Construction of theme park has been launched since the early 1990s in Chengdu City,but ended up as a losing proposition after its short-term prosperity because of similar scale and similarity with those in other citie...Construction of theme park has been launched since the early 1990s in Chengdu City,but ended up as a losing proposition after its short-term prosperity because of similar scale and similarity with those in other cities.As more international well-known theme parks entering the market,theme parks in Chengdu have been faced with the transition,and novel concepts are also introduced into the operation of these parks.To adapt to the market,it is imperative to make marketing strategies and combine marketing elements.Through analyzing current development of local theme parks and introducing successful marketing modes of domestic and overseas theme parks,a favorable marketing mode for theme parks in Chengdu was defined on the basis of fully exploring Ba-Shu culture(Ba and Shu are two ancient kingdoms in the history of Sichuan).By defining a favorable theme,focusing more on visitors'experience,devoting more in developing new products,adopting flexible price strategies,and integrating advertisement marketing,internet marketing,and other marketing methods,outstanding brands will be formed,and tourism cultures with distinguished features of Chengdu will be created.展开更多
Creative themed restaurants not only meet the needs of dining of people, but also provide consumers with a unique experience, which accounts for its popularity. This paper, based on the existing locomotive in Universi...Creative themed restaurants not only meet the needs of dining of people, but also provide consumers with a unique experience, which accounts for its popularity. This paper, based on the existing locomotive in University of Science and Technology Liao Ning, expounds the conceptual design scheme of "Next Station" campus train-themed restaurant from three aspects: theme design, menu and service design and space environment design.展开更多
文摘Construction of theme park has been launched since the early 1990s in Chengdu City,but ended up as a losing proposition after its short-term prosperity because of similar scale and similarity with those in other cities.As more international well-known theme parks entering the market,theme parks in Chengdu have been faced with the transition,and novel concepts are also introduced into the operation of these parks.To adapt to the market,it is imperative to make marketing strategies and combine marketing elements.Through analyzing current development of local theme parks and introducing successful marketing modes of domestic and overseas theme parks,a favorable marketing mode for theme parks in Chengdu was defined on the basis of fully exploring Ba-Shu culture(Ba and Shu are two ancient kingdoms in the history of Sichuan).By defining a favorable theme,focusing more on visitors'experience,devoting more in developing new products,adopting flexible price strategies,and integrating advertisement marketing,internet marketing,and other marketing methods,outstanding brands will be formed,and tourism cultures with distinguished features of Chengdu will be created.
基金Sponsored by 2016 Students Innovation and Entrepreneurship Training Program of Liaoning Province(201610146030)
文摘Creative themed restaurants not only meet the needs of dining of people, but also provide consumers with a unique experience, which accounts for its popularity. This paper, based on the existing locomotive in University of Science and Technology Liao Ning, expounds the conceptual design scheme of "Next Station" campus train-themed restaurant from three aspects: theme design, menu and service design and space environment design.
