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Coupling and coordination relationship of tourism inclusive green growth system:Evidence from Shandong Province
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作者 Tianjun Xu Gangmin Weng Wei Guo 《Chinese Journal of Population,Resources and Environment》 2024年第3期334-342,共9页
Sustainable growth is a prerequisite for high-quality development,and inclusive green growth is regarded as an important way to realize sustainable growth.This paper constructs a tourism inclusive green growth index(I... Sustainable growth is a prerequisite for high-quality development,and inclusive green growth is regarded as an important way to realize sustainable growth.This paper constructs a tourism inclusive green growth index(IGGI)system based on the 2018 Asian Development Bank IGGI.Using Shandong Province from 2017 to 2019,the entropy weight method is utilized to explore the degree of coupling and coordination among the subsystems of tourism inclusive green growth.The study shows that:(1)the tourism IGGI continues to grow;(2)in the tourism inclusive green growth system,the social equity subsystem shows a trend of steady improvement;and(3)in the system,there is a slight discordance between the economic growth subsystem and the environmental sustainability subsystem.The study aims to provide the scientific basis for the high-quality development of tourism and theoretical support for the field of tourism and environmental sustainability. 展开更多
关键词 tourism inclusive green growth system Coupled coordination Entropy law tourism quality development
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How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation
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作者 Yi Min Zhang Guangyu Sun Genjin 《Contemporary Social Sciences》 2024年第2期67-84,共18页
Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism mo... Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios. 展开更多
关键词 sense of ritual in tourism tourists’co-creation of tourism experience values theory of value co-creation theory of Interaction Ritual Chains
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Reflection on the Integrated Development of Marine Fisheries and Tourism Based on the Transformation of Fishery Facilities: A Case Study of Ningde City of Fujian Province, China
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作者 ZHANG Guangying LI Meixiu LIN Cuisheng 《Journal of Landscape Research》 2024年第3期73-79,共7页
Based on the analysis on the current situation of marine fishery resources and development in Ningde City,this paper plans a spatial pattern for the integration of marine fishery and tourism of the“one belt,three zon... Based on the analysis on the current situation of marine fishery resources and development in Ningde City,this paper plans a spatial pattern for the integration of marine fishery and tourism of the“one belt,three zones,and multiple points”,designs key projects,analyzes the existing problems in the integrated development of fishery and tourism,and proposes relevant countermeasures and suggestions. 展开更多
关键词 Facility fisheries Integration of fishery and tourism Fishery and tourism projects Ningde City of Fujian Province
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Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration
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作者 Zhixiu Chen Huiying Luo 《Proceedings of Business and Economic Studies》 2024年第3期140-148,共9页
As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism res... As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality. 展开更多
关键词 Cultural tourism integration Cyberpunk culture Cultural tourism experience
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Enhancing transboundary natural tourism resources governance:unveiling the spatial pattern and its influencing factors
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作者 ZHANG Shengrui ZHANG Tongyan +1 位作者 JU Hongrun WANG Yingjie 《Journal of Mountain Science》 SCIE CSCD 2024年第3期973-986,共14页
Tourism resources that span provincial boundaries in China play a pivotal role in regional development,yet effective governance poses persistent challenges.This study addresses this issue by constructing a comprehensi... Tourism resources that span provincial boundaries in China play a pivotal role in regional development,yet effective governance poses persistent challenges.This study addresses this issue by constructing a comprehensive database of transboundary natural tourism resources(TNTR)through amalgamation of diverse data sources.Utilizing the Getis-Ord Gi^(*),kernel density estimation,and geographical detectors,we scrutinize the spatial patterns of TNTR,focusing on both named and unnamed entities,while exploring the influencing factors.Our findings reveal 7883 identified TNTR in China,with mountain tourism resources emerging as the predominant type.Among provinces,Hunan boasts the highest count,while Shanghai exhibits the lowest.Southern China demonstrates a pronounced clustering trend in TNTR distribution,with the spatial arrangement of biological landscapes appearing more random compared to geological and water landscapes.Western China,characterized by intricate terrain,exhibits fewer TNTR,concurrently unveiling a significant presence of unnamed natural tourism resources.Crucially,administrative segmentation influences TNTR development,generating disparities in regional goals,developmental stages and intensities,and management approaches.In response to these variations,we advocate for strengthening the naming of the unnamed transboundary tourism resources,constructing a geographic database of TNTR for government and establishing a collaborative management mechanism based on TNTR database.Our research contributes to elucidating the intricate landscape of TNTR,offering insights for tailored governance strategies in the realm of cross-provincial tourism resource management. 展开更多
关键词 Transboundary natural tourism resources(TNTR) Spatial difference Spatial autocorrelation Governance optimization China
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Spatial and Temporal Differences of Climate Suitability of Ice and Snow Sports in Major Ski Tourism Destinations in China
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作者 XIE Xia PANG Zhengjin +2 位作者 ZHU Haiqiang GAO Jun ZHOU Qiaoya 《Chinese Geographical Science》 SCIE CSCD 2024年第5期967-982,共16页
Ice and snow tourism in China has grown significantly since the country successfully hosted the Beijing Winter Olympics.Climatic conditions profoundly impact the development of ice and snow tourism;however,most studie... Ice and snow tourism in China has grown significantly since the country successfully hosted the Beijing Winter Olympics.Climatic conditions profoundly impact the development of ice and snow tourism;however,most studies have focused on constructing different climate suitability indicators for ice and snow tourism to evaluate individual regions,lacking horizontal comparative studies across multiple regions.This study aims to enrich the connotation of climate suitability for ice and snow sports,establish an evaluation model based on snowfall amount,temperature,and wind speed,and use daily meteorological data from 1991 to 2021 to horizontally compare the climate suitability for ice and snow sports in major ski tourism destinations in China.This study boasts four major findings:1)the average ice and snow sports climate index of each region decreases over time,and the overall suitability of the climate for ice and snow sports is reducing;2)northern Xinjiang exhibits the most evident regional differentiation from‘very suitable’to‘generally suitable’;3)the spatial zoning of climate suitability for ice and snow sports exhibits heterogeneity,as northern Xinjiang is divided into two‘suitable and above’zones with rotating empirical orthogonal function(REOF).Correspondingly,the four provinces of Hebei,Heilongjiang,Jilin,and Liaoning are divided into three‘generally suitable and above’zones;4)snowfall amount is the main factor affecting the climate suitability of ice and snow sports in the major ski tourist destinations in China. 展开更多
关键词 ice and snow tourism climate suitability rotating empirical orthogonal function(REOF) spatial division China
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Spatial Differentiation and Convergence Trend of High-quality Development Level of China’s Tourism Economy
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作者 CAO Shanshan HE Zhaoli +2 位作者 NIU Jinlan WANG Songmao ZHAO Lei 《Chinese Geographical Science》 SCIE CSCD 2024年第2期230-249,共20页
This paper aims to interpret the connotation of high-quality development of tourism economy(HQTE)from the perspective of the new development concepts of innovation,coordination,green,openness and sharing,and then to e... This paper aims to interpret the connotation of high-quality development of tourism economy(HQTE)from the perspective of the new development concepts of innovation,coordination,green,openness and sharing,and then to evaluate the spatial differenti-ation of China’s HQTE based on provincial panel data from 2009 to 2018.Specifically,we employ the spatial convergence model to ex-plore the absolute and conditionalβconvergence trends of HQTE in the whole country and the eastern,central and western regions of China.Our empirical results reveal that:1)within the decade,from 2009 to 2018,regions of China with the highest HQTE index is its eastern region followed by the central region and then the western region,but the fastest growing one is the western region of China fol-lowed by the central region and then the eastern region.2)Whether or not the spatial effect is included,there are absolute and condition-alβconvergence in HQTE in the whole country and aforementioned three regions.3)The degree of government attention as well as the level of economic development and location accessibility are the positive driving factors for the convergence of HQTE in the whole country and the three regions.The degree of marketization and human capital have not passed the significance test either in the whole country or in the three regions.The above conclusions could deepen the understanding of the regional imbalance and spatial conver-gence characteristics of HQTE,clarify the primary development objects,and accomplish the goal of China’s HQTE. 展开更多
关键词 new development concepts high-quality development of tourism economy(HQTE) spatial convergence China
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A NovelMethod for Determining Tourism Carrying Capacity in a Decision-Making Context Using q−Rung Orthopair Fuzzy Hypersoft Environment
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作者 Salma Khan Muhammad Gulistan +2 位作者 NasreenKausar Seifedine Kadry Jungeun Kim 《Computer Modeling in Engineering & Sciences》 SCIE EI 2024年第2期1951-1979,共29页
Tourism is a popular activity that allows individuals to escape their daily routines and explore new destinations for various reasons,including leisure,pleasure,or business.A recent study has proposed a unique mathema... Tourism is a popular activity that allows individuals to escape their daily routines and explore new destinations for various reasons,including leisure,pleasure,or business.A recent study has proposed a unique mathematical concept called a q−Rung orthopair fuzzy hypersoft set(q−ROFHS)to enhance the formal representation of human thought processes and evaluate tourism carrying capacity.This approach can capture the imprecision and ambiguity often present in human perception.With the advanced mathematical tools in this field,the study has also incorporated the Einstein aggregation operator and score function into the q−ROFHS values to supportmultiattribute decision-making algorithms.By implementing this technique,effective plans can be developed for social and economic development while avoiding detrimental effects such as overcrowding or environmental damage caused by tourism.A case study of selected tourism carrying capacity will demonstrate the proposed methodology. 展开更多
关键词 q−Rung orthopair fuzzy hypersoft set DECISION-MAKING tourism carrying capacity aggregation operator
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A Study on the Role of Tourism in Enhancing Personal Mental Health in the Post-Epidemic Era
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作者 Ruiqin Tian Yue Feng Lingqi Zhan 《International Journal of Mental Health Promotion》 2024年第4期325-334,共10页
With the advent of the post-epidemic era,a great wave of tourism has been ushered in everywhere.The relationship between tourism and mental health has become a hot topic in society.This paper investigates the enhancem... With the advent of the post-epidemic era,a great wave of tourism has been ushered in everywhere.The relationship between tourism and mental health has become a hot topic in society.This paper investigates the enhancement of people’s mental health after tourism through social survey.Using Hangzhou as the sample collection site,this paper conducted a study on the role of tourism in enhancing personal mental health through descriptive analysis,factor analysis and structural equation modeling,and further specifically analyzed the role of mediating variables.The results showed that:(1)The purpose of tourism is to relax and relieve stress,and the effectiveness of tourism is mainly reflected in the alleviation of emotional conditions;(2)Factor Analysis reduced the dimensionality of personal mental health indicators,and finally obtained four factors,among which the comprehensive behavioral ability and physiological manifestation had the best improvement effect after tourism;(3)The structural equation model shows that the enhancing effect of tourism on mental health originates from the factor of inner psychological characteristic,and this factor works through two paths:Inner Psychological Characteristic-Social Adaptability-Physiological Manifestations-Enhancement of Mental Health by Tourism,and Inner Psychological Characteristic-Comprehensive Behavioral Ability-Enhancement of Mental Health by Tourism;(4)Tourism has an enhancing effect on personal mental health,and the enhancing effect is most significant among the middle-aged and young people who are unmarried and do not have children yet.These results have been reasonably analyzed and explained,and relevant suggestions are put forward. 展开更多
关键词 tourism mental health factor analysis structural equation model enhancement
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Development of Rural Tourism Industry under the Background of New Rural Construction : A Case Study of Henghe of Boluo County in Huizhou City
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作者 Jialing DENG Yanping ZHONG Xiulian LIN 《Asian Agricultural Research》 2024年第3期14-17,共4页
Henghe Town in Boluo County of Huizhou is taken as the research object for analysis.The research and analysis on the tourism industry in Henghe Town of Boluo County are conducted,and the basic situation of rural touri... Henghe Town in Boluo County of Huizhou is taken as the research object for analysis.The research and analysis on the tourism industry in Henghe Town of Boluo County are conducted,and the basic situation of rural tourism construction in Henghe Town is sorted out.The forms of tourism industry in Henghe Town and the problems in rural tourism development are identified,and some targeted suggestions and countermeasures are proposed.It hopes to provide ideas and references for the construction of beautiful rural areas in mountainous areas of Guangdong Province,and theoretical reference and practical significance for the development of rural tourism in mountainous areas of Guangdong Province. 展开更多
关键词 New COUNTRYSIDE RURAL tourism Henghe TOWN in Boluo COUNTY
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A study on the influencing factors of rural tourism promoting households'shared prosperity in Yinan County of Shandong Province
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作者 YU Feng XIE Ai-liang 《Ecological Economy》 2024年第1期72-84,共13页
This study examines the influencing factors of rural tourism in promoting shared prosperity among households,using the case study of Yinan County in Shandong province,China.The research aims to provide insights into t... This study examines the influencing factors of rural tourism in promoting shared prosperity among households,using the case study of Yinan County in Shandong province,China.The research aims to provide insights into the economic benefits experienced by low-income households in the context of rural tourism development.Based on field research conducted from April 8,2023,to May 17,2023,including interviews and site visits,the study constructs an evaluation index system to assess the influencing factors.Through expert scoring and the application of a weighted set-valued mathematical statistical model,the importance and quantification of each factor are determined.The results indicate that the current stage of promoting shared prosperity through rural tourism in Yinan County is primarily influenced by the scale of tourist consumption of external visitors.This factor outweighs others such as the participation capacity and willingness of low-income households,the capacity of investment enterprises,and the policies and financial allocation of the local government.The findings emphasize the significance of external visitor spending and highlight the need to address the obstacles faced by low-income households in accessing economic benefits.The evaluation index system and measurement model presented in this study offer a scientific basis for assessing and improving the income situation of low-income households in rural tourism development initiatives.However,it is crucial to note that the importance of these influencing factors may evolve with the lifecycle of the tourism destination.Future research should include long-term tracking and consider a broader range of indicators to deepen our understanding of their mechanisms and significance.Furthermore,alternative approaches and theories may provide valuable perspectives for further exploration in this field. 展开更多
关键词 rural tourism households shared prosperity influencing factors economic benefits
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Research on the Design of Rural Cultural Tourism Space under the Background of Rural Revitalization: A Case Study of Dujiazhuang Village, Mentougou, Beijing
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作者 SONG Rui SHI Guosheng WU Zhipeng 《Journal of Landscape Research》 2024年第2期38-41,共4页
From the perspective of endogenous development concept,Dujiazhuang Village,Mentougou was taken as an example to explore the development of rural cultural tourism space.The rural tourism resources in the west of Beijin... From the perspective of endogenous development concept,Dujiazhuang Village,Mentougou was taken as an example to explore the development of rural cultural tourism space.The rural tourism resources in the west of Beijing are rich in type and numerous,but the development of cultural tourism is unbalanced and inadequate.Guided by the endogenousconcept and driven by the design of cultural tourism space,rural public space should be as the entry point to integrate the elements of rural resources and create a design that stimulates the endogenous ability of villagers.Culture can promote tourism,and industry can drive the economy to increase income and enhance the villagers'cultural identity. 展开更多
关键词 COUNTRYSIDE Endogenous concept Cultural tourism space
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Analysis on the Development Model of Relic and Museum Tourism Products Based on ERP Analysis:A Case Study on Shandong Province
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作者 WANG Xia 《Journal of Landscape Research》 2024年第1期77-82,共6页
In recent years, the trend of people choosing relic and museum tourism during their vacationand leisure time is growing day by day, mainly because it touches people's feelings about historical relicsand cultural h... In recent years, the trend of people choosing relic and museum tourism during their vacationand leisure time is growing day by day, mainly because it touches people's feelings about historical relicsand cultural heritage. The development of relic and museum tourism products is not only the inheritanceof culture and the protection of cultural relics, but also the promotion of tourism consumption under thebackground of cultural tourism integration, which has promoted the development of regional economy.With the relic and museum tourism resources in Shandong Province as the research object, through theanalysis of its resources, market and products, this paper put forward three applicable modes of relic andmuseum tourism product development, including independent development, joint development, and artauthorization, and proposed specific suggestions around the three modes. 展开更多
关键词 ERP analysis Relic and museum tourism Product development Shandong Province
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Ethnic Customs and Rural Tourism Development in Xinbin Manchu Autonomous County of Fushun City
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作者 Siyu WANG Liang ZHAO 《Asian Agricultural Research》 2024年第5期8-10,共3页
The development of ethnic minority tourism is currently a hot topic in domestic tourism development.As an important component of Chinese civilization,the Manchu people have created brilliant culture in the long river ... The development of ethnic minority tourism is currently a hot topic in domestic tourism development.As an important component of Chinese civilization,the Manchu people have created brilliant culture in the long river of historical development.As the hometown of the Manchu people,Fushun has unique folk cultural tourism resources and a strong ethnic flavor.Nowadays,under the promotion of the rural revitalization strategy,the construction of new rural areas is constantly developing,and rural tourism is gradually becoming a new industry.Therefore,in the context of the increasingly prosperous rural tourism industry,it has become increasingly important to combine the ethnic customs of Manchu culture with rural tourism.Taking the ethnic customs and integrated development of rural tourism in Xinbin Manchu Autonomous County of Fushun City,Liaoning Province as the research object,this paper mainly sorts out the current situation and characteristics of rural tourism development in the region,systematically explores the problems in development and how to further optimize development,and proposes new models suitable for the development of folk tourism in Xinbin of Fushun,in order to achieve maximum economic and social benefits and provide a reference for promoting the development of tourism in the region. 展开更多
关键词 Xinbin Manchu Autonomous County Manchu ethnic customs Rural revitalization Rural tourism development
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Integrated Development of Tea and Tourism in Taishan Mountain Tea Valley in the Context of Rural Revitalization
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作者 Dongmei ZHANG Mengzhen SONG 《Asian Agricultural Research》 2024年第1期1-9,共9页
In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to ... In recent years,the integrated development of the tea and tourism has become an important way to promote the rural revitalization of Tai'an tea-producing areas,but the state of industrial upgrading still needs to be improved.In order to better integrate tea and tourism in Tea Valley,this paper uses questionnaire and SWOT analysis to study.It found the following problems:(i)45.7%of tourists were interested in tea culture,but they know litle about it,and the integration of tea culture and tea tourism products is low.(i)50.54%of the tourists were interested in the tea picking experience project and wanted to add the tea food experience item.(ii)The acceptance of 45.7%of tourists to scenic spots was 1-2 h,which shows that the quality of transportation service facilities and personnel needs to be improved.Combined with the SWOT analysis,it is found that the scenic spot is rich in resources,convenient transportation,profound cultural heritage,and good govern-ment policy support conditions,which is suitable for the SO strategy(growth development strategy),so the scenic spot relies on internal ad-vantages and seizes external opportunities to develop the integration of tea and tourism.Based on the analysis results,it came up with the perti-nent recommendations for the key problems:(i)The infrastructure service is not well established.It is suggested that scenic spots should in-crease investment,regularly train service personnel to improve their quality,and improve transportation services,accommodation,catering and public service hardware facilities.(i)Tea tourism products are insufficient.It is suggested that tea tourism products should be innovatively designed and tea tourism experiential products and tourism commodities should be planned.(i)Tea culture and tourism lack organic combi-nation.It is recommended to deeply excavate tea culture,and take consideration of both spiritual and material aspects.The specific methods include building teahouses,Taishan Mountain(Mount Tai)tea culture throughout the whole process of tea production,development and pro-cessing,and AR tea culture experience hall can be built to make tourists feel tea culture from dfferent perspectives.(iv)The publicity is in-sufficient.Strategies should be made in three aspects:improving the Internet media,taking into account the traditional media,and expanding the market based on the surrounding areas.(v)The tea industry chain is short.It is recommended to add four new industrial chain designs of"tea+accommodation,tea+catering,tea+Intemet,tea+training",hoping to bring some inspiration and ideas to the managers of scenic spots. 展开更多
关键词 Integrated development of tea and tourism Tai'an Tea Valley Problems Countermeasures and recommendations
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Digitalization Enables Cultural,Commercial and Tourism Industries to Explore the Global Market
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作者 Zhao Ailing 《China's Foreign Trade》 2024年第3期52-54,共3页
The recent 2024 National Tour ism Development Conference has clearly pointed out that China’s tourism industry has grown into the world’s largest domestic tourism market and has become an important destination in th... The recent 2024 National Tour ism Development Conference has clearly pointed out that China’s tourism industry has grown into the world’s largest domestic tourism market and has become an important destination in the international tourism sector,marking the rise of the tourism industry as a strategic pillar industry for the country. 展开更多
关键词 Market tourism industry
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2024 Inner Mongolia Featured Folk Activities Contributing to Chinese New Year Tourism Economy Achieving a Record High
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作者 Dong Xiaojian 《China & The World Cultural Exchange》 2024年第4期22-25,共4页
During 2024 Chinese New Year,the Inner Mongolia Autonomous Region,taking the opportunity of building the brand of"Northern Border Culture",took the chance to hold the 14th National Winter Games,and launched ... During 2024 Chinese New Year,the Inner Mongolia Autonomous Region,taking the opportunity of building the brand of"Northern Border Culture",took the chance to hold the 14th National Winter Games,and launched more than 1,500 featured activities in 7 categories with the theme of"Celebrating Chinese New Year with Dragons and Horses to Welcome the New Spring".Efforts were made to provide abundant product supply,give full play to the advantages of ice&snow tourism in InnerMongolia Autonomous Region,achieving in meeting the various cultural and tourist requirements of travelers,and enriching new tourist models such as"tourism+sports","tourism+folk customs","tourism+camping"and"tourism+cross-country program". 展开更多
关键词 tourism TOURIST abundant
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Growing Consumption and the Dynamic Market Summary of Cultural Tourism Consumption in 2023
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《China & The World Cultural Exchange》 2024年第1期16-17,共2页
In 2023,the cultural tourism market recovered remarkably and the number of tourists to scenic spots,neighborhoods and museums across China continued to rise.New ways such as Special Forces Style Tourism and City Walk ... In 2023,the cultural tourism market recovered remarkably and the number of tourists to scenic spots,neighborhoods and museums across China continued to rise.New ways such as Special Forces Style Tourism and City Walk continued to break the boundaries of traditional tourism and have brought a new outlook to the industry.In 2023,the consumption demand of tourists was released intensively driven by multiple factors such as the innovative supply of the cultural and tourism system and the increased confidence given by tourism consumption policies. 展开更多
关键词 MARKET continued tourism
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Jintan in Jiangsu: Deep Integration of ‘Intangible Cultural Heritage+Tourism’
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作者 Yao Fanglong 《China & The World Cultural Exchange》 2024年第4期26-29,共4页
Through the deep integration of Intangible Cultural Heritage and tourism,Jintan has transformed the resources of Intangible Cultural Heritage into a "golden business card"of tourism,injected inexhaustible ne... Through the deep integration of Intangible Cultural Heritage and tourism,Jintan has transformed the resources of Intangible Cultural Heritage into a "golden business card"of tourism,injected inexhaustible new momentum of culture and tourism into rural revitalization,and contributed to the city's popularity. 展开更多
关键词 tourism MOMENTUM INTEGRATION
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The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy
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作者 ZHANG Lingling CHEN Yu GUO Yingzhi 《Journal of Tourism and Hospitality Management》 2024年第1期1-11,共11页
The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method,... The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments. 展开更多
关键词 cruise tourism service quality SATISFACTION market segmentation precision marketing
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