A Study on the Translation of Publicity Materials in Tourism Culture of Heilongjiang Province

Taking the translation of publicity materials in Heilongjiang province as an example,this article elaborates the advantages of tourism culture in Heilongjiang province,the translators*12*5 standards and attainment,the problems which existed in the translation of publicity materials,as well as the solutions to solve these problems.It is hoped that this article can facilitate the propaganda of tourism culture so as to promote the economic and cultural development.

High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Research on the Design of Rural Cultural Tourism Space under the Background of Rural Revitalization: A Case Study of Dujiazhuang Village, Mentougou, Beijing

From the perspective of endogenous development concept,Dujiazhuang Village,Mentougou was taken as an example to explore the development of rural cultural tourism space.The rural tourism resources in the west of Beijing are rich in type and numerous,but the development of cultural tourism is unbalanced and inadequate.Guided by the endogenousconcept and driven by the design of cultural tourism space,rural public space should be as the entry point to integrate the elements of rural resources and create a design that stimulates the endogenous ability of villagers.Culture can promote tourism,and industry can drive the economy to increase income and enhance the villagers'cultural identity.

Exploitation Countermeasures of Farming Culture Tourism in the Dabie Mountains: Thinking on the Investigation of Hani Terrace Tourism Development in Yunan Province

Farming culture is the main part of Chinese outstanding traditional culture and also the important spiritual and cultural resources to construct the core values of the Chinese nation. In the new era, fully exploring and making full use of farming culture resources has important practical significance for the protection, inheritance and innovation of Chinese excellent traditional culture. The rapid development and successful brand shaping of Hani terrace tourism could provide experience for the exploration and utilization of farming culture tourism resources in other areas of China. Based on the analysis of development process of Hani terrace tourism as well as the successful experience of other regions for reference, ideas of developing farming culture tourism in the Dabie Mountains were proposed.

Paths and Strategies of Culture and Tourism Integration

Under the dual influence of the rise of global trade protectionism brought about by the trade frictions between China and the United States and COVID-19,foreign trade has been greatly impacted.The integration of culture and tourism is an important path to play the role of domestic consumer market in pulling the economy and to improve the quality of people’s lives.In the study,four paths of culture and tourism integration were proposed,including the integration of concepts and functions,integration of industry and market,integration of services and marketing,and cross-theoretical integration of culture and tourism.

Research on Mechanism and Promotion Path of Culture and Tourism Industry Integration in Tai'an City

Based on in-depth analysis of dynamic mechanism of industry integration under the background of industry integration,as well as current situation and existing problems of integrated development of culture and tourism industry in Tai’an City,the paper puts forward the selection path and policy guarantee for the integrated development of culture and tourism industry in Tai’an City following the theory of industry integration and dynamic mechanism,which is of important policy guiding significance for promoting the coordinated development of culture and tourism industry in Tai’an City.

Research on Homestay Construction in Huanglongxian Tea Culture Village from the Perspective of Culture and Tourism Integration

Against the background of COVID-19 pandemic,tourists have had increasing demands on rural tourism,and characteristic homestay has won great popularity.Huanglongxian tea culture homestay in Jiangning District,Nanjing City has been in the development stage.Literature analysis,questionnaire survey,interview and experience method were used to analyze the development status and tourist needs of Huanglongxian tea homestay.The research showed that Huanglongxian tea homestay was confined by inconvenient traffic,serious homogeneity,singular experience projects,and unremarkable tea culture theme;The main tourists were the locals,particularly middle-aged and young groups of enterprises and public institutions with higher educational backgrounds,most of whom visited the village during holidays for relaxation and recreation,and the revisit rate was low.In view of this,it was proposed that the integration of tea culture and homestay should be enhanced,more characteristic homestay products of tea culture developed,tea homestay market expanded,tea homestay brands built,so as to promote the development of tea homestay tourism.

The Impact of the Integration of Culture and Tourism Industry on the Upgrading of Tourism Industry Performance

Based on the provincial data of tourism and cultural industries from 2009 to 2019,this paper studies the impact of the integration of culture and tourism on the economic benefits of regional tourism in China.The results show that:①The integration level of the two industries is generally low in all provinces and regions,and the regional differences are obvious.The integration degree of the central and eastern regions is generally higher than that of the western regions.②The integration degree of culture and tourism has a significant positive impact on the economic benefits of regional tourism.The influence on the central and eastern regions is greater than that on the western regions.③The level of informatization has a positive moderating effect on the economic benefits of regional tourism caused by the integration of culture and tourism.④Government intervention has a negative moderating effect on the economic benefits of tourism.In addition,the level of regional economic development,accessibility and tourism resource endowment are also significant factors affecting the economic benefits of regional tourism.The results show that promoting the deep integration of culture and tourism,promoting the informatization of tourism and moderate government intervention in the industry are conducive to improving the economic benefits of regional tourism.

The Development of the Integration of She Nationality Culture and Tourism in Fujian

The She nationality has formed its unique cultural system in the long historical development,and has rich cultural and folk heritage.Fujian is the main settlement of population of She nationality in China.Through data collection,investigation and visit,taking 18 villages of She nationality in Fujian Province as empirical objects,starting with the current situation of tourism development of She nationality township,and based on the research of relevant documents,this study analyzed the current situation of tourism development of She nationality in Fujian Province,the current situation and existing problems of the integration of tourism and She nationality culture.The analysis showed that the development of the indication of the integration of She nationality culture and tourism in Fujian was not obvious at present.It is necessary to do a good job in the protection and inheritance of original ecological culture of She nationality,and actively promote the innovation development of the integration of culture and tourism.

Driving factors and innovation paths of rural tourism transformation and upgrading under the background of industrial integration:From the perspective of ecological integration of culture and tourism

This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products,technology and market,and points out that the integration of tourism products constitutes the basis of industrial integration;The integration of technology plays a role in the whole process of industrial integration development;Market level integration is the core goal of industrial integration development.Then,it explains the driving factors of the integrated development of the two industries from two aspects:the relevance of the two industries,the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization;Multiple factors,such as policy guidance,economic drive and technological innovation,together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization.On this basis,it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects:first,the government actively guides and constructs a perfect policy support system;Second,the development of industrial projects create basic conditions for industrial integration;Third,to strengthen publicity and promotion,strengthen industrial integration and form brand effect;Fourth,to encourage scientific and technological innovation and provide technical support for industrial integration;Fifth,to build industrial alliance and help industrial integration through multi-dimensional cooperation;Sixth,to promote the construction of legal system and build a perfect market access system.

Integrating culture and tourism in Pingdingshan from ecological perspective

The integration of culture and tourism is a good choice for Pingdingshan to effectively achieve the concept of a modern sustainable ecological ecology from a resource-based city.In addition to the beautiful natural scenery of green mountains and clear waters,Pingdingshan does indeed have a profound historical and cultural heritage,and it is uniquely endowed with the“integration of culture and tourism”.“Culture and Tourism Integration”will definitely help the great development of Pingdingshan,and will definitely add points to Eagle City’s“Colorful Henan”.First,we must strengthen the belief in the development of cultural tourism and carefully build high-standard cultural tourism brands;secondly,we must scientifically plan the in-depth integration of cultural tourism and pay attention to tapping the cultural connotation of tourism resources;thirdly,we must skillfully use characteristic culture to shape the new brand of Pingdingshan urban culture;Fourth,we must effectively increase capital investment to ensure the healthy operation of the culture and tourism industry;finally,we must properly reform the cultural system to actively activate the culture and tourism market.

Using ArcGIS to Study Transportation Accessibility of Cultural Tourism Resources with Wan'an County in Jiangxi Province as an Example

This paper reviews cultural tourist attractions and transportation conditions of Wan'an County in Jiangxi Province,and calculates the accessibility and kernel density of transportation network by using ArcGIS.Through the analysis,it obtains the spatial relationship between the accessibility of Wan an County and the spatial structural characteristics of"one center,two clusters,two verticals and one horizontal"presented by the cultural tourism resources.Based on this,the paper puts forward the transportation development suggestions for the development of cultural tourism for Wan'an County.

Research on Cultural Embedding in the Cultivation of Tourism Management Professionals

Under the background of the new era,the deep integration of culture and tourism puts forward newer and higher requirements for the comprehensive quality of tourism human resources.As an important supplier of tourism human resources,colleges and universities must conform to the requirements of the development of the times,solve problems existing in talent training at present,and innovate the ideas and ways of talent training.This paper summarized the new requirements of the integration of culture and tourism for the training of tourism management professionals in colleges and universities,and put forward a“four-in-one”tourism talent training system by optimizing the curriculum system,improving practical teaching,strengthening the construction of“double-qualified”teaching staff and reforming the evaluation system,in order to cultivate high-quality multi-skilled talents that meet the needs of the cultural tourism market.

From theme park to cultural tourism town:Disneyization turning of tourism space in China

Theme park development has become an important choice for tourism space development in Chinese cities,and the theming of space as well as the implied consumption symbols and cultural implications are usually viewed as examples for the development of other urban spaces,such as cultural tourism towns.The result is the Disneyization of urban tourism space.With the construction of characteristic towns being vigorously promoted throughout China,cultural tourism towns are springing up.They are typical of the“Wuzhen Town Mode”and represent the process of the Disneyization of tourism space in China.This research reflects on the evolution of the characteristics of tourism space in China.Taking the Wuzhen Town Mode as an example,this study reveals the characteristics and conversion mechanism of the Disneyization of tourism space in Chinese cities.According to this research,the Wuzhen Town Mode of the Disneyization is characterized by theming,hybrid consumption,merchandising,and performative labor.Residential function is a unique characteristic of the Disneyization of cultural tourism towns in China.Moreover,the Wuzhen Town Mode of the Disneyization is jointly motivated by the driving force of local governments,the propulsive force of tourist demand,the attractive force of the social environment,and the driving force of capital.Finally,suggestions and policy proposals are provided for the Disneyization of tourism space in China.

Visitor Motivations and Barriers for Sustainable Music Festival Tourism: The Case of Street Mode & Reworks Festivals

During the last decade, music festivals are increasingly used as an important motivator to attract visitors, giving riseto a more sustainable tourism growth in hand with cultural stimulation for the cities. This research paper aims toaddress the motives and barriers of music festival visitors travelling to attend two music events in the second largestGreek city of Thessaloniki in Northern Greece. The main objective of the research paper is to determine the visitors’motivation for choosing to attend each festival and thereafter the challenges they face during their visit in the city.This exploratory research study focuses on two distinct and popular music festivals namely Reworks Festival andStreet Mode Festival. Both events share three main characteristics: (1) They host both international & Greekprofessional artists;(2) they are primarily privately funded;and (3) they have achieved a consecutive 10 years ofsuccessful presence in the city attracting thousands of visitors each year. The research methodology is based on thecollection of qualitative data by conducting one to one interviews with festival visitors. Findings of the analysis ofthe two festivals direct at identifying the commonalities & differences in tourists’ drives and obstacles in regards totheir festival attendance and visit in the city of Thessaloniki. In both cases, it is inferred that both festivals have alot of further untapped potential, as unique city branding tools, adding value to the destinations and extending thetourism season. Conclusions can contribute to building more concise and sustainable destination tourism strategiesand, therefore, more successful and sustainable events, with long-term benefits, ranging from local to nationallevels.

Thoughts on the Development of Characteristic Cultural Tourism Products of the Republic of Vanuatu

Vanuatu is an underdeveloped country,but it is rich in tourism resources and has become an increasingly popular tourist destination.Tourism is one of the pillar industries of national economy.At present,the core component of Vanuatu’s tourism consumption structure is the basic elements based on accommodation,transportation and catering.However,the proportion of shopping,sightseeing and entertainment,which are factors of tourism value-added consumption,is very low.Therefore,it is urgent to improve efficiency and quality of tourism.This study suggested that Vanuatu develop characteristic cultural tourism products in multiple dimensions,build its characteristic cultural tourism pedestrian streets,make cultural tourism products with food tourism as the theme,create a brand series of Vanuatu characteristic tourist souvenirs,design the characteristic homestay experience with "slow tourism" as the core and optimize the structure of tourism consumption in Vanuatu to improve its cultural influence and the level of modern service industry and realize the optimization and upgrading of the industrial structure.

Poverty reduction effects of integrating high-quality development and cultural tourism in China

The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.

The Coupling of Landscape Pattern and Landscape Esthetics of Urban Traditional Cultural Tourism Destination: A Case Study of Confucius Temple-Qinhuai River Scenic Area in Nanjing City

Study on the relationship between landscape beauty and ecological beauty is an important scientifi c problem that refl ects the nature of man-land relation, and current academic researches on this topic are most based on a single perspective. Therefore, this paper took the Confucius Temple–Qinhuai River Scenic Area in Nanjing City as a typical case of urban traditional cultural tourism destination, adopted landscape pattern indexes and balanced incomplete block comparison and evaluation method as the evaluation standards of ecological beauty and landscape beauty, and analyzed the coupling characteristics and rules of landscape pattern and landscape aesthetics. The results showed that(a) The overall landscape of the study area had higher fragmentation degree, but different landscape groups were infl uenced by different human interventions, landscape patches showed moderate diversity and heterogeneity, patch area, spatial distribution and spatial aggregation degree showed structural differences.(b) The locals and visitors had aesthetic perception of the study area, but preferred the beautiful natural scenery of the Qinhuai River, as well as the historical buildings and cultural landscapes that contain rich memories of the city.(c) Landscape pattern and landscape aesthetics showed coupled complementation and harmonious coexistence. The Confucius Temple–Qinhuai River Scenic Area has profound historical and cultural background, but it has witnessed gradual loss of cultural characteristics and fast "delocalization" against the background of rapid urbanization. As an urban traditional cultural tourism destination, it carries the responsibility of protecting city memories and inheriting regional cultures.

Design Strategy of Hehan Detachment Memorial Hall under the Background of Cultural Tourism

The memorial hall is an important place to learn red culture in China,which plays a positive role in carrying forward red culture and continuing revolutionary spirit.The outline of the “14^(th) Five-year” plan points out that “it should adhere to the integrated development,shape tourism with culture,highlight culture with tourism,and improve the system of integrated development of culture and tourism”.On this basis,it is proposed that the development of memorial halls in the new era needs the integration of culture and tourism.In this paper,the protection status of red culture of Hehan Detachment is investigated,and its existing problems are analyzed.The construction of Hehan Detachment Memorial Hall is taken as research object.The design strategy of the memorial hall is put forward,and rural red culture undertakings and the integrated development of culture and tourism industry are further established and improved.The research could provide a valuable reference for continuing red culture undertakings and innovating the development of culture and tourism industry at present.

The Research on the Communication of the Short Videos on Rural Cultural Tourism in China

Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.