Translation Quality Assessment (TQA) is a central concern for both academic research and translation practice. Yet consensus on the issue has almost never been reached among theorists and practitioners. In this pape...Translation Quality Assessment (TQA) is a central concern for both academic research and translation practice. Yet consensus on the issue has almost never been reached among theorists and practitioners. In this paper, a detailed comparison between academic and professional assessment has been made mainly in terms of text type, assessment criteria and models. It is believed that a "one size fits all" model across academy and industry is neither possible nor necessary. However, the gaps in between could be narrowed down by increasing communication and cooperation between theorists and practitioners, who are advised to turn their focus to translator's competence and evaluation process.展开更多
As a universal language, English makes a better communication between China and the developed countries;English language teaching has become increasingly important in more and more Chinese Schools. At the beginning, w...As a universal language, English makes a better communication between China and the developed countries;English language teaching has become increasingly important in more and more Chinese Schools. At the beginning, when Chinese students start to learn a second language, they need to translate the second language such as English into Chinese in the first hand, and this procedure will help them to understand and learn English better. For English language translation teachers, they need to research and create the suitable, effective method of learning English translation for most students constantly in order to improve the English translation learning efficiency of the Chinese students. The local culture of China is quite different from the culture of other English speaking countries. When our Chinese students study English language translation, at the same time, they need to learn the different culture in different countries and learn how to accept and face up the cultural background difference between our country and the other English speaking countries. In the meantime, during the time of teaching English translation, the English translation subject teachers need to guide the students to learn and understand the difference in practice, and help them to establish a comprehensive and correct idea of learning English translation through teaching correct and different translation skills.展开更多
This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes th...This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.展开更多
This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive tra...This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the Chinese and English-version product introductory texts on official websites. It is found that Chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding English version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.展开更多
Based on Nida’s Functional Equivalence theory,this article makes an analysis of the problems in C-E translations ofsigns in China.The author will discuss respectively the problematic C-E translations from two respect...Based on Nida’s Functional Equivalence theory,this article makes an analysis of the problems in C-E translations ofsigns in China.The author will discuss respectively the problematic C-E translations from two respects:1)not being equivalent tosource-language message,and 2)not being natural for target language.If translators work hard with the help of Nida’s functionalequivalence theory,the defects and imperfections will be discovered,and standard signs in English will be read more and more inpublic places.展开更多
With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important r...With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.展开更多
Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appea...Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.展开更多
All theoires and rules for translation from Chinese into foreign languages or from foreign languages into Chinese are closely related to compartive linguistics. But, the relationship of the two can not be generalized ...All theoires and rules for translation from Chinese into foreign languages or from foreign languages into Chinese are closely related to compartive linguistics. But, the relationship of the two can not be generalized in the simple relation of theory and practice, for both of them there are theoretical and practical contents, the development of themselves plays a positive promoting role on the development of each other. Contrastive linguistics also exerting various influences on practice of translation.Contrastive linguistics and translation have a very close relationship, to apply the theory of comparative linguistics to translation studies will undoubtedly have to play a guiding role in the practice of translation, translation involves at least two languages, so it inevitably involve communication and transformation of two different cultures. This paper discusses the relationship between them from the perspective of vocabulary, grammar and discourse pragmatics to better direct the translation.展开更多
Translation of public signs is related to the image of a city. It has aroused more and more concerns in recent years, for translations of these public signs are often totally wrong or inappropriate. Although many tran...Translation of public signs is related to the image of a city. It has aroused more and more concerns in recent years, for translations of these public signs are often totally wrong or inappropriate. Although many translators have pointed out all kind of mistakes, there is no guiding theory in translating public signs. According to the adaptation theory by Jef. Verschuren, the use of language is just to make continuous choices in order to adapt to the needs of communications. This scientific new research angle can explain and guide translation of public signs. The argument of this paper is how to translate Chinese public signs into English from different context. And it will be analyzed from three different ways: linguistic, communicative, dynamic dimensions.展开更多
文摘Translation Quality Assessment (TQA) is a central concern for both academic research and translation practice. Yet consensus on the issue has almost never been reached among theorists and practitioners. In this paper, a detailed comparison between academic and professional assessment has been made mainly in terms of text type, assessment criteria and models. It is believed that a "one size fits all" model across academy and industry is neither possible nor necessary. However, the gaps in between could be narrowed down by increasing communication and cooperation between theorists and practitioners, who are advised to turn their focus to translator's competence and evaluation process.
文摘As a universal language, English makes a better communication between China and the developed countries;English language teaching has become increasingly important in more and more Chinese Schools. At the beginning, when Chinese students start to learn a second language, they need to translate the second language such as English into Chinese in the first hand, and this procedure will help them to understand and learn English better. For English language translation teachers, they need to research and create the suitable, effective method of learning English translation for most students constantly in order to improve the English translation learning efficiency of the Chinese students. The local culture of China is quite different from the culture of other English speaking countries. When our Chinese students study English language translation, at the same time, they need to learn the different culture in different countries and learn how to accept and face up the cultural background difference between our country and the other English speaking countries. In the meantime, during the time of teaching English translation, the English translation subject teachers need to guide the students to learn and understand the difference in practice, and help them to establish a comprehensive and correct idea of learning English translation through teaching correct and different translation skills.
文摘This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.
文摘This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the Chinese and English-version product introductory texts on official websites. It is found that Chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding English version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.
文摘Based on Nida’s Functional Equivalence theory,this article makes an analysis of the problems in C-E translations ofsigns in China.The author will discuss respectively the problematic C-E translations from two respects:1)not being equivalent tosource-language message,and 2)not being natural for target language.If translators work hard with the help of Nida’s functionalequivalence theory,the defects and imperfections will be discovered,and standard signs in English will be read more and more inpublic places.
文摘With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.
文摘Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.
文摘All theoires and rules for translation from Chinese into foreign languages or from foreign languages into Chinese are closely related to compartive linguistics. But, the relationship of the two can not be generalized in the simple relation of theory and practice, for both of them there are theoretical and practical contents, the development of themselves plays a positive promoting role on the development of each other. Contrastive linguistics also exerting various influences on practice of translation.Contrastive linguistics and translation have a very close relationship, to apply the theory of comparative linguistics to translation studies will undoubtedly have to play a guiding role in the practice of translation, translation involves at least two languages, so it inevitably involve communication and transformation of two different cultures. This paper discusses the relationship between them from the perspective of vocabulary, grammar and discourse pragmatics to better direct the translation.
文摘Translation of public signs is related to the image of a city. It has aroused more and more concerns in recent years, for translations of these public signs are often totally wrong or inappropriate. Although many translators have pointed out all kind of mistakes, there is no guiding theory in translating public signs. According to the adaptation theory by Jef. Verschuren, the use of language is just to make continuous choices in order to adapt to the needs of communications. This scientific new research angle can explain and guide translation of public signs. The argument of this paper is how to translate Chinese public signs into English from different context. And it will be analyzed from three different ways: linguistic, communicative, dynamic dimensions.