Digital Storytelling and Audience Engagement: A Case Study of Chinese Fashion Designer-Entrepreneurs with a Focus on Jicheng

This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzing posts over nine months,the research explores how storytelling formats(text,photos,videos)and cultural themes(such as human nature and time/space)affect audience engagement,measured through likes,comments,and shares.The findings indicate that text-photo combinations and relatable,timely content are the most effective in fostering interaction and social capital.The paper offers recommendations for FDEs to enhance digital storytelling,emphasizing the importance of balancing thematic consistency with content novelty to support brand growth and audience loyalty.This approach underscores the critical role of cultivating sustainable relationships between FDEs and their audiences.

Environmental Renovation and Improvement Strategies for the Great Relics——A Case Study of Landscape Planning for the Front Hall Relics of the Weiyang Palace in China

Through introducing concepts of great relics and its protective planning theories, construction of relics park is a characteristic protection mode for cultural heritage in China, and also a useful exploration in the combination of theories and practices of great relics protection. Moreover, it is also the best means of protecting great relics ever found. Taking landscape planning of the front hall relics of the Weiyang Palace, relics of the front hall was believed to have great scientific value, so its environmental renovation and improvement should be based on scientific landscape planning, the whole relics should be protected and displayed scientifically and completely, landscape elements introduced as the effective texture by applying ecological patterns according to actual conditions, new techniques favorable for the protection and scientific research of relics adopted to provide a new strategy for the construction of great ruins park in China.

Audience:智能除噪 净化语音

随着语音识别技术的发展，通过手机语音进行文字录入越来越受市场欢迎。不过。这一应用也面临一系列挑战，比如嘈杂的噪音就经常让识别软件“无语”。

Audience亮相亚洲移动通信博览会

日前，为移动设备提供高级语音和音频处理技术的企业Audience公司参加了在上海举行的亚洲移动通信博览会。Audience在高管会议区N1厅展示了eS700系列高级语音处理器和智能音频编解码器，以及MQ100运动处理器。公司还携手中国移动和全球TD-LTE发展倡议（GTI）参加了其他行业活动。

Intervention Retrofitting and Rehabilitation of Al-Gawhara Palace at the Saladin Citadel, Cairo, Egypt

Al-Gawhara Palace also known as Bijou Palace is located in the south of the Mosque of Muhammad Ali in Saladin Citadel in Cairo (Figure 1 and Figure 2). It was commissioned and constructed by Muhammad Ali Pasha in 1814. Al-Gawhara Palace is one of the most famous historical royal palaces in Egypt and the most important modern architectural heritage that reflects an important historical period of the Egyptian modern history—the period of the rule of the family of “Muhammad Ali Pasha”. The causes of structural deficiency of the palace could be attributed to many reasons and actions, mainly due to the earthquakes and seismic events (in particular the Dahshuor earthquake, in October 1992), degradation of drainage and feeding systems leading to water leakage, lack of awareness of the palace values, deterioration resulting from the use of old government agencies and the conflicts among authorities supervising historical buildings. The present study includes many phases: 1) the significance of the original building from the circumstances and date of construction;2) detailed studies of the architectural features and design of the building as well as construction type, methods and techniques of construction;3) characterization of the construction and building materials;4) stability analysis of the structure under static and the impact of seismic loadings;5) engineering measures for intervention retrofitting of the palace (this pilot study presents the main design studies for intervention retrofitting and the rehabilitation and re-employment of Al-Gawhara Palace, started from the static monitoring, old and modern documenting of the current state of preservation thorough the strengthening project implementation;6) the study also presents the reuse designs to convert the palace to be a national museum, for the purpose of preserving it by proposing the best means to apply the correct principles and criteria for reuse and employment in a manner that preserves its value through the functions that fit these deficiencies, and the appropriateness of the present function of the value of minors.

音乐剧舞台呈现形式之魅力——以音乐剧《阿拉丁》中茉莉公主唱段《These Palace Walls》为例

音乐剧是一种结合歌唱、对白、表演、舞蹈等多种因素的舞台艺术形式,通过歌曲、台词、音乐、肢体动作等因素的完美结合,把故事情节以及人物情感生动表现出来[1]。《These Palace Walls》是音乐剧版本《阿拉丁》中茉莉公主特有的一个唱段,笔者在筹备研究生"英才计划"项目音乐会时要演唱这首歌曲,因此有着切身的演唱及表演体验。本文将从音乐剧的歌唱、表演、对白以及笔者自身实践几个方面,来进行音乐剧舞台呈现形式魅力之探析,以期让更多的人喜爱上音乐剧,并感受音乐剧的魅力。

Characteristics of France Le Notre-style Gardens:A Case Study of the Palace of Fontainebleau

Through the analysis of France Le N?tre-style gardens,the basic elements and connotations of French classical gardens were discussed in depth from the gardening background,layout elements,gardening art and methods.The Palace of Fontainebleau was taken as an example to explore the gardening characteristics of French Le N?tre-style gardens.

Application of Classical Garden Cultural Aesthetics in Landscape Planning and Design:A Case Study of Huaqing Palace in Xi'an City of China

Taking Huaqing Palace in Xi'an City for example,landscape architectural features of Huaqing Palace,its classical garden cultural heritage and aesthetic consciousness of landscape culture were analyzed.It was proposed that its rich cultural characteristics and aesthetic elements should be fully used,modern landscape planning theories and design techniques applied to integrate into the designs,satisfy requirements of modern people's life,fully demonstrate history,culture and aesthetic characteristics of the scenic area,and also support its future construction.

Time, Culture and Identity: Exploring Horological Collections with UK-China Museum Audiences

This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.

Landscape Destruction of the Potala Palace Square in Tibet

This paper, with the Potala Palace Square as the object of study, uses the post occupancy method to carry out a field investigation in a joint manner of questionnaire survey, interviews and behavioral trails observation, so as to analyze the landscape destruction behavior of the Potala Palace Square. The results show that the existing problems in design and management of that square as well as the public are responsible for the destruction; male foreign tourists in all ages, who mostly are the unemployed, students and service employees, prove to be destructors. The Potala Palace Square is characterized by regionalism. Opinions on green effect, management and other options of inland public and local residents vary from one to another. Designers and the administrative department of the square are required to come up with countermeasures to avoid the destruction. In practical design, designers must comply with the thinking of "Design Must be for People" and natural ecological principles, and the administrative department should scientifically manage and maintain the square.

Applying Photogrammetric Techniques to Determine Facade Decays: The Case Study of Zisa Palace, Italy

The aim of this paper is to present a non-destructive method for fa?ade decay analysis and quantifying with many applications to architectural heritage (monuments, historical buildings, etc.). The proposed methodology is based on the combination of topographic surveys, digital photogrammetry and image processing techniques by means of four control points and one photography of the target fa?ade, at least, that become metric rectified image at any plane defined by the user. It is possible to quantify any physical characteristic of the surface of a building as well as alterations on its surface that produce deviations from flatness. The Bundle adjustment was applied to a 2D reconstruction algorithm instead to a 3D reconstruction algorithm to control the flatness of a fa?ade of a monument, the Zisa Palace in Palermo (Italy). Significant deviations of the points in the vicinity of the edge left of the fa?ade with respect to the coordinates of the points of support were evidenced, indicating that the overall facade of the monument is not a flat surface. The results, with an estimated 10–3 accuracy, suggest that a structural failure in an area of the fa?ade may be occurred after the restoration work or, alternatively, that such restoration was not performed successfully in that area.

From Passive Viewers to Content Generators： Audience Role on TV Programs and Online Media

Media content in the digitalised world is nowadays able to reach bigger number of audience than ever before. The content is frequently reproduced online via social media and web portals. The growing number of media platforms and the smartphones presence in millions of consumers＇ hands, has also stimulated growth in the level on interactivity between the media and the audience. Newspapers, radio, television and even specific programs are now entering the cross-media processes that enables direct communication with the audience, and allows participation of content-users in many ways. Audience is increasingly contributing to design content, production and also distribution in social media. This paper examines the dimensions of audience participation in five Albanian television channels and their online websites. Via the exploratory analysis used as a methodology to examine over three hundred audience participation encounters, the article discusses the audience behaviour and reaction on these particular websites on a period of five weeks across October to December 2016. The analysis focuses on audience active participation on specific sections of the websites. Interesting results emerge as the audience shows different perspectives via its participatory activities online, which can be classified into four main roles： consumers, citizens, commentators, and activists. The paper discusses the characteristics and insinuations of each of these emerging roles.

Changxin Palace Lamp A Beam of Light from the Han Dynasty

A palace maid in the Western Han Dynasty sat on her bare.feet, eyebrows slender, face plump, wearing headdress and dressed in curving-front robe. For more than two thousand years, she has never moved a step by herself However, she has set out from the Western Han Dynasty, bringing a distant beam of light. She was born for the light, holding the lamp in both hands and projecting the light forward. When you watch this lamp, it seems that you can see the era which it illuminated.

Geotechnical Characterization of Sakakini’s Palace Stones and Other Construction Materials, Cairo-Egypt

The understanding of the geotechnical problems and failure mechanisms of stone structures of Sakakini palace (1897 after century) entails a comprehensive study on the mechanical behaviour of the stones and other construction materials. In addition to micro analysis, geological and geomorphologic interests, several investigations on stone deterioration and engineering geology were performed, First phase included more sophisticated techniques, which provided additional information on particular aspects of site deterioration and it included laser induced breakdown spectroscopy (LIBs), electron probe micro analysis, micro XRD and XRF analyses, scanning electron microscope analysis coupled with EDX probing, transmission electron microscopy and grain size distribution analysis, permeability and pore size distribution of stone, mortars, core binders and other construction materials. Second phase included the determination of mechanical properties of building stones, such as compressive strength, modulus of elasticity, tensile strength, and shear strength. To arrive at reliable values for these properties, a suitable number of samples should be extracted, prepared for testing, and properly tested. The test results are then analyzed to establish the investigated stone properties. The testing program includes extracting seven cylindrical cores from the basement stone walls of Sakakini’s mansion in down townCairo. The cores are extracted using rotary cylindrical diamond blade coring machine. The top and bottom surfaces of every core were prepared to be flat circular surfaces perpendicular to the vertical axis of the core. Because the palace is museum and attractive places for the tourists, core sampling could be carried out only at a limited number of locations under official permission. For the purpose, cylindrical specimens with a diameter of 42 - 44 mm and height of 90 - 100 mm, prepared by the use of a core drilling machine and some collected blocks from the archaeological site under investtigation were taken to determine the bulk structure, physical, short and long-term mechanical properties of the stone and other construction materials in the laboratory. A number of specimens prepared from these blocks were employed for testing. Furthermore, limitation due to the number of blocks was overcome by the determination of the in situ characteristics of the stones by Schmidt hammer tests, geo-tomographic investigations and rock mass classification on some stone rock structures where testing has been permitted. The objectives of the study are to provide a characterization of micro structures and the mechanical properties of the stones of Sakakini’s Mansion;describe the required testing plan;describe the test results and conclude the values of the basic mechanical properties of the building stones. The following sections provide detailed descriptions of the steps taken to achieve the objectives of the study. The purpose of the present research is to provide recommendations regarding the strengthening and the safety of architectural heritage under long and short-term loading. For this purpose, a set of experimental tests and of advanced numerical analyses are to be carried out.

Shrub Landscape Design of the Summer Palace in Beijing

As one of the outstanding representatives of classical Chinese gardens,the Summer Palace has a variety of shrub plant species,and the configuration of shrub plants is also unique.The shrub landscape configuration of the Summer Palace is varied,with solitary planting,pair planting,cluster planting and group planting as the landscaping forms,providing people with the functional role of watching,interacting and using in leisure and entertainment,so that domestic and foreign tourists will linger in the Summer Palace.Through detailed introduction of distribution,landscaping form and aesthetic value of shrub configuration in the Summer Palace,analysis and discussion of its role,people can appreciate the fun of plant configuration in the royal garden in more detail.

Techniques of Wallpaper(Biao Hu)in the Palace Museum:A Case Study of the Lodge of Bamboo Fragrance(Zhuxiang Guan)

Biao Hu was one of the eight famous traditional crafts in the late Qing dynasty.This skill involved decorating the interiors of ancient buildings such as ceilings,walls,and windows and creating burial objects.It was primarily used for wooden buildings in northern China during the early Qing dynasty.For example,there is white-patterned wallpaper in the Forbidden City utilizing both traditional and nontraditional patterns.Moreover,there was wallpaper with a special pattern in the Lodge of the Bamboo Fragrance(Zhuxiang Guan).Its structure and composition were studied via morphological observations and spectral analyses,the pigments and dyes were analyzed by Raman spectroscopy and ultra-high performance liquid chromatography-mass spectrum(UPLC-MS).Traditional technology and exchanges between China and the West were discussed by the study of patterned wallpapers in other buildings of the Forbidden City.

On Strengthening Chinese College Students’Audience Awareness to Improve Their Persuasive Writing Ability

Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.

Frontier and Urban Writing in Moon Palace

In Moon Palace, on the surface, there are loosely unbelievable adventurous experiences of three generations, but at depth, it examines the wild west and urban civilization and their roles in American history as initiator of the myths of the frontier and the urban progress. In this novel, Auster uncovers how American history and myth of frontier are constructed by describing the wildness and Auster reflects and criticize urban civilization by depicting the cities.

The Sense of Flow of L1 Audience for L2 Composition——A Pedagogical Implication from Cross-Pacific Exchange to the Teaching of English Writing

The present study focuses on the native readers’sense of flow,a construct frequently ignored in L2 writing studies.Based on the author’s analysis of the communicative data in the web-based transnational peer editing activities named Cross-Pacific Exchange,an amendment is proposed for the currently well-accepted“input-output”models;that is,fluent output by classroom L2 learners may not always be accepted by native audience.Accordingly,L2 writing teachers should encourage their students to pay attention to their L1 readers’sense of flow,so as to enhance their own reader awareness,and improve the quality of their L2 composition through interaction with their L1 audience.

Marketing Strategy Analysis of the Palace Museum

The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum,hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.