The Orientation and Development of Zhenjiang Pearl S.Buck Tourism Products Exploitation

This study aimed to make an orientation for the development of Zhenjiang Pearl S.Buck tourism products.According to the spatial structure styles of tourism products,this paper discussed the exploitation of Zhenjiang Pearl S.Buck tourism products from the perspective of spot products,linear products and network products.It expanded the Pearl S.Buck research to tourism science field and put forward some ideas of promoting the comprehensive benefits of Pearl S.Buck tourism resource as well as the exploitation of similar tourism products.

Optimization and Upgrading of Marine Tourism Products in Yantai Based on Resource Value Evaluation

The 21st century is the era of marine economy.The Chinese government attaches great importance to the development and utilization of marine resources.With the support of national marine policies,the development of marine tourism industry in Yantai has changed with each passing day,and the content of tourism products developed by Yantai is also constantly innovating.In this study,by using literature research,data analysis and other methods,the development of marine tourism resources in Yantai was analyzed.The results show that the marine tourism products in Yantai are not well-known,less competitive,and are difficult to form a scale advantage.Therefore,some measures to promote the development of tourism industry in Yantai were proposed,such as optimizing and upgrading marine tourism products in Yantai,strengthening regional cooperation to increase product awareness,improving the structure scale of products in scenic spots to enhance competitiveness,attaching importance to the application of science and technology and strengthening product innovation.

Research on the Optimization and Upgrading of Marine Tourism Products in Shanghai

The ocean has become a new theme of the world economic competition.The development of marine industry is an inevitable measure to stabilize the sustainable and healthy development of China’s national economy.As a leading industry of marine economy,marine tourism has great potential for development.Marine tourism products are the foundation and power source of marine tourism development.The optimization of tourism products plays the most direct and key role in the upgrading of tourism industry.Shanghai,located in the center of Yangtze River Delta,is one of the most developed regions in China.However,with the increasing competition in the tourism market,the development of marine tourism is inevitable.This paper analyzes the general situation of marine tourism resources and the development status of tourism products in Shanghai,and probes into the specific countermeasures for the upgrading of its products,so as to promote the high-efficiency development of marine economy in Shanghai.

Construction of Agricultural Tourism Product Model Based on Experience Economy

Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.

Thoughts on the Development of Characteristic Cultural Tourism Products of the Republic of Vanuatu

Vanuatu is an underdeveloped country,but it is rich in tourism resources and has become an increasingly popular tourist destination.Tourism is one of the pillar industries of national economy.At present,the core component of Vanuatu’s tourism consumption structure is the basic elements based on accommodation,transportation and catering.However,the proportion of shopping,sightseeing and entertainment,which are factors of tourism value-added consumption,is very low.Therefore,it is urgent to improve efficiency and quality of tourism.This study suggested that Vanuatu develop characteristic cultural tourism products in multiple dimensions,build its characteristic cultural tourism pedestrian streets,make cultural tourism products with food tourism as the theme,create a brand series of Vanuatu characteristic tourist souvenirs,design the characteristic homestay experience with "slow tourism" as the core and optimize the structure of tourism consumption in Vanuatu to improve its cultural influence and the level of modern service industry and realize the optimization and upgrading of the industrial structure.

Stud on development of island tourism products--take Weizhou Island, Guangxi, China as an example

Weizhou Island is located on central sea area Beibu Guilf, Beihai, Guangxi province of China, it is called" Penglai fair Isle"( a fable abode of immortals), it is China's oungest volcanic island and also the largest island of Guangxi. Even though Weizhou Island has abundant resources, the development of its tourism products is still on the primar stage. Thus, this article aims to discuss exploitation and development issues of the development of tourism development of Weizhou Island.

Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu

Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often attract tourists. This study integrates the indigenous Yami culture of Lanyu Island, Taiwan Region, into innovative designs from the perspective of tourists’ understanding of the local culture. In this way, tourists can experience the harmonious coexistence of the Yami tribe and nature, while these culturally rich products foster deeper experiential and emotional resonance. This study employs the Mandala thinking method for concept expansion and the Osborn checklist method for the analysis and transformation of design elements. Subsequently, designers were invited to conduct on-site travel experiences, leading to the creation of a series of Yami cultural products. Through the evaluation and validation of cultural product assessment indicators, functional commercialized products were ultimately produced. This study aims to establish a design process for cultural products through this design case. It seeks to help users recall their Lanyu Island travel experiences and appreciate the often-overlooked cultural beauty, thereby raising awareness of cultural preservation.

Research on Products Design of Low-carbon Tourism Development in Nature Reserve——A Case Study of Guangxi Longhu Mountain Scenic Area in China

After analyzing three misunderstandings about eco-tourism development,the paper pointed out that low-carbon tourism based on control of carbon emission had larger implementation space,which could be applied in all types of tourist destinations,with strong operability and the effectiveness evaluation of which was easier to be quantized.On this basis,low-carbon development thought of nature reserve was proposed by taking Guangxi Longhu Mountain Nature Reserve as the example.Through introduction of general situation of low-carbon tourist resources in Longhu Mountain,it analyzed necessity to design low-carbon tourist products in Longhu Mountain Nature Reserve,designed low-carbon tourist activities according to resources characteristics,and proposed five distinctive low-carbon tour routes in light with different tourists markets.Finally,some relevant suggestions on development had been put forward.

A Study of Sports Hospitality at the Rugby World Cup 2019 for a Tourism Experience Product: A Consideration from the Viewpoint of Eliminating Overtourism in Spectator Sports

In this research project,we focus on sports hospitality at the Rugby World Cup 2019 as a practical example of the qualitative pursuit of sports tourism in the Japanese tourism industry.STH Japan K.K.,Japan’s first company specializing in sports hospitality,hosted the first mega sports event held in Japan.A similar spectator service will next be implemented at the Tokyo Olympics and Paralympics.Sports hospitality is a new way to enjoy watching sports by adding a meal and entertainment before and after the match to the event ticket.Positioning and using sports hospitality as a tourism experience product,we can use qualitatively designed creative and effective methods that professional human resources could provide to tourists.This research project provides an overview of tourism experience products,looks at their economic effects at the Rugby World Cup 2019,and the sales results of the sports hospitality at the event.I conducted an observation survey at the Rugby World Cup 2019 Scotland vs.Samoa match held at Misaki Park Stadium(Kobe,Hyogo)on September 30,2019 focusing only on tourism products in that framework.I also conducted a qualitative survey on March 18,2020 in a semi-structured interview format with STH Japan K.K.senior advisors.The research results revealed the possibility of eliminating overtourism in spectator sports and the lack of sports hospitality spaces in Japan.Usually,when watching a sports match where many spectators gather,the uniform start and end times cause crowding and overtourism.The conventional challenge has been to create tourism products that reduce congestion and provide an enjoyable tourism experience.Sports hospitality is effective for relieving the stress caused by overtourism in spectator sports.In order to solve the shortage of sports hospitality spaces,one issue to consider is the deregulation by the government.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

The Dual Model for Tourism Resource Productivity Improvement

For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the "Great Leap Forward" which means that too rapid tourism construction divorces from actual market demand.

A Study on "Internet +" Eco-production and Eco-tourism Mode for Agricultural Enterprises

"Internet +" eco-production and eco-tourism carried out by agricultural enterprises is one of ways to increase income.Urban economic development index evaluation value(u_1),agricultural enterprises' eco-production and eco-tourism index evaluation value(u_2) and Internet popularity index evaluation value(u_3) constitute the ternary coupling system.The ternary coupling coordination degree(D_3) combined with u_2 can be used to judge whether the agricultural enterprises practise eco-production and eco-tourism mode.When u_2≥ 0.5000,D3≥0.6000,the autonomous mode for agricultural enterprises can be used; when 0.4000≤u_2< 0.5000,0.5000≤D_3< 0.6000,the mode of cooperation with travel agency can be used; when 0.3000 ≤u_2< 0.4000,0.4000 ≤D < 0.5000,the tourism business transfer mode can be used; when u_2< 0.3000,D < 0.4000,the tourism business should not be carried out.All the above four modes require "Internet +".

民俗体育旅游同质化问题分析与评价体系构建

民俗体育旅游的同质化是制约民俗体育可持续发展和旅游产业多样化的关键因素。通过文献梳理,将民俗体育旅游同质化的表现归纳为产品内容与形式的相似性、受众需求和审美的趋同化、产品符号的简化与雷同,以及文化体验的单一化。进一步分析指出,人文环境资本化、旅游产品符号化、民俗体育旅游意象均质化是导致民俗体育旅游同质化的主要原因。采用德尔菲法构建了包括3个系统层、6个子系统层和18个指标层的评价体系,以科学评估民俗体育旅游发展的同质化水平。旨在为民俗体育旅游产业的政策制定与市场优化提供依据。

文旅新质生产力视域下高校数字文旅人才创新培养的逻辑与路径研究

发展文旅新质生产力作为推动文旅产业高质量发展的内在要求与重要着力点,在加快建设旅游强国,推动旅游业高质量发展的进程中发挥着核心作用,也对旅游高等教育提出了新的要求。在文旅新质生产力的要求下,高校在数字文旅人才培养中面临着育人理念之困、育人模式之困与育人实践之困。因此,文章在深入理解新质生产力、文旅新质生产力的内涵与特征后,提出了文旅新质生产力视域下高校数字文旅人才培养的基本逻辑与要求,梳理了文旅新质生产力视域下数字文旅人才培养的科学内涵与创新思路,提出搭建立体式育人体系、构建多元化培养模式、形成全方位合作机制的有效路径,赋能高校数字文旅人才创新培养。

新质生产力与旅游业高质量发展耦合协调关系及影响因素

新质生产力与旅游业的相互赋能、协调共进是实现高质量发展的内在要求。基于2010—2022年中国省际面板数据,在厘清新质生产力与旅游业高质量发展耦合协调机理的基础上,运用熵值法、耦合协调度模型与地理探测器探究新质生产力与旅游业高质量发展耦合协调关系及影响因素。结果表明:中国新质生产力与旅游业高质量发展呈动态增长趋势,二者均表现出由东向西梯度递减的空间分异特征;新质生产力与旅游业高质量发展耦合协调经历了由中度失调向轻度失调的演变过程,空间上呈现出“东部领先、中部塌陷、西部追赶”的发展格局;影响新质生产力与旅游业高质量发展耦合协调关系的核心因素为经济发展水平、科技发展水平与劳动力供给度,次级因素为基础设施发展,影响因素交互作用对耦合协调发展的解释力度大于单因素的解释力度。

以习近平经济思想引领新疆文旅业高质量发展——基于党的二十届三中全会关于健全文旅深度融合发展体制机制的视角

以习近平经济思想引领新疆文旅业高质量发展,必须坚持以人民为中心,以铸牢中华民族共同体意识为主线,深化文旅业高质量发展的战略谋划,聚焦“文化润疆育人铸魂”,深化文旅融合创新驱动发展,全面落实“以文塑旅、以旅彰文”的战略部署,深入实施“旅游兴疆”战略。重视深挖文旅内涵,运用数字技术持续优化文旅业高质量发展的条件和环境,加快文旅业现代治理体系建设,培育发展文旅业高质量发展的新质生产力,持续提升文旅产品、服务和体验的美誉度。破解文旅业“融资难、融资贵”瓶颈,培育壮大龙头企业,抓住处理好政府和市场关系这个核心问题深化改革,聚焦集群化发展目标,塑造新优势。奋力深耕国内国际市场,深化市场化法治化国际化营商环境改革,完善“一带一路”核心区功能。强化文旅发展为民意识的改革,促进文旅与乡村振兴深度融合,增强文旅业的综合带动作用。

Research in the Prospect of Wetland Ecotourism Development

The characteristics and development model of wetland ecotourism resources were introduced,the prospect of developing wetland ecotourism and proper suggestions were put forward.

台江苗绣纹样的基因谱系图构建及设计应用

目的 以台江苗绣纹样为入手点,梳理文化基因,构建苗绣纹样基因谱系图,并进行贵州旅游商品包装设计的转译。方法 首先,通过文献研究和田野调查等研究方法对台江苗绣纹样进行资料整理;其次,基于文化基因理论对台江苗绣纹样基因按照显性基因和隐性基因的分类进行处理;再次,结合文化三层次理论对台江苗绣纹样构建基因谱系图,从文化基因中萃取纹样的因子结构;最后,基于用户调查将感知需求较高的因子通过设计转化为设计元素再进行包装设计应用。结果 以贵州旅游商品设计为例,验证了纹样基因赋能商品包装设计流程的合理性和设计理论的可行性。结论 文化基因谱系图系统梳理了台江苗绣纹样的知识框架,将民族纹样基因融入特色旅游商品包装中的案例,为民族产品设计提供了新的设计思路和切实可行的方法策略。

文旅融合背景下东北地区红色文创产品设计研究

本文基于文旅融合背景下东北地区红色文创产品设计研究。首先通过对文旅融合和红色文创进行研究分析,其次深入探讨了开发东北地区的红色旅游文创的重要价值,并对东北地区现有的红色旅游文创进行调研分析,提出了红色旅游文创的一系列设计策略,为未来东北红色旅游文创产品开发提供了有价值的理论参考。

Study on the Development of Earthquake Tourism Resources in Sichuan Province

The concept of earthquake tourism resources was defined.With the view of disaster economics,the theory of to tourism plan and the systematic methods,the earthquake tourism resources produced by '5.12' Wenchuan earthquake were analyzed.The developmental principles and general ideas of the earthquake tourism resources were put forward.The framing proposals were provided on complementation,coordination and integration about the development of the earthquake tourism products in the whole fault zone of Longmen Mountain.