Analysis on Marketing Moral Construction of Tourism Enterprise

The paper analyzes the current marketing moral status of tourism enterprise, expounds the immoral conduct of marketing of tourism enterprise and the damage on consumer and society, and proposes the countermeasures to solve the problems in marketing process, which ensures the rapid development of tourism enterprise.

Analysis of the Digital Transformation Development Path for Travel Enterprises

The travel industry is witnessing rapid changes due to the advent of digital technologies. Traditional travel enterprises face challenges from online travel agencies, sharing economy platforms, and new customer expectations. As a result, adapting to the digital age has become a necessity for their survival. This paper discusses the development path and related countermeasures of the digital transformation of tourism enterprises. In the literature review, the concept and significance of digitalization, industrial transformation and tourism digital transformation are analyzed. In the description of the evaluation index selection, the evaluation index of the digital development level of the tourism enterprises is determined, and the evaluation method of the entropy value method and the grey relative correlation degree analysis are introduced. Through data calculation and result analysis, the digital level and contribution of China’s tourism industry is evaluated. In the restriction analysis, the paper focuses on the constraints of online tourism, sustainable development, infrastructure, development potential and information technology level. Finally, the key measures to strengthen customer demand insight, strengthen the construction of information technology infrastructure, promote the application and innovation of new technologies, and strengthen the development of social responsibility projects are put forward in the path selection and countermeasures. This study has important guidance for promoting the digital transformation and sustainable development of tourism.

Significance of Implementing ISO9001 and ISO14001 Standards in Tourism Service Enterprises——the Practice at xin Long Tropical Plants Garden

As a China national comprehensive tropical plants garden, the Xin LongTropical Plants Garden undertakes multiple tasks of scientific research, species protection, popularscience education and tourism reception. Same as a global tropical plants garden, it also faces thestrategic tasks of reasonable utilization of biological resources and environmental protection,international exchange and international cooperation and upgrading the level of management. How toupgrade the level of services; how to provide the society with high quality tourism services; how toachieve both re-sources exploitation and environmental protection; how to match with theinternational practice; how to eliminate technical barrier of trade and ensure fair competition etc;all these are the problems of common concern of both domestic and foreign enterprises of tourismservice. The Xin Long Tropical Plants Garden has taken a trial implementation of ISO9001:2000 and18014001:1996 dual standard system since 2001 and passed the certification of CQM (ChinaCertification Center for Quality Mark) in 2002 and gained the certificate of IQNet, so set anexample in implementing standardized management for both domestic and foreign enterprises of tourismservice.

Tourism Human Resources Development and Management Model Analysis

Human resources are the core of business development, the competition of modem enterprises, in the final analysis is the talent competition, which is the human development level of competition. Scenic spot enterprise view service quality as their development lifeline, rely entirely on high-quality staff to achieve, tourist attractions enterprise has its particularity industry： labor-intensive enterprises, but different from other manufacturing and other labor-intensive enterprises, They have high quality requirements for comprehensive employee quality, and therefore human resource development, compared with other enterprises, is more important and more challenging.

Characteristics and Determinants of China’s Ice-and-Snow Tourism Industrial Cluster

Ice-and-snow tourism(IST)is a booming industry,and the development of its industrial clusters reflects its regional development quality.Taking 1985–2021 data for China’s IST enterprises,this study used industrial cluster identification and industrial correlation analysis to explore the development of IST industrial clusters.The following results were obtained:(1)China’s IST initially formed hotspot industrial clusters in Beijing-Tianjin-Hebei,the Northeast,the Yangtze River Delta,the Pearl River Delta,Chengdu-Chongqing,and Xinjiang regions.(2)Multiple industry forms failed to become deeply integrated into development,indicating a need to optimize the structure of the IST industrial chain.(3)The development environment of IST industrial clusters in each province showed differentiated characteristics.(4)IST industrial clustering was affected by both internal and external factors.External factors were grouped into climate and ice-and-snow resources,government policies and sports events,and economic fundamentals and market conditions.Internal factors included industrial association and industrial integration in the IST industrial cluster.Based on this study’s identification of the characteristics of China’s IST industrial clusters,countermeasures are proposed for their optimal development.