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Study on the marketing strategy of special tourism resort Wuhu Fantawild
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作者 Min Cui Rui Jiang +1 位作者 Zhimei Lu Hongliang Li 《International Journal of Technology Management》 2017年第5期15-17,共3页
Wuhu is one of the three major tourist centers in Anhui Province, and the first city to be built and operated in China' s fourth generation theme park. Special series of theme parks have been built from the operation... Wuhu is one of the three major tourist centers in Anhui Province, and the first city to be built and operated in China' s fourth generation theme park. Special series of theme parks have been built from the operation, make Wuhu city transit tourism city has become a tourist destination city. In recent years, the pattern of Wuhu' s over dependence on theme parks has become increasingly prominent. Under this background, characteristics and the city tourism interaction status clear Wuhu theme park, theme park and interactive strategy to explore the development of city tourism, such as the concept of innovation, establish one king city development strategy, group development, build Wuhu tourism cluster, increase independent efforts to stimulate innovation cluster. The analysis method and combining with the on-the-spot investigation, facing Wuhu Fantawild theme park development strengths, weaknesses, opportunities and challenges are analyzed, and on this basis to improve the competitiveness of Wuhu Fantawild theme park marketing strategy. 展开更多
关键词 Marketing strategy Wuhu Fantawild tourism resort and research.
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Investment Invitation Projects for the Suzhou Taihu Lake State Tourism and Holiday Resort
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《China's Foreign Trade》 1996年第12期58-58,共1页
(1) The Pearl Revolving Tower on theTaihu LakeContents: The tower is located on top ofYuyang Hill in the Pearl Garden, with aheight of 100 metres. It is the buildingsymbolic of the area, consisting of a towerbase, vie... (1) The Pearl Revolving Tower on theTaihu LakeContents: The tower is located on top ofYuyang Hill in the Pearl Garden, with aheight of 100 metres. It is the buildingsymbolic of the area, consisting of a towerbase, viewing room, tubular structure andpower room. its surrounding 展开更多
关键词 Lake Investment Invitation Projects for the Suzhou Taihu Lake State tourism and Holiday Resort
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DOMESTIC PARKS VS. DISNEY
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作者 Ji Jing 《Beijing Review》 2016年第25期14-17,共4页
China’s theme park industry embarks on a ride of challenges and opportunities Before Disney opened its first resort on the Chinese mainland,the sixth of its kind worldwide,China’s real estate tycoon Wang Jianlin rai... China’s theme park industry embarks on a ride of challenges and opportunities Before Disney opened its first resort on the Chinese mainland,the sixth of its kind worldwide,China’s real estate tycoon Wang Jianlin raised quite a few eyebrows when he claimed on a talk show on China Central Television that Disney shouldn’t have built a resort in Shanghai.According to Wang, 展开更多
关键词 estate mainland claimed resort tourism challenges cartoon raised instance revenue
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