As a special social text,advertisement language is in a constantly developing state;it records the development of social value in its unique way.Since the Great Cultural Revolution,the contemporary Chinese advertiseme...As a special social text,advertisement language is in a constantly developing state;it records the development of social value in its unique way.Since the Great Cultural Revolution,the contemporary Chinese advertisement language has been experienced courses from community to individuality,from morality and justice orientation to benefit orientation,and even from unification which presents the socialism's view of value to multiplication which contains the values of capitalism,market economy,feudalism and so on.The development of Chinese views of value impacts the development of Chinese advertisement languages.It can be also seen the development of values are reflected by the development of advertisement languages.展开更多
Rich historical and humanistic resources and local characteristic culture provides a wealth of material for creation of comic and animation.In recent years,animation industry of our country has achieved rapid developm...Rich historical and humanistic resources and local characteristic culture provides a wealth of material for creation of comic and animation.In recent years,animation industry of our country has achieved rapid development.However,the limitations of the traditional concept and the external environment make the development of derivative products of local characteristic culture comic and animation advertising video still exists many problems.It need to strengthen efforts of derivatives development of this field,clear animation market positioning,pay attention to intellectual property protection,make animation industry of our country in a state of benign development.展开更多
Mobile TV is growing popular worldwide. It puts new hardware requirements on the handset, requiring a tuner, a demodulator and a decoder to receive and process signals that challenge the power consumption and size of ...Mobile TV is growing popular worldwide. It puts new hardware requirements on the handset, requiring a tuner, a demodulator and a decoder to receive and process signals that challenge the power consumption and size of handsets. These special terminal chips can solve these problems and stand as a prerequisite for broadcasting TV to mobile phones. The commercial mobile TV handsets have been brought to the market, which use the integrated single-chip, the dual/multi mode chip, or the TV receiver integrated in an SD card. These small chips with low power consumption will help popularize mobile TV services.展开更多
This paper first analyzes the development status of mobile phone advertisement in China,and then introduces the features and advantages of mobile phone advertisement,and finally it analyzes the development trend of mo...This paper first analyzes the development status of mobile phone advertisement in China,and then introduces the features and advantages of mobile phone advertisement,and finally it analyzes the development trend of mobile phone advertisement in new era.展开更多
The objective of this research was to study the current situation of TV programs aimed at elderly viewers on free TV channels in Thailand. To investigate this topic, a qualitative research approach was applied. The re...The objective of this research was to study the current situation of TV programs aimed at elderly viewers on free TV channels in Thailand. To investigate this topic, a qualitative research approach was applied. The researcher interviewed 30 key informants, consisting of TV administrators, professional experts, academic experts, experts on the elderly, and TV program advertising sponsors. Data were collected using in-depth interviews and analyzed descriptively. This was an interdisciplinary research, drawing from the fields of communication arts, sociology, demography, psychology, management science, and government media policy studies to develop a broad picture of the future of TV programs for the elderly. The major finding was that TV programs aimed specifically at elderly viewers are likely to appear in the near future as Thai society becomes an aging society. The three major factors that will lead to suitable approaches to the development of TV programs for the elderly are： （1） the external factors of the rising numbers of elderly people in the population, CSR （Corporation Social Responsibility） marketing, and government policies; （2） the internal factors of the free TV channels＇ policies and the TV producers＇ policies; and （3） the program-related factors of the value of the elderly in Thai culture, the forms of TV programs for senior viewers, the psychology of the aged, and expansion of target viewer age groups.展开更多
We are developing a novel wearable devices called the urban intelligent fashion advertising.Such system is mobile information devices capable of supporting remote communication and intelligent interaction between term...We are developing a novel wearable devices called the urban intelligent fashion advertising.Such system is mobile information devices capable of supporting remote communication and intelligent interaction between terminals.In this paper,we explore the possible functions of such a wearable devices and will present the service-based architecture combing the hardware and the software.This architecture involves two major parts.The first part is hardware design,which includes microcontroller,display part,communication module,and positioning system module.The second part is software design,which is a real-time interactive system that includes signal reception,position detection,and user workload assessment.Then,we use the interactive concept and interactive technology to construct the urban fashion advertising service model,and elaborate on its business model.Finally,we present sustainability development recommendations for the proposed service model.展开更多
Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English i...Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.展开更多
THE president of the Guinean National Communications Council, Martine Conde, had a busy but fruitful trip to China in June this year. She attended the Fourth African Digital TV Development Seminar where delegates and ...THE president of the Guinean National Communications Council, Martine Conde, had a busy but fruitful trip to China in June this year. She attended the Fourth African Digital TV Development Seminar where delegates and oF flcials discussed how best to further expand the coverage of digital TV and build a friendly industrial environment for digitalization. She also took the opportunity to lobby for investments to develop Guinea＇s digital projects. To her satisfaction, the Export-Import Bank of China expressed willingness to cooperate in the area.展开更多
文摘As a special social text,advertisement language is in a constantly developing state;it records the development of social value in its unique way.Since the Great Cultural Revolution,the contemporary Chinese advertisement language has been experienced courses from community to individuality,from morality and justice orientation to benefit orientation,and even from unification which presents the socialism's view of value to multiplication which contains the values of capitalism,market economy,feudalism and so on.The development of Chinese views of value impacts the development of Chinese advertisement languages.It can be also seen the development of values are reflected by the development of advertisement languages.
文摘Rich historical and humanistic resources and local characteristic culture provides a wealth of material for creation of comic and animation.In recent years,animation industry of our country has achieved rapid development.However,the limitations of the traditional concept and the external environment make the development of derivative products of local characteristic culture comic and animation advertising video still exists many problems.It need to strengthen efforts of derivatives development of this field,clear animation market positioning,pay attention to intellectual property protection,make animation industry of our country in a state of benign development.
文摘Mobile TV is growing popular worldwide. It puts new hardware requirements on the handset, requiring a tuner, a demodulator and a decoder to receive and process signals that challenge the power consumption and size of handsets. These special terminal chips can solve these problems and stand as a prerequisite for broadcasting TV to mobile phones. The commercial mobile TV handsets have been brought to the market, which use the integrated single-chip, the dual/multi mode chip, or the TV receiver integrated in an SD card. These small chips with low power consumption will help popularize mobile TV services.
文摘This paper first analyzes the development status of mobile phone advertisement in China,and then introduces the features and advantages of mobile phone advertisement,and finally it analyzes the development trend of mobile phone advertisement in new era.
文摘The objective of this research was to study the current situation of TV programs aimed at elderly viewers on free TV channels in Thailand. To investigate this topic, a qualitative research approach was applied. The researcher interviewed 30 key informants, consisting of TV administrators, professional experts, academic experts, experts on the elderly, and TV program advertising sponsors. Data were collected using in-depth interviews and analyzed descriptively. This was an interdisciplinary research, drawing from the fields of communication arts, sociology, demography, psychology, management science, and government media policy studies to develop a broad picture of the future of TV programs for the elderly. The major finding was that TV programs aimed specifically at elderly viewers are likely to appear in the near future as Thai society becomes an aging society. The three major factors that will lead to suitable approaches to the development of TV programs for the elderly are： （1） the external factors of the rising numbers of elderly people in the population, CSR （Corporation Social Responsibility） marketing, and government policies; （2） the internal factors of the free TV channels＇ policies and the TV producers＇ policies; and （3） the program-related factors of the value of the elderly in Thai culture, the forms of TV programs for senior viewers, the psychology of the aged, and expansion of target viewer age groups.
基金supported by the National Natural Science Foundation of China under the grant number 51541503,50775165,and 51775389the project of Hubei Digital Textile Equipment Key Laboratory DTL2016004.
文摘We are developing a novel wearable devices called the urban intelligent fashion advertising.Such system is mobile information devices capable of supporting remote communication and intelligent interaction between terminals.In this paper,we explore the possible functions of such a wearable devices and will present the service-based architecture combing the hardware and the software.This architecture involves two major parts.The first part is hardware design,which includes microcontroller,display part,communication module,and positioning system module.The second part is software design,which is a real-time interactive system that includes signal reception,position detection,and user workload assessment.Then,we use the interactive concept and interactive technology to construct the urban fashion advertising service model,and elaborate on its business model.Finally,we present sustainability development recommendations for the proposed service model.
文摘Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.
文摘THE president of the Guinean National Communications Council, Martine Conde, had a busy but fruitful trip to China in June this year. She attended the Fourth African Digital TV Development Seminar where delegates and oF flcials discussed how best to further expand the coverage of digital TV and build a friendly industrial environment for digitalization. She also took the opportunity to lobby for investments to develop Guinea＇s digital projects. To her satisfaction, the Export-Import Bank of China expressed willingness to cooperate in the area.
