The travel industry is witnessing rapid changes due to the advent of digital technologies. Traditional travel enterprises face challenges from online travel agencies, sharing economy platforms, and new customer expect...The travel industry is witnessing rapid changes due to the advent of digital technologies. Traditional travel enterprises face challenges from online travel agencies, sharing economy platforms, and new customer expectations. As a result, adapting to the digital age has become a necessity for their survival. This paper discusses the development path and related countermeasures of the digital transformation of tourism enterprises. In the literature review, the concept and significance of digitalization, industrial transformation and tourism digital transformation are analyzed. In the description of the evaluation index selection, the evaluation index of the digital development level of the tourism enterprises is determined, and the evaluation method of the entropy value method and the grey relative correlation degree analysis are introduced. Through data calculation and result analysis, the digital level and contribution of China’s tourism industry is evaluated. In the restriction analysis, the paper focuses on the constraints of online tourism, sustainable development, infrastructure, development potential and information technology level. Finally, the key measures to strengthen customer demand insight, strengthen the construction of information technology infrastructure, promote the application and innovation of new technologies, and strengthen the development of social responsibility projects are put forward in the path selection and countermeasures. This study has important guidance for promoting the digital transformation and sustainable development of tourism.展开更多
As a China national comprehensive tropical plants garden, the Xin Long Tropical Plants Garden undertakes multiple tasks of scientific research, species protection, popular science education and tourism reception. Same...As a China national comprehensive tropical plants garden, the Xin Long Tropical Plants Garden undertakes multiple tasks of scientific research, species protection, popular science education and tourism reception. Same as a global tropical plants garden, it also faces the strategic tasks of reasonable utilization of biological resources & environmental protection, international exchange & international cooperation and upgrading the level of management. How to upgrade the level of services; how to provide the society with high quality tourism services; how to achieve both resources exploitation and environmental protection; how to match with the international practice; how to eliminate technical barrier of trade and ensure fair competition etc; all these are the problems of common concern of both domestic and foreign enterprises of tourism service. The Xin Long Tropical Plants Garden has taken a trial implementation of ISO9001:2000 and ISO14001:1996 dual standard system since 2001 and passed the certification of CQM (China Certification Center for Quality Mark) in 2002 and gained the certificate of IQNet, so set an example in implementing standardized management for both domestic and foreign enterprises of tourism service.展开更多
文摘The travel industry is witnessing rapid changes due to the advent of digital technologies. Traditional travel enterprises face challenges from online travel agencies, sharing economy platforms, and new customer expectations. As a result, adapting to the digital age has become a necessity for their survival. This paper discusses the development path and related countermeasures of the digital transformation of tourism enterprises. In the literature review, the concept and significance of digitalization, industrial transformation and tourism digital transformation are analyzed. In the description of the evaluation index selection, the evaluation index of the digital development level of the tourism enterprises is determined, and the evaluation method of the entropy value method and the grey relative correlation degree analysis are introduced. Through data calculation and result analysis, the digital level and contribution of China’s tourism industry is evaluated. In the restriction analysis, the paper focuses on the constraints of online tourism, sustainable development, infrastructure, development potential and information technology level. Finally, the key measures to strengthen customer demand insight, strengthen the construction of information technology infrastructure, promote the application and innovation of new technologies, and strengthen the development of social responsibility projects are put forward in the path selection and countermeasures. This study has important guidance for promoting the digital transformation and sustainable development of tourism.
文摘As a China national comprehensive tropical plants garden, the Xin Long Tropical Plants Garden undertakes multiple tasks of scientific research, species protection, popular science education and tourism reception. Same as a global tropical plants garden, it also faces the strategic tasks of reasonable utilization of biological resources & environmental protection, international exchange & international cooperation and upgrading the level of management. How to upgrade the level of services; how to provide the society with high quality tourism services; how to achieve both resources exploitation and environmental protection; how to match with the international practice; how to eliminate technical barrier of trade and ensure fair competition etc; all these are the problems of common concern of both domestic and foreign enterprises of tourism service. The Xin Long Tropical Plants Garden has taken a trial implementation of ISO9001:2000 and ISO14001:1996 dual standard system since 2001 and passed the certification of CQM (China Certification Center for Quality Mark) in 2002 and gained the certificate of IQNet, so set an example in implementing standardized management for both domestic and foreign enterprises of tourism service.
