To meet the demands posed by the socialist market economy, to foster the close integration of science & technology with the national economy and thus to promote the development of the forces of production are targ...To meet the demands posed by the socialist market economy, to foster the close integration of science & technology with the national economy and thus to promote the development of the forces of production are targets pursued by the current drive of restructuring China’s existing S&T system.For this,the CAS Shenyang Branch has conducted rewarding exploration by diversifying various approaches when moving into the market.As a result,it is not only boosting its own development,but also increasing the strength of the local economy.展开更多
In real-life marketing, a common phenomenon is that the prices of current product will have been cut down even the new product has not gone into market yet. Thus, it is very important for merchant to set the strategy ...In real-life marketing, a common phenomenon is that the prices of current product will have been cut down even the new product has not gone into market yet. Thus, it is very important for merchant to set the strategy which can make the excepted revenue maximum. So, this paper constructs a three-stage stochastic dynamic pricing game model for analyzing the influence of the uncertainty of entry timing of the new products on pricing of products being sold. By analyzing of the pricing strategy, there are big differences in the predictions of new product going into market between merchant and customers;the merchant will adopt cutting price for promotion strategy to reduce negative influence of the new products on the demand of the products sold now. Otherwise, the merchant will adopt the strategy of maximizing current period’s profit.展开更多
This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the s...This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the strategic approaches of companies like Geely,Lynk&Co,MG,and Polestar,highlighting their tailored market strategies,challenges,and opportunities amidst stringent regulations and diverse consumer behaviors.The focus is on how these brands adapt and position themselves within the competitive landscape,aiming to capitalize on Europe's shift towards electric mobility.展开更多
The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and...The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements: the basic dimensions of foreign market entry modes (part 3) and business presence strategies in overseas markets (part 4). This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.展开更多
This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing....This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing.It highlights the rapid development and technological innovation trends of China's NEV industry and its potential in the Southeast Asian market.The diversity,differentiated market demand,and complex policy environment of Southeast Asia pose major challenges.The strategies suggested include diversified market entry modes,precise product positioning,brand development,and technological differentiation,aiming to provide practical market entry strategies for Chinese NEV enterprises to enhance their global competitiveness.展开更多
This paper compares the development of telecom regulation and deregulation between some typical Asian countries, and analyzes the telecom regulatory systems and industrial organizations of China. This paper also inves...This paper compares the development of telecom regulation and deregulation between some typical Asian countries, and analyzes the telecom regulatory systems and industrial organizations of China. This paper also investigates the approaches and strategies of Asian countries to reduce the regulation, reinforce the competition and establish efficient telecom industries. Having examined the Asian telecommunication markets, the paper attempts to apply the lessons learned from the opening of the telecoms markets of the developed economies. Finally the paper contends that if Asian economies wish to have nationally based companies, state or private enterprises, in a competitive postion, the format of the implementation of the WTO/GATS basic telecoms agreement should be carefully examined.展开更多
Internationalization of company activities is the necessity of the development for majority of entrepreneurial subjects in the Czech Republic. Internationalization of entrepreneurial activities becomes a tool of busin...Internationalization of company activities is the necessity of the development for majority of entrepreneurial subjects in the Czech Republic. Internationalization of entrepreneurial activities becomes a tool of business competitiveness. Selecting the right foreign entry mode is an important decision, which demands a lot of resources and thorough planning. The factors influencing company's choice of entry mode are divided into two main groups subsuming--external and internal factors. External factors consist of determinants regarding the company's environment while the intemal ones are determined by the company's specific factors. The opening of new markets such as in the Czech Republic has created the potential for small and medium-size enterprise (SME) expansion and investment. The objective of this paper is to present an application of the entry modes of the selected Czech entrepreneurial subjects. The companies included in the study are those that have undertaken internationalization activities and are incorporated in the Czech Republic. There were a total of 297 enterprises that participated in the research. The research method was an oral questioning and the main instrument was a questionnaire. A relatively low degree of Czech companies that have undergone intemationalization has resulted in the dominance of the least advanced forms of internationalization expansion, mainly exports with a small share of more advanced forms of foreign direct investments and a very low level of forms of international cooperation. Czech companies are in decision about the choosing the foreign entry mode influenced by the many factors. The greatest influence on the choice of foreign entry mode has entry mode variables. Entry mode variables constitute variables assessment characteristics of particular entry mode.展开更多
Based on extensive micro data sets, this paper examines the relationship among large-scale entry and exit, competition and total factor productivity (TFP) growth of China's industry during economic transition and m...Based on extensive micro data sets, this paper examines the relationship among large-scale entry and exit, competition and total factor productivity (TFP) growth of China's industry during economic transition and market opening. We have arrived at these findings: market opening spurs entry and exit of large numbers of non-state-owned enterprises (non-SOEs) and facilitates dynamic competition; through the stimulation effect of competition, entry and exit push TFP growth on the part of enterprises; through the resource reallocation effect, entry and exit promote growth of the aggregate TFP. However, results indicate that the resource allocation efficiency remains very low in capital-intensive industries where the government intervenes a lot. To conclude, promoting open competition is significant to the growth of industrial sectors 'productivity.展开更多
文摘To meet the demands posed by the socialist market economy, to foster the close integration of science & technology with the national economy and thus to promote the development of the forces of production are targets pursued by the current drive of restructuring China’s existing S&T system.For this,the CAS Shenyang Branch has conducted rewarding exploration by diversifying various approaches when moving into the market.As a result,it is not only boosting its own development,but also increasing the strength of the local economy.
文摘In real-life marketing, a common phenomenon is that the prices of current product will have been cut down even the new product has not gone into market yet. Thus, it is very important for merchant to set the strategy which can make the excepted revenue maximum. So, this paper constructs a three-stage stochastic dynamic pricing game model for analyzing the influence of the uncertainty of entry timing of the new products on pricing of products being sold. By analyzing of the pricing strategy, there are big differences in the predictions of new product going into market between merchant and customers;the merchant will adopt cutting price for promotion strategy to reduce negative influence of the new products on the demand of the products sold now. Otherwise, the merchant will adopt the strategy of maximizing current period’s profit.
文摘This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the strategic approaches of companies like Geely,Lynk&Co,MG,and Polestar,highlighting their tailored market strategies,challenges,and opportunities amidst stringent regulations and diverse consumer behaviors.The focus is on how these brands adapt and position themselves within the competitive landscape,aiming to capitalize on Europe's shift towards electric mobility.
文摘The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements: the basic dimensions of foreign market entry modes (part 3) and business presence strategies in overseas markets (part 4). This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.
文摘This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing.It highlights the rapid development and technological innovation trends of China's NEV industry and its potential in the Southeast Asian market.The diversity,differentiated market demand,and complex policy environment of Southeast Asia pose major challenges.The strategies suggested include diversified market entry modes,precise product positioning,brand development,and technological differentiation,aiming to provide practical market entry strategies for Chinese NEV enterprises to enhance their global competitiveness.
文摘This paper compares the development of telecom regulation and deregulation between some typical Asian countries, and analyzes the telecom regulatory systems and industrial organizations of China. This paper also investigates the approaches and strategies of Asian countries to reduce the regulation, reinforce the competition and establish efficient telecom industries. Having examined the Asian telecommunication markets, the paper attempts to apply the lessons learned from the opening of the telecoms markets of the developed economies. Finally the paper contends that if Asian economies wish to have nationally based companies, state or private enterprises, in a competitive postion, the format of the implementation of the WTO/GATS basic telecoms agreement should be carefully examined.
文摘Internationalization of company activities is the necessity of the development for majority of entrepreneurial subjects in the Czech Republic. Internationalization of entrepreneurial activities becomes a tool of business competitiveness. Selecting the right foreign entry mode is an important decision, which demands a lot of resources and thorough planning. The factors influencing company's choice of entry mode are divided into two main groups subsuming--external and internal factors. External factors consist of determinants regarding the company's environment while the intemal ones are determined by the company's specific factors. The opening of new markets such as in the Czech Republic has created the potential for small and medium-size enterprise (SME) expansion and investment. The objective of this paper is to present an application of the entry modes of the selected Czech entrepreneurial subjects. The companies included in the study are those that have undertaken internationalization activities and are incorporated in the Czech Republic. There were a total of 297 enterprises that participated in the research. The research method was an oral questioning and the main instrument was a questionnaire. A relatively low degree of Czech companies that have undergone intemationalization has resulted in the dominance of the least advanced forms of internationalization expansion, mainly exports with a small share of more advanced forms of foreign direct investments and a very low level of forms of international cooperation. Czech companies are in decision about the choosing the foreign entry mode influenced by the many factors. The greatest influence on the choice of foreign entry mode has entry mode variables. Entry mode variables constitute variables assessment characteristics of particular entry mode.
文摘Based on extensive micro data sets, this paper examines the relationship among large-scale entry and exit, competition and total factor productivity (TFP) growth of China's industry during economic transition and market opening. We have arrived at these findings: market opening spurs entry and exit of large numbers of non-state-owned enterprises (non-SOEs) and facilitates dynamic competition; through the stimulation effect of competition, entry and exit push TFP growth on the part of enterprises; through the resource reallocation effect, entry and exit promote growth of the aggregate TFP. However, results indicate that the resource allocation efficiency remains very low in capital-intensive industries where the government intervenes a lot. To conclude, promoting open competition is significant to the growth of industrial sectors 'productivity.