Visual media have dominated sensory communications for decades,and the resulting“visual hegemony”leads to the call for the“auditory return”in order to achieve a holistic balance in cultural acceptance.Romance of t...Visual media have dominated sensory communications for decades,and the resulting“visual hegemony”leads to the call for the“auditory return”in order to achieve a holistic balance in cultural acceptance.Romance of the Three Kingdoms,a classic literary work in China,has received significant attention and promotion from leading audio platforms.However,the commercialization of digital audio publishing faces unprecedented challenges due to the mismatch between the dissemination of long-form content on digital audio platforms and the current trend of short and fast information reception.Drawing on the Business Model Canvas Theory and taking Romance of the Three Kingdoms as the main focus of analysis,this paper argues that the construction of a business model for the audio publishing of classical books should start from three aspects:the user evaluation of digital audio platforms,the establishment of value propositions based on the“creative transformation and innovative development”principle,and the improvement of the audio publishing infrastructure to ensure the healthy operation and development of the digital audio platforms and consequently improve their current state of development and expand the boundaries of cultural heritage.展开更多
As one of the Four Great Masterpieces of China,The Romance of the Three Kingdoms has become a landmark of ancient Chinese literature with vivid and profound character images,ups and downs of politics and war descripti...As one of the Four Great Masterpieces of China,The Romance of the Three Kingdoms has become a landmark of ancient Chinese literature with vivid and profound character images,ups and downs of politics and war descriptions,and appealing historical plots.After being introduced to Japan in the second half of the 17th century,it was spread in Japanese society and was accepted for literary value,social needs and other reasons,then a series of evolutions were produced by combining with local culture,eventually becoming a national culture in Japan.This paper selects the most popular text of The Romance of the Three Kingdoms with 24 chapters and 120 verses in the Wanli period of the Ming Dynasty,and the Japanese translation of The Popular Romance of the Three Kingdoms published by Hunan Wenshan in 1689 as the objects,guided by Ralph Linton’s“Manifestation,Selection,Integration”cultural communication research method,to analyze the dissemination,acceptance and evolution of The Romance of the Three Kingdoms in 17-20 centuries’Japan,which started from the field of literature,then combined with various cultural forms and spread to the civic class,and finally entered politics area and produced a series of evolutions under the influence of Japanese values to become the representative culture of Japan.This paper suggests that in today’s world of frequent cultural exchanges,China should,based on strengthening cultural self-confidence,actively and appropriately select and accept foreign cultures with the attitude of prioritizing our own culture and utilizing foreign culture for our own purposes.The research outcome can provide experience for the current Chinese culture to go to the world with high quality.展开更多
Paperless reading has become a prevalent trend among global readers,leading to the accumulation of vast amounts of reading data on numerous book websites.This offers new perspectives for studying translated works.This...Paperless reading has become a prevalent trend among global readers,leading to the accumulation of vast amounts of reading data on numerous book websites.This offers new perspectives for studying translated works.This paper utilizes Python-based data processing technology to collect and analyze reader reviews of Romance of the Three Kingdoms on Amazon and Goodreads,presenting trends in review volume,word cloud maps,and readers’emotional attitudes in a quantitative manner.The findings indicate that overseas readers generally exhibit a positive emotional tendency towards Romance of the Three Kingdoms and recognize its cultural value.However,negative opinions do exist,focusing on aspects of the book’s quality,such as printing quality and proofreading.These results provide valuable insights for the foreign translation of canonical texts.展开更多
The Three Kingdoms Culture is regarded as the most influential part in the colorful traditional cultures of Chengdu. In this paper, the relationship between the Three Kingdoms Culture and the City of Chengdu is discus...The Three Kingdoms Culture is regarded as the most influential part in the colorful traditional cultures of Chengdu. In this paper, the relationship between the Three Kingdoms Culture and the City of Chengdu is discussed in three respects based on the definition of Three Kingdoms:(1) Chengdu is the core of the original culture of the Three Kingdoms;(2) it is the center for inheritance of the Culture;(3) it is the research center of the Culture. The research of the Three Kingdoms Culture is a topic worth considering in the process of Chengdu's growing into an International metropolis.展开更多
San Guo Yan Yi is one of the Four Great Classical Novels of ancient China.A large number of Chinese allusions have been cited in this book,containing rich cultural connotations and national characteristics.Under the g...San Guo Yan Yi is one of the Four Great Classical Novels of ancient China.A large number of Chinese allusions have been cited in this book,containing rich cultural connotations and national characteristics.Under the guidance of creative treason,this paper analyzes the translator’conscious and unconscious creative treason in the translation process by comparing the original allusion with the translated text and further explores the reasons of creative treason.The study has found that through creative treason in allusion translations,Moss Roberts conveyed the deeper meanings of the allusions,connecting the context closely and ensuring the readers’understanding of the whole text;but he also failed to reveal the form or the historical and cultural connotation of some allusions in the original text.展开更多
Culture is a bridge linking people’s hearts,and a bond to help deepen under standing and trust between countries.In its efforts to foster ties with international sister cities,Xuchang is fully aware of the unique rol...Culture is a bridge linking people’s hearts,and a bond to help deepen under standing and trust between countries.In its efforts to foster ties with international sister cities,Xuchang is fully aware of the unique role of culture in communication with foreign counterparts,and thus actively practices the idea of influencing people,promoting friendship and building trust through cultural exchanges.As one of the cradles of展开更多
Zhuge Liang,a well-known figure with rich cultural implications in Chinese history,has exerted profound influences on the spiritual life of the Chinese nation.In the ACGN context,new cultural implications have been at...Zhuge Liang,a well-known figure with rich cultural implications in Chinese history,has exerted profound influences on the spiritual life of the Chinese nation.In the ACGN context,new cultural implications have been attached to him,which offset some of the classic implications of the character forged over a long history.Meanwhile,the inherent traditional cultural spirit embodied by him is being reconstructed.In terms of content design,the ACGN games based on traditional realism tend to refresh people’s collective memories of Zhuge Liang to enhance the stickiness factor of the games,thus creating a sense of familiarity to make the transmitted information easier for the game players to accept.The modern fashionable games,however,are good at leveraging the advantages of technologies to form a tipping point and incorporating fashion elements into the traditional image of Zhuge Liang to attract players,thus enhancing the communication effect.In terms of environmental construction,the ACGN games have created a new industrial environment featuring“ACGN+traditional culture,”which changes the traditional image of Zhuge Liang by means of ACGN game technology while retaining its basic cultural characteristics to provide players with a better immersive and interactive experience.展开更多
The Four Pillars of Destiny is a traditional Chinese destiny analysis system based on a person＇s birth data, year, month, day, and hour. When expressing this birth information into the Chinese calendar, one can see d...The Four Pillars of Destiny is a traditional Chinese destiny analysis system based on a person＇s birth data, year, month, day, and hour. When expressing this birth information into the Chinese calendar, one can see details about the person＇s life and achievement deduced from the interaction of the 5 basic elements. The birth elements of famous emperors and generals in Chinese history have been interesting area of study and some of these famous people＇s birth data are very unique that can offer deeper insight in the research and study of Four Pillars of Destiny. This article focuses on the most fascinating examples of Chinese historical figures and explains how their special life path and achievement can be clearly reflected by their respective Four Pillars of Destiny.展开更多
基金This study is a phased achievement of the“Research on Innovative Communication of Romance of the Three Kingdoms under Audio Empowerment”project(No.23ZGL16)funded by Zhuge Liang Research Center,a key research base of social sciences in Sichuan Province.
文摘Visual media have dominated sensory communications for decades,and the resulting“visual hegemony”leads to the call for the“auditory return”in order to achieve a holistic balance in cultural acceptance.Romance of the Three Kingdoms,a classic literary work in China,has received significant attention and promotion from leading audio platforms.However,the commercialization of digital audio publishing faces unprecedented challenges due to the mismatch between the dissemination of long-form content on digital audio platforms and the current trend of short and fast information reception.Drawing on the Business Model Canvas Theory and taking Romance of the Three Kingdoms as the main focus of analysis,this paper argues that the construction of a business model for the audio publishing of classical books should start from three aspects:the user evaluation of digital audio platforms,the establishment of value propositions based on the“creative transformation and innovative development”principle,and the improvement of the audio publishing infrastructure to ensure the healthy operation and development of the digital audio platforms and consequently improve their current state of development and expand the boundaries of cultural heritage.
文摘As one of the Four Great Masterpieces of China,The Romance of the Three Kingdoms has become a landmark of ancient Chinese literature with vivid and profound character images,ups and downs of politics and war descriptions,and appealing historical plots.After being introduced to Japan in the second half of the 17th century,it was spread in Japanese society and was accepted for literary value,social needs and other reasons,then a series of evolutions were produced by combining with local culture,eventually becoming a national culture in Japan.This paper selects the most popular text of The Romance of the Three Kingdoms with 24 chapters and 120 verses in the Wanli period of the Ming Dynasty,and the Japanese translation of The Popular Romance of the Three Kingdoms published by Hunan Wenshan in 1689 as the objects,guided by Ralph Linton’s“Manifestation,Selection,Integration”cultural communication research method,to analyze the dissemination,acceptance and evolution of The Romance of the Three Kingdoms in 17-20 centuries’Japan,which started from the field of literature,then combined with various cultural forms and spread to the civic class,and finally entered politics area and produced a series of evolutions under the influence of Japanese values to become the representative culture of Japan.This paper suggests that in today’s world of frequent cultural exchanges,China should,based on strengthening cultural self-confidence,actively and appropriately select and accept foreign cultures with the attitude of prioritizing our own culture and utilizing foreign culture for our own purposes.The research outcome can provide experience for the current Chinese culture to go to the world with high quality.
基金funded by the Teacher Development Research Project of USST(Project Fund No.:CFTD2023YB21).
文摘Paperless reading has become a prevalent trend among global readers,leading to the accumulation of vast amounts of reading data on numerous book websites.This offers new perspectives for studying translated works.This paper utilizes Python-based data processing technology to collect and analyze reader reviews of Romance of the Three Kingdoms on Amazon and Goodreads,presenting trends in review volume,word cloud maps,and readers’emotional attitudes in a quantitative manner.The findings indicate that overseas readers generally exhibit a positive emotional tendency towards Romance of the Three Kingdoms and recognize its cultural value.However,negative opinions do exist,focusing on aspects of the book’s quality,such as printing quality and proofreading.These results provide valuable insights for the foreign translation of canonical texts.
文摘The Three Kingdoms Culture is regarded as the most influential part in the colorful traditional cultures of Chengdu. In this paper, the relationship between the Three Kingdoms Culture and the City of Chengdu is discussed in three respects based on the definition of Three Kingdoms:(1) Chengdu is the core of the original culture of the Three Kingdoms;(2) it is the center for inheritance of the Culture;(3) it is the research center of the Culture. The research of the Three Kingdoms Culture is a topic worth considering in the process of Chengdu's growing into an International metropolis.
文摘San Guo Yan Yi is one of the Four Great Classical Novels of ancient China.A large number of Chinese allusions have been cited in this book,containing rich cultural connotations and national characteristics.Under the guidance of creative treason,this paper analyzes the translator’conscious and unconscious creative treason in the translation process by comparing the original allusion with the translated text and further explores the reasons of creative treason.The study has found that through creative treason in allusion translations,Moss Roberts conveyed the deeper meanings of the allusions,connecting the context closely and ensuring the readers’understanding of the whole text;but he also failed to reveal the form or the historical and cultural connotation of some allusions in the original text.
文摘Culture is a bridge linking people’s hearts,and a bond to help deepen under standing and trust between countries.In its efforts to foster ties with international sister cities,Xuchang is fully aware of the unique role of culture in communication with foreign counterparts,and thus actively practices the idea of influencing people,promoting friendship and building trust through cultural exchanges.As one of the cradles of
基金The paper is a phased finding of the projects“Zhuge Liang and Studies of Shu-Han Classics”(20ZGL05)“Research on the Role of Domestic Online Games in Innovating and Communicating the Three Kingdoms Culture”(22ZGL02)granted by Zhuge Liang Research Center,a key research base of social sciences in Sichuan province。
文摘Zhuge Liang,a well-known figure with rich cultural implications in Chinese history,has exerted profound influences on the spiritual life of the Chinese nation.In the ACGN context,new cultural implications have been attached to him,which offset some of the classic implications of the character forged over a long history.Meanwhile,the inherent traditional cultural spirit embodied by him is being reconstructed.In terms of content design,the ACGN games based on traditional realism tend to refresh people’s collective memories of Zhuge Liang to enhance the stickiness factor of the games,thus creating a sense of familiarity to make the transmitted information easier for the game players to accept.The modern fashionable games,however,are good at leveraging the advantages of technologies to form a tipping point and incorporating fashion elements into the traditional image of Zhuge Liang to attract players,thus enhancing the communication effect.In terms of environmental construction,the ACGN games have created a new industrial environment featuring“ACGN+traditional culture,”which changes the traditional image of Zhuge Liang by means of ACGN game technology while retaining its basic cultural characteristics to provide players with a better immersive and interactive experience.
文摘The Four Pillars of Destiny is a traditional Chinese destiny analysis system based on a person＇s birth data, year, month, day, and hour. When expressing this birth information into the Chinese calendar, one can see details about the person＇s life and achievement deduced from the interaction of the 5 basic elements. The birth elements of famous emperors and generals in Chinese history have been interesting area of study and some of these famous people＇s birth data are very unique that can offer deeper insight in the research and study of Four Pillars of Destiny. This article focuses on the most fascinating examples of Chinese historical figures and explains how their special life path and achievement can be clearly reflected by their respective Four Pillars of Destiny.
