Protective Measures for Space Environment of Time-honored Brands——With Xi'an City as a Study Case

Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.

Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data

Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.”

Development Is A High Level Inheritance for China Time-honored Brand Products

As culture is the soul of a nation,the three books,＂History of Chinese Philosophy,＂＂History of Chinese Culture＂and＂History of Chinese Science and Technology＂have demonstrated the superiority of our great Chinese culture,and its significant impact in the field of international culture.Both core value and practical value of the Chinese culture are very clear,reflected in the views of universe,nature,life,health,disease,and therapy and related considerations,concepts,and technical methods.

From Family Business Management to Professional Management in a Time-Honored Brand： The Case of Fu Yuan Guan

This case describes the development process of Fu Yuan Guan, a Chinese time-honored brand. Through privatization, Fu Yuan Guan survived and rapidly captured its market. However, the family business management style proved to be a bottleneck during further expansion. There is a need to recruit qualified professional managers to improve the overall management of the firm but it seems there are challenges in doing so. This case describes the daily operationalization of this family firm together with the approach of top managers, with the purpose of exhibiting how its internal management is implemented.

基于GIS的北京城区老字号小吃店空间分布特征研究

老字号小吃店不仅是北京重要的城市名片,更是北京文化遗产的重要组成部分。在数据整理的基础上,从老字号小吃店的风味及消费水平两个方面入手,通过缓冲区分析、核密度分析、标准差椭圆等方法研究北京城区老字号小吃店的空间分布特征,旨在为老字号餐饮业空间格局优化、文化遗产保护传承提供借鉴。研究结果表明:北京城区老字号小吃店以京味汉民小吃和低档小吃为主;95%的网点位于主干道路1 000 m缓冲区范围内,交通便利;空间分布中心位于西城区,呈"东—西"分布格局,具有在中心城区明显集聚、外围城区分散分布的非均衡分布特点。