与实践建议。

TPB引导下的心脏康复训练结合温针灸在冠心病合并心律失常康复中的应用效果

目的:观察计划行为理论(TPB)引导下的心脏康复训练结合温针灸对冠心病合并心律失常康复依从性及心功能改善情况的影响。方法:选取2020年5月—2022年1月南阳市第一人民医院收治的126例冠心病合并心律失常患者作为研究对象,以随机数表法分为观察组(63例)和对照组(63例)。对照组按临床常规予以康复训练,观察组予以基于TPB引导下的心脏康复训练结合温针灸,所有患者均开展为期1年随访,比较两组患者的健康认知水平、康复依从性及心功能改善情况。结果:干预后,观察组的疾病相关知识、自我护理行为意识、自我护理行为等维度评分均高于对照组,差异有统计学意义(t=3.225、3.098、3.183,P<0.05);干预后,观察组的康复依从性优良率高于对照组,差异有统计学意义(χ^(2)=10.119,P<0.05)。干预后,观察组的左室射血分数(LVEF)高于对照组,左室舒张末期内径(LVDD)、B型钠尿肽(BNP)均低于对照组,差异有统计学意义(t=3.321、3.821、3.449,P<0.05)。结论:TPB理论能有效改善冠心病合并心律失常患者的健康认知水平及康复依从性,TPB引导下的心脏康复训练结合温针灸能有效促进患者心功能恢复。

FACTORS INFLUENCING FOOD-WASTE BEHAVIORS AT UNIVERSITY CANTEENS IN BEIJING,CHINA:AN INVESTIGATION BASED ON THE THEORY OF PLANNED BEHAVIOR

Food waste is a major social problem that contributes to the overutilization of natural resources,affecting economic progress and environmental protection.Food waste occurs throughout the whole process of the food supply chain,especially during the consumption stage.As a special group of consumers,the emerging adults at university may have unique food consumption patterns and their food waste behavior in university canteens deserves more attention.To understand the influential factors of the food-waste behavior of students in university canteens,a field survey was conducted at China Agricultural University canteen with 705 respondents.Based on the theory of planned behavior,this paper examines the influencing factors of student food-waste behavior from three dimensions:sociopsychological factors,individual characteristics and dining factors.The results indicate that the percentage of students who waste food is relatively low,at roughly 27%.Perceived behavior control,gender,monthly living expenses,BMI,mealtime,meal expectations and food portion were significantly correlated with student food-waste behavior,among which perceived behavior control had the most prominent correlation,followed by food portion.Behavioral intention,household location and palatability were not significantly correlated with student food-waste behavior.Therefore,it is necessary to promote publicity and education on reducing food waste on campus,reinforce the administration of the department of support service,and optimize the food portion in the canteen.

企业善因营销对消费者购买意愿的影响因素研究——基于TPB视角

随着社会经济的不断发展,善因营销背后的巨大价值驱使着越来越多的企业参与其中,如何有效开展善因营销是企业成功的关键。研究基于计划行为理论,构建消费者善因营销购买意愿影响因素模型,实证分析在善因营销中,影响消费者购买意愿的深层次因素。研究发现,消费者对善因营销的态度、感知主观规范(消费者对善因营销的购买所感受到的压力以及自愿遵从的动机)会正向影响消费者善因营销购买意愿;感知行为控制中自我效能感(感知做出善因营销购买行为对社会发展的有利程度)显著正向影响消费者善因营销的购买意愿,而感知障碍(感知到做出善因营销购买行为所需要付出的额外努力)对消费者善因营销购买意愿的影响不显著。