The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultura...The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum,hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.展开更多
The Daming Palace site has an important status and far-reaching influence as a national critical cultural relics protection unit and world cultural heritage.Likewise,as a 5A tourist attraction,it has a unique tourist ...The Daming Palace site has an important status and far-reaching influence as a national critical cultural relics protection unit and world cultural heritage.Likewise,as a 5A tourist attraction,it has a unique tourist attraction.By studying the strategy of improving the tourism experience of the Daming Palace ruins,analyzing the current situation of the utilization of cultural tourism resources and the existing problems,and proposing corresponding solutions,we can contribute to the improvement and enhancement of the tourism experience of the Daming Palace ruins in the future.展开更多
十八世纪法国地图学家、版画家及建筑师勒胡日(Georges Louis Le Rouge)出版的《英中式园林》(Jardins anglo-chinois)系列图册提供了大量中国园林图像,其中57幅中国皇帝南巡行宫铜版画翻刻自法国来华传教士钱德明从中国寄出的画作。这...十八世纪法国地图学家、版画家及建筑师勒胡日(Georges Louis Le Rouge)出版的《英中式园林》(Jardins anglo-chinois)系列图册提供了大量中国园林图像,其中57幅中国皇帝南巡行宫铜版画翻刻自法国来华传教士钱德明从中国寄出的画作。这两套收藏于法国国家图书馆的南巡行宫图尚未见于已有研究,且与目前已知南巡行宫图均有所不同,是还没有被认知和利用的新材料。鉴于此,有必要核定行宫图基本信息,追踪行宫图来源及流传过程,本文综罗图文史料重新梳理康乾南巡历史和图像涉及的南巡行宫园林建置沿革,考证图绘背景和年代,揭示了行宫图分别绘于乾隆首次及第四次南巡前,弥补了康熙至乾隆中期南巡行宫图像的缺失,具有重要的史料和艺术价值。展开更多
文摘The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum,hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.
文摘The Daming Palace site has an important status and far-reaching influence as a national critical cultural relics protection unit and world cultural heritage.Likewise,as a 5A tourist attraction,it has a unique tourist attraction.By studying the strategy of improving the tourism experience of the Daming Palace ruins,analyzing the current situation of the utilization of cultural tourism resources and the existing problems,and proposing corresponding solutions,we can contribute to the improvement and enhancement of the tourism experience of the Daming Palace ruins in the future.
文摘十八世纪法国地图学家、版画家及建筑师勒胡日(Georges Louis Le Rouge)出版的《英中式园林》(Jardins anglo-chinois)系列图册提供了大量中国园林图像,其中57幅中国皇帝南巡行宫铜版画翻刻自法国来华传教士钱德明从中国寄出的画作。这两套收藏于法国国家图书馆的南巡行宫图尚未见于已有研究,且与目前已知南巡行宫图均有所不同,是还没有被认知和利用的新材料。鉴于此,有必要核定行宫图基本信息,追踪行宫图来源及流传过程,本文综罗图文史料重新梳理康乾南巡历史和图像涉及的南巡行宫园林建置沿革,考证图绘背景和年代,揭示了行宫图分别绘于乾隆首次及第四次南巡前,弥补了康熙至乾隆中期南巡行宫图像的缺失,具有重要的史料和艺术价值。
